Name: 2018 Social Good Awards
Start: 2018-05-22T21:38:25+0000
End: 2018-05-22T21:38:25+0000
Location: The Yale Club of New York City

Tuesday, May 22nd | 8:30am - 10:30am |
The Yale Club, NYC

The 4th Annual Cynopsis Social Good Awards honors took place Tuesday morning and those civic-minded professionals who find a way to utilize the media industry as a tool for social good were celebrated in style. Guest presenters were media personality and Travel Channel host Oneika Raymond and ESPN and MSG Networks broadcaster Arda Ocal, creator of the web site, “Be a Superhero Today,” promoting acts of kindness. In addition to the incredible finalists, the event spotlighted the prestigious Impact Award winners (ATTN: , Discovery Inc., NBC Entertainment and Comic Relief). Details are below.

View Winners

Media Sponsor:

Winners

Campaign

Anti-Bullying Campaign/Initiative

Winner

Honorable Mentions:

Give a Little TLC Awards 2017 – Discovery
I Stood Up to Hate – FUSION / UNIVISION
Shred Hate Bullying Prevention Program – ESPN
Speak Up, Get Involved: Cartoon Network and Chuck E. Cheese Anti-Bullying Campaign – Turner Entertainment Networks

Awareness Campaign/Initiative – Children’s Sector

Winner

Honorable Mentions:

#BeUnderstood Campaign for Children with Learning & Attention Issues – The Advertising Council and Understood
CBeebies Everyone's Welcome – BBC
Magic of Storytelling – Disney|ABC Television
NBCUniversal Owned Television Stations’ "Supporting our Schools" 2017 – NBCUniversal Owned Television Stations
Pequeños y Valiosos – Univision Communications Inc. & Too Small to Fail
Rainbow Lane – Turner Entertainment Networks

Awareness Campaign/Initiative – Disaster Relief

Winner

Honorable Mentions:

Day of Giving – Disney|ABC Television
iHEARTMEDIA -- RESPONDING TO DISASTER – iHeartMedia
NFL Disaster Relief – National Football League
T-Mobile: Home Runs for Hurricane Recovery #HR4HR – T-Mobile USA
Todos Unidos (All Together) Disaster Relief Fundraising Campaign – Telemundo
United for Each Other 2017 - Cynopsis Social Good Award – Univision Communications Inc.

Awareness Campaign/Initiative – Health and Safety

Winner

Honorable Mentions:

Connor’s Cure – WWE
"Day Zero" – Bloomberg Media Group
DEA and Discovery Education Operation Prevention 2017 Video Challenge – Discovery Education
It's On Us – Mekanism
Nationwide - Make Safe Happen – Nickelodeon Creative Advertising
Spike's Veterans Operation Wellness – Found Object
Scorching Car Scale – The Weather Channel

Awareness Campaign/Initiative – Human Rights

Winner

Honorable Mentions:

60 Second Docs Present Time: The Kalief Browder Story – Viacom Velocity
Clear Channel Outdoor Helps the Fight Against Human Trafficking – Clear Channel Outdoor Americas
Homeless LGBT Youth Utah: SUBARU + Logo Trailblazer Honors – Viacom Velocity
Made to Model: Trans Beauty In Fashion – Logo

Awareness Campaign/Initiative – Sports Sector

Winner

Honorable Mentions:

Crucial Catch: Intercept Cancer Campaign – National Football League
Celebrating Champions (WWE & Special Olympics) – WWE
Shred Hate Bullying Prevention Program – ESPN
The Champion Within – Litton Entertainment
T-Mobile: Home Runs for Hurricane Recovery #HR4HR – T-Mobile USA

Awareness Campaign/Initiative – Sustainability/Environment

Winner

Honorable Mentions:

Save the Food – Ad Council and NRDC
Color of Climate – Univision Communications Inc.
Going Green on FX’s ‘Legion’ – 21CF
Jamie Hyneman wants you to care about clean air — and that’s no myth. – A Plus
The Seekers – FUSION / UNIVISION
#WildForLife – PCI Media & UN Environment

Branded Campaign for a Digital, Broadcast or Cable TV Series

Winner

Honorable Mentions:

An Inconvenient Special – Viacom
Camino al Éxito – Univision Communications Inc.
Dermablend Professional Presents: Reflections – Glass Entertainment Group & Upworthy
This is Everything: ATTN: and YouTube Red – ATTN:

Diversity Campaign/Initiative

Winner

Honorable Mentions:

60 Second Docs Present Time: The Kalief Browder Story – Viacom Velocity
67% Project – Refinery29
Color Complex – FUSION / UNIVISION
Intersport - KPMG Inspire – Intersport
MTV Women's Strike – MTV
Wired Women – FUSION / UNIVISION

Multiplatform Branded Campaign

Winner

Honorable Mentions:

Camino al Éxito – Univision Communications Inc.
NBCUniversal Owned Television Stations' "Clear the Shelters" 2017 – NBCUniversal Owned Television Stations
NextUp: Real Opportunities for Foster Youth – Misfit
#WEHALO HALO Movement Campaign – Nickelodeon
#NuestroOrgullo (#OurPride) - Hispanic Heritage Month – Telemundo
Younger's Binge-Watch for a Cause – TV Land

Philanthropic Campaign

Winner

Honorable Mentions:

Forecasting Hope – The Weather Channel
Tim’s New World – Blue Chalk Media

Content

Public Service Announcement

Winner

Honorable Mentions:

#NuestroOrgullo (#OurPride) - Hispanic Heritage Month – Telemundo
2017 Black History Month PSA Campaign – WE tv

Informational Spot

Winner

Honorable Mentions:

60 Second Docs Present Time: The Kalief Browder Story – Viacom Velocity
Prediabetes Awareness – Ad Council, AMA and CDC
Connor's Cure: Making Of A Superstar – WWE
#EyesOnChechnