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Announcing Winners

Anyone who’s anyone in sports media was at the New York Athletic Club on Central Park South Thursday to honor the winners and honorable mentions at the 7th annual Sports Media Awards Breakfast. The event attracted a record-setting group of the sports community elite who cheered each other on as they were awarded and lauded in a lively two-hour ceremony.

View Winners

Sponsored By:

Luminary Honorees

Guest Presenters

Winners & Honorable Mentions

Campaigns

Winners

Connor's Cure

WWE

Unidos por los Nuestros

Univision Deportes, ESPN, FOX Sports, BeIN Sports & Azteca America
Honorable Mentions:
  • MLB on FOX Postseason: T-Mobile #HR4HR – FOX Sports
  • New York Red Bulls Autism Awareness Campaign – New York Red Bulls
  • State Farm "Most Valuable Possession" – Optimum Sports
Winner

WWE/Special Olympics: Celebrating Champions

WWE
Honorable Mentions:
  • comedy. by blake – Red Bull
  • InStadium, An Iconic Moustache, and the Power of the Live Environment – InStadium and Universal Beauty Products
  • Intel Amazes and Delights at Super Bowl – Intel Corporation
  • Madison Square Garden & Budweiser Veterans Weekend 2017 – Madison Square Garden
Winner

The beIN BED Campaign

beIN SPORTS
Honorable Mentions:
  • Big Ten Network's Fannequin – Big Ten Network
  • Univision Sports / Sales - Jumanji Co-Branded Campaign – Liga MX & Premios Univision Deportes – Univision Deportes
Winner

MLB Network's "Closer to the Game" Campaign

MLB Network
Honorable Mentions:
  • 2017 NASCAR OEM Playoff Promotion – NASCAR
  • DraftKings' National 2017-2018 NFL Campaign – DraftKings
  • NBA Playoffs 2017- "This Is Why We Play" – NBA
  • This Is Why We Play "I'm Why" – NBA
Winner

FOX Sports South: Season of Firsts 2017

FOX Sports South
Honorable Mentions:
  • Pilot Flying J and the SEC – Pilot Flying J
  • State Farm Local – Optimum Sports
  • Texas Football Days - FOX Sports Southwest – FOX Sports Southwest
  • YES Network's Yankees Announcers Yoga Campaign – YES Network
Winner

Texas Football Days - FOX Sports Southwest

FOX Sports Southwest
Honorable Mentions:
  • Big Ten Network's Fannequin – Big Ten Network
  • Game Recognize Game – Whistle Sports
  • RITUAL – Whalerock Industries
  • Scouting Camp: Next Olympic Hopeful – United States Olympic Committee
Winner

United By Sport – Sportsnet

Rogers Media
Honorable Mentions:
  • UDN 5to Aniversario – Univision Deportes
  • What's In a Name – AT&T Sports Networks
Winner

Turner Sports Social

Turner Sports
Honorable Mentions:
  • CBS Sports – CBS Interactive
  • Make It Series presented by Squarespace – Madison Square Garden
  • MetroPCS Purple Couch – Lagardère Plus
  • Pac-12 Networks – Pac-12 Networks
  • WWE Social Media – WWE
Winner

InStadium, An Iconic Moustache, and the Power of the Live Environment

InStadium and Universal Beauty Products
Honorable Mentions:
  • comedy. by blake – Red Bull
  • LeBron James and 89 BLOCKS Partnership – FOX Sports/Sports Illustrated/UNINTERRUPTED
  • Mercedes-Benz x Rickie Fowler Partnership – Mercedes-Benz USA
  • Sh*t L.A. People Say – Red Bull
Winner

Big Ten Network's Fannequin

Big Ten Network
Honorable Mentions:
  • 2017 NFL Draft Campaign – NFL Media
  • FOX Sports GO - Fabolous – FOX Sports
  • Mayweather vs. McGregor PPV – Showtime Networks Inc.
  • WrestleMania 33 – WWE
Winner

Christmas Day Facebook Canvas Ad

NBA
Honorable Mentions:
  • FOX Sports NFL Visa Live Show – FOX Sports
  • Game Recognize Game – Whistle Sports
  • Make It Series presented by Squarespace – Madison Square Garden
  • Stadium's Live Streaming of College Football on Facebook – Stadium
  • Use of Facebook - PGA Championship – Turner Sports/PGA.com
Winner

