Friday, August 17th, 2012

Cynopsis: Sports
08/17/12

Good morning. It’s Friday, August 17, 2012, and this is your first early morning Sports briefing. 

A long-awaited standoff is over. NFL Network and Cablevision-the largest TV provider in the nation’s top media market-reached a multi-year agreement for carriage of NFL Network and the NFL RedZone channel on the MSO. NFL Network makes its debut in Cablevision homes starting today on channel 150 for customers who subscribe to iO Preferred, iO Silver, iO Gold or the iO Sports & Entertainment Pak. NFL RedZone, which airs on Sundays throughout the regular season, will now be offered in both standard-definition and HD on channel 151 as part of the iO Sports & Entertainment Pak.


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Cynopsis’ Most Intriguing People Awards

We’re in search of The Most Intriguing People in the television industry! Please nominate (free to submit) those you feel are making significant & sometime head-turning contributions to the business: those that are trail blazers or risk-takers, unpredictable (in positive ways) and who are downright intriguing.

Nominate: NOW  |  Deadline: NOV 1  |  Awards Gala: SPRING 2013

Event/Submission Questions: Jenn Sredzinski 203.906.4603
Advertising/Sponsorship information: Mike Farina 203.218.6480


On the Air

The FCC and Tennis Channel filed opposition to Comcast’s stay petition with the U.S. Court of Appeals, with Comcast now having until Tuesday to file a reply. Of course, the clock is officially ticking for Comcast to comply with the FCC’s decision to move Tennis Channel to the same tier as Golf Channel and NBC Sports Network. Comcast has claimed that the FCC decision was unconstitutional and is suing over the ruling.

CBS Sports Radio announced that Boomer Esiason will be tapped to play a key role in the network’s programming when it launches next month on at least 90 stations nationwide. Esiason will deliver commentary and updates on the current headlines during the CBS SPORTS MINUTE as well as offer insight and opinion as CBS Sports Radio’s Senior NFL Analyst. The former quarterback will be heard weekday mornings near the top of the hour from 6-10a on the stations, including WFAN in New York, WSCR in Chicago, KNBR in San Francisco and WIP-FM in Philadelphia.
 
CBS Sports Network will bring a new look to the fall’s weekly college football programming, with shows now originating from the channel’s newly upgraded 7,500 square-foot New York City studio based at Chelsea Piers. Inside College Football, The Tony Barnhart Show, Tackling the Trends and Lemming Report will all return to the lineup as well the channel’s SEC coverage which will be bolstered with the addition of This Week in SEC Football on Fridays at 7p. On Sundays, CBS Sports Network will feature Fantasy Football Today at 11a.

Mariah Carey and No Doubt are set to perform at the NFL’s first game of the season, where they will perform from Rockefeller Plaza before the Giants/Cowboys game at MetLife Stadium in New Jersey. The hourlong pregame show will air at 7:30p on NBC.

ESPN2’s Big Monday slate of games, which features top teams in Division I women’s basketball, will showcase 10 games over seven consecutive weeks this season including three doubleheaders in February. Games tip off on Martin Luther King, Jr. Day, Monday, Jan 21, at 7p with a battle between Duke and Connecticut.  All 13 teams on the schedule are 2012 NCAA Championship participants, including three Final Four teams in Baylor, Connecticut and Notre Dame.

ESPN also announced an early preseason NBA doubleheader pitting the Hornets/Heat followed by Nuggets/Suns on Friday, October 26 beginning at 8p.

MLB Network’s new series My MLB Life debuts on Saturday at 6:30p. The four-part series, from MLB Productions, consists of 30-minute episodes that profile the “work hard, live well, give back” mentality of players beginning with Matt Kemp in the premiere episode. Other episodes over the following three weeks will feature Torii Hunter, CC Sabathia and Ryan Zimmerman.

MLB owners approved the sale of the San Diego Padres to a group that includes ex-Dodger owner Peter O’Malley and family as well as golf’s Phil Mickelson. The $800 million deal was formally given the green light at the MLB owners meeting in Denver on Thursday. The purchase includes the team as well as minority stakes in Petco Park and the Fox Sports San Diego cable channel.

MSG Networks and ESPN New York 98.7FM agreed to a multi-year extension that will keep the station as the radio broadcast home of the New York Knicks and New York Rangers. The deal includes full pre- and post-game coverage for both teams, as well as a continuation of a multi-tiered cross-promotional effort between The Madison Square Garden Company and the outlet.

Starting Monday at 7:30p, MSG will dive into the world of the Giants heading into the NFL season with three consecutive nights of Live from Giants Training Camp, followed by an all-new Giants Chronicles with Super Bowl MVP Eli Manning on Thursday night as well as a Giants Chronicles mini-marathon set for Friday night before the defending Super Bowl Champions take on the Bears in their second preseason game.

The Vikings announced that the team will take advantage of new NFL blackout rules, and will lower its percentage of tickets that must be sold to ensure local television carriage. The team will now reduce its ticket manifest to 90% capacity, for a reduction of approximately 6,000 seats.

MLB Network was the only one to get a hit out of Seattle Mariners pitcher Felix Hernandez’s perfect game against the Tampa Bay Rays on Wednesday. The channel reports that average viewership increased 71% after cutting live to the conclusion of the game from 5:30 to 6:15p that evening.

New international sports channel beIN SPORT locked in a carriage deal with DISH Network. The agreement will make the network available on DISH’s America’s Top 250 (AT250) in English and on DISHLatino packages as beIN SPORT E, a Spanish-language version. In addition to its linear TV network, select beIN SPORT content will be available on DISHOnline.com for DISH TV customers.


