Friday, April 13th, 2012


A Special Food Network Presentation

Our children. Our problem. Our solution.

1 in 5 children struggle with hunger in America. Food Network
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 issue and the community leaders who are taking action to fight it.

See it. APRIL 14 8|7c
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Cynopsis: Kids!

Good morning. It’s Friday, April 13, 2012, and this your first early morning briefing.

Parents magazine will launch a limited-run Parents Radio series on SiriusXM satellite radio tomorrow, Saturday, April 14 at 10a-11a. The six-week series will air each Saturday through May 19 on SiriusXM Stars ( channel 107. Co-hosted by Parents Editor-in-Chief Dana Points and Deputy Editor Diane Debrovner along with radio veteran/host/mom Wesley Weissberg, Parents Radio will feature editors from Parents as well as an array of experts discussing parenting related news, including common parenthood problems and offering their expert advice on health, child behavior and family relationships. The show will also include calls from parents across the country and listeners will be able to ask questions via Facebook and Twitter.


Sony Pictures Consumer Products (SPCP) unveils its worldwide licensing program and some promotional deals to support the release of the upcoming feature film Men In Black 3 (MIB3, PG-13) on May 25, 2012. SPCP has inked licensing deals for MIB3 deals with multiple licensing partners, which feature products that will debut at retail this spring 2012.

  • Worldwide Deals: Gameloft (mobile games); SEE (online game); Sony Computer Entertainment Europe (digital costumes within the existing Little Big Planet game); master toy licensee Jakks (action figures and accompanying accessories, playsets, role-play, novelty, costumes, masks, costume accessories, candy bags, youth electronics, spy gear)  Jakks worked with its Creative Designs and Disguise divisions on some categories; GreenLight (die-cast MIP cards, vehicle wall graphics, and 3D foam paper vehicle model kits); Enterbay (collectible figurines); Factory Entertainment (collectible replicas of props and gadgets from the movie); Kotobukiya (collectible PVC statues); Studio Art & Technology (collectible prop replicas).
  • North America: In the US — Premium Surge (Facebook and Groupon promotion – selling MIB inspired sunglasses with an added value component); T-Line (t-shirts for men and youth). Canada — Haggar (of men’s/boy’s apparel and accessories including suits, shirts, ties, sweatshirts and hats)  the exclusive line will be available only at Sears Canada
  • International: Cotton Division (t-shirts and sleepwear) for France; MMmedia (shirts) various European territories; Arguydal (charms) for France, Belgium, and Luxembourg; in an exclusive deal retailer Celio will offer T-shirts, belts, belts and buckles, jackets, pants, shirts, ties, cufflinks, and footwear throughout Belgium, France, Greece, Luxembourg, Morocco, and Tunisia; Dragon Model (figurines) in Hong Kong, Taiwan, Singapore, Malaysia, Philippines, Thailand, and Indonesia; Panini (stickers and sticker books) in Brazil.

Fathead (, a licensed and custom wall graphics company, debuts The Hunger Games Collection of wall graphics. The special edition of eight action images features characters from the film adaptation of author Suzanne Collins’ popular book The Hunger Games, including a mural close-up of Katniss Everdeen and life-sized, individual die-cut Real.Big’s (high definition images made of durable, high-grade vinyl that are tear and fade resistant) of Katniss (with bow and arrow) and Gale Hawthorne, along with tribute Peeta Mellark, as well as die-cut of all three characters on one sheet.

Tween girl targeted fashion brand Lil’panda, which launched in 2009 in the US, unveils its inaugural licensees. Slated for a spring 2013 product release, Lil’panda and TK Brand Group, Lil’panda’s licensing agency, has teamed with licensees including: American Greetings (greeting cards); Bioworld Merchandising (headwear, gloves, scarves, sweatshirts, bags, wallets, coin purses, hosiery, audio accessories, and lanyards); Evy of California (girls sportswear); Gund (plush); Jerry Leigh of California (junior and girls tops).


Nicktoons will premiere pro skateboarder and entrepreneur Rob Dyrdek‘s (MTV’s Rob & Big, Fantasy Factory and Ridiculousness) new animated series Wild Grinders (26×30) on Friday, April 27 at 7p. Based on Dyrdek’s life, Wild Grinders is a comedy that follows the adventures of Lil Rob, his talking dog Meaty, his best friend Goggles, and their middle school skate crew, known as Wild Grinders. Created and executive produced by Dyrdek, the series is produced in partnership with Home Plate Entertainment and Dyrdek’s Four Down Productions. Agogo Corporation, Moonscoop, Telegael and Copernicus Studios are also co-producers on the HD production. Wild Grinders will air regularly on Fridays at 7p on Nicktoons. The Wild Grinders voice cast includes Dyrdek as Lil Rob and Gene, Chelsea Chanel Dudley (the rapping receptionist from the Fantasy Factory) as FLIPZ, Sterling Brim (Dyrdek’s co-host on MTV’s Ridiculousness) Meaty. Kel Mitchell (Kenan & Kel) as Jay Jay; and Erin Fitzgerald (Ed, Edd & Eddy, Monster High) as Stubford. The Wild Grinders TV series is distributed internationally by Moonscoop, who also serves as the consumer products provider/supplier.

