10/12/15: Fear the Walking Dead smashes cable records; Extant exits CBS, but Halle Berry sticks around; Blindspot gets full season order




BIG FREEDIA: QUEEN OF BOUNCE Highest rated season premiere ever among P12-34, P18-34 and P2+
TRANSCENDENT– Highest rated series premiere among P18-34 and the most watched series premiere ever among P12-34
FLUFFY BREAKS EVEN– Highest rated series premiere ever among Households, P18-49 and P2+

See for yourself at fuse.tv


Good morning. It’s Monday October 12, 2015, and this is your first early morning briefing.

Tonight’s Premieres:
Azteca America: Escape Perfecto at 7p
CW: Crazy Ex-Girllfriend at 8p, Jane the Virgin at 9p
FX: Fargo at 10p

Tonight’s Finales:
Bravo: The Real Housewives of Orange County at 9p
DIY: Brother vs. Brother at 9p




This JANUARY, be a part of the action
on the RED CARPET, IN-SHOW, BACKSTAGE, or as part of the SOCIAL BUZZ
with on-site, celebrity-exclusive features like the Fan Art Wall and Tweet-A-Drink.

Contact your Sales Representative for advertising, sponsorship and integration opportunities.


It’s not a surprise, but it’s official: AMC’s Fear the Walking Dead had the highest-rated first season of any series in cable history across total viewers and all key demos in Live+3 ratings. Fear averaged 11.2 million viewers, 7.3 million A18-49 and 7.2 million A25-54. “When we set out to launch a companion series to the #1 show on television, there were truly many things to fear, beyond ‘Fear’itself,” said Charlie Collier, president of AMC, Sundance TV and AMC Studios. “To see this show stand alone, break through and set records as a unique piece of storytelling is very gratifying and a tribute to great creative talent.” AMC is also home to numbers two and three in the ranking, The Walking Dead in 2010 and this year’s Better Call Saul.

CBS is saying goodbye to summer series Extant after two seasons, but not star Halle Berry. “CBS, Halle Berry and the producers have decided to conclude the Extant story after last season’s exciting and fitting conclusion,” said Glenn Geller, President of CBS Entertainment. “Extant played an important role in expanding CBS’ lineup of original scripted programming in the summer. We are proud of the show’s success on the network, as well as its popularity on Amazon Prime Video. We also want to thank the incomparable Halle Berry for her commitment and support for the series and look forward to working with her on our next project together.” That project would be Legalease, a drama in development which Berry will exec produce through her 606 Films.

NBC gave Blindspot a full-season, 22-episode order. Averaging a 2.7 rating among A18-49 and 9.6 million viewers in Live+SD, the drama is the top-rated new series in the young adult demo.

Fox snipped freshman Minority Report’s 13-episode order to ten. Last week the thriller hit a low of .7 among A18-49. The series, which had been slated for a 10-ep run in the fall with the remaining installments held until later in the season, airs Mondays at 9p.

Fusion’s gearing up for Election 2016, assigning reporters to cover specific issues pertinent to its young, diverse audience, and adding Erin McClam as senior political editor. McClam comes from NBC News. “In addition to covering core issues, members of Fusion’s team will fan out across the country at points over the next year to cover how the election is playing out on the ground in under-covered and underserved communities,” said Hillary Frey, executive editor. “Their stories will be shared with our audience across all our platforms ranging from Snapchat, Instagram, and Vine to our TV network and Fusion.net.”

Make room for another late-nighter: TLC series Late Night Joy (wt), hosted by The View’s Joy Behar, launches Wednesday, November 4 at 11p. Behar pal Susie Essman (Curb Your Enthusiasm) and others gather in Behar’s NYC apartment for weekly gabfests. True Entertainment and Behar’s JoyBee produce.

EXCLUSIVE: Grit acquired and will premiere all five Rocky movies every weeknight this week at 8p, starting tonight with the original. Rocky II airs Tuesday, October 13, Rocky III airs Wednesday…you get the picture. Male-targeting Grit is owned by Katz Broadcasting.

Al Jazeera America expands its morning news coverage starting today, with retitled weekday broadcast Your World This Morning starting at 7a. It likely won’t be the last tweak to the sked. “We’re constantly evaluating all of the programs we offer our viewers, making sure that we are reaching the right audiences at the right time, across all platforms,” said Kate O’Brian, net president.


