Friday, December 23rd, 2011

Cynopsis: Kids!

Good morning. It’s Friday, December 23, 2011, and this your first early morning briefing.

Nickelodeon unveils plans to premiere its new live-action comedy How To Rock, staring Cymphonique Miller, on Saturday, February 4, at 8:30p. Produced by Nickelodeon in association with Alloy Entertainment, How To Rock follows teen Kacey Simon (Miller), a former ‘mean girl’ who falls out of the in clique when she gets glasses and braces and winds up hanging out with a new group of friends, a band of which she is the lead singer.  Daughter of hip-hop entrepreneur Percy Miller (aka Master P.), Cymphonique also sings the theme song for the series, Only You Can Be You.  How To Rock is based on a pilot script by Jim O’Doherty (Grounded for Life, 3rd Rock from the Sun, The Tracy Morgan Show) and the recently released Alloy Entertainment book How to Rock Braces and Glasses by Meg Haston.  The series is executive produced by David M. Israel (Grounded for Life, 3rd Rock from the Sun, The Tracy Morgan Show), who is also a writer on the series.


V&S Entertainment and HTI, a UK-based designer/manufacturer of wheeled toys, ink a licensing deal for wheeled toys based on the HD CGI preschool property Everything’s Rosie for the UK.  Under the new deal HTI will produce various wheeled toys, including a wide ride scooter, 10-inch and 12-inch bikes, skates, skateboards, helmets and a range of wheeled toy accessories.  It will also include doll’s prams and pushchairs (baby buggies/strollers), featuring plastic molded prams, two frame designs and pushchair accessories, with both ranges set to launch in fall/winter 2012.


In Canada, Astral Media announce that Disney XD (, Astral’s newest kids service and the French-language Disney Junior ( are now available on Cogeco Cable.  Disney XD will be available to Ontario Cogeco Digital subscribers as part of a three-month preview on channel 99, while the preschool-aimed Disney Junior network, available to Quebec-based subscribers, can be found on channel 89, also part of a free preview. The launches of both of these networks form part of the long-term renewal agreement between Astral and Cogeco Cable for Astral’s movie and kids services.

Scholastic Media launches I Spy Arcade apps, a new series of four gaming apps based on Scholastic’s I Spy ( books and games, for the iPhone, iPod Touch and Android platforms.  The I Spy Arcade game apps feature I Spy objects in an arcade style play pattern with increasingly challenging brainteasers.  The first app, I Spy Arcade: Match Attack, is available now, while I Spy Arcade: Spy Squares, I Spy Arcade: Fine Line and I Spy Arcade: Critter Craze will roll out one per month in the respective stores through March 2012 ($2.99/each).  These are Scholastic’s first apps for the Android devices.

DHX Media launches a new app Grandpa in My Pocket app, Mr. Whoops and the Surprise Treasure Hunt, in the UK for iOS devices.  Based on the CBeebies-commissioned preschool Grandpa in My Pocket series, the Mr. Whoops and the Surprise Treasure Hunt app invites players to help Jason and Grandpa find all the new toys that Floyd has hidden in the factory and get them back into Mr. Whoops’ shop before Mr. Whoops gets back.  The new app was developed by DHX Interactive and its release coincides with Creative Content Digital release of the Grandpa in my Pocket audio book.  Additionally, Abbey Home Media has released the new Grandpa in my Pocket two-disc DVD, The Magic of Christmas.  Grandpa In My Pocket is developed and produced by Adastra Creative, with participation from Finance Wales.

Another day another digital distribution pact for LeapFrog ( LeapFrog and Hasbro enter into a new deal, under which LeapFrog acquires the license rights to offer Hasbro Studios animated programming via its LeapFrog App Center.  Beginning this month, episodes of Hasbro Studios’ My Little Pony Friendship is Magic, The Adventures of Chuck and Friends and Pound Puppies are available at the App Center.

