Powered ByCynopsis Media

Nov. 10 12:00–2:00 p.m. | ThreeSixty | New York City

The sold out, 5th annual Cynopsis Digital Model D Awards took place today at ThreeSixty in TriBeca New York. Hosted by Oilver Trevena, the lunchtime event was a “who’s who” of digital, with great comedic relief from Trevena and guest presenters The Gregory Brothers, Cathy Kelley (WWE), Randy Rainbow. In addition to honoring excellence in online video content, advertising, and talent with our Model D Awards, we celebrated the most innovative executives in digital media with the Cynopsis “It List.”

In the media industry, digital is a dazzling disruptor that demands new technology, fresh formats, and a pioneering spirit. The winners and finalists in this year’s Cynopsis Digital Model D Awards exemplify just that, displaying excellence in online video content and advertising. Same goes for this year’s Cynopsis “It List “ – we put out the call for the most innovative executives in digital media, and heard about imaginative marketers, masters of OTT, measurement gurus and much more.

Check out our winners and honorable mentions in over 40 categories, below. 

The Gregory Brothers
Randy Rainbow
Oliver Trevena
Cathy Kelley

Model D Winners

Best Ad Tech Tool Video Platforms & Tech

Honorable Mentions
  • VideoAmp 2017
  • Watson Ads

Best Ad-Supported Video Service Video Platforms & Tech

Hulu
Winner Hulu
Honorable Mentions
  • Go90
  • Crackle, Sony Pictures Television Networks
  • PeopleTV

Best Branded Content Studio Teams and Companies

One X Studios
Winner One X Studios
Honorable Mentions
  • Complex Media
  • T Bramd Studio

Best Branded Integration in a Web Series Campaign

Honorable Mentions
  • ELEAGUE Locked and Loaded presented by Arby's
  • OLIKA "Give'em the Bird"
  • Man Crafted with James Briscione
  • Ultimate Staycation

Best Branded Integration in a Web Video Campaign

Honorable Mentions
  • Signal Labs and BEHR: Making it Mine
  • First Media - Blossom “5 Surprising Grilling hacks to rock your BBQ this summer!”
  • Craft Services: Old Spice Sweat-Blastin' Robot Tank

Best Branded Sports Web Series Content

Honorable Mentions
  • Kneading Dough
  • NBA.com Exxon Mobil Driven to Protect: "The Art of Protecting the Rim"
  • NBC Sports Group's Ever Wonder Series
  • Rolling with the Rookies - Hyundai 2017 NFL Draft Content Series

Best Branded Web Series Content

Honorable Mentions
  • We Are The Mighty Presents: Veterans First Mortgage "Beyond Barracks"
  • National Car Rental Local Legends
  • Going Off the Menu
  • Isaac Takes On
  • Southpaw Regional Wrestling
  • Game of Zones

Best Branded Web Video Content

Honorable Mentions
  • Impractical Jokers: Do The Dew (Branded Content for Mountain Dew)
  • The Loud House Dance Remix

Best Category-Specific YouTube Channel Video Platforms & Tech

WWE YouTube
Winner WWE YouTube
Honorable Mentions
  • Lip Sync Battle
  • Handmade by HGTV
  • NBA on TNT YouTube Page

Best Digital Consumer Brand Teams and Companies

Honorable Mentions
  • Boingo Wireless
  • Crackle, Sony Pictures Television Networks
  • Bleacher Report
  • The Spruce
  • WWE

Best Digital Studio/Production Company Teams and Companies

Intersport
Winner Intersport
Honorable Mentions
  • New Form
  • Driver Digital Studios

Best Digital Video Ad Platform Video Platforms & Tech

IQ Technology
Winner IQ Technology
Honorable Mentions
  • Adobe
  • Boingo Media Ad Platform

Best Digital Video Technology Platform Video Platforms & Tech

Adobe
Winner Adobe
Honorable Mentions
  • WWE Network
  • Wochit: The Platform for Creating Timely Social Video at Scale

