Friday, April 20th, 2012

Cynopsis: Kids!

Good morning. It’s Friday, April 20, 2012, and this your first early morning briefing.

Nickelodeon‘s new NickMom primetime, ad-supported, comedy programming block picks up three new series, The Judi and Kate Show (working title), Parental Discretion with Stefanie Wilder Taylor (working title) and What Carol Brady Thinks (working title). These new series join the previously greenlit stand-up comedy series, NickMom Night Out (26×30). The nightly NickMom block is slated to launch this fall 2012 on Nick Jr. channel. The website, (, bowed in fall 2011 and showcases editorial franchises, photos and video, with plans to expand to include more mom-centric humor, editorial, gaming and community features.

  • The Judi & Kate Show (20×30) – a show within a show, the series features two mom video bloggers talking about everything going on in their lives and their own take on motherhood. Executive produced by Coolfire Productions (Welcome to Sweetie Pies).
  • Parental Discretion with Stefanie Wilder Taylor (26×30)  hosted by author/comedienne Stefanie Wilder Taylor, each episode looks at different elements of parenting in humorous way in a mix of in-studio elements (interviews, video commentary, monologues and panel discussions) and field segments (hidden camera, mom on the street, sketches). Executive produced by Hugh Fink and Wilder Taylor.
  • What Carol Brady Thinks (26×30) – Through graphic overlays on top of the original series, the series takes viewers inside the mind of iconic mom Carol Brady. Executive Produced by Jim Burns.



Cynopsis: Sports Business Summit
Steve Phelps, NASCAR / Brian Hughes + Brian Monahan, MagnaGlobal / David Dunn, Athletes First

2012 Cynopsis: Sports Lifetime Achievement Award Honorees
Bud Collins / Tony Ponturo / Harvey Schiller

DirecTV / FOX Sports / NASCAR / Advertising Club of NY



Classic Media inks new consumer products partners for the 30th anniversary of Masters of the Universe, including DC Entertainment (comics, graphic novels), New Era Cap (headwear), Skinit (electronic skins and cases), Funko (Bobbleheads, Pop! vinyl figures), Icon Heroes (miniature environments, desk accessories), PopFun (glassware, decorative refrigerator magnets), and Mixo (collectible paper figures). The new Masters of the Universe licensing program will be available beginning this summer to coincide with the brand’s 30th anniversary this fall 2012. These new licensees join previously announced Masters of the Universe partners such as Mill Creek (home entertainment), Changes (apparel) and Disguise (costumes).

Abbey Home Media acquires the exclusive UK DVD rights for the new CG animated preschool series Cloudbabies from Hoho Entertainment. The first Cloudbabies title will release in the UK this fall 2012. Created by Bridget Appleby, Cloudbabies is currently in production at Manchester-based Studio Liddell and will air on CBeebies this year.  The master toy partner for the property is Vivid and master publishing partner is Penguin Children’s Books.

Fox Consumer Products EMEA (FCP) enters into a three-year licensing partnership with Hallmark Cards for a line of products featuring The Simpsons in the UK and Ireland. The new The Simpsons line debuts this month and showcases character-specific designs for core seasonal events and includes greeting cards (such as birthday cards kids and adults), invitations and thank you notelets, and gift packaging (wrapping, bags, tags). The Simpsons turns 25 in 2014.

The European Licensing Company (ELC) signs a new pact with stationery company Slovenia-based Eurocom Doo for the production of new stationery lines featuring popular brands. Under the deal, ELC will develope new products based around brands such as, Batman, Superman and FC Barcelona.

