Friday, April 23rd, 2010

Cynopsis: Kids!



Good morning. It’s Friday, April 23, 2010, and this is your first early morning Kids briefing.

Disney EMEA acquires the new CGI animated preschool series The Hive (26×21 or 78×7) for global satellite broadcast on Playhouse Disney across 150 countries.  Produced by UK-based The Hive Enterprises, the series is distributed by Bejuba, and is being produced by Lupus Films, Monumental Productions, and DQ Entertainment International.  Under this multi-territory broadcast deal, The Hive will debut beginning in early 2011 on Playhouse Disney channels in France, Germany (GSA), Italy, Spain, Southeast Asia, Korea, Japan, India, Latin America, Scandinavia, Central and Eastern Europe, the Middle East, and Africa.  Space Enterprises is handling the worldwide licensing for the property.  Space has already completed license deals for The Hive, including with Aykroyds TDP (nightwear/underwear) and Blues Clothing (kid’s apparel), and is seeking further partners in a range of categories such as toys and publishing.  In the UK, The Hive will premiere this fall on GMTV’s preschool-aimed Fluffy Club weekend programming block.


Sony shifts the release of its live-action movie The Green Hornet from the coveted holiday release position of December 22, 2010, to Martin Luther King weekend, on January 14, 2011, per Variety.  Directed by Michel Gondry, the movie stars Seth Rogen and will now be released as a 3D movie.  The report indicates that the move may have been due at least in part to negative buzz on the movie over the last few weeks, while the studio says that shift was the result of deciding to give the movie a 3D release and a desire to debut away from other 3D movie releases.  Disney’s Tron: Legacy and Warner Bros.’ Yogi Bear, both 3D pictures, release December 17.


David Arquette joins the cast of Disney Television Animation‘s upcoming interactive preschool series Jake and the Never Land Pirates, which follows the adventures of Captain Hook and Smee, and a crew of kid pirates led by the courageous Jake.  Arquette will lend his voice to Skully, the lookout pirate parrot that helps Jake thwart Captain Hook’s plans.  Additionally, tween actress Ariel Winter (Modern Family) will voice the recurring role of Marina the mermaid.  The series will premiere on Playhouse Disney-branded blocks and channels around the world in 2011.

Sesame Workshop is working with the Government of Chile to support and help kids and families cope with the aftereffects following the recent earthquake in Chile.  Sesame Workshop has partnered with JUNJI, which is affiliated with Chile’s Ministry of Education and responsible for early childhood education there, UNICEF-Chile, the Pan American Health Organization (PAHO) and Televisa to create a series of four Public Service Announcements (PSA) featuring the Muppets of Plaza Sesamo and Chilean Soap Opera star Christian de la Fuente.  The PSAs will offer young kids information that will help them communicate how they are feeling following the earthquake, as well as providing parents/caregivers with tips to help reassure and help kids feel safe.  The PSAs will be distributed across various platforms including public and private TV channels including Canal 13, UCTV and TVN, as well as on local websites and DVD with support from the Chilean Government, UNICEF-Chile and Sesame Workshop’s local broadcast partner Canal 4 la Red.

The UK’s Five and Fiver acquires the free-to-air and digital TV rights to the kid-targeted, mixed live-action CGI series K-9 (20×30), a spin-off of the popular Doctor Who series, from Park Entertainment.  The series debuted on earlier this month in the UK and Europe on Disney XD and also airs on Network Ten (Australia).  K9 will debut on Five during holiday 2010.

MEG unveils plans to expand its In My Pocket franchise, which includes the new animated HD TV series Puppy in My Pocket Adventures in Pocketville (52×13).  Last week at MIPTV 2010, Mondo TV Group‘s sales team introduced and began signing pre-sales deals in EMEA for the new series, which is set to debut in late 2010 in Italy, rolling out elsewhere in 2011.  MEG and Giochi Preziosi, co-producers with Mondo TV on the series, will manage the licensing efforts for the new TV series. Giochi Preziosi will manage Europe (excluding the UK), with MEG, in conjunction with its merchandising agent Licensing Works, overseeing the other territories.  New TV series licensees will join classic Puppy In My Pocket licensees, including newly signed Scholastic Books, Bakery Craft, NTD, Senario, Cadaco, Wiesner and Redan.