Head over to the Cynopsis: Kids !magination Awards to enter your preschool, kid and tween targeted TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns, which support that content, for our first annual awards program.  To enter the Cynopsis: Kids !magination Awards your kid-targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011.  We look forward to seeing your entry and honoring the winners at the June 2012 Awards ceremony in New York City.

Program Call:  Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 19, 2012, the week before NATPE Market and Conference 2012 opens at the Fontainebleau Resort, Miami Beach.  If your company is an official exhibitor at NATPE 2012, please send us only the following info for your top 5 shows:  title, availability date, number of episodes, length, type (i.e. series, special, movie, etc.), genre (comedy, drama, lifestyle, etc.) and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-read special edition, please send your submission to Lisa Ball at: no later than Thursday, January 12, 2012. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 12/12-12/18/11, 6a-6a:
K2-11                                                                  Total Delivery (000)
NICK:    SpongeBob SquarePants (12/17; 10a)                              2329
NICK:    SpongeBob SquarePants (12/17; 10:30a)                         2299
NICK:    SpongeBob SquarePants (12/17; 9:30a)                           2218
NICK:    SpongeBob SquarePants (12/17; 9a)                                2048
NICK:    Kung Fu Panda (12/17; 11a)                                            2018
NICK:    SpongeBob SquarePants (12/18; 10:30a)                         1762
NICK:    SpongeBob SquarePants (12/16; 4:30p)                           1709
NICK:    SpongeBob SquarePants (12/17; 8:30a)                           1694
NICK:    Kung Fu Panda (12/12; 5:30p)                                         1684
DSNY*:  Good Luck Charlie, It’s Christmas! (12/12; 8:30p-10:05p) 1643
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 12/12-12/18/11, 6a-6a:
K6-11                                                                  Total Delivery (000)
DSNY*:  Game Plan (12/16; 8p-10p)                                            1272
NICK:     SpongeBob SquarePants (12/17; 10:30a)                        1265
DSNY*:  Good Luck Charlie, It’s Christmas! (12/12; 8:30p-10:05p) 1264
NICK:     SpongeBob SquarePants (12/17; 9a)                               1254
NICK:     Kung Fu Panda (12/17; 11a)                                           1230
NICK:     SpongeBob SquarePants (12/17; 9:30a)                          1221
NICK:     SpongeBob SquarePants (12/17; 10a)                             1220
DSNY*:  Santa Buddies (12/15; 8:30p-10:10p)                             1184
DSNY*:  Good Luck Charlie, It’s Christmas! (12/18; 8p-9:30p)       1171
DSNY*:  Good Luck Charlie (12/16; 10p)                                      1162
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 12/12-12/18/11, 6a-6a:
Tweens 9-14                                                       Total Delivery (000)
DSNY*:  Good Luck Charlie, It’s Christmas! (12/18; 8p-9:30p)        1095
DSNY*:  Good Luck Charlie, It’s Christmas! (12/12; 8:30p-10:05p) 1074
DSNY*:  Game Plan (12/16; 8p-10p)                                             1046
DSNY*:  So Random (12/17; 9p)                                                   1016
NAN:      Aquamarine (12/18; 8-10:30p)                                        1007
DSNY*:  Shake It Up (12/17; 9:30p)                                               951
DSNY*:  Wizards of Waverly Place (12/16; 5:30p)                            943
CBS:      NFL National (12/18; 4:27p-Various)                                  911
TOON:    Adventure Time (12/12; 8-8:15p)                                      908
DSNY*:  Good Luck Charlie (12/16; 10p)                                          908
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 12/12-12/18/11, 6a-6a:
Teens 12-17                                      Total Delivery (000)
CBS:       NFL National (12/18; 4:27p-Various)             1168
FOX:       NFL Sunday Single (12/18; 1:03p-Various)      910
NBC:       Fear Factor (12/12; 9p-10p)                           858
FOX:       Glee (12/13; 8p-9:01p)                                  719
FOX:       New Girl (12/13; 9:01p-9:32p)                       701
NBC:       Fear Factor (12/12; 8p-9p)                             686
NAN:       Aquamarine (12/18; 8-10:30p)                       670
ADSM**: Family Guy (12/12; 11p)                                656
NBC:       Sunday Night Football (12/18; 8:31p-11:04p)  629
ADSM**: Family Guy (12/13; 11:30p)                           616
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, December 17, 2011 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.8/4 Avg. (7a-12p)
Magi-Nation 0.2/2; Magi-Nation 0.4/3; Sonic X 0.7/4; Sonic X 0.9/4; Yu-Gi-Oh 0.7/3; Yu-Gi-Oh Zexal 1.0/4; Dragon Ball Z Kai 1.1/4; Dragon Ball Z Kai 1.0/4; Tai Chi Chasers 0.9/4; Yu-Gi-Oh 0.9/4
NBC (Qubo on NBC) Avg. 0.5/2 (10a-1p)
Turbo Dogs 0.4/2; Shelldon 0.5/2; Magic School Bus 0.4/2; Babar 0.7/3; Willa’s Wild Life 0.6/3; Pearlie 0.5/2
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Doodlebops Rockin Road Show 0.1/1; Doodlebops Rockin Road Show 0.1/1; Busytown Mysteries 0.2/1; Danger Rangers 0.2/1; Busytown Mysteries 0.3/1; Horseland 0.5/2