Bulldog Licensing enters into a new agreement to feature Sindy, the popular British fashion doll that turns 50 this year, on a new greetings line of products from The Art Group. Under the new deal, The Art Group will produce a wide range of Sindy-branded products, including cards, wrap, tags, notepaper and postcards. Other Sindy licensees include Poetic Gem (apparel), Helen Rochfort (handbags) and Diablo Skinz (skins). Bulldog is also currently targeting sectors that tie in with Sindy’s strong position within the fashion world, such as perfume, accessories, jewelry and footwear. Sindy made her debut in 1962 and was hugely popular in Britain by the late 60s. Paul, Sindy’s boyfriend doll modeled on Paul McCartney, was introduced in the mid 1960s. Talks are already taking place with potential partners looking to tap into the positive publicity surrounding Sindy’s 50th anniversary year will include celebrations and other efforts, including publication of a book that explores Sindy’s style influence.


CBeebies (UK) refreshes its early evening programming line-up for spring/summer 2012, including the re-introduction of several characters. The time period features programming designed to help young kids settle down for bedtime. Beginning this Monday, April 30, Driver Dan’s Story Train followed by Charlie and Lola return to the CBeebies line-up. The early evening slate also features In The Night Garden and, as always, in the final time slot of the day The Bedtime Story. Additionally, kids will also be able to watch new episodes of animated series The Adventures of Abney and Teal directly before The Bedtime Hour weekdays at 5:45p. Those looking for Waybuloo will now air on CBeebies weekdays at 6:25a and 11:35a and weekends at 6:25a and 1p. CBeebies programming is also available via CBeebies iPlayer (

Elsewhere, BBC Worldwide‘s CBeebies (Latin America and US Hispanic) celebrates Earth Day this weekend with a special programming event airing Sunday, April 22 from 3p-8p during the channel’s Play Time block. The Earth Day event will feature select episodes of the educational nature and wildlife series El Club del Globo Verde (The Green Balloon Club).

Collective Digital Studio casts YouTube star Toby Turner (channels  Tobuscus, TobyTurner and Tobygames) in the new TV series Annoying Orange, based on the eponymous web series, which will launch on Cartoon Network this summer. Turner joins the cast in the recurring role of Nerville, a night shift maintenance manager at Daneboe’s market and mad scientist who is the only human character that can interact with the animated fruit. The TV series was developed and will be produced by The Collective. Dane Boedigheimer, creator of the Annoying Orange web series, co-created the TV series with Tom Sheppard (Pinky and the Brain). Conrad Vernon (director of Madagascar 3 and Monsters vs. Aliens) will serve as executive producer for the series along with Gary Binkow and Dan Weinstein of The Collective.

Genius Brands International, developer/marketer of Baby Genius music and education products and characters, enters into a content deal with ConnectVision TV Networks to feature Baby Genius kid’s programming on ConnectiMed Networks in hospitals, clinics, and doctor’s office in the US.




JUST ANNOUNCED: Kids !magination Awards Finalists

Our first annual Cynopsis Kids!magination Awards Breakfast is set for Thursday, June 7 from 8:00-10:30am at Le Parker Meridien in NYC. Network with your peers and hear about the year’s best kids programming and marketing.

Join award finalists, support your colleagues and network with the best in the industry!

Preview the list of finalists & register for the Awards event:


RTL Group’s FremantleMedia appoints Cecile Frot-Coutaz is its new CEO; she is currently CEO, FremantleMedia North America (FMNA). Simultaneously it was announced that current CEO, Tony Cohen, was stepping down from that position to focus on his non-executive work. Cohen has been with the company for 17 years. Frot-Coutaz will be based in London and will take up her new responsibilities, effective July 1, 2012. Frot-Coutaz has also been with FremantleMedia for 17 years. Her successor at FMNA, which currently produces American Idol, The X Factor, America’s Got Talent, Family Feud, The Price Is Right, and The Wedding Band, has not yet been named. Earlier this week Guillaume de Posch and Anke Schaferkordt were named co-CEOs of RTL Group. FremantleMedia Enterprises established its FME Kids & Family Entertainment division in 2009, its series include The Aquabats Super Show!, Bookaboo, Monsuno, My Babysitter’s A Vampire, and Tree Fu Tom, among many others.