E1 Entertainment unveils plans for the first Peppa Big World, a branded theme park environment based on the Peppa Pig preschool property, which will debut in the UK at the family-targeted Paultons Park on Easter 2011.  Peppa Pig World will feature seven new themed rides inspired by the animated series, including the Peppa Pig family car, Miss Rabbit’s helicopter, Grandpa Pig’s train, George’s dinosaur, a Balloon ride, Danny Dog’s car, George’s boat and a ride that travels the clouds around Windy Castle.  The attraction will also feature an series themed outdoor and indoor play areas, as well as a Peppa Pig shop, the latter offering a range of products including products exclusive to this location.  Paultons Park is located in New Forest, Hampshire.

BBC Worldwide sings a deal with Brecrest as the first licensee for the preschool property Wibbly Pig.  Brecrest will develop/produce a line of apparel based on the brand for babies/preschoolers 0-3 years old, including daywear, nightwear, bodysuits and accessories, in the UK.  The line will make its initial debut via Sainsbury TU label for fall/winter 2010, and will then rollout to other UK retailers for spring/summer 2011.  Based on the book of the same name, the Wibbly Pig TV series is produced by Wish Films and currently airs daily on CBeebies.

Looking to help kids develop and make healthy lifestyle choices, Matchbox, a division of Mattel, and Michael Epstein Sports Productions (MESP) are partnering for the Adventure Kids national race series.  Adventure Kids is a four-race series that features a 100-yard mud run dash for K4-6, and a mile of obstacle-filled and muddy race for Kids/Tweens 7-13.  Each event follows the Merrell Down & Dirty National Mud Run Series.  The Adventure Kids race series will debut at the Los Angeles Merrell Down & Dirty Mud Run on April 25, in Castaic, CA.  In conjunction with the race, Matchbox is will debut a new special edition car for Adventure Kids.


Cartoon Network grows its licensing division with the appointment of Ilissa Howard to the newly created position of Director/North and South Asia, Cartoon Network Enterprises (CNE) and Asia Pacific Product Development.  Based in Hong Kong, Howard will be for the overall CNE business in Hong Kong, Japan, Korea, South Asia and Taiwan, as well as heading up product development efforts.  Howard will report directly to Dulce Lim-Chen, VP/CNE Asia Pacific.  Previously she served as Global Brand Director for Toys R Us, and prior to that as Global Toys Manager at Disney and Mattel/Fisher-Price.

