Cynopsis: Kids!
04/06/12
Good morning. It’s Friday, April 6, 2012, and this your first early morning briefing.
Hasbro Studios, the LA-based TV production and distribution arm of Hasbro, inks a multi-year deal with Netflix for its content across multiple platforms in the US. Under the new deal, ten franchises, including new and catalog season of Hasbro content, will be available to view instantly via Netflix. The Hasbro content will be available on Netflix and included in the Netflix Just For Kids section. Transformers Prime, My Little Pony, Pound Puppies, G.I. Joe: Renegades and The Adventures of Chuck & Friends are now available to instantly watch on Netflix. Additionally, JEM & The Holograms, Transformers: Generation 1, G.I. Joe: Real American Heroes, Transformers: Beast Wars and Transformers: Rescue Bots will be available beginning later this year.
Turner Broadcasting will officially launch its K7-11 targeted virtual world Toonix (www.toonix.com) across EMEA beginning next week. Initially, Toonix had a soft beat launch in the UK earlier this year and currently has upwards of 300,000 registered users so far. Toonix is a free site, once the user has registered, and encourages kid users to “Be Whoever You Want To Be” by creating and customizing their own avatars and rooms, chat with friends (sending pre-selected messages and send gifts and stickers) and play games and complete missions during which they can earn XP and coins redeemable for virtual goods and access to new areas on the site. Toonix is divided into three game play worlds – MyWorld, Games World and Shopping World. There is also a Training World, where kids can learn how to navigate the virtual world. Built into Toonix World will be advertising and sponsorship opportunities, including branded virtual goods, pop up stores, posters, costumes and discount vouchers. In most regions, the site will be accessible from Cartoon Network websites across EMEA. Some regions will link to Toonix from Boomerang. That said, Toonix is a standalone destination in its own right. Toonix originally launched in Latin America in 2008 where it has 13+ million registered users. The EMEA wide version of Toonix was created by Atticmedia.
A CYNOPSIS MESSAGE
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Nimbus Games (www.nimbusgames.com) re-introduces Humongous Entertainment‘s popular kid-targeted Freddi Fish, a sleuthing fish, with the release of the Freddi Fish and the Case of the Stolen Conch Shell app ($2.99) for the iPhone, iPad and iPod touch. In the app kids 3+ are invited to journey under sea to help Freddi solve a big mystery and take part in various games and adventures, while using and building their various skills and encouraging critical thinking, problem solving and memory. Plans are underway to make the app available to Google’s Play store (f/k/a Android Marketplace) this spring.
MGA Entertainment has completed a range of new licensing deals for several of its properties.
- For Bratz new deals in the US include: Bazoo Global (board games, card games); Freeze (girls apparel); LF USA/AME (sleepwear and underwear); TCG (puzzles and room decor); Play Tales (interactive ebooks); and Tropisounds (Auto-Tune App for iPhone, iPad, iPod). Signing on for Bratz in Brazil is Sao Domingos (notebooks, agendas).
- New licensee deals for Lalaoopsy in the US include: American Greetings (social expressions, party goods); Bell Sports (safety gear, bicycle accessories); Cardinal Industries (board games, puzzles); Idea Nuova (furniture, lighting, hampers, storage, wall art); HER Accessories (jewelry, hair accessories, belts, key chains); Newco International (upholstered furniture, toy boxes, foam furniture); Thermos (Funtainer products – bottles, food jars, lunch kits and lunch accessories); and Xcessory International (role play, wigs and accessories). On the international side for Lalaoopsy, signing on are: Seanite (backpacks, lunch bags, pencil cases) for Brazil; Hunter Products (bikes, scooters, trikes, ride ons, foot to floors) in Australia; Kinnerton (confectionery w/ premiums) for Australia, New Zealand, UK, Eire, France, Benelux, Nordics; Universal Cycles (12”, 14” & 16” bicycles, skates, bike and skate accessories, helmet, inline scooter, tri scooter) for UK and Ireland; Smith & Brooks (dresses, jackets, shorts, skirts, summer and winter headwear, sweatshirts, swimwear, trousers, T-shirts, underwear, hosiery, nightwear, scarves, gloves) for UK, Ireland, and Channel Isles; Gear4Games (3″ – 5″ plush, talking and non-talking, plush key chains, talking key chains, 6″ beanies, tabletop games, board games, puzzles) for UK and Ireland.