Hasbro Studios appoints Sheetal Merchant as Manager/International Sales and Distribution for Latin America. Merchant, who will be based at Hasbro Studios’ London office, will help expand the studio’s international growth. Merchant had been with RDF Kids (now known as Zodiak Kids) where she served as Sales Manager for Latin America and Spain. Previously she toiled in sales for HIT Entertainment, responsible for Eastern Europe, Scandinavia and the Indian Sub-Continent.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 4/9-4/15/12, 6a-6a:
K2-11                                           Total Delivery (000)
NICK:    SpongeBob SquarePants (4/14; 10:30a)  2418
NICK:    SpongeBob SquarePants (4/14; 10a)      2219
TOON:   Ninjago (4/11; 8p)                              2164
NICK:    SpongeBob SquarePants (4/14; 9:30a)   2153
DSNY*:  A.N.T. Farm (4/13; 8:30p)                   2150
DSNY*:  Shake It Up (4/15; 8:30p)                   2142
DSNY*:  Fish Hooks (4/13; 9-9:15p)                  2007
DSNY*:  Austin & Ally (4/15; 8p)                       1989
NICK:    SpongeBob SquarePants (4/15; 10a)       1943
NICK:    SpongeBob SquarePants (4/15; 10:30a)   1941
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 4/9-4/15/12, 6a-6a:
K6-11                                        Total Delivery (000)
DSNY*:  A.N.T. Farm (4/13; 8:30p)               1824
DSNY*:  Shake It Up (4/15; 8:30p)               1822
DSNY*:  Fish Hooks (4/13; 9-9:15p)              1668
TOON:   Ninjago (4/11; 8p)                          1644
DSNY*:  Austin & Ally (4/15; 8p)                   1633
DSNY*:  A.N.T. Farm (4/15; 9p)                    1540
NICK:    SpongeBob SquarePants (4/14; 10:30a)  1425
DSNY*:  Jessie (4/13; 8p)                             1423
NICK:    Victorious (4/14; 8p)                        1393
NICK:    SpongeBob SquarePants (4/14; 10a)   1391
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 4/9-4/15/12, 6a-6a:
Tweens 9-14                             Total Delivery (000)
DSNY*:  Shake It Up (4/15; 8:30p)                1636
DSNY*:  A.N.T. Farm (4/13; 8:30p)                1456
DSNY*:  Austin & Ally (4/15; 8p)                    1422
DSNY*:  A.N.T. Farm (4/15; 9p)                     1403
NICK:    Victorious (4/14; 8p)                        1309
NICK:    Legend of Korra (4/14; 11a-12n)         1294
DSNY*:  Jessie (4/15; 9:30p)                         1255
DSNY*:  Fish Hooks (4/13; 9-9:15p)                1221
TOON:   Ninjago (4/11; 8p)                            1209
DSNY*:  Jessie (4/13; 8p)                              1120
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 4/9-4/15/12, 6a-6a:
Teens 12-17                           Total Delivery (000)
NICK:      Legend of Korra (4/14; 11a-12n)     1089
ADSM**: Family Guy (4/13; 11:30p)               845
NICK:      Victorious (4/14; 8p)                      805
DSNY*:   Shake It Up (4/15; 8:30p)               747
FOX:       American Idol (4/12; 8-9p)              725
FOX:       Glee (4/10; 8-9p)                          717
FOX:       American Idol (4/11; 8-10p)            708
ADSM**: Family Guy (4/9; 11p)                     697
ADSM**: Family Guy (4/11; 11:30p)               693
ADSM**: Family Guy (4/13; 11p)                   685
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, April 14, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.7/4 Avg. (7a-12p)
Cubix 0.4/5; Cubix 0.5/4; Sonic X 0.9/6; Sonic X 0.8/5; Yu-Gi-Oh Zexal 0.8/4; Yu-Gi-Oh 0.9/4; Dragon Ball Z Kai 0.8/4; Dragon Ball Z Kai 0.8/4; Tai Chi Chasers 0.5/3; Yu-Gi-Oh 0.7/3
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.3/2; Busytown Mysteries 0.2/1; Doodlebops 0.1/1; Doodlebops 0.1/1; Danger Rangers 0.2/1; Horseland 0.2/1
NBC (Qubo on NBC) Avg. 0.1/1 (10a-1p)
Zula Patrol 0.1/1; Shelldon 0.1/1; Jane and the Dragon 0.1/1; Babar 0.1/1; Willa’s Wild Life 0.2/1; Pearlie 0.2/1