Final K6-11 Ratings for Saturday, December 17, 2011 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.9/19 Avg. (7a-1p)
SpongeBob SquarePants 2.4/20; SpongeBob SquarePants 3.5/21; SpongeBob SquarePants 4.2/21; SpongeBob SquarePants 5.1/23; SpongeBob SquarePants 5.0/21; SpongeBob SquarePants 5.0/21; Kung Fu Panda 5.0/21; Kung Fu Panda 4.0/17; Power Rangers Samurai 3.0/13; SpongeBob SquarePants 3.0/13
DISNEY CHANNEL 2.8/14 Avg. (7a-1p)
3rd & Bird 1.5/19; Mickey Mouse Clubhouse 1.6/12; Jake and the Never Land Pirates 1.8/9; Phineas and Ferb 2.5/11; Phineas and Ferb 3.1/13; Phineas and Ferb 3.5/15; Fish Hooks 2.6/11; Jessie 3.5/15; Austin & Ally 4.0/17; Wizards of Waverly Place 3.7/16; Wizards of Waverly Place 3.8/17
CARTOON NETWORK 1.3/6 Avg. (7a-1p)
Ben 10: Ultimate Alien 0.9/11; Generator Rex 1.1/9; Star Wars: Clone Wars 1.1/7; Beyblade: Metal Masters 1.6/8; Pokemon: Black & White 1.8/8; Redakai: Conquer the Kairu 1.2/5; Bakugan: Mechtanium Surge 0.7/3; Johnny Test 1.2/5; Almost Naked Animals 0.9/4; Almost Naked Animals 1.0/4; The Looney Tunes Show 2.0/9; The Looney Tunes Show 2.1/9
DISNEY XD 1.1/6 Avg. (7a-1p)
Pair of Kings 0.3/4; Phineas and Ferb 0.4/3; Phineas and Ferb 0.8/5; Kick Buttowski 0.7/4; Pair of Kings 1.1/5; Pair of Kings 1.1/5; So Random 1.1/4; Kickin It 1.1/5; The Polar Express (1×135) 1.7/7



Happy Holidays | Merry Christmas | Happy New Year

Cynopsis Media will be off from December 23, 2011  January 2, 2012.

Don’t forget to read the 2011 Year in Review on January 1st 2012!

Past editions, classifieds, & industry calendar of events can always be found on our website..

Friday Fun Fact: If you received all of the gifts in the song “The Twelve Days of Christmas,” you would receive 364 gifts.