Under Armour All-America Game Selection Tour presented by American Family Insurance

Intersport
Honorable Mentions:
  • Courtside Certified – Turner Sports
  • House of Highlights – Bleacher Report
  • WWE Instagram – WWE
Winner

NASCAR (#NASCARPlayoffs)

NASCAR
Honorable Mentions:
  • Houston Astros 'Earn It' – Houston Astros
  • JJ Watts' Hurricane Relief – JJ Watts' Hurricane Relief
  • Philadelphia 76ers – Philadelphia 76ers
  • The Warmup – Turner Sports

Content

Winner

The Starters

Turner Sports
Honorable Mentions:
  • Chopcast – FOX Sports South
  • Simms and Lefkoe – Bleacher Report
  • The Glass Case of Emotion - NASCAR Digital Media – NASCAR
  • The MMQB Podcast with Peter King – Sports Illustrated
Winner

Us Against The World

Uproxx Media Group
Honorable Mentions:
  • All Access: Mayweather vs. McGregor – Showtime Networks Inc.
  • Book of Isaiah II – The Players' Tribune
  • King of The Hammers - Ultra 4 Racing Saga - INSIGHT TV – INSIGHT TV
  • QB1: Beyond the Lights – Verizon
  • Univision Deportes Presentes “Heroes de La Copa,” A Special Digital Series – Univision Communications
Winner

89 BLOCKS

FOX Sports/Sports Illustrated/UNINTERRUPTED
Honorable Mentions:
  • Breaking2 – Dirty Robber & National Geographic Studios
  • ESPN Features - SC Featured: The Rob Young Story – ESPN
  • On A Mission: Atlanta Rising – NBC Sports
  • Prison Fighters: 5 Rounds to Freedom – Showtime Networks Inc.
Winner

2017 League of Legends World Final Live from Beijing

Riot Games
Honorable Mentions:
  • Blizzard – Overwatch World Cup
  • ESL/Intel – IEM Katowice 2017
  • Valve – The International 2017
  • WorldGaming Counter-Strike:Global Offensive Canadian Championships – WorldGaming
Winner

Launch of the Inaugural Prospects Cup

Univision and UCI Live
Honorable Mentions:
  • ELEAGUE Major Atlanta – Turner Sports
  • Red Bull Crashed Ice – Red Bull Media House
  • Red Bull Rampage – Red Bull Media House
  • The Super High Roller Bowl – Poker Central
Winner

ELEAGUE

Turner Sports
Honorable Mentions:
  • Bellator – Viacom
  • Lucha Underground – El Rey Network
  • The Drone Racing League – The Drone Racing League
  • World Long Drive Association - 2017 Volvik World Long Drive Championship – Golf Channel
Winner

ELEAGUE

Turner Sports
Honorable Mentions:
  • Bellator – Viacom
  • Lucha Underground – El Rey Network
  • The Drone Racing League – The Drone Racing League
  • World Long Drive Association - 2017 Volvik World Long Drive Championship – Golf Channel
Winner

2018 College Football Playoff National Championship

ESPN
Honorable Mentions:
  • 2017 FIFA Confederations Cup – NBCU Telemundo Enterprises
  • 2017 CONCACAF Gold Cup – Univision Deportes
  • Mayweather vs. McGregor – Showtime Networks Inc.
  • Super Bowl LI – FOX
Winner

Basketball Day Indiana

FOX Sports Midwest
Honorable Mentions:
  • Braves vs. Nationals (07/07/2017) – FOX Sports South
  • UIL Texas Football Championships - Highland Park upsets Manvel – FOX Sports Southwest
  • Warriors Championship Parade – NBC Sports Bay Area
Winner

NCAA March Madness Live

Turner Sports/NCAA Digital
Honorable Mentions:
  • 2017 FIFA Confederations Cup – NBCU Telemundo Enterprises
  • Wings For Life World Run 2017 – Red Bull Media House
  • WrestleMania 33 – WWE
Winners

Baja Desert Championship

El Rey Network

Dear Basketball

Verizon
Honorable Mentions:
  • RITUAL – Whalerock Industries
  • Scouting Camp: Next Olympic Hopeful – United States Olympic Committee
  • Sports Illustrated Sportsperson of the Year Awards Show – Sports Illustrated
Winner