Join WICT NY and top cable industry executives
for lunch, networking, and a panel discussion on "The Content Revolution"
moderated by CNN’s Poppy Harlow.
Panelists include: Alix Cottrell (Time Warner Cable), Katrina Cukaj (Turner Broadcasting),
Lauren Gellert (WE tv), Keary Hanan (EPIX), David Levine (HBO), Linda Ong (TruthCo.), Elena Ritchie (NBCUniversal)

Monday, October 26, 11AM – 2PM  Mandarin Oriental, NYC



CBS gave a 13-episode order to a comedy co-written by and starring Kevin James (King of Queens). Showrunner for the Sony Pictures Television/Hey Eddie Productions series, slated for the 2016-17 season, is Bruce Helford.

The eye net also gave a 13-episode order to American Gothic, from writer Corinne Brinkerhoff (Jane the Virgin) and Extant producer Amblin Entertainment. One-hour murder mystery centers on a prominent Boston family that makes a chilling discovery about a recently deceased patriarch.  Gothic joins comic thriller BrainDead, season two of Zoo and reality show Big Brother on the net’s 2016 summer slate.

Esquire is spinning off A. Smith & Co. competition series American Ninja Warrior with the production team’s Team Ninja Warrior, hosted by sports analyst Akbar Gbajabiamila and featuring top performers from previous seasons of NBC’s ANW. New show will film this month and premiere on Esquire in early 2016.

ABC bought comedic law drama project Negotiations from Paul Lieberstein (The Office), who will write the script and exec produce with 3 ArtsHoward Klein.

Production has begun on season two of Cooking Channel’s Dinner at Tiffani’s, with Saved By the Bell star Tiffani Thiessen serving it up again for friends and former castmates in early 2016.

A comedy from Key & Peele producers Ian Roberts and Jay Martel is in development at ABC Studios for ABC. The Romeos centers on two cranky 65-year-old neighbors.

CBS gave put pilot commitments to dramas Out of Body, about a former criminal who inhabits the bodies of people in danger, and an untitled project from Chris Fedak (Chuck) about a tech genius partnered with an old-school detective, both from Greg Berlanti Productions and Warner Bros. Television.

Disney XD ordered a second helping of Marvel’s Guardians of the Galaxy, arriving in 2017. The animated series has delivered 4.4 million unique total viewers since its September premiere.

Top 10 Weekend Domestic Box Office Estimates: October 9-11, 2015
The Martian (20th Century Fox) $37.0 million, cume revenue $108.7 million
Hotel Transylvania 2 (Sony) $20.3 million, cume revenue $116.8 million
Pan (Warner Bros.) $15.5 million, opening weekend
The Intern (Warner Bros.) $8.7 million, cume revenue $49.6 million
Sicario (Lionsgate) $7.4 million, cume revenue $26.7 million
Maze Runner: The Scorch Trials (20th Century Fox) $5.3 million, cume revenue $70.6 million
The Walk (TriStar) $3.7 million, cume revenue $6.4 million
Black Mass (Warner Bros.) $3.1 million, cume revenue $57.6 million
Everest (Universal) $3.0 million, cume revenue $38.2 million
The Visit (Universal) $2.4 million, cume revenue $61.1 million
Source: Rentrak Corporation


Millennials Flock Like Zombies to the Movies.
‘s 6.9 A18-34 rating last weekend makes our FirstLook preshow one of
the top Millennial programs – even up against the premiere of The Walking Dead.
Click here to meet the Millennial Network.


ABC Family hit Pretty Little Liars will return for the second half of season six on Tuesday, January 12, as the net rebrands to Freeform. A one-hour behind-the-scenes special on November 24 will offer a look at the series’ upcoming five-year time jump. New saga series Shadowhunters also debuts on the 12th, with special Beyond the Shadows: The Making of Shadowhunters airing Sunday, December 6.

Dr. Dee: Alaska Vet premieres on Animal Planet Saturday, November 7 at 9p. Reality show from High Noon Entertainment features reindeer, sled dogs and bears, along with the good doctor.

In more animal news, Smithsonian Channel Veteran’s Day special Seal Dog focuses on a former Navy Seal and his war dog. Vice President Joe Biden makes an appearance, too, on Wednesday, November 11 at 8p.

Bradley Cooper will reprise his guest role on CBS’s Limitless, the freshman drama he also executive produces. Cooper originally played the role in the 2011 movie. Limitless airs Tuesdays at 10p.

We all think we know what “audience” means, but SpotX‘s Randy Cooke says it’s “undergone radical transformation in recent years.” With the addition of psychographics and data-driven insights, it’s no longer about merely measuring eyeballs – niche markets require specialization to understand, and reach, changing audiences. But how? Find out more in the brand new Cynsiders today: http://cynopsis.com/cyncity/understanding-history-future-audience

Disney Channel movie The Lion Guard: Return of the Roar premieres Sunday, November 22 at 7p. Rob Lowe and Gabrielle Union voice Simba and Nala in the Lion King sequel, which will debut as a TV series in early 2016.