Best Host in a Web Series or Channel People

Erin Lim
Winner Erin Lim
Honorable Mentions
  • First We Feast's Sean Evans
  • The Work Around with Jason Pickens
  • Goo Goo Atkins, Host of WE tv's Goo Ru Style
  • Impact Theory with Tom Bilyeu

Best Live Series Content

Honorable Mentions
  • Closing Bell
  • Gen Z's Fave Live Show: Sweety High’s “After the Bell”

Best Live Show- Solo Event Content

Honorable Mentions
  • 2017 Super High Roller Bowl
  • Top Chef - LIVE Quickfire Challenge
  • KG Area 21 Dunk Contest presented by Verizon on Facebook
  • MST3K Twitch Marathon
  • Atlanta Hawks Facebook Live Three-Point Shootout between 2 Chainz and Dominique Wilkins

Best Live-Streaming Platform Video Platforms & Tech

Honorable Mentions
  • WWE Network
  • Univision NOW
  • Red Bull TV
  • NeuLion Digital Platform v.7
  • WWE YouTube

Best Mobile Video App Video Platforms & Tech

Red Bull TV
Winner Red Bull TV
Honorable Mentions
  • Bleacher Report app
  • WE tv App

Best Multiplatform Marketing Campaign: Broadcast and/or Cable Campaign

Honorable Mentions
  • Countdown to Christmas 2016
  • Atlanta Hawks Unity Weekend Marketing Campaign
  • Walmart Fresh Holiday Hub
  • America: Promised Land
  • PAW Moments
  • Nickelodeon's Kids Pick the President
  • Time: The Kalief Browder Story

Best Multiplatform Marketing Campaign: Web Series Campaign

Honorable Mentions
  • The Magicians: Welcome To Fillory
  • NBC Sports Group's Rotoworld Fantasy Football Kickoff Presented by Kia

Best New SVOD Service Video Platforms & Tech

FilmStruck
Winner FilmStruck
Honorable Mentions
  • INSIGHT TV, powered by NeuLion
  • PokerGO

Best New Web Series Content

Honorable Mentions
  • Frank and Lamar
  • Comfort Nation
  • The After Party
  • WE tv's Cooking Up Soul
  • The Hardest Jobs In Sports
  • Southpaw Regional Wrestling

Best OTT Content Service or Web Channel Video Platforms & Tech

Honorable Mentions
  • FailArmy
  • WWE Network
  • Red Bull TV

Best Podcast/Audio Series Content

Honorable Mentions
  • The Daily
  • The Kevin Durant Interviews

Best SVOD Service Video Platforms & Tech

WWE Network
Winner WWE Network
Honorable Mentions
  • Fullscreen
  • Showtime Now

Best Scripted Series Content

Game of Zones
Winner Game of Zones
Honorable Mentions
  • Thomas Creator Collective
  • The Rundown

Best Social Media Campaign for Broadcast and/or Cable TV Campaign

Honorable Mentions
  • Nickelodeon Kids’ Choice Awards 2017
  • Watch Party: The Bachelor
  • Home Town, HGTV
  • Project Instant
  • VH1 America’s Next Top Model and Rimmel London: #ANTMLook Program
  • Time: The Kalief Browder Story

Best Social Media Marketing Campaign: Use of Facebook Campaign

Honorable Mentions
  • Viacom Velocity brings you Baywatch
  • SpongeBob SquarePants “Goodbye, Krabby Patty?” Social Media Campaign
  • Food Network on Facebook
  • Isle of MTV
  • First Media - Blossom “5 Surprising Grilling hacks to rock your BBQ this summer!”

