Friday, August 31st, 2012


3rd & 4th Rounds
US Open
LIVE on CBS and CBS Sports Network
Saturday – Monday

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Cynopsis: Sports

Good morning. It’s Friday, August 31, 2012, and this is your first early morning Sports briefing.

The NHL announced its television schedule for the upcoming season (provided labor issues are resolved of course). Entering the second year of their deal, NBC Sports Group is slated to feature over 100 games between NBC and NBC Sports Network this year, including Wednesday night exclusive coverage, the first ever Hockey Day in America tripleheader, the second annual Thanksgiving Friday game, the 2012 Discover NHL Thanksgiving Showdown, and the 2013 Bridgestone NHL Winter Classic. The season launches with a doubleheader on Thursday, October 11 with a Flyers/Bruins contest at 7p, followed by Blues/Avalanche at 10p on NBC Sports Network, which is slated to carry NHL games three consecutive nights each week on Monday, Tuesday and Wednesday.

NHL Network will televise 78 live games for its American audience this season, mainly on Thursday nights and Saturdays, including 14 doubleheaders and three tripleheaders. Regular-season coverage gets underway on Friday, Oct. 12, at 7:30p with Nashville/Detroit.

On the Air

CBS Sports will offer the U.S. Open Tennis Championships starting tomorrow at noon, beginning with men’s and women’s third-round action and running through the men’s singles championship on Sunday, Sept. 9 at 4p. CBS Sports is set to broadcast over 36 hours of coverage with newly named lead play-by-play announcer Bill Macatee joining Mary Carillo and John McEnroe in the booth. Jim Courier returns for his fourth year as analyst and calls the action alongside Ian Eagle. Mary Joe Fernandez serves as reporter. Chris Wragge joins this year serving as a contributor. For the first time, CBS Sports Network features U.S. Open coverage with three days of live Labor Day weekend outer-court action showcasing third and fourth-round matches not shown during CBS Sports’ live simultaneous broadcast.

NBA TV will honor TNT analyst Reggie Miller with a one-hour special as part of the network’s Hall of Fame coverage. Overall, the channel will deliver over 150 hours of programming around the annual event including exclusive carriage of the 2012 Naismith Memorial Basketball Hall of Fame Enshrinement Ceremony Presented by BBVA on Friday, Sept. 7 at 7:30p featuring Miller, Don Nelson, Ralph Sampson, Jamaal Wilkes, the All American Red Heads and Katrina McClain. NBA TV will also televise a Hall of Fame Red Carpet Show on Friday, Sept. 7, at 6:30p with host Matt Winer, David Aldridge and Rick Kamla. Miller’s special, Looking Back at Reggie will look at Miller’s career on Tuesday, Sept. 4, at 7p.

ESPN named Heather Cox as the network’s weekly Saturday Night Football on ABC sideline reporter. Cox will join Brent Musburger and Kirk Herbstreit for the program. She also inked a multiyear extension with the network where she will continue to work college football, men’s and women’s basketball, NBA and WNBA telecasts across various ESPN outlets.

CBS Sports Network announced that it has bolstered programming with live action from the NBA Development League for the 2012-13 season. Coverage will feature 12 live regular-season games, including two from the 2013 NBA D-League Showcase, as well as 2013 NBA D-League Playoffs and Finals action. The channel will also offer coverage of the “3-Point Shootout” and “Slam Dunk Contest” from the 2013 NBA D-League Showcase.

CBS Sports Network opens the channel’s first official NFL programming on Sunday with two roundtable shows featuring NFL ON CBS announcers. The first, Eye on the NFL: Season Preview, will air at 7p with Jim Nantz as host along with analysts Shannon Sharpe, Dan Marino and Dan Dierdorf. Meanwhile, Eye on the NFL: Hot Topics runs Monday at 7p with host James Brown and analysts Phil Simms, Boomer Esiason and Bill Cowher.

NFL Network announced that America’s Game: 2011 New York Giants will now debut on NFL Network at the new time of 9p on Tuesday instead of originally scheduled time of 10p. Instead, the channel revealed that the NFL GameDay Morning crew will now gather to preview the upcoming season in the 10p hour.