- Little Tikes licensee deals for the US include Kids with Character – Mystic Apparel (kid’s apparel, hosiery, cold weather accessories, headwear and packaged underwear) and Wiesner (hanging footwear).
- Moxie Girlz gets a new international licensee with Editora Abril (sticker album collection) signing on for Brazil.
Milkshake!, Channel 5‘s (UK) daily kid-aimed programming block, orders a second season of Komixx Entertainment‘s new stop-frame model animated preschool series Toby’s Traveling Circus. The Channel 5 re-commission comes ahead of Toby’s Traveling Circus series debut slated for fall 2012. The series is being produced at Mackinnon & Saunders studios in Manchester, England. Komixx’s second season of Toby’s Travelling Circus will include 52×10 episodes, which are slated for broadcast from 2013. Toby’s Travelling Circus revolves around a seven year-old boy who runs his own magical travelling circus with his friends.
One Direction and Rachel Crow, the former X Factor contestant, make their acting debuts this weekend on Nickelodeon. Rachel Crow will make a guest appearance on an episode of Fred: The Show, Class Election Part 1, tonight, Friday, April 6 at 8p. The popular singing group, One Direction, will guest star in a new iCarly episode, iGo One Direction, tomorrow evening, Saturday, April 7 at 8p.
Disney XD will premiere its new animated, action/adventure series Motorcity on Monday, April 30 at 9p. The Motorcity series premiere episode will be available on iTunes as a free download from Monday, April 16. Created and executive produced by Chris Prynoski (Metalocalypse), the series features a voice cast including Reid Scott (My Boys), Nate Torrence (She’s Out of My League), Katie Micucci (When in Rome), Kel Mitchell (Kenan and Kel), Jess Harnell (Drawn Together), Brian Doyle Murray (The Middle), Jim Breuer (Saturday Night Live), and Mark Hamill (Star Wars). Additionally, Dee Snider (Twisted Sister) is also a reoccurring guest star in the series. To help support the series, the 2012 Global Rallycross Championship (GRC) season will feature champion rally car driver Stephan Verdier racing a customized Motorcity vehicle in a matching suit and helmet. Verdier will also participate in several Disney XD and Radio Disney fan experiences between May and September and will guest star in an upcoming episode of the series. Disney XD will also debut a series of on-air interstitials featuring Verdier and members of the Motorcity creative team this May. DisneyXD.com will also feature game performance tips from Verdier. Motorcity: Drive, a new free, six-level, 3D racing, shooter game recently launched for iPhone, iPad and iPod touch at iTunes and at www.disneyxd.com/motorcity.
PBS Kids will premiere The Jim Henson Company‘s new Dinosaur Train hour-long special, Dinosaurs A to Z, on May 14, 2012 (check local listings). Designed to encourage preschoolers to practice the alphabet while also learning about the diversity of dinosaurs, the special is broken down into four segments featuring Buddy, Shiny, Tiny and Don as they explore different dinosaur species and practice their letters: The Big Idea, Spread the Word; Classification; A to Z Picnic. The special also includes an interactive, original Dinosaurs A to Z song written by musician and composer Mike Himelstein and the show’s creator, Craig Bartlett
Sprout is currently in production on the new original mixed live action/animated series, The Chica Show (20×11), which is slated to premiere exclusively in the US on the channel this November 2012. Designed to promote social-emotional development in preschoolers through creative play, The Chica Show follows the adventures of Chica, a puppet chicken, and her friends as they explore the myriad of costumes and accessories of all sorts and accessories the Costume Coop a playful shop run by Chica’s parents. Each episode takes viewers on a journey into Chica’s imagination where problems are solved, questions are answered and distant lands are explored. The fun begins when the Costume Coop closes for the day and Chica and her friends transform into animated characters and set of on their adventures everywhere and anywhere. Chica is also a popular character and the host of Sprout’s live morning The Sunny Side Up Show.