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Upcoming Special eReports: DEMOGRAPHICS
Explores the latest research on viewing patterns and evolving media preferences of specific demographic groups, as well as identifies the newest trends networks and ad agency executives are using to target and reach each of these demos. For ad opportunities contact Mike Farina.

African American Viewers |    OCT 4
Women |  OCT 10
Baby Boomers |  OCT 17
Kids, Tweens & Teens |  OCT 31
Hispanics | NOV 13
Digital Online Viewing Patterns
| NOV 21



Sponsorship & Promotion

Keith Turner is heading from the NFL to Univision where he will serve as President of Advertising Sales and Marketing for Univision Communications. Turner previously held the title Senior Vice President of Media Sales and Sponsorship at the NFL.

espnW and the U.S. Department of State announced the final roster of 15 companies that will take part in the Global Sports Mentoring Program designed to create sustainable sports opportunities for underserved women and girls worldwide. As part of the initiative, espnW and the Department of State will pair women from around the world, ages 25-45 who have been identified as emerging leaders, with American executives in a sports-related field where they will travel to the US and spend more than three weeks working at their host company. Companies taking part will include: Burton, Colavita,  ESPN, Gatorade, LPGA, NCAA, Procter & Gamble,  Saatchi & Saatchi, Stanton & Company, Under Armour, University of Oregon, USA Gymnastics, U.S. Olympic Committee, Women in Cable Telecommunications and Women’s Sports Foundation.

Hitting the second season of IMG College’s national college platform, Hyundai will now add 10 new schools to the program to increase its total to 25, with 151 on-site events on deck in college stadiums around the country. The program will include on-site displays with print, online and local media support as well as on-field promotions, on-site displays, tickets for hospitality and unique giveaways on game days.

Animal rescue and recovery association Code 3 Associates has formed a partnership with Stewart-Haas Racing and will serve as the primary sponsor of SHR’s No. 39 team and driver Ryan Newman throughout the Hollywood Casino 400 race weekend Oct. 17-21 at Kansas Speedway in Kansas City, Kan.

The New York Liberty entered a new marketing partnership with Majesco Entertainment’s NBA Baller Beats, a basketball video game on Kinect for Xbox 360. The game marks the first-ever full body motion-based NBA video game that uses a real ball to help users master ball-handling skills set to an eclectic soundtrack of hip-hop, rock, and old school favorites. As part of the partnership the team is inviting fans to experience NBA Baller Beats at an Interactive Fan Zone at Prudential Center. The game will be released to the public on Sept. 11.

Pantech Wireless has tapped BMX and skateboarding professional athletes Bucky Lasek, and Brett Banasiewicz to represent Team Pantech when they compete in the 2012 Dew Tour. The company also announced that attendees of the Pantech Beach Championships will get an early peek at Pantech’s newest 4G LTE smartphone, Flex, at the Pantech Experience onsite.

Digital Fields

NCAA.com, operated by Turner Sports, is set to kick off the 2012 college football season by offering fans with an interactive online and mobile destination that includes highlights from the top games, as well as exclusive weekly video franchises and the return of GameCenter, the live stats companion. The site’s coverage of the college football season starts Monday with a five-part season preview series that will feature host Vince Cellini and SEC college analyst and former Iowa State quarterback Dave Archer previewing the major conference races, highlight key players to watch in 2012 and analyze the national championship chase. Other content will include Power Rankings, a conference blogger network and the NCAA Division II game of the week.

Matt Bean has been named that new Managing Editor of SI.com. Bean joins SI from Rodale and will now run editorial strategy and operations for SI.com and FanNation.com. He succeeds Paul Fichtenbaum, who was appointed Time Inc. Sports Group Editorial Director. In addition to his work at Rodale, Bean spent the past three years hosting Spike TV’s The Playbook, a weekly show aimed at men, ages 18-34, that had him skydiving, whitewater rafting, boxing and interviewing celebrities from James Cameron and Sam Worthington to Jennifer Lawrence and Jude Law.

The Main Event

Take a look at Andrew Luck in a Colts uniform Sunday night when the Colts face the Steelers on NBC at 8p.


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ON THIS DAY in 1973: Willie Mays hits 660th and final HR.

Answer to Our Last Sports Trivia Question: The Washington Redskins drafted Mark May out of what university? Pittsburgh. Kudos: Joshua Duboff-XOS Digital/NY; Lewis Blaustein-Lewis Brand Solutions, Inc./NY; Michael A. Neuman-Scout Sports and Entertainment/NY; Tony Intelisano-Mark Anthony Entertainment/NY; Katie Copeland-XOS Digital/Orlando; Phil Olshanski-The Weather Channel/Atlanta; Mike Bridges-Today Media/Philadelphia; Mike Freedman-CBSSports.com/Ft. Lauderdale; Chuck Gordon-WABM-TV/Birmingham; Robert Teinowitz-Live Action Media/Chicago; Rick Selah-TargetSpot/Dallas; Warren Weideman-Producer/LA; Tom Moore-Kalt Productions/LA; Stephen Rodgers-PRO- Peter Rodgers Organization/Hollywood; Patrick Reynolds-Reynolds Media Consulting/LA.

In The Know: Who is the only Dodgers player to pitch a perfect game? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
08.17.12

Denise O’Connor: Group Publisher, Media Entertainment
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JOB OPENING: DIR, MARKETING & OAP for Fox Sports West: Will manage all on-air/off-channel marketing, budget & coordinate on-air and off-air promotional activities with partners and teams. 5-7 yrs exp. http://bit.ly/TFMe1e (8/24)

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