Season four of Banshee premieres Friday, January 29. It will be the last run for the Cinemax crime drama.


Ernie Hudson (Ghostbusters) landed a semi-regular role in Epix comedy Graves, starring Nick Nolte as a former U.S. President.

Francois Arnaud (The Borgias) will recur on NBC’s Blindspot, airing Mondays at 10p.

The season two cast of Marvel’s Agent Carter will include Lotte Verbeek (The Fault In Our Stars), Wynn Everett (The Newsroom), Currie Graham (Pompeii) and Reggie Austin (Devious Maids) as series regulars. Superhero drama returns to ABC during the winter hiatus of Marvel cousin Agents of S.H.I.E.L.D.


A new study from the Interactive Advertising Bureau indicates 78 percent of advertisers have leveraged advanced TV in their marketing efforts, but 35 percent cited confusion about the technical process – and three out of five “weren’t sure about the differences between advanced TV and connected TV.”  Still, “In the coming years, a growing percentage of advertising dollars will be directed towards advanced TV and other digital video advertising, as marketers and agencies are able to embrace this new medium’s blending of traditional television with digital attributes,”  said Anna Bager, SVP and GM, Mobile and Video, IAB.

Want a hand rounding the programmatic learning curve? For the latest on a buying method that’s just getting warmed up, register for the November 5 Cynopsis Programmatic TV Summit, packed with info and updates on the data, measurement and inventory stats your team will need to succeed.


Connect With TV’s New Power Players

Social media influencers have never been more important to marketers, but how do you find, and nurture, these crucial opinion shapers? The latest Cynopsis webinar, Finding the Social Media Influencers to Boost Ratings & Brands, on Thursday, October 29, will show you how to identify and reach the tastemakers who can raise awareness and drive engagement.

Grab your spot today!.


The second episode of ABC freshman Dr. Ken dipped just 7 percent from last Friday’s preliminary ratings, to 1.3/4 among A18-49, hanging on to all of its Last Man Standing lead-in. In its move to Friday, NBC’s live Undateable drew .8/3 in the demo, versus a series high 1.9 when it followed The Voice.

Against football on CBS Thursday, NBC’s Heroes Reborn was down 25 percent versus last week, to 1.2 among A18-49, and NBC’s The Blacklist dipped 17 percent, to 1.5. ABC’s Shondaland shows suffered single digit dips: Grey’s Anatomy (2.2) and How to Get Away with Murder (2.2) were down one tenth, while Scandal slipped two tenths (2.6). Fox’s Bones (1.3) and Sleepy Hollow (1.0) were steady with last week.

Wednesday’s premiere of CNBC’s Jay Leno’s Garage was the most watched original series telecast in net history in P2+ (916,000 P2+) and the most-watched original series premiere among P25-54 (272,000). During the 10p hour, CNBC was a top 10 cable network among total viewers and a top 5 network among men.

Telemundo’s inaugural Latin American Music Awards reached a cumulative audience of 3.8 million total viewers and 1.8 million A18-49, ranking number one in its time period in Miami and Houston in the demo, regardless of language.

Thursday A18-49 Analysis: CBS won the most A18-49 viewers Thursday with 4.9/17, according to final primetime national ratings from Nielsen. CBS topped 8p with 4.2/15 for NFL’s Indianapolis at Houston, followed by 2.2/8 ABC’s Grey’s Anatomy. Football scored 5.1/17 at 9p versus 2.6/8 for ABC’s Scandal. CBS’s game finished with 5.4/18 10p; ABC stayed in second with 2.2/7 for How to Get Away With Murder.

A18-49:CBS 4.9/17, ABC 2.3/8, NBC1.2/4, FOX 1.1/4, UNI .8/3, TELE .7/3, CW .5/2, ION .3/1

Live + Same Day Household Ratings: October 8, 2015  time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 9.4/16
CBS Thursday Night NFL Kick-off 4.4/8, Thursday Night Football 9.5/17
ABC: 5.6/10
Grey’s Anatomy 5.6/10, Scandal 6.1/10, How to Get Away With Murder 4.9/9
NBC: 3.4/6
Heroes Reborn 2.8/5, Blacklist 4.4/7, Player 3.0/5
FOX 2.8/5
Bones 3.6/6, Sleepy Hollow 2.0/3
Antes Muerta Lichita 1.0/2, Imperdonable 1.5/2, Yo No Creo en Hombers 1.3/2
ION: 1.2/2
Blue Bloods 1.1/2, Blue Bloods 1.3/2, Blue Bloods 1.2/2
Telemundo: 1.1/2
Alfombra Latin America Music Awards 1.0/2, Latin America Music Awards 1.1/2
CW: .8/1
Vampire Diaries .9/2, Originals .6/1


Michael Serafini has been appointed Vice President, Programming, of Canada’s DHX Television. Serafini was most recently the interim Executive Director of Content Planning for CBC Television.