Final K6-11 Ratings for Saturday, April 14, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.6/20 Avg. (7a-1p)
T.U.F.F. Puppy 0.7/8; T.U.F.F. Puppy 1.4/12; Fairly OddParents 2.1/14; SpongeBob SquarePants 3.3/18; SpongeBob SquarePants 4.9/24; SpongeBob SquarePants 5.3/25; SpongeBob SquarePants 5.7/26; SpongeBob SquarePants 5.8/27; Legend of Korra 4.9/24; Power Rangers Samurai 2.3/13; SpongeBob SquarePants 2.4/13
DISNEY CHANNEL 3.6/20 Avg. (7a-1p)
Doc McStuffins 2.5/29; Doc McStuffins 2.8/24; Doc McStuffins 3.2/22; Jake and the Never Land Pirates 2.9/16; Phineas and Ferb 3.6/17; Phineas and Ferb 3.6/17; Phineas and Ferb 3.3/16; Jessie 4.1/19; A.N.T. Farm 5.1/24; A.N.T. Farm 4.7/24; Wizards of Waverly Place 3.5/19; Wizards of Waverly Place 3.4/18
CARTOON NETWORK 1.7/9 Avg. (7a-1p)
Johnny Test 1.5/17; Redakai: Conquer the Kairu 1.4/12; Beyblade: Metal Masters 1.9/13; Pokemon B&W: Rival Destinies 1.7/9; Ben 10: Ultimate Alien 1.6/8; Thundercats 1.3/6; The Green Lantern 1.7/8; Young Justice 1.6/8; Mad 1.9/9; Level Up 1.3/6; The Looney Tunes Show 2.2/12; The Looney Tunes Show 1.9/10
DISNEY XD 1.0/6 Avg. (7a-1p)
Suite Life On Deck 0.7/8; Phineas and Ferb 0.8/7; Phineas and Ferb 0.9/6; Kick Buttowski 1.0/6; Pair of Kings 1.2/6; Pair of Kings 1.4/6; Pair of Kings 1.2/6; Pair of Kings 0.9/4; Pair of Kings 0.7/3; Pair of Kings 0.9/5; Lab Rats 1.0/6; Lab Rats 1.2/6

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, April 18, 2012, 6am-11pm, ranked by K2-11:
NICKELODEON:           K2-11 730; K6-11 285; TWEENS 9-14 201
DISNEY CHANNEL:       K2-11 723; K6-11 397; TWEENS 9-14 310
CARTOON NETWORK:   K2-11 492; K6-11 310; TWEENS 9-14 230
DISNEY XD:               K2-11 151; K6-11 120; TWEENS 9-14 129
NICKTOONS:              K2-11   83; K6-11   53; TWEENS 9-14   42
Source: MTVN Research from Nielsen Media Research Data




Friday Fun Fact: Walt Disney ate a hot dog in Disneyland and counted how many steps it took to finish it. It took him about 25 steps, which is roughly the spacing of each trash can in every Disney park today.

Answer to Our Last Trivia Question: Who designed the opening sequence to I Love Lucy? You may have wondered why this is a kid’s trivia question, because the answer is Hanna-Barbera. Kudos to: Jessica Stango-Jaconey Inc/Aston PA; Cristen Wuetig-Comcast/Philadelphia.

Today’s Trivia Question: What pop band did Alexander Cabot III manage? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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