MEG names Patrick Enright to lead MEG Sales group.  He will help with the company’s transition from the distribution agreement with Jakks, which expires at the end of 2010.  Most recently, Enright served as VP/Sales and Marketing, Dream International, a plush manufacturer and Disney licensee.  He was previously EVP/Sales, Stravina Operating Company and President and COO, Tomy Corporation.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 4/12-4/18/10 , 6a-6a:
K2-11                                         Total Delivery (000)
NICK:    SpongeBob SquarePants (4/17; 9:30a)     2500
NICK:    SpongeBob SquarePants (4/17; 9a)          2266
DSNY*: Good Luck Charlie (4/18; 8:30-8:55p)       2171
NICK:    iCarly (4/17; 8p)                                     2167
NICK:    SpongeBob SquarePants (4/17; 11a)        2131
NICK:    Penguins of Madagascar (4/17; 10a)         2086
DSNY*: Wizards of Waverly Place (4/16; 8:30p)     2013
NICK:    SpongeBob SquarePants (4/17; 11:30a)   1971
NICK:    Fanboy & Chum Chum (4/17; 10:30a)      1941
NICK:    iCarly (4/17; 12p)                                   1923
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 4/12-4/18/10 , 6a-6a:
K6-11                                          Total Delivery (000)
DSNY*: Good Luck Charlie (4/18; 8:30-8:55p)       1815
NICK:    iCarly (4/17; 8p)                                     1697
DSNY*: Wizards of Waverly Place (4/16; 8:30p)     1639
NICK:    SpongeBob SquarePants (4/17; 9:30a)     1614
NICK:    SpongeBob SquarePants (4/17; 9a)          1528
NAN:     Victorious (4/18; 8p)                               1499
DSNY*: Suite Life On Deck (4/16; 8p)                   1441
DSNY*: Phineas and Ferb (4/16; 9p)                     1421
NICK:    Victorious (4/17; 1p)                               1419
NICK:    SpongeBob SquarePants (4/17; 11a)        1378
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 4/12-4/18/10 , 6a-6a:
Tweens 9-14                               Total Delivery (000)
DSNY*: Good Luck Charlie (4/18; 8:30-8:55p)       1723
DSNY*: Wizards of Waverly Place (4/16; 8:30p)     1510
NICK:    iCarly (4/17; 8p)                                     1318
DSNY*: Sonny With A Chance (4/18; 8p)               1313
NAN:     Victorious (4/18; 8p)                               1277
DSNY*: Suite Life On Deck (4/16; 8p)                   1240
DSNY*: Phineas and Ferb (4/16; 9p)                     1186
FOX:     American Idol (4/13; 8-9:28p)                  1159
FOX:     American Idol (4/14; 9-10:01p)                1136
NICK:    Victorious (4/17; 1p)                               1111
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 4/12-4/18/10 , 6a-6a:
Teens 12-17                               Total Delivery (000)
FOX:     American Idol (4/13; 8-9:28p)                  1110
FOX:     American Idol (4/14; 9-10:01p)                1036
FOX:     Glee (4/13; 9:28-10:30p)                           992
DSNY*: Good Luck Charlie (4/18; 8:30-8:55p)         936
FOX:     Family Guy (4/18; 9-9:31p)                        804
DSNY*: Wizards of Waverly Place (4/16; 8:30p)       748
NAN:     Victorious (4/18; 8p)                                 737
FOX:     Family Guy (4/14; 11:30p)                         713
NAN:    George Lopez (4/18; 10p)                           684
DSNY*: Sonny With A Chance (4/18; 8p)                 680
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, April 17, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (TheCW4Kids) 0.9/5 Avg. (7a-12p)
Winx Club 0.4/4; Winx Club 0.7/5; Dinosaur King 0.7/4; Dinosaur King 1.0/5; Sonic X 1.2/5; Sonic X 1.6/7; Yu-Gi-Oh 1.2/5; Yu-Gi-Oh 1.2/5; Yu-Gi-Oh 0.7/4; Yu-Gi-Oh 0.7/3
ABC 0.7/3 Avg. (9a-1p)
The Emperor’s New School 0.4/2; The Replacements 0.5/2; That’s So Raven 0.8/3; That’s So Raven 0.9/4; Hannah Montana 0.7/3; Suite Life of Zack & Cody 0.8/4; Mighty Morphin’ Power Rangers 0.6/3; *Note the final half-hour of the block was pre-empted by NBA Playoff coverage
CBS (CookieJarTV) 0.3/2 Avg. (7-10a/10a-12p)
Noonbory and the Super 7 0.3/3; Busytown Mysteries 0.4/2; Doodlebops Rockin Road Show 0.3/1; Sabrina: Animated Series 0.3/1; Sabrina: Animated Series 0.3/1; Strawberry Shortcake 0.3/1
NBC (Qubo on NBC) Avg. 0.3/1 (10a-1p)
Turbo Dogs 0.2/1; Shelldon 0.1/1; 321 Penguins 0.3/1; Babar 0.4/2; Willa’s Wild Life 0.2/1; Jane and the Dragon 0.2/1