Best Social Media Marketing Campaign: Use of Instagram Campaign

Honorable Mentions
  • Food Network on Instagram
  • Life in the Laugh Lane (The Big Sick)
  • State Plate Season 2 ‘Trip Ticket’

Best Social Media Marketing Campaign: Use of Snapchat Campaign

Honorable Mentions
  • EA: Victory Ballad
  • Lego Batman Cribs
  • The VMA's

Best Social Media Marketing Campaign: Use of Twitter Campaign

Honorable Mentions
  • Geico Quirky Holidays: Friendship Day
  • #marchmadness By Reeses

Best Sports Web Video Content

Nate Ebner
Winner Nate Ebner
Honorable Mentions
  • NCAA.com Pepperdine Beach Volleyball: Heidi Dyer feature
  • Viralocity: Linsanity
  • The Shop
  • Atlanta Hawks Facebook Live Super Bowl Simulation
  • New York Rangers - Steven McDonald Tribute

Best Unscripted Series Content

Honorable Mentions
  • Married Life
  • Impact Theory

Best Use of Augmented Reality Technology Content

Honorable Mentions
  • Holo Mobile App
  • VMA Moon Person Facebook Camera Effect

Best Use of Companion VR or 360-Degree Video for TV or Digital Content Content

Honorable Mentions
  • Bar Rescue: Bar 360
  • Lip Sync Battle: LSB 360
  • CFP Weekend: All Access
  • SHOOTER 360: INSIDE THE ACTION
  • Crown Media Family Networks (Hallmark Channel)
  • Pittsburgh Steelers 360 Experience

Best Use of Companion Video for TV Show Content

Honorable Mentions
  • Watch Party: The Bachelor
  • Chopped After Hours
  • The Nickelodeon Kids’ Choice Awards Orange Carpet Livestream
  • Iron Chef Mode
  • Queen of the South Season 2 Video Series

Best Use of Virtual Reality Technology Content

Honorable Mentions
  • Crown Media Family Networks (Hallmark Channel)
  • EatingWell's Shelburne Farms: The Making of Cheddar Cheese
  • Toyota Front Row: Jidenna
  • PGA TOUR VR Live

Best Use of a Digital Influencer in a Social Campaign People

Honorable Mentions
  • #ArtoftheDunk
  • Nickelodeon Kids' Choice Sports Social Campaign
  • Snapped - Influencer "Evidence Unboxing" Campaign
  • MTV EMA - Influencer - Viacom International Media Networks
  • 2017 Kids' Choice Awards - Social Squad

Best Use of a Digital Influencer in a Web Series People

Honorable Mentions
  • The Sweet Side of Life with Raiza Costa
  • Ian Hecox / Crackle's "This Week On"
  • Coca Cola: The Kitchen Table

Best Use of a Digital Influencer in a Web Video Campaign Campaign

Honorable Mentions
  • Ole Henriksen: Glow With Me with Damsel in Dior
  • SketchShe: LSB Mashup

Best Video Discovery Service Video Platforms & Tech

Honorable Mentions
  • Realgood's Mobile App
  • NeuLion Digital Platform Personalization

Best Web Video Content

Honorable Mentions
  • Disney's As Told by Emoji: Beauty and the Beast
  • Ink Master: In Focus Oliver Peck
  • The Pug House Series

Best YouTube Original Channel Video Platforms & Tech

Honorable Mentions
  • Epic Rap Battles
  • SMOSH

Outstanding Team of the Year Teams and Companies

Honorable Mentions
  • WE tv Digital Group
  • Bravo Digital Media
  • SYFY.com

IT List Honorees

Contact

Questions

For event registration questions, contact:

Cathy Pearson

Cathy Pearson
Marketing Coordinator
Cynopsis Media
cathyp@cynopsis.com
203.899.8470

Sponsorship

For sponsorship opportunities, 

contact:

Mike Farina
VP, Sales & Marketing
Cynopsis Media
mike@cynopsis.com
203.218.6480

Programming

For information on programming at the awards event,
contact:

Robbie Caploe
Publisher
Cynopsis
RCaploe@accessintel.com
212.223.1117