Hallmark Channel will air the kid-targeted animated special Martha’s Magnificent Egg, based on the series Martha & Friends that features an animated 10-year-old Martha Stewart and her friends, today at 12 noon. The crafts and recipes featured in the special will also be made available at www.marthaandfriends.com, where the episode will also be available after it airs on Hallmark Channel. Created by A Squared Elxsi Entertainment in collaboration with Martha Stewart and MSLO, Martha and Friends aims to inspire creativity, foster independent thinking and celebrate friendship.
Astral’s Disney Junior will premiere Disney’s new animated series Doc McStuffins in Canada this Sunday, April 8 at 10a. Doc McStuffins revolves around six-year-old Doc McStuffins who can talk to the stuffed animals and toys that she cares for in her backyard clinic. The premiere episode features a guest star voiceover by Ty Burrell (Modern Family). Following the series debut, Doc McStuffins will air in its regular timeslot on Saturdays and Sundays at 10a. Episodes will also be available on Disney Junior On Demand beginning Friday, April 13. Disney Junior is currently running a Doc McStuffins contest through Monday, April 30. Viewers learn more about the contest and to enter online at www.disneyjunior.ca. Additionally, for bonus entries viewers who tune in to the Doc McStuffins on weekends (10-10:30a), beginning with the premiere through April 29, can look for a bonus code that will appear during the show and then enter it online at DisneyJunior.ca.
MarVista Entertainment, an indie producer/distributor of features and family programming, and the exclusive international distributor for Saban Brands‘ Power Rangers franchise, complete further international broadcast licensing deals at MIP-TV for Power Rangers Samurai and Power Rangers Super Samurai. New broadcast partners picking up the two seasons of Power Rangers Samurai are Boing (Spain), Venevision (Venezuela), Mega (Chile), and Sonic (India), part of the Nickelodeon platform in India. Saban Brands is currently in development on a multi-territory Power Rangers Live Tour for the US and Europe for 2012 and 2013, and live Power Ranger character appearances are taking place at select retailers throughout Europe.
EXECUTIVE MOVES
Open Road Integrated Media names Timothy Travaglini as Director/Children’s Acquisitions, reporting to Barbara Marcus, Advisor/Children’s Books. In his new position, Travaglini will help expand Open Road’s ebook acquisition program for backlist kid’s titles, including young adult, middle grade, and picture books. He will also be involved in acquisition and publication activities for Open Road Publishing Partners and frontlist E-riginal titles. Travaglini was formerly Senior Editor at G. P. Putnam’s Sons Books for Young Readers, a division of Penguin Group. He previously worked for Scholastic, Books of Wonder, Henry Holt, and Walker & Company.
