Friday, February 10th, 2012

Cynopsis: Kids!
02/10/12

Good morning. It’s Friday, February 10, 2012, and this your first early morning briefing.

Studio 100 enters into a strategic agreement with Planeta Junior to buy back the Maya the Bee property rights in France. Prior to this deal, Planeta Junior handled all TV and licensing rights in France, Spain, Portugal, Italy and Greece for the old EM Entertainment catalogue, which included among many others brands such as Maya the Bee, Vicky the Viking, and Heidi, among others. Under the new agreement, Studio 100 will become sole rights owner for Maya the Bee in France, while Planeta Junior will continue to manage the rights in Southern Europe, specifically in Iberia, Italy and Greece. Studio 100 acquired EM Entertainment in 2006, and in 2008 it founded the Paris-based animation studio, Studio 100 Animation, to produce the CGI animated series Maya the Bee (78×13) with TF1, Tiji and ZDF. This first series will be followed by a CGI version of Vicky the Viking (78X13) also in collaboration with TF1, Tiji and ZDF for 2013, as well as Heidi (39X26) in collaboration with TF1 for 2014.

LICENSING

Little Airplane Productions signs two new worldwide digital license deals for its animated preschool property Small Potatoes with PG Games and Barnes & Noble. Under the new deals, P2 Games will produce two multi-platform Small Potato apps and Barnes & Noble will distribute an eBook based on the band’s popular song Imagination, which follows the four singing potatoes on their travels. The Nook Kids Nook book will be available for the Nook Tablet and Nook Color. In another licensing pact, CEACO Gamewright signs on to produce puzzles and games in North America.

Discovery Communications and Toys “R” Us extended their long-term direct-to-retail partnership with a new multi-year deal to produce and promote the broad Animal Planet branded toy line. The partnership, which will run through 2014, includes the debut of new products this spring, as well as online and on-air promotional support for the line based on Animal Planet TV network. As part of the partnership, the Animal Planet toy line will be featured in a dedicated in-aisle section in all Toys “R” Us stores nationwide, including an end cap presentation. New products, from play sets to remote control animals, will be added to the 60+ items currently available in stores and at Toysrus.com. Additionally, Animal Planet and Toys “R” Us will continue their cross-promotional marketing program. The deal was brokered on for Animal Planet by its North American licensing agent, The Joester Loria Group.

Classic Media inks a number of new consumer products partners in the US for Where’s Waldo? Signing on to create Where’s Waldo? products are: LF Products’ Techno Source (board games, card games, puzzles and novelty items); Concept One Accessories (accessories  bags, headwear, belts, wallets and slippers for juniors, young men and tweens); Jem Sportswear and Awake (apparel – men, juniors, boys and girls); Alexander Doll Company (cloth and collectible dolls, limited edition anniversary dolls); Virtual Greats (virtual goods); and Skinit (electronic skins and adhesive wall decals).

The Collective signs apparel deals for the popular web series, The Annoying Orange.  Under these new licensing deals, LF USA will create Annoying Orange kid and adult sleepwear, loungewear, and boxers, while Hybrid Apparel will expand its Annoying Orange t-shirt line for juniors, boys and young men. Both lines will debut in spring 2012. Both deals were brokered by The Joester Loria Group, the licensing agent for The Annoying Orange property.

Discovery Communications enters into a new partnership with product manufacturer Gamenamics for a new line of Discovery Kids-branded science-centric kits. The deal will see Gamenamics produce a collection of Discovery Kids build-your-own science kids and robot kits, including air powered cars and fruit powered clocks, for kids of all ages. The products will debut at retail this year. Big Tent Entertainment, the North American licensing agent for the Discovery Kids brand, brokered the deal on behalf of Discovery Communications.

MARKETING

Genius Brands International, developer/marketer of products including Baby Genius music and education products, enters into a partnership with The Wendy’s Company. Under the agreement, beginning this month Wendy’s restaurants will offer Baby Genius eight different board book premiums for kids under three-years-old in Wendy’s Kids’ Meals over the next 12 months in the US and Canada. Additionally, the Wendy’s Kids’ Meal point-of-purchase displays and website will feature Baby Genius character and the board book premiums will include a special couple for a set of Baby Genius DVDs. The partnership with Wendy’s is part of a worldwide marketing initiative to build awareness of the Baby Genius brand leading up to the release of the new musical and early learning toys from Jakks Pacific’s Tollytots division, which will be available from fall 2012.

