Call for Entries: June 20, 2013
Late Submissions: June 27, 2013
NYC: November 2013
A free, daily e-publication dedicated to the business digital media, Cynopsis: Digital is delivered to more than 34,000 readers. Every business day, Associate Editor, Sahil Patel, provides news and information necessary to succeed in this ever-changing market – from multiplatform content news, digital advertising, executive moves and trends/research.
The inaugural Cynopsis: Digital Model D Awards competition to benchmark excellence in online and multiplatform video programming, advertising, technology and services in 2012-2013, as well as recognize the leading players propelling the industry into the future.
[Read the press release here]
Who Should Enter?
The Cynopsis Digital Model D Awards are open to all individuals and teams worldwide including: The awards are open to digital media publishers, TV and online video networks, MSOs, studios, production companies, producers, brands, ad agencies, interactive media agencies, ad platforms, technology providers, developers and marketing and PR firms. Vendors are also eligible to compete on behalf of a client. The program is open to national and international entrants.
To be eligible, the entry/campaign initiative must have taken place (either in part or in full) between May 1, 2012, and May 1, 2013. The digital program, video or initiative must have taken place during this time, but it’s not necessary for it to be completed during the eligibility period. In addition, although we welcome international entries/campaigns, part of it must have been used in the North American market.
All entries are held in strict confidence and we will not share information unless we receive permission from the entrant.
Branded Integration in a Web Series & Solo Video
This award honors an innovative branded integration in a web series; recognizing a product placement that is not obtrusive, but is inserted seamlessly into the narrative and effectively drives brand lift.
Branded Web Series & Solo Video
It’s not just about spots and sponsorships, brands can be content creators too. This award honors the brand, agency, and/or producer/studio behind a branded series made exclusively for the web.
A daily program (live or not live, short-form or long-form) produced exclusively for the web.
Connected TV Platform
This award honors the best platform/device for streaming web content to smart or connected TVs. It will include content availability and discovery, user interface, and other innovative or unique features.
Digital Consumer Brand
The consumer-facing brand that best demonstrates excellence in video creative, execution and success across platforms and consumer touch-points.
Digital Studio/Production Company
This award honors the studio or production company that is not only producing compelling, original content for digital platforms, but is demonstrating creative ways to distribute and monetize their libraries across platforms and markets .
Digital Television Group
This award honors the digital division/group of a broadcast or cable network that’s at the forefront of the digital revolution. Awards those not only developing innovative ways for their consumers to access video content, but engaging viewers on multiple devices, via social media, unique digital campaigns, etc.
Digital Video Ad Platform
The top video ad management and measurement platform that not only offers advertisers the ability to reach and engage with consumers across platforms and devices, but serves as a can’t-miss thought-leader within the evolving digital advertising ecosystem.
Digital Video Technology Platform
The top video technology and publishing platform, as determined by tools and features it offers to publishers and media companies that want to deliver video content to consumers across screens and platforms.
Live Show – Solo Event
A live, singular event streamed via the web. Categories include music/concert, sports, political coverage, special events, among others.
Social TV Service
Recognizing the app/service with a proven ability to engage users with TV programming by providing them with an innovative second screen and social TV experience.
TV Everywhere App
Recognizing excellent video quality, user interface, and content availability, as well as other innovative features within an app that lets users watch live and/or on-demand TV programming whenever, wherever.
Use of Companion Video for TV Show
Who says TV has to stay on TV? This award honors the video, webisode or series developed to extend the program or storyline of an existing TV Show to increase viewer interest and engagement.
Video Discovery Service
With the incredible and growing amount of video content available online, it can be overwhelming for users to navigate and find stuff that they want to watch. This award honors the video discovery service/app that filters and curates video content (both online video and TV programming available via web services) for users based on past viewing history, interests, and what their friends and social media followers have liked, among other things.
Original series (scripted, unscripted and reality) produced exclusively for the web (programs that were repackaged and transitioned from the web to TV are also applicable).
YouTube Original Channel
This award honors the top YouTube channel within the video site’s ongoing original programming initiative.
YouTube Multichannel Network
This award honors the top YouTube programmer that owns and operates multiple channels on the video site.
Multiplatform Marketing Campaign: Broadcast TV
This award recognizes excellence in the creative and strategy behind a marketing campaign that utilizes multiple platforms, screens (traditional, digital, out-of-home), and tactics to promote a broadcast series.