Final K6-11 Ratings for Saturday, April 17, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.9/25 Avg. (7a-1p)
Jimmy Neutron 2.1/22; Jimmy Neutron 3.0/24; Fairly OddParents 3.3/20; Fairly OddParents 4.6/23; SpongeBob SquarePants 6.2/27; SpongeBob SquarePants 6.6/28; Penguins of Madagascar 5.5/24; Fanboy & Chum Chum 5.3/24; SpongeBob SquarePants 5.6/27; SpongeBob SquarePants 5.1/25; iCarly 5.5/27; iCarly 5.5/28
DISNEY CHANNEL 2.3/12 Avg. (7a-1p)
Jungle Junction 1.8/19; Chuggington 1.9/16; Special Agent Oso 1.9/11; Handy Manny 1.9/10; Mickey Mouse Clubhouse 2.1/9; Mickey Mouse Clubhouse 1.9/8; Imagination Movers 1.9/8; Handy Manny 1.9/9; Phineas and Ferb 3.0/14; Phineas and Ferb 3.3/16; Lilo & Stitch 3.0/15
CARTOON NETWORK 1.9/10 Avg. (7a-1p)
Pokemon: Diamond and Pearl  Galactic Battle 1.1/12; Yu-Gi-Oh 5DS 1.9/12; Ben 10: Alien Force 1.9/12; Star Wars: Clone Wars 2.5/13; Hot Wheels: Battle Force 2.4/11; Bakugan 2.2/9; Johnny Test 2.3/10; Johnny Test 2.3/11; Chowder 1.9/9; Chowder 1.5/7; Garfield Show 1.7/9; Garfield Show 1.9/9
DISNEY XD 0.7/4 Avg. (7a-1p)
Suite Life of Zack & Cody 0.6/6; Phineas and Ferb 0.9/7; Phineas and Ferb 1.1/6; Kick Buttowski 1.0/5; Batboy Shorts (1×15) 0.3/1; Kid vs. Kat 0.5/2; Phineas and Ferb 0.9/4; Zeke and Luther 1.2/5; Aaron Stone 0.6/3; Aaron Stone 0.3/2; Aaron Stone 0.4/2; Zeke and Luther 0.5/3

Friday Fun Fact:   Denmark is the smallest of the Scandinavian nations. It is home to the first Legoland, a 10-hectare theme park built from plastic Lego blocks, and is Denmark’s most-visited attraction outside of Copenhagen. The most elaborate reconstruction at Legoland is the three-million-block Port of Copenhagen exhibit, which features electronically controlled ships, trains, and cranes.

Answer to Yesterday’s Trivia:  Who wore the traditional and ornamental Bajoran Earrings?  THE MEN AND WOMEN OF THE PLANET BAJOR ON STAR TREK DEEP SPACE NINE   Kudos to:  Meredith Rusu-HarperCollins/NY; Andy Krinner-aNb Media/NY; Wendy Stone-Golf Channel/Orlando

Today’s Trivia Question:  On what show would you have seen Bleeding Gums Murphy playing the saxophone?    (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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  JOB OPENING: ASSOC RSRCH ANALYST/NY: Ability to interpret/position data accurately for daily Sales support.Strong attention to detail in fast paced enviro. Knwldg of Microsoft office apps/Excel. BA degree. (4/30)

JOB OPENING: DIGITAL MARKETING MANAGER/HBO/NY:  Extensive social media experience. Apply here: (4/30)

JOB OPENING: MGR, BIZ DEV/AMC/WEtv/NYC: Support Dir & Sales team by generating rev from targeted categories.5+ yrs of Sales/Mktg/Biz Dev exp  Int Sales/Mktg a plus. Strong Res, Presentation. rez:   ref#10898BR  (4/30)

JOB OPENING:  EXECUTIVE PRODUCER/Primal Screen/Atlanta:  5+ years biz dev/acct. mgmt experience in a production environment. Full description: (4/30)

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JOB OPENING: VP SERIES DEVELOPMENT/VH1/NYC: 10 + yrs exp TV Prod &/or Dev; Strong understanding of the VH1 brand, programming and creative reinvention req.; EOE/M/F/D/AAP (4/29)

JOB OPENING: DIRECTOR, DEVELOPMENT/MTV/NYC: 5+ yrs exp writing/dev short form content; 2+ yrs branded entertainment in ad agency, network, cable co. EOE/M/F/D/AAP (4/29)

JOB OPENING: SEGMENT PRODUCER/MTV News/NYC: 2+ yrs exp Entertainment TV; 1+ yrs exp writing & producing news segments. Exceptional writing skills a must. EOE/M/F/D/AAP (4/29)