Answer to Yesterday’s Trivia Question: What cartoon animal was hunted by Major Minor?  Snagglepuss. Kudos to:  Marc, PA; Rich Boland-DISH Network/NYC; David Stern-BARD Entertainment/NYC.

Today’s Trivia Question: In “A Charlie Brown Christmas,” Lucy complains that she never gets what she really wants for Christmas. What does she want? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: OPS MGR, VOD/LA: Responsible for managing internal & external vendors & overseeing ops of video delivery to MVPDs for NBCU TV content. 5+ yrs exp. To apply, visit Job# 3691BR (1/7)

JOB OPENING: SALES EXECUTIVE/RLTV/NY: Revenue goals, new bus development and sponsorship sales. Strong decision maker relationships, strategic, creative, 7+yrs direct selling experience. Send to (1/4)

JOB OPENING: MKTG COMM MGR/Weather Channel/NY: Exp Mktg Comm prof w/ ext creative/tech & prof presentation develpmt skills. Req excep written/verbal skills. Understanding of media rsrch & media exp a +.Resumes: (1/4)

JOB OPENING: AE AFFILIATE DIST/GSN Santa Monica: 5+yrs cbl network exp. BA/BS in related field. Strong comm, hvy travel, dig/integrated campaigns. Send res + CL to (1/4)

JOB OPENING: DIR, DIGITAL AD SALES MKTG/Syfy/NYC: Oversee Digital Ad Sls Mktg campaigns across all platforms including On Air, Web, Games, Mobile and Social. Min 10 yrs Ntwk/Web exp. To apply, click: (1/4)

JOB OPENING: DIRECTOR, MEDIA AD SALES RESEARCH/NY-Warner Bros. Media Sales: (Syndication) strong analytical and presentation writing skills. Adept w/Nielsen systems, MRI and Simmons. Email: RE: UCTC/128416BR (12/24)

JOB OPENING: SR. RESEARCH ANALYST/nuvoTV/LA: Nielsen rating analysis, collect/evaluate audience & market research data, 3+ years TV media research experience, familiar w/American Latino market+, EOE/M/F/D/AAP (12/24)

JOB OPENING: MANAGING DIRECTOR CONTENT ENTERPRISES/Owings Mills MD: Responsible for production, development, funding, distribution and marketing. BA/BS: Mass Comm. or related field. Email Resume and cover letter with the title to: (12/24)

JOB OPENING: VP, BUS & LEGAL AFFAIRS/RHI Entertainment/NYC: Neg. & draft documentation for variety of TV program/content. Knowledge of TV dev, prod & distrib. transactions. J.D. & 10 + yrs exp in the entertainment industry. CV & cover to: (12/24)

JOB OPENING: CLIENT SRVCS MGR/WN/Queens NY: Mng client prod launches; provide training, acct mgmt & strategic support for clients; 2-4 ys exp in client services, acct mgmnt, project mgt or sales support. Apply: (12/23)

JOB OPENING: DIR, MULTICULTURAL DIG SALES/NBC News/NY: Lead Sales efforts on behalf of and our new English language Hispanic News Website 7 yrs exp. To apply, visit: Job#3250BR (12/23)

JOB OPENING: RESEARCH ANALYST/OWN: Oprah Winfrey Network/LA: 1-2 yrs exp in TV Research, detailed oriented, knowledge of Star & NPower required. Apply at: (12/23)

JOB OPENING:  DIG. RSRCH ANALYST/LAS VEGAS: Track/analyze perf of company’s official website & digital dist. Proficient w/ Google Analytics. Exp w/ content mngmnt system reporting tools a +. More info/Apply to: (12/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SPRING INTERNSHIP CREDITS ONLY:  NON-FICTION TV DEV INTERNSHIP/NYC: Major TV Prod Co seeking creative interns interested in reality TV and motivated to research, write and develop new ideas for TV series. Res/cov let:  (12/23)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at
I’M ALL YOURS N.Y. Seeking to Assist, Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm. Contact, (1/7)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail:, Web Links:,, (“American Biographies”) (12/24)

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