Astral’s Disney Junior in Canada will celebrate the new animated adventure series Tickety Toc with a weeklong marathon Monday-Friday, April 23-27 with episodes premiering daily at 5:30p. Set in an old clock shop, Tickety Toc follows twins Tommy and Tallulah and their friends, who all live inside the wooden Tickety Toc Clock, as they learn to work together to keep the old clock ticking and chiming. Select episodes from Tickety Toc’s premiere week will be available on Disney Junior OnDemand beginning Friday, April 27.

Discovery Networks International acquires Monster Entertainment’s short-form animated preschool series I’m a Creepy Crawly (52×2) for its Central/ South Asian, India and Pacific Rim territories. Set for delivery in June 2012, I’m a Creepy Crawly has already pre-sold to 60 territories with other broadcasters onboard including RTE (Ireland), YLE (Finland), DR (Denmark), and in Canada – TVO, Knowledge Network and BBC Canada, Noga (Israel) and Educarse (Argentina). Discovery has also picked up the preschool series I’m a Dinosaur and I’m a Monster. I’m a Creepy Crawly features animated insects providing kids with all sorts of information, even some gross facts, about their habitats, what their jobs are, how they survive, and how humans totally misunderstand the creepy crawlies.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 4/2-4/8/12, 6a-6a:
K2-11                                         Total Delivery (000)
DSNY*:  Phineas and Ferb (4/6; 9p)               1919
DSNY*:  Doc McStuffins (4/6; 10a-10:25a)      1918
DSNY*:  Phineas and Ferb (4/7; 10-10:25a)     1830
DSNY*:  Jessie (4/6; 9:30p)                          1764
DSNY*:  Phineas and Ferb Movie (4/5; 8:30-10p)   1750
NICK:    iCarly (4/7; 8p)                                1732
NICK:    SpongeBob SquarePants (4/7; 10:30a) 1681
DSNY*:  Phineas and Ferb (4/7; 9:30a)            1677
NICK:    SpongeBob SquarePants (4/7; 10a)      1670
DSNY*:  Phineas and Ferb Movie (4/6; 11:30a-1p) 1660
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 4/2-4/8/12, 6a-6a:
K6-11                                         Total Delivery (000)
DSNY*:  Phineas and Ferb (4/6; 9p)               1509
NICK:    iCarly (4/7; 8p)                                1490
DSNY*:  Jessie (4/6; 9:30p)                          1356
DSNY*:  Snap (4/6; 8:30p)                           1329
DSNY*:  Shake It Up (4/8; 9:30p)                  1277
DSNY*:  Jessie (4/8; 8:30p)                          1269
DSNY*:  Shake It Up (4/8; 9p)                       1267
DSNY*:  Phineas and Ferb Movie (4/5; 8:30-10p) 1266
DSNY*:  Spy Kids (4/4; 8:30-10:05p)              1232
DSNY*:  Austin & Ally (4/6; 10p)                     1209
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 4/2-4/8/12, 6a-6a:
Tweens 9-14                              Total Delivery (000)
NICK:    iCarly (4/7; 8p)                                 1630
DSNY*:  Shake It Up (4/8; 9p)                        1125
DSNY*:  Phineas and Ferb (4/6; 9p)                 1104
NICK:    How To Rock (4/7; 8:30p)                   1086
NICK:    iCarly (4/7; 7:30p)                             1058
DSNY*:  Jessie (4/8; 8:30p)                            1026
DSNY*:  Jessie (4/5; 11p)                               1008
DSNY*:  Shake It Up (4/8; 9:30p)                      999
DSNY*:  Snap (4/6; 8:30p)                               999
DSNY*:  Wizards of Waverly Place (7/9; 11:30p)   949
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 4/2-4/8/12, 6a-6a:
Teens 12-17                                              Total Delivery (000)
NICK:      iCarly (4/7; 8p)                                           1124
CBS:       NCAA Basketball Championship (4/2; 9:16-11:44p)  909
ADSM**: Family Guy (4/6; 11:30p)                               761
ADSM**: Family Guy (4/6; 11p)                                    711
FOX:       American Idol (4/4; 8-10p)                             704
NICK:      iCarly (4/7; 7:30p)                                        676
NICK:      How To Rock (4/7; 8:30p)                              672
ADSM**: Family Guy (4/5; 11p)                                    667
ADSM**: Family Guy (4/5; 11:30p)                               664
ADSM**: Family Guy (4/2; 11:30p)                               644
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, April 7, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.8/4 Avg. (7a-12p)
Cubix 0.5/6; Cubix 0.8/7; Sonic X 0.9/6; Sonic X 1.1/6; Yu-Gi-Oh Zexal 1.1/6; Yu-Gi-Oh 0.9/4; Dragon Ball Z Kai 0.9/4; Dragon Ball Z Kai 0.7/3; Tai Chi Chasers 0.4/2; Yu-Gi-Oh 0.3/2
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.1/0; Busytown Mysteries 0.2/1; Doodlebops 0.2/1; Doodlebops 0.1/0; Danger Rangers 0.3/1; Horseland 0.3/2
NBC (Qubo on NBC) Avg. 0.1/0 (10a-1p)
Zula Patrol 0.0/0; Shelldon 0.1/0; Jane and the Dragon 0.1/1; Babar 0.1/0; Willa’s Wild Life 0.1/1; Pearlie 0.1/1