Happy Hours with Kevin Harvick and Matt Yocum on SiriusXM NASCAR Radio

SiriusXM
Honorable Mentions:
  • Basketball and Beyond with Coach K with Mike Krzyzewski and Dave Sims on ESPNU Radio on SiriusXM – SiriusXM
  • Dan Le Batard Show – ESPN Radio
  • Dan Patrick Show – FOX Sports Radio
  • Jim Rome Show – CBS Sports Radio
Winner

Lace Up: The Ultimate Sneaker Challenge

Lagardère Sports
Honorable Mentions:
  • /Drive on NBCSN – NBC Sports
  • Forward | The Lacrosse Network Series on the Partnership between Paul Rabil and Warrior – Whistle Sports
  • Out of Context – The Players' Tribune
  • RITUAL – Whalerock Industries
Winner

NFL on NBC

NBC Sports Group
Honorable Mentions:
  • MLB on FOX – MLB on FOX
  • MLS on Univision – Univision Deportes
  • NBA on TNT – NBA on TNT
  • NHL Tonight – NHL Network
Winner

2017 New York Yankees on the YES Network

YES Network
Honorable Mentions:
  • Arizona Diamondbacks Baseball – FOX Sports Arizona
  • Atlanta Braves – FOX Sports South
  • Boston Bruins – NBC Sports Boston
  • Chicago Cubs – NBC Sports Chicago
Winner

comedy. by blake

Red Bull
Honorable Mentions:
  • Play4Kay – ESPN
  • Unidos por los Nuestros – Univision Deportes, ESPN, FOX Sports, BeIN Sports & Azteca America
Winner

SHOWTIME Championship Boxing "Imagine Dragons" Music Video

Showtime Networks Inc.
Honorable Mentions:
  • 2017 Army-Navy Game - "The More Things Change" – CBS Sports
  • BIG 3 LAUNCH VIDEO – FOX Sports
  • Fedor Emelianenko: Faith or Fight – Paramount Network
  • NBA - "This Is Why We Play" Tipping Off – NBA
Winner

WNBA - Watch Me Work "Your Move"

NBA
Honorable Mentions:
  • Inside the NFL "Microphone Mascot" – Showtime Networks Inc.
  • NASCAR Playoffs - "Challenge of Champions" – NASCAR
  • Premios Univision Deportes: Museum – Univision Deportes
  • Team Tennessee – FOX Sports South
Winners

Futbol Central

Univision Deportes

Titulares Y Mas

NBCU Telemundo Enterprises
Honorable Mentions:
  • FOX NFL Sunday – FOX Sports
  • Intentional Talk – MLB Network
  • NFL GameDay Morning – NFL Media
Winner

MLB on FOX Postseason: T-Mobile #HR4HR

FOX Sports
Honorable Mentions:
  • Continental Tire: College Basketball Sponsorship – rEvolution
  • Enterprise - The Road Through Warroad – Optimum Sports
  • MLB on FOX: YouTube TV – FOX Sports
  • Univision Sports / Sales - Nissan, Salon de Leyendas (Legends Lounge) – Univision Deportes
Winner

TROIKA - ESPN College Basketball Rebrand

Troika
Honorable Mentions:
  • MLB Network Showcase – MLB Network
  • Premios Univision Deportes – Univision Deportes
  • Training Camp – NFL Media
Winner

Mayweather vs. McGregor

Showtime Networks Inc.
Honorable Mentions:
  • ESPN College GameDay Snapchat Campaign – The Coca-Cola Company
  • ESPN Features - SC Featured: Arthur (Snapchat) – ESPN
  • MLB Tonight’s Snapchat Spectacles Demos – MLB Network
  • WWE Show on Snapchat – WWE
Winner

Legacy: Bob Hurley

Showtime Networks Inc.
Honorable Mentions:
  • Dunk League Volume 2 – whistle sports
  • My JetLife – New York Jets
  • Pac-12 All Access – Pac-12 Networks
  • Ride of Your Life 2.0 BCBS NC – Intersport
  • TORC Young Guns – DRAGONFLi Media
Winner