The BBC’s preschool channel CBeebies has joined the Facebook community in Latin America and the US Hispanic market in an effort to reach and offer parents and educators new ways to easily access its content. The new Facebook page, titled CBeebies Latinoamerica & US Hispanic, is designed primarily for parents and aims to bolster ties with this audience group by promoting dialogue in a community setting where they can share their experiences with the brand and the channel. CBeebies host Roser Cabanas also has a presence on the Facebook page. The page also includes a photo gallery of CBeebies characters and programming, as well as a direct link to the channel’s website, where kids can find games and activities to develop their skills and parents can find reliable information about childrearing and education. This initiative is part of CBeebies’ digital strategy, which includes the recent launch of the CBeebies.com in the US Hispanic market.

MORE KIDS STUFF

It is a fact, viewers are not getting their content solely from TV anymore and kids are no different  in fact they adapt to new media more easily and quicker than do adults. This was the topic of conversation today at the Kidscreen Summit panel, Digital Debate  Does a Narrative Paradigm Shift Cometh? Kids and tweens, among other demos, are going to places other than TV to find their content  they go to YouTube, Facebook, and Tumblr, etc. The discussion didn’t focus on if kids are watching TV, they are in droves – in fact overall numbers are up, but rather touched on a range of topics related to the fact that viewers (kids) can and do get other content elsewhere and watch TV on demand. Spend any time with a kid or tween and you’ll see they frequently get other content simultaneous to watching TV or listening to music, and sometimes instead of watching TV. The panel noted that broadcasters are also looking to those other outlets for content too, for example the Annoying Orange, which launched on the web and will be a series on Cartoon Network, and the character Fred Figglehorn, which Nickelodeon has successfully brought from the internet to TV. At the same time broadcasters are producing content that just lives online and even places like Twitter, not just on their air. All of this further enforces the concept that anyone can create content now  everyone has the tools at their disposal to produce a video, series, song, some form of animation and get it out there and build their property and brand, if it is good. Additionally, licensing and merchandising revenues are huge for both the big well known producers and broadcasters, as well as the new digital creatives – some of whom have no content on TV at all – an example of that is the growing popularity of Mind Candy’s Moshi Monsters, its CEO/Founder/Creative Director Michael Acton Smith was on the panel. However, just because everyone can make their own content doesn’t make it good or exciting, but your mom will be proud and show her friends. The panel did believe that TV programming for kids is alive and well, as is the distribution and rights management business, but emphasized that we can’t stop the future. In order to survive the “digital media Tsunami” and ongoing discovery of new content (I think it was panelist Fred Seibert, President/Frederator, who noted that YouTube frequently changes its organizational experience, which fosters regular discovery of new content) TV folks will need to adapt to ride the wave successfully and not get pummeled. Ten years from now? Someone will be biting at YouTube’s virtual heels with something new. The panel was moderated by Jesse Cleverly, Creative Director, Connective Media, and in addition to Seibert and Acton Smith, were Sander Schwartz, President/Kids & Family Entertainment, FremantleMedia and Michael Carrington, Chief Content Officer, Turner Broadcasting Europe.

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 29, the week before MIPTV 2012 in Cannes.  If your company is an official exhibitor at MIPTV this year and would like to have your programming included in our shopping guide, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-viewed special edition, please send your submission to Lisa Ball at: lisa@cynopsis.com no later than Thursday, March 22, 2012. A confirmation email will be sent following each submission from Lisa (if you do not receive a confirmation email, please resubmit).

EXECUTIVE MOVES

Nickelodeon appoints Bronwen O’Keefe to the newly created position of SVP/NickMom, its new mom-targeted primetime TV block, launching on Nick Jr. this fall, and its online destination. O’Keefe will lead the creation and development of all content and will oversee the planning and execution of linear and digital content for NickMom.  She will report directly to Cyma Zarghami, President, Nickelodeon Group. A 15-year Nickelodeon veteran, O’Keefe most recently served as SVP/Event and Original Programming. Congrats Bronwen!