The Sunday MLB on TBS window will be filled this weekend at 1p with American League East Postseason contenders Yankees and Orioles.

GolTV appears to be on the verge of being dropped from DIRECTV, according to a report from the Philadelphia Inquirer. The channel confirmed to the paper DirecTV will be dropping its English-language feed from its service effective September 13, apparently due to the recent addition of beINSport to the lineup.

Sponsorship & Promotion

Lowe’s Companies and IMG College announced a national marketing agreement to mark the first time the company has secured a presenting sponsorship to a nationwide collection of universities’ mobile apps. Under terms of the sponsorship agreement, Lowe’s locked in category exclusivity for the home improvement retail category at schools nationwide and will have full use of schools’ marks to market, advertise and host special events. In addition, Lowe’s will be title sponsor to Homecoming games at numerous IMG schools this fall.

ESPN posted its newest College GameDay Built by the Home Depot commercial yesterday, featuring the Midnight Yell tradition at Texas A&M University. The spot will hit television on Monday and was filmed at the university’s Kyle Field with students earlier this summer. Texas A&M head coach Kevin Sumlin, mascot Reveille and Aggie students and alumni star in the spot along with GameDay’s Kirk Herbstreit, Desmond Howard, Lee Corso, Chris Fowler, Tom Rinaldi and Samantha Steele.

USC Athletics and Terranea Resort reached a multi-year agreement that makes the destination the Official Resort of USC Athletics. The agreement was facilitated by USC Sports Properties, the FOX-owned sales entity that manages the marketing and media rights on behalf of USC Athletics. As part of the deal, Terranea Resort receives multi-media sponsorship entitlements to support the partnership including the use of USC Athletic marks and logos in advertising, promotions and online in compliance with NCAA rules and guidelines.

For the second season in a row, Nissan and ESPN are joining to present The Heisman House, a fictional domicile where past winners of the famed trophy hang out, talk about their playing days and watch college football the will be incorporated six interstitials. The spots feature Nissan vehicles and 12 Heisman Trophy winners include Robert Griffith III, Mark Ingram, Archie Griffin, Ron Dayne, Ricky Williams, Desmond Howard, Charles Woodson, Eddie George, Marcus Allen, Matt Leinart, Herschel Walker, Tim Brown as well as a guest appearance by Sean Astin, the actor who played Notre Dame’s Rudy Ruettiger. ESPN’s CreativeWorks group spearheaded the collaboration, working with agencies including Chiat/LA (TV/Digital), OMD (media), Brand New School (digital). 

Digital Fields

The NBC Olympics Live Extra app, which offered over 3,500 hours of Olympic live stream content earlier this month, re-launched yesterday as NBC Sports Live Extra. The app will now stream live sporting events in the coming months set to air NBC, NBC Sports Network or Golf Channel, including MLS, NHL, Notre Dame Football, PGA TOUR, LPGA, European PGA TOUR, Ryder Cup and more. Companion features are set to include in-game highlights, social media interactivity, and other elements.

ESPN released a new ScoreCenter app for the Apple iPad, which has been completely re-designed. In addition to up-to-the-minute scores, news and video of the top live events of the day, ScoreCenter for iPad will offer sports fans a personalized view of their favorite teams and leagues, including customized scoreboards, breaking news, alerts and video highlights, as well as live integrated Gamecasts and direct access to WatchESPN.

Electronic Arts reportedly sold 900,000 units of the new Madden NFL 13 video game in the 24 hours following its release on Tuesday to set a new company record for first-day game sales.

The Main Event

Looking forward to watching Michigan/Alabama at 8p on ABC.


Don’t Forget to Nominate by November 1:
Cynopsis’ Most Intriguing People Awards

The Awards will shine a spotlight on the industry’s most fascinating individuals in the media industry, including TV networks, studios, stations, MSO’s, digital media companies, ad agencies, brand partners and any organization that is involved with TV and online video entertainment. (Submit Online Now)

AWARDS GALA: Spring 2013

Nomination Questions: Jenn Sredzinski | Ad/Sponsorship Info: Mike Farina

ON THIS DAY in 1997: Don Mattingly’s #23 is retired by the Yankees.