The Players' Tribune

The Players' Tribune
Honorable Mentions:
  • CBSSports.com – CBS Interactive
  • ESPN.com – ESPN
  • SI.com – Sports Illustrated
  • WWE.com – WWE

People Winners

Winner

Forward | The Lacrosse Network Series on the Partnership between Paul Rabil and Warrior

Whistle Sports
Honorable Mentions:
  • Book of Isaiah II – The Players' Tribune
  • Paralympian Rico Roman – Comcast
  • MetroPCS Purple Couch – Lagardère Plus
  • Sh*t L.A. People Say – Red Bull
Winner

Jayar Donlan, WWE EVP Digital & Social Content

WWE
Honorable Mentions:
  • Blake Lawrence - opendorse CEO & Co-Founder – LeadDog Marketing Group
  • Brian Dailey, Vice President, Sports Digital Content Development & Strategy, Showtime Sports & Event Programming – Showtime Networks Inc.
  • Jeff Gerttula, Executive Vice President & General Manager, CBS Sports Digital – CBS Interactive
  • Rick Cordella – NBC Sports Group
  • Mark McClusky – Sports Illustrated
Winner

Jenny Storms

NBC Sports Group
Honorable Mentions:
  • Marco Liceaga, SVP Marketing and Promotions, Univision Deportes – Univision Deportes
  • Michelle Wilson, WWE Co-President – WWE
  • Pam El, NBA CMO – NBA
  • Robert Gottlieb, EVP Marketing FOX Sports – FOX Sports
Winner

FOX Sports Ohio / SportsTime Ohio RSN of the Year

FOX Sports Ohio and SportsTime Ohio
Honorable Mentions:
  • FOX Sports Detroit: RSN of the Year – FOX Sports Detroit
  • MSG – MSG
  • NBC Sports Boston – NBC Sports Boston
  • YES Network - RSN of the Year – YES Network
Winners

Sports Illustrated's Josh Oshinsky

Sports Illustrated

WWE Community Relations

WWE
Honorable Mentions:
  • Josh Fendrick – Bleacher Report
  • The Players' Tribune – The Players' Tribune
  • YES Network Technical Team (New York Yankees Baseball) – YES Network

Tech

Winner

NFL Fantasy Football

NFL Media
Honorable Mentions:
  • Atlanta Braves - MLB Ballpark App – Jackson Spalding (on behalf of the Atlanta Braves)
  • NASCAR Mobile – NASCAR
  • USGA: US Open Mobile App – OMNIGON
  • WWE App – WWE
Winner

WWE Network

WWE
Honorable Mentions:
  • NBC Sports Gold – NBC Sports Group
  • NLL Reaching New Heights With Its Digital First Platform – National Lacrosse League
  • PokerGO – Poker Central
  • Sports Illustrated TV – Sports Illustrated
Winner

UD Teleport

Univision Deportes
Honorable Mentions:
  • C360 Immersive Video Camera Solution – C360, Inc.
  • ELEAGUE Game Command and Eye Tracker – Turner Sports
  • Xfinity X1 Olympics Experience – Comcast
Winner

Capturing Everest

Sports Illustrated / LIFE VR
Honorable Mentions:
  • CFP 2017 Championship Week All Access – Mandt Media
  • Intel Reinvents Sports Experience with Virtual Reality – Intel Corporation
  • Mercedes-AMG Virtual Reality Experience – Mercedes-Benz USA
  • Verizon IndyCar VR Experience – Mandt Media

Order Additional Trophies

Want to share the good news? Order additional trophies here:

  • Additional winner trophies are $325/each
  • The first honorable mention trophy is complimentary and all additional orders are $199/each

To order, fill out this form and email cathyp@cynopsis.com.

Contact

Questions

For award entries and event registration questions, contact:

Cathy Pearson

Cathy Pearson
Marketing Coordinator
Cynopsis Media
cathyp@cynopsis.com
203.899.8470

Sponsorship

For award event sponsorship opportunities, contact:

Mike Farina
VP, Sales & Marketing
Cynopsis Media
mike@cynopsis.com
203.218.6480

Programming

For information on programming at the awards gala, contact:

Chris Pursell
Director
Sports and Esports Content
cpursell@accessintel.com
818.744.3071