Multiplatform Marketing Campaign: Cable TV
This award recognizes excellence in the creative and strategy behind a marketing campaign that utilizes multiple platforms, screens (traditional, digital, out-of-home), and tactics to promote a cable series.
Multiplatform Marketing Campaign: Web Series
This award recognizes excellence in the creative and strategy behind a marketing campaign that utilizes multiple platforms, screens (traditional, digital, out-of-home), and tactics to promote a web series.
Social Media Campaign For Broadcast TV
This award honors the PR agency and/or network that demonstrates most innovative use of social media networks and services to promote viewership as well as viewer engagement with a broadcast TV series.
Social Media Campaign For Cable TV
This award honors the PR agency and/or network that demonstrates most innovative use of social media networks and services to promote viewership as well as viewer engagement with a cable TV series.
Social Media Campaign For Web Series
This award honors the PR agency and/or digital network that demonstrates most innovative use of social media networks and services to promote viewership as well as viewer engagement with a web series.
*Please Note: Depending on entries, the judges may award multiple winners based on budget per campaign and we will bestow honorable mentions for all categories.
How to Enter
The entry process is online only and will prompt you for credit card payment when you're ready to submit. Click here to proceed to the online registration.
If you've never used FormoPro before, you'll be prompted to create a profile first. Then, you can begin the submission process.
For Content/Tech Categories: You will be prompted by fields to explain your submission. Please note: you will be asked to include a short synopsis (max 400 words) that describes the show, app, game, platform, etc., impact to industry and viewers, publicity generated, audience reaction, critical performance and continuity. It's important to submit a link to video clip(s) that are hosted on your website, YouTube or other video hosting site/platform and upload documents/images.
For Campaign Categories: You will be prompted by fields to explain your entry/submission. Please note: you will be asked to include a short synopsis (max 400 words) describing your campaign, and we recommend using the following sub headings:
It's important to submit a link to images, photos, documents or even video clip(s) (that are hosted on your website, YouTube or other video sharing platform) that will help paint the picture of your submission.
Supporting materials for all categories should show evidence of the success of your work. It can be any of the following: Sales Figures, Brand Media Coverage, Screenshots, Photos, Research Documents, Video and Testimonials.
**Access Intelligence Federal Tax ID#: 52-2270063
W-9 Form Request
Deadline: June 20, 2013 PST
Late Deadline: June 27, 2013 PST
All entries must be submitted online by Thursday, June 20, 2013 PST. Entries submitted between June 21 and June 27, 2013 will incur a $175 late fee per entry. Finalists will be notified in late September and honored in November 2013 in New York City.
Entry Fees: The price of each primary entry is $300. If you submit the same entry into multiple categories, the additional fee is $175 per category. There is a late entry surcharge of $175 per entry. Payment in full must accompany the entry. Entry fees are non-refundable. Multiple entries are accepted and encouraged! A single entry can be entered into one or more categories. Please follow the “How to Enter” instructions above for each additional category you will be entering.
How are the entries judged? Entries are judged by a blue chip panel of corporate, agency, nonprofit and academic executives, as well as by the staff of Cynopsis Media. We evaluate your entry based on creativity, innovation, sound planning implementation and results. Our most important criterion is proven success in aligning your strategic objectives with your end goals.
How can I request a receipt? After entering online, you should receive an email confirmation that you can use as a receipt.
What payment methods are available? Any network, MSO, team or individual, university, corporation, agency, association or nonprofit, of any size is eligible to enter the Cynopsis Sports Media Awards program.
Where and when will the reception be held? The winners and honorable mentions will receive their Cynopsis Digital Model D Awards in November 2013 during an awards event in New York City.
How do I increase my chances of winning an award? Provide as many concrete and specific examples of success as possible.
When will I be notified about the status of my entry? You will be contacted by Cynopsis Media staff regarding the status of your entry only if you are named a finalist in the awards program. Finalists are notified 40 days in advance of the Cynopsis Digital Model D Awards Event.
Must we include our campaign budget? It’s not a requirement, but it helps the judges to better compare your campaign against other entries. Include at least a reasonable budget range. The judges always take into account the campaign budget relative to the goals and outcome. All information is confidential and will not be published.