Friday, August 3rd, 2012

Cynopsis: Kids!

Good morning. It’s Friday, August 3, 2012, and this your first early morning briefing.

Saban Brands acquires mobile game developer/publisher The Playforge, the folks behind the very popular Zombie Farm game (people 9+). The terms of the deal were not disclosed. Saban Brands plans to extend The Playforge’s current and future free-to-play mobile games (Zombie Life, Tree World) into licensing, merchandising and media opportunities. In acquiring The Playforge, Saban Brands also expands its development capabilities and opportunities to advance its current games. Founded by husband and wife team Vince McDonnell and Susan Salvador, the San Mateo-based The Playforge will retain its team of 25 employees and will continue to release game titles under its own brand. Saban Brands re-acquired the Power Rangers property and purchased lifestyle brand Paul Frank in 2010. Additionally, Saban Brands will launch its new Vortexx action/adventure/comedy Saturday morning programming block on The CW and online this fall.


Cynopsis Sports Media Awards: SOLD OUT!

View the impressive list of finalists that will be honored
next week at the Harvard Club in NYC!

2011-2012 Sports Luminaries
LEGACY AWARD: David Hill, FOX Sports Media Group
AWARD OF DISTINCTION: Mike McCarley, Golf Channel
VISION AWARD: Larry Scott, Pac-12

Canada-based Rainmaker Entertainment‘s shareholders have approved (99.91%) the sale of its animation studio, Rainmaker Studios, making it officially a subsidiary of China’s Xing Xing Corporation. The deal, which announced last month, included the Beijing-based digital animation studio acquiring to acquire upwards of US $7 million in Rainmaker debt and the assumption of all of the studio’s real estate leases. Rainmaker is currently in production on its first feature film Escape from Planet Earth, which will be distributed by The Weinstein Company in February 2013. It is also producing several DVD films for Mattel and developing its own properties.


Entertainment One (eOne) acquires the rights to legendary Japanese creator/cartoonist/artist/animator  “Godfather of Anime”  Osamu Tezuka‘s (Astro Boy, Kimba the White Lion) popular action-adventure manga title Black Jack, which it plans to develop as a TV series. Produced by eOne, the series will be executive produced by Taka Ichise and Doug Davison (partners on the feature adaptations of Japanese properties The Ring and The Grudge). Dave Brown and Zadoc Angell of Artist International who packaged the project will also executive produce. Michael Rosenberg, Jen Chambers and Adam Blumberg will oversee the show on behalf of eOne. eOne will handle worldwide rights to the series in all media. The Black Jack manga has sold 50+ million copies in Japan, and has also been translated and released around the world. The story follows the adventures of Jack Black, a great detective/doctor whose unorthodox ways and numerous secrets sometimes make him a questionable hero. Black works for a government special-ops team and investigates and battles various threats against the US and the world. The property is not for younger kids.


Hungry Shark, the game app for iOS and Android devices, chomps its way into licensing and merchandising. Hungry Shark creator Future Games of London (FGOL) partners with AT New Media to develop a merchandise and licensing program for the game app, resulting in a deal with BattleAnt, which will design, manufacture and distribute a Hungry Shark plush toy to coincide with the next installment of the game. New content is released regularly by FGOL regularly adds new content to Hungry Shark. AT New Media is seeking licensing partners across categories including collectibles, plush, and resin figures for Hungry Shark.


Upcoming Special eReports: DEMOGRAPHICS
Explores the latest research on viewing patterns and evolving media preferences of specific demographic groups, as well as identifies the newest trends networks and ad agency executives are using to target and reach each of these demos. For ad opportunities contact Mike Farina .