The Jim Henson Company promotes two members of its creative team, Meghan Sheridan has been named Director/Children’s Entertainment and Blanca Lista is upped to Director/Feature Development. Sheridan will head up kid-targeted TV development, and will report to Halle Stanford the EVP/Children’s Entertainment. Sheridan joined Henson’s kid’s entertainment team in 2010. She has previously worked with the production teams of series including Sid the Science Kid and Dinosaur Train, and current series such as Pajanimals, and the online destination Wilson & Ditch: Digging America. Prior to Henson, Sheridan concentrated on Developmental Psychology at Hunter College’s Communication & Play Lab in NY. Lista, who reports to Lisa Henson, the CEO of The Jim Henson Company, will oversee the development of feature film projects. Lista began as a story editor in Henson’s feature film department in 2009.  Current projects in development include Pinocchio with Guillermo Del Toro and The Doubtful Guest, based on the book by author Edward Gorey.  Before joining Henson, Lista was a creative assistant at Warner Bros. and Sony Pictures Entertainment.

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 1/30-2/5/12, 6a-6a:
K2-11                                        Total Delivery (000)
NBC:     Super Bowl XLVI (2/5; 6:31-9:58p)         9303
NBC:     Super Bowl Post (2/5; 9:58-10:19p)        5441
NBC:     Super Bowl Kick Off (2/5; 6-6:23p)          5416
NBC:     Super Bowl Pre-Game (2/5; 5:30-6p)       2514
DSNY*: Bedtime Stories (2/3; 8-9:45p)               2403
NBC:     The Voice (2/5; 10:19-11:21p)               2183
NICK:    SpongeBob SquarePants (2/4; 10:30a)     1981
NICK:    SpongeBob SquarePants (2/4; 9:30a)      1953
DSNY*: Bedtime Stories (2/4; 11a-12:45p)          1940
NICK:    SpongeBob SquarePants (2/4; 10a)         1896
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 1/30-2/5/12, 6a-6a:
K6-11                                        Total Delivery (000)
NBC:     Super Bowl XLVI (2/5; 6:31-9:58p)         6157
NBC:     Super Bowl Post (2/5; 9:58-10:19p)        3699
NBC:     Super Bowl Kick Off (2/5; 6-6:23p)          3525
DSNY*: Bedtime Stories (2/3; 8-9:45p)               1819
NBC:     Super Bowl Pre-Game (2/5; 5:30-6p)       1658
NBC:     The Voice (2/5; 10:19-11:21p)               1495
NICK:    How To Rock (2/4; 9p)                          1488
DSNY*: Austin & Ally (2/3; 10p)                         1457
DSNY*: Phineas and Ferb Shorts (2/3; 9:45-10p)  1426
NICK:    Victorious (2/4; 8p)                              1399
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 1/30-2/5/12, 6a-6a:
Tweens 9-14                             Total Delivery (000)
NBC:     Super Bowl XLVI (2/5; 6:31-9:58p)         7202
NBC:     Super Bowl Post (2/5; 9:58-10:19p)        4749
NBC:     Super Bowl Kick Off (2/5; 6-6:23p)          3827
NBC:     The Voice (2/5; 10:19-11:21p)               2189
NBC:     Super Bowl Pre-Game (2/5; 5:30-6p)       1751
NICK:    Victorious (2/4; 8p)                              1481
NICK:    How To Rock (2/4; 9p)                          1406
NICK:    How To Rock (2/4; 8:30p)                      1377
DSNY*: Bedtime Stories (2/3; 8-9:45p)                1249
DSNY*: Bedtime Stories (2/4; 11a-12:45p)           1102
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 1/30-2/5/12, 6a-6a:
Teens 12-17                              Total Delivery (000)
NBC:     Super Bowl XLVI (2/5; 6:31-9:58p)         7571
NBC:     Super Bowl Post (2/5; 9:58-10:19p)        5423
NBC:     Super Bowl Kick Off (2/5; 6-6:23p)          3921
NBC:     The Voice (2/5; 10:19-11:21p)               2779
NBC:     Super Bowl Pre-Game (2/5; 5:30-6p)       1818
FOX:     American Idol (2/1; 8-9:01p)                  1142
NBC:     Super Bowl Pre Pre-Game (2/5; 5-5:30p)  1916
MTV:     Jersey Shore (2/2; 10-11p)                     988
ABCF:   Pretty Little Liars (1/30; 8-9p)                  851
FOX:     American Idol (2/2; 8-9p)                        825
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, February 4, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.6/3 Avg. (7a-12p)
Magi-Nation 0.1/1; Magi-Nation 0.4/3; Sonic X 0.7/4; Sonic X 0.9/5; Yu-Gi-Oh Zexal 0.8/3; Yu-Gi-Oh 0.8/4; Dragon Ball Z Kai 0.7/3; Dragon Ball Z Kai 0.7/3; Tai Chi Chasers 0.6/3; Yu-Gi-Oh 0.5/2
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Doodlebops 0.2/1; Doodlebops 0.2/1; Busytown Mysteries 0.2/1; Danger Rangers 0.5/2; Busytown Mysteries 0.3/1; Horseland 0.5/2
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Turbo Dogs 0.2/1; Shelldon 0.2/1; Magic School Bus 0.2/1; Babar 0.2/1; Willa’s Wild Life 0.3/1; Pearlie 0.2/1