RATINGS
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 3/26-4/1/12 , 6a-6a:
K2-11 Total Delivery (000)
NICK: Kids’ Choice Awards (3/31; 8-9:30p) 2767
NICK: SpongeBob SquarePants (3/31; 10a) 2387
NICK: SpongeBob SquarePants (3/31; 9:30a) 2080
NICK: How To Rock (3/31; 9:30p) 1996
NICK: Kung Fu Panda: Legends of Awesomeness (3/31; 10:30a) 1989
NICK: SpongeBob SquarePants (3/31; 9a) 1917
NICK: SpongeBob SquarePants (4/1; 10:30a) 1771
NICK: A.N.T. Farm (3/31; 11:30a) 1686
NICK: Fred: The Show (4/1; 11a) 1640
NICK: SpongeBob SquarePants (3/25; 10:30a) 1755
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 3/26-4/1/12 , 6a-6a:
K6-11 Total Delivery (000)
NICK: Kids’ Choice Awards (3/31; 8-9:30p) 2317
NICK: How To Rock (3/31; 9:30p) 1695
NICK: SpongeBob SquarePants (3/31; 10a) 1454
NICK: A.N.T. Farm (3/31; 11:30a) 1253
NICK: SpongeBob SquarePants (3/31; 9:30a) 1235
NICK: A.N.T. Farm (3/30; 8:30p) 1210
NICK: SpongeBob SquarePants (3/31; 9a) 1176
DSNY*: Phineas and Ferb (3/30; 9p) 1175
DSNY*: Shake It Up (4/1; 8:30p) 1118
DSNY*: Jessie (3/13; 11a) 1113
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 3/26-4/1/12 , 6a-6a:
Tweens 9-14 Total Delivery (000)
NICK: Kids’ Choice Awards (3/31; 8-9:30p) 2333
NICK: How To Rock (3/31; 9:30p) 1752
DSNY*: Shake It Up (4/1; 8:30p) 1080
DSNY*: Phineas and Ferb (3/30; 9p) 1047
NICK: A.N.T. Farm (3/30; 8:30p) 1030
NICK: A.N.T. Farm (3/31; 11:30a) 1027
NICK: SpongeBob SquarePants (3/31; 10a) 997
NICK: Fred: The Show (3/31; 7:30p) 970
DSNY*: Tangled Forever After (3/28; 10:20-10:30p) 952
NICK: Kids’ Choice Awards (3/31; 10-11:30p) 951
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 3/26-4/1/12 , 6a-6a:
Teens 12-17 Total Delivery (000)
NICK: Kids’ Choice Awards (3/31; 8-9:30p) 1465
NICK: How To Rock (3/31; 9:30p) 1089
ADSM**: Family Guy (3/28; 11p) 722
ADSM**: Family Guy (3/28; 11:30p) 711
ADSM**: Family Guy (3/29; 11p) 673
ADSM**: Family Guy (3/26; 11p) 667
ADSM**: Family Guy (3/27; 11p) 665
ADSM**: Family Guy (3/29; 11:30p) 646
FOX: American Idol (3/28; 8-10p) 645
CBS: NCAA Basketball Championship (3/31; 8:52-11:22p) 643
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network
Final K6-11 Ratings for Saturday, March 31, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.7/4 Avg. (7a-12p)
Cubix 0.4/4; Cubix 0.8/6; Sonic X 0.9/6; Sonic X 1.0/5; Yu-Gi-Oh Zexal 0.7/3; Yu-Gi-Oh 1.1/5; Dragon Ball Z Kai 1.1/5; Dragon Ball Z Kai 1.0/4; Tai Chi Chasers 0.7/3; Yu-Gi-Oh 0.8/4
NBC (Qubo on NBC) Avg. 0.4/2 (10a-1p)
Zula Patrol 0.2/1; Shelldon 0.2/1; Jane and the Dragon 0.4/2; Babar 0.3/2; Willa’s Wild Life 0.2/1; Pearlie 0.3/1
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Doodlebops 0.2/1; Doodlebops 0.3/1; Busytown Mysteries 0.1/1; Danger Rangers 0.1/1; Busytown Mysteries 0.2/1; Horseland 0.1/0
Final K6-11 Ratings for Saturday, March 31, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.6/18 Avg. (7a-1p)
SpongeBob SquarePants 3.2/20; SpongeBob SquarePants 3.8/19; SpongeBob SquarePants 4.8/22; SpongeBob SquarePants 5.0/22; SpongeBob SquarePants 5.9/25; Kung Fu Panda 4.5/19; T.U.F.F. Puppy 3.0/13; Penguins of Madagascar 2.7/12; Power Rangers Samurai 3.1/15; SpongeBob SquarePants 3.2/16
DISNEY CHANNEL 3.6/18 Avg. (7a-1p)