Here they are! The Finalists for the Model D Awards: Honoring the Best in Online Video, Talent & Advertising

Click to see who made the cut. Then come join us on November 13th at the Marriott Essex House for this luncheon celebration!

This Day in History:
1810 – The first Oktoberfest was held in Munich.

Answer to Our Last Trivia Question: Which famed television phone operator said, “You’re dealing with the phone company, Mr. Veedle. We are not bound by city, state, or federal regulations. We are omnipotent”? Ernestine (Lily Tomlin) on Rowan & Martin’s Laugh-In (1968-1973). Kudos to: Scott Kerbey-Telescope Entertainment/NYC, Beth Chandler-Shinebox, Inc./Nazareth, PA, Rick Sascher-Turner Broadcasting/Atlanta, Eric Emeric-AMC Networks/NYC, Joe Leydon-Cowboys & Indians Magazine/Houston, Patti Rodriguez-Sinclair Broadcast Group/Portland, OR, Scott Sarra-Universal Sports Network/Denver, Dory Petsrillo-HRP/Dallas, Jaime Oshita-New Day Marketing/Santa Barbara, Amy Kessler-KDIA/KDYA Radio/Richmond, CA, Terry Danhuser-National Geographic Channel/LA, Richard Quan-BSSP/San Francisco

Today’s Trivia Question: Which Oscar winner played Isabella I of Castille in the 1985 mini-series, Christopher Columbus? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone.).

Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey
reported by Janet Di Lauro
reported by Cathy Applefeld Olson 

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

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JOB OPENING: FINANCE DIRECTOR/Time Inc. Books (TIB)/NYC: Lead financial planning & analysis, fiscal mngemnt & reporting of 3 businesses w/full accountability for P&L & close process; oversee 2 finance mgrs. 7+ yrs exp Fin mngmnt role. Full info/apply HERE (10/15)

JOB OPENING: DIGITAL/SOCIAL STRATEGIST-PLANNER/LA: 3-5 yrs exp Dig/Soc Strat. Resp bringing fresh ideas on leveraging soc media to achieve valued outcomes. Play active role as dig expert to dev perspectives on trends & use of emerging dig media in mktplc. Resume HERE (10/15) 

JOB OPENING: PROJECT MANAGER/LBE/20th Century Fox/LA: The Project Manager will manage projects from concept to completion related to Location Based Entertainment. Full info/apply HERE (10/14)

JOB OPENING: PRESS MANAGER/Syfy/LA: Min 4 yrs entertainment publicity exp at publicist level. Comms strategy, talent relations & pitching/booking top media. Strong written/verbal comm skills. Full info/apply HERE (10/14)

JOB OPENING: MANAGER, PLANNING/NBC/NYC: Planning Mgr for Syfy to support all Pricing & Planning elements including rate cards, stewardship, deal approval & inventory mgmt. 3+ yrs exp. Full info/apply HERE (10/14)

JOB OPENING: SR MGR/DIRECTOR, RESEARCH/Viacom/NYC: Responsible for creation/mngmnt of network selling estimates. 5+ yrs exp w/nat’l cable or brdcst network. Fast paced envir looking for highly organized, strong attention to detail person. Full info/apply HERE (10/14) 

JOB OPENING: DIRECTOR, AD SALES RESEARCH/Viacom/Santa Monica: Mng West Coast & provide daily support for TV Ad Sales, Pricing & Inv & Ad Sales Mktg representing consumer insights. 8+ yrs media rsrch exp. Profic w/Nielsen based applications. Kids mktplace exp a +. Full info/apply HERE (10/14)

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E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.


ABC: Dancing With the Stars, Castle
CBS: The Big Bang Theory, Life in Pieces, Scorpion, NCIS: Los Angeles 
CW: Crazy Ex-Girlfriend [
p], Jane the Virgin [p]
FOX: Gotham, Minority Report
NBC: The Voice, Blindspot
PBS: Antiques Roadshow [r], Antiques Roadshow, I’ll Have What Phil’s Having
Telemundo:Avenida Brasil, Bajo el Mismo Cielo, Senora Acero
Univision: Antes Muerta que Lichita, Lo Imperdobable, Yo No Creo en los Hombres

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