JOB OPENING: ACCOUNT EXECUTIVE/Hauppauge, NY: Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 11119BR (4/29)

JOB OPENING: ACCOUNT EXECUTIVE/Oakland, NJ:  Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NJ DL.  See full posting and apply to req 10909BR (4/29)

JOB OPENING: CREATIVE DIRECTOR/2C Media/Miami: Dvlp promo campaigns for major nat’l networks. Strong writing, conceptual, editorial, & 3-5 yrs cable, studio, or ntwrk promo exp. Co info @ Contact: (4/29)

JOB OPENING: DRCTR TECH & OPS/NYC:  Prjct mngmnt for Local Media- Define/dcmnt, best practices for local ops  ch. chain structure/ops, non-news content acqston/dstrbtn & sub-channel ops. Apply @, # 1171502 (4/28)

JOB OPENING: DIR BRAND MKTG/SUN/NYC: Provide creative strat for ntwrk. Dvlp voice of brand & brand content for cons, affils, sponsors & partners. 5-8 yrs ent/media or agency mktg. Strong writing skills. ref#11076BR  (4/28)

JOB OPENING: DIR, PRODUCTION/Oxygen/NYC: Serve as the brand-mngr & executive producer on all current shows, acting as a liaison to the marketing, publicity, ad sales, & digital teams. Please apply –; #1170171 (4/27)

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JOB OPENING: RESEARCH COORDINATOR/The Hub/LA:  Must have at least one year experience in television and/or media research. Apply at (4/24)

JOB OPENING: SR MGR DIG MEDIA MKTG/A&E TV Networks/NY: Increase AETN web properties on key srch engines. Asst w/ dvlpmt of  brdr (non-search) dig. aud. dvlpmnt strategy. Apply: 7-10 yrs mktg exp 5+ digital (4/24)

JOB OPENING: EXEC PROD/Charlex/NYC: ( )  Mng prod dept. Dvlp executive level client relationships. Identify & expand strategic dvlpmnt of new business. Proven exp building/managing accts  Apply to: (4/24)

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SUMMER INTERNSHIP CREDITS ONLY: Trylon SMR (, a NYC PR agency, is seeking a Summer intern that has familiarity with the media industry and tech sector, and strong writing and internet skills. (4/28)

SUMMER INTERNSHIP CREDITS ONLY:  PROD INTERN/NAHB PROD GROUP: Seeks orgnzd, resourceful & confident Intern- looking for hands on training at busy prod group. Good PC skills & tech knwldg +. Min 12 hr/wk. Cover-letter & resume: (4/24)

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SITUATION WANTED:  STRATEGIC/CREATIVE WRITER. Expert at getting to the heart of a brand + giving it a voice.  Visit for FREE samples of my own brand + let me help you get heard. (4/29)

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SITUATION WANTED:  MERCHANDISE & CONSUMER PRODUCTS/L.A.: 4 yrs. exp. at Endemol USA, oversaw product approval process from concept to packaging on brands including Deal or No Deal,1 vs 100,Fear Factor. (4/28)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY):  7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity (4/28)

SITUATION WANTED: Development Consultant with track record of hit shows to mold your reality/docu-soap concept into marketable show from concept to sizzle reel to cable TV “reality.” Email: (4/28)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- (4/28)

SITUATION WANTED: SENIOR PROMO WRITER/PRODUCER(NYC & CT)20+ yrs. experience in On-Air TV Broadcasting & Cable promotion experience. Includes Print, Radio, Outdoor and Web Promotion. Seeking FT/PT or Temp-to-perm. (4/27)

SITUATION WANTED: ART/CREATIVE DIRECTOR (NYC)Concept through completion. Portfolio: Email: (4/27)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact-  (4/27)

SITUATION WANTED: DIGITAL JOURNALIST (NY): Extensively trained by NBC News to shoot in HD & SD, edit in FCP & Avid, write, track and report. Hardworking and eager to be part of a great news organization. (4/24)

SITUATION WANTED:  MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! (4/24)

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