Mickey Mouse Clubhouse 2.1/25; Doc McStuffins 2.7/23; Mickey Mouse Clubhouse 2.1/13; Jake and the Never Land Pirates 2.8/14; Phineas and Ferb 3.5/16; Phineas and Ferb 4.1/18; Phineas and Ferb 4.3/18; Fish Hooks 3.8/16; Jessie 4.5/20; A.N.T. Farm 5.1/23; Wizards of Waverly Place 4.4/21; Wizards of Waverly Place 4.0/20
CARTOON NETWORK 1.6/8 Avg. (7a-1p)
Johnny Test 1.3/15; Redakai: Conquer the Kairu 1.1/9; Beyblade: Metal Masters 1.6/10; Pokemon B&W: Rival Destinies 2.1/11; Ben 10: Ultimate Alien 2.2/10; Thundercats 1.6/7; The Green Lantern 1.8/8; Young Justice 1.6/7; Level Up 1.4/6; Level Up 1.6/7; Level Up 1.7/8; Level Up 1.7/8
DISNEY XD 0.9/4 Avg. (7a-1p)
Suite Life On Deck 0.5/5; Phineas and Ferb 0.7/6; Phineas and Ferb 1.1/7; Kick Buttowski 0.8/4; Pair of Kings 1.0/5; Pair of Kings 1.1/5; So Random 1.1/5; Kickin’ It 1.2/5; Zeke and Luther 0.9/4; Zeke and Luther 0.9/4; Zeke and Luther 0.7/3; Zeke and Luther 0.5/3
Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, April 4, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 827; K6-11 528; TWEENS 9-14 357
NICKELODEON: K2-11 770; K6-11 365; TWEENS 9-14 253
CARTOON NETWORK: K2-11 595; K6-11 392; TWEENS 9-14 287
DISNEY XD: K2-11 197; K6-11 156; TWEENS 9-14 128
NICKTOONS: K2-11 110; K6-11 58; TWEENS 9-14 44
Source: MTVN Research from Nielsen Media Research Data
A CYNOPSIS MESSAGE
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Friday Fun Fact: Chickens with white ear lobes lay white eggs, whereas chickens with red ear lobes lay brown eggs.
Answer to Our Last Trivia Question: What are Timmy’s Godparents names in Fairly OddParents? Wanda and Cosmo. Kudos to: Arline Wall-Highlights for Children/NY; Julie Stowell-Tribune Media Services/Queensbury, NY; Carly Hirsh-Scholastic/NYC; Hilary Wolk-Heads Up Creative/NY; LizMurray-TURNERYOUNGADULTS/Chicago; Richard Quan-BSSP/San Francisco.
Today’s Trivia Question: Who was known for saying, “Drizzle, Drazzle, Drozzle, Drome. Time for this one to come home.” (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis Kids!
04.06.12
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SITUATION WANTED: MULTI-PLATFORM SALES EXPERT: Resourceful hunter w/strong, relevant skill-set translating to mutually beneficial success. Multi-media exp across mobile, digital, TV, sports, radio, online & OOH. [email protected] (4/11)
SITUATION WANTED: PRODUCER’S REP/SHOW DISTRIBUTOR: Successful media entrepreneur & sales vet seeks to rep sales for produced content in a variety of genres to domestic & intl. outlets. Email [email protected] for info. (4/11)
SITUATION WANTED: MULTI-PLATFORM SALES EXPERT: Resourceful hunter w/strong, relevant skill-set translating to mutually beneficial success. Multi-media exp across mobile, digital, TV, sports, radio, online & OOH. [email protected] (4/10)
SITUATION WANTED: MBA SUMMER INTERN (NYC, SF, LA): MarCom Specialist; focus in Strategy, Social Media Mgmt & Analytics; Ad Agency & Int’l exp; strong interest in technology + media space: http://about.me/jfchang (4/10)
SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (4/7)
E-mail [email protected] or call Trish Pihonak at 888-702-3858 for rates and specs for Job Openings.
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