Answer to Our Last Sports Trivia Question: With what team did Ken Griffey Sr. make his MLB debut? Answer: The Cincinnati Reds. Kudos: Joe Brucia-NBC Universal/NY; Anthony Watters-Outdoor Channel/NY; Matthew Willence-ITN Networks/NY; Denis Barry-CBS Television Station Sales/NY; David Schaefer-Golf Channel/Orlando; Larry Kahn-Golf Channel/Orlando; Jon Latzer-CineSport/Secaucus; George Finkel-MegaSport Productions/Myrtle Beach; Pam Tierney-Actress/VO/Chicago; Larry Morton-ONE World Sports/Dallas/Ft. Worth; Jim Dittemore-I Will Race You/KC; Tom Moore-Kalt Productions/LA; Paul Gygli-NBCUniversal Television Distribution/Universal City.

In The Know: Who is the only two-time winner of the Heisman Trophy? ( Email Chris-Sports@ with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Cynopsis Digital Video Measurement Summit

November 14 | 11:30am – 6pm | JWT, NYC

Meet and mingle with the sharpest minds in cross-platform marketing, engagement and return on investment. Whether you’re buying online ads or creating original branded entertainment, you’ll discover how to maximize your ROI with the latest technology and research tools.

View the powerful line-up of speakers, content-rich session and
register now:

Later — Chris
Chris Pursell for Cynopsis | Sports

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: MKTG MGR/TURNER BROADCASTING/NYC: 5-7 yrs Marketing/Interactive exp; Dig and Social exp is a must. Ability to mng mult projects. Strong team player/communication. BA Degree. Resume to: (9/8)

JOB OPENING: WRITER/PREDITOR, ON-AIR PROMOS/NYC: Oversee pre/post prod, from concept to final delivery; Min 3-4 yrs exp creative svcs dept TV ntwrk; Proven Final Cut Pro skills; Exc copywriting/media mgmt skills. Res to: (9/8)

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JOB OPENING: EXEC. PRODUC/Fox Sports-Ft. Lauderdale: Manages production for Sun Sports/FS Florida. Oversees budget, studio/remote events & staffing. Liaise with offsite Master Control. 10+ yrs. exp. (9/7)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: Crown Media needs interns in our CORPORATE COMMUNICATION department in NY. Interns will get exposure in media outreach/placement, press kits & marketing. To apply send resumes to (9/7)

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FALL INTERNSHIP CREDITS ONLY: Crown Media needs interns in our MARKETING department in Studio City. Interns will get exposure in network branding, script reading, media campaigns & promotions. To apply send resumes to (9/7)

FALL INTERNSHIP CREDITS ONLY: Castle Pictures (NYC): seeks motivated, creative interns to assist with DEVELOPMENT RESEARCH and PRODUCTION on a new non-fiction series. Strong writing and people skills a +. Submit resume/cover letter to: (9/7)

FALL INTERNSHIP CREDITS ONLY: Boston Productions, Inc. looking for interns to help with production, post-production, research, logging, and testing interactives. Must have car or reliable transportation. Email: (9/6)

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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at

SITUATION WANTED: Script Doctor specializes in 1 hour series, broadcast exec & TV professor with 10,000+ scripts exp. Credits incl. DeGrassi, others (9/8)

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SITUATION WANTED: WRITER/PRODUCER’S ASST. Has worked on The Big Bang Theory, Mike & Molly, etc. Attending UCLA’s TV writing program. Experience as a Page and PA. Proficient in Final Draft. Has BS in Mass Comm. (9/8)

SITUATION WANTED: RESEARCHER/EXEC ASST/LOS ANGELES AREA: 16+ yrs exp + key player in Primetime TV as researcher, proofreader, copy-editor, writer, exec asst. Exc. etiquette. Have a great day! (9/6)

E-mail or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

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