Final K6-11 Ratings for Saturday, April 7, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.3/18 Avg. (7a-1p)
T.U.F.F. Puppy 1.0/12; T.U.F.F. Puppy 1.7/15; Fairly OddParents 2.9/19; Fairly OddParents 3.7/21; SpongeBob SquarePants 4.3/21; SpongeBob SquarePants 4.6/32; SpongeBob SquarePants 4.5/20; SpongeBob SquarePants 4.5/20; Fred: The Show 4.0/10; SpongeBob SquarePants 3.6/18; Power Rangers Samurai 2.7/15; SpongeBob SquarePants 2.4/14
DISNEY CHANNEL 3.2/18 Avg. (7a-1p)
Doc McStuffins 2.6/22; Mickey Mouse Clubhouse 2.5/17; Mickey Mouse Clubhouse 2.5/14; Phineas and Ferb 3.0/15; Phineas and Ferb 4.0/18; Phineas and Ferb 4.5/20; Snap 3.7/17; A.N.T. Farm 3.5/16; A.N.T. Farm 3.4/17; Wizards of Waverly Place 3.2/18; Wizards of Waverly Place 2.9/17
CARTOON NETWORK 1.7/9 Avg. (7a-1p)
Johnny Test 1.5/17; Redakai: Conquer the Kairu 1.2/10; Beyblade: Metal Masters 1.5/10; Pokemon B&W: Rival Destinies 1.6/9; Ben 10: Ultimate Alien 1.6/8; Thundercats 2.0/9; The Green Lantern 1.5/7; Young Justice 1.8/8; Mad 1.8/9; Level Up 1.5/7; Johnny Test 2.3/12; Johnny Test 1.7/10
DISNEY XD 0.9/5 Avg. (7a-1p)
Zeke and Luther 0.6/7; Phineas and Ferb 0.6/6; Phineas and Ferb 0.9/6; Kick Buttowski 0.8/5; Pair of Kings 1.1/5; Lab Rats 1.3/6; Kickin It 1.2/5; Phineas and Ferb 1.5/7; Kick Buttowski 0.9/4; Phineas and Ferb 0.6/3; Fish Hooks 0.5/2; Fish Hooks 0.4/2

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, April 11, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 920; K6-11 516; TWEENS 9-14 364
NICKELODEON:            K2-11 699; K6-11 336; TWEENS 9-14 242
CARTOON NETWORK:   K2-11 668; K6-11 442; TWEENS 9-14 334
DISNEY XD:                K2-11 164; K6-11 131; TWEENS 9-14 130
NICKTOONS:              K2-11 127; K6-11   80; TWEENS 9-14   81
Source: MTVN Research from Nielsen Media Research Data



Cynopsis: Sports Business Summit

9:00am: NASCAR: Steve Phelps, Sr. VP & CMO

Brian Hughes, SVP Audience Analysis Practice Lead
Brian Monahan, EVP Managing Partner

3:45pm: Athletes First: David Dunn, Chairman & CEO

Friday Fun Fact: Black-eyed peas aren’t peas, but beans. And coffee beans aren’t beans, but seeds.

Answer to Our Last Trivia Question: Who used to live on Eternia? He-Man and his twin sister She-Ra. Kudos to: David Cohen-Classics Media/NY; RT Harris-WideOrbit/Detroit; Scott Jenkins-Tribune Media Services/Queensbury, N.Y; Sabrina Sparlin-CESD/LA; Decsi-Nelvana/Toronto; Anand Roy-The Walt Disney Company/India.

Today’s Trivia Question: How much is that Gorilla in the window? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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