African American Viewers |    OCT 4
Women |  OCT 10
Baby Boomers |  OCT 17
Kids, Tweens & Teens |  OCT 31
Hispanics | NOV 13
Digital Viewers | NOV 21


PBS Kids and Whole Foods Market enter into a new partnership to help educate kids and families about organic foods and making healthy eating choices. The Fantastic Organic campaign offers online activities, games and apps from PBS Parents (, PBS Kids and Whole Foods Market that will encourage families to cook, shop, get recipes and learn about organic foods together. In support of this initiative select Whole Foods Market stores will host in-store events for kids and families where they can also get facts, tips, and advice about buying organic products  as well as some stores hosting an in-store scavenger hunt, The Hunt for Organics. Kids completing the hunt can turn in their finished activity sheet for an Organic Valley prize pack. Additionally, PBS Parents is helping families get ready for kids to go back to school with advices to parents on healthy eating during the school year ( Tips include getting kids involved in meal planning, shopping and cooking, getting kids to understand where their food comes from, making healthy snacks available at home, and encouraging kids to not just eat during the day but drink liquids too (that includes recipes for smoothies and the like).


Teletoon Canada unveils its fall programming lineups for its family of networks including the kid/family aimed Teletoon, Teletoon Retro, and Cartoon Network, which all launch Monday, September 3, 2012.

  • Teletoon daytime kicks off its fall season with a Scooby Doo Mystery Movie Weekend, including back-to-back Scooby Doo Movies 9a-6p throughout the three day Labor Day weekend, Saturday-Monday, September 1-3, 2012. This fall Teletoon (6a-6p) will feature a wide range of programming including the network premieres of Marvel’s animated series about teen Peter Parker, Ultimate Spider-Man as well as The Amazing World of Gumball. The new lineup will also include the third season of Adventure Time with Finn and Jake and the newest season of Star Wars: The Clone Wars. Other series on network’s fall schedule include new seasons of original series Detentionaire, Johnny Test, My Babysitter’s a Vampire and Stoked as well as acquired series such as Transformers: Prime and Looney Tunes. Teletoon’s slate of movie premieres includes Percy Jackson & the Olympians: The Lightning Thief, Tooth Fairy and How to Train Your Dragon, among others.
  • Teletoon Canada’s Cartoon Network (Canada), which debut last month under a deal between Turner Broadcasting and Teletoon, launches its first fall season in Canada with a series of Ben 10 Marathons, featuring back-to-back episodes of Ben 10, Ben 10: Alien Force and Ben 10: Ultimate Alien as well as Ben 10 movies Ben 10: Secret of the Omnitrix, Ben 10: Race Against Time and Ben 10: Alien Swarm  airing throughout the Labor Day weekend. The network will also host the Canadian premiere of the new TV movie Ben 10: Destroy All Aliens and a preview of the new series Ben 10: Omniverse. The fourth installment in the Ben 10 franchise, Ben 10: Omniverse will join the network’s lineup Saturday, September 22. Cartoon Network’s (Canada) fall schedule also features the second season of Young Justice, and new episodes of Level Up!, Regular Show, Generator Rex and Sym-Bionic Titan.
  • This fall 2012, Teletoon Retro welcomes the animated series The Mighty Hercules as well as the popular 1980s series My Little Pony, and from the 1990s the animated series Bobby’s World.

Turner Broadcasting acquires the new season of the CGI animated series Gormiti (52×22) for its channels in 130+ countries across EMEA from Mondo TV (Puppy in My Pocket). Initially, the boy 6-11 targeted series will debut on Turner’s kids network Boing in Spain and Italy in 2012. Gormiti will then launch across all of EMEA in 2013, on Cartoon Network in all remaining territories. Gormiti is co-produced by Mondo TV and Italy-based toy company Giochi Preziosi, and the episodes are penned by US based Man of Action (Ben 10, Generator Rex). Turner Broadcasting has additionally picked up licensing and merchandising rights for Gormiti in EMEA (excluding Italy, San Marino, Vatican City and France), while Mondo TV Consumer Products will serve as sub-agent in territories including Russia, Eastern Europe, Ex-Yugoslavia, Greece, Spain and Portugal. The previous seasons of Gormiti were produced by Zodiak Media’s Marathon Media.