Final K6-11 Ratings for Saturday, February 4, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
DISNEY CHANNEL 3.6/18 Avg. (7a-1p)
Octonauts 1.8/19; Mickey Mouse Clubhouse 2.0/15; Mickey Mouse Clubhouse 2.0/11; Jake and the Never Land Pirates 2.4/12; Phineas and Ferb 3.3/15; Phineas and Ferb 3.6/15; Phineas and Ferb 3.6/15; Fish Hooks 3.4/14; Bedtime Stories (1×105) 5.5/24; Phineas and Ferb Shorts (1×15) 3.5/17
NICKELODEON 3.4/17 Avg. (7a-1p)
T.U.F.F. Puppy 1.3/13; Penguins of Madagascar 2.0/15; Penguins of Madagascar 2.8/16; Penguins of Madagascar 3.4/17; SpongeBob SquarePants 4.3/19; SpongeBob SquarePants 4.8/21; SpongeBob SquarePants 4.6/20; SpongeBob SquarePants 4.5/19; Kung Fu Panda 3.6/16; Kung Fu Panda 3.3/14; Power Rangers 2.8/12; SpongeBob SquarePants 3.1/14
CARTOON NETWORK 1.7/8 Avg. (7a-1p)
Johnny Test 1.8/19; Redakai: Conquer the Kairu 1.9/14; Beyblade: Metal Masters 2.1/12; Pokemon: Black & White 1.8/9; Ben 10: Ultimate Alien 2.0/9; Star Wars: Clone Wars 1.3/6; Pokemon: Black Victini and Reshiram (1×120) 1.8/8; Level Up (series) 1.2/5; Level Up (the series) 1.2/6
DISNEY XD 0.8/4 Avg. (7a-1p)
Suite Life On Deck 0.6/6; Phineas and Ferb 0.5/4; Phineas and Ferb 0.7/4; Kick Buttowski 0.7/4; Pair of Kings 0.9/4; Pair of Kings 1.1/5; So Random 1.0/4; Kickin It 1.1/5; Kick Buttowski (1×15) 1.0/4; Fish Hooks (1×15) 0.8/4; Phineas and Ferb 0.8/4; Zeke and Luther 0.6/3; Zeke and Luther 0.8/4

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, February 8, 2012, 6am-11pm, ranked by K2-11:
NICKELODEON:           K2-11 847; K6-11 324; TWEENS 9-14 233
DISNEY CHANNEL:       K2-11 870; K6-11 477; TWEENS 9-14 367
CARTOON NETWORK:   K2-11 444; K6-11 288; TWEENS 9-14 224
DISNEY XD:               K2-11 185; K6-11 134; TWEENS 9-14 123
NICKTOONS:              K2-11   95; K6-11   60; TWEENS 9-14  61
Source: MTVN Research from Nielsen Media Research Data


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Friday Fun Fact: In a 2004 episode of Sesame Street, Cookie Monster said that before he started eating cookies, his name was Sid.

Answer to Yesterday’s Trivia Question: In the cartoon version of The Tick, what speed was faster than light? The speed of lint. Kudos to no one.

Today’s Trivia Question: On Little House on the Prairie, what was the original name for the school teacher? (Email John@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
02.10.12

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SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: jintilevo@yahoo.com, Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (2/14)

SITUATION WANTED: I’M ALL YOURS N.Y. Seeking to Assist in more substantial & creative way. Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm – Media Production Contact, SarahCottell@gmail.com (2/14)

SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact kcopeland24@gmail.com (2/14)

SITUATION WANTED: DIGITAL MARKETING EXEC/NY or SF: digital marketing leader w/ 11 yrs online, mobile & tablet media, creative and analytics + big media company exp. http://www.linkedin.com/in/bretthouse / brettmhouse@gmail.com (2/11)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/(NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- runelyon@aol.com (2/11)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

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