Popular voice actor Dee Bradley Baker (Phineas and Ferb, SpongeBob SquarePants, among many many others) will make a guest appearance as Sandman in a new episode of Ultimate Spider-Man, titled Snow Day, Sunday, August 5 at 11a, as part of Marvel Universe on Disney XD. Ultimate Spider-Man is produced by Marvel Animation. Ultimate Spider-Man features the voices of Drake Bell (Drake & Josh), Chi McBride (Boston Public), Clark Gregg (Iron Man, Thor, The Avengers), JK Simmons (Spider-Man), Steven Weber (Wings), Greg Cipes (Teen Titans, Ben 10), Ogie Banks, Caitlyn Taylor Love (I’m In The Band), Logan Miller (I’m In The Band), Tom Kenny (SpongeBob SquarePants), Matt Lanter (Star Wars: The Clone Wars), Tara Strong (The Fairly Odd Parents), Misty Lee (Batman: Arkham City), and recurring guest star Stan Lee (Spider-Man).

PBS Kids releases its new storybooks app, Sid The Science Kid Read & Play App for iOS devices at the App Store. Based on The Jim Henson Company‘s animated preschool series Sid the Science Kid, the new app is developed by iStoryTime. Designed to encourage the development of early science exploration skills and concepts, the new app features two storybooks, The Trouble with Germs and What’s That Smell?, jokes, games, sing-along music videos, and coloring pages, among other activities. More information about PBS Kids’ collection of apps can be found at


Sega Europe appoints Renata Bukovanova as Licensing Manager. Bukovanova, who joins the London-based licenising team, will be managing a number of categories across Europe including publishing, stationery/BTS, homeware, food and promotions. She will report to Sissel Henno, Head of Brand Licensing (Europe). Bukovanova most recently was with CPLG, where she worked on its legal team since 2007. Her primary focus will be on Sonic the Hedgehog, as well as opportunities to license Sega’s other brands.


Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, August 1, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1149; K6-11 808; TWEENS 9-14 637
NICKELODEON° :        K2-11   970; K6-11 636; TWEENS 9-14 500
CARTOON NETWORK** : K2-11   747; K6-11 526; TWEENS 9-14 375
DISNEY XD:               K2-11   265; K6-11 218; TWEENS 9-14 214
NICKTOONS:             K2-11   112; K6-11   90; TWEENS 9-14   60
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data



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Friday’s Fun Fact: The Canary Islands are actually not named for canaries, but for dogs. This is because a large population of wild dogs were found on the island (and the Latin root for dog is canaria).

Answer to Our Last Trivia Question: What cartoon mice try to take over the world from their cages in Acme Labs? Pinky and the Brain. Kudos to: Meredith Rusu-Disney Publishing Worldwide/NYC; David Stern-BARD Entertainment/NYC; Mara Anastas-Simon & Schuster/NY; Sarah funk-Disney media/NYC; Tom Boyd-WGN-TV/Chicago; Richard Quan-BSSP/San Francisco; Caroline Ratana-Ratana/LA; Kelly Winger-Toronto Fringe Festival/Toronto; Nashua Gallagher-Turner International Asia-Pacific/Hong Kong; Martin McElroy-Red Kite Animations/Edinburgh.

Today’s Trivia Question: What cartoon character says “Dagnabit”? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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JOB OPENING:  DIRECTOR, STRATEGIC PROGRAM PLANNING/NBCUniversal/BRAVO: Responsible for Program Planning and Scheduling for linear platform and program acquisitions. Strong Research background is a plus. #6056BR (8/10)

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JOB OPENING: TEMP ASSISTANT/CREATIVE SERVICES/Crown Media/ Studio City: Perform administrative duties and provides support for Executives and CS team… More info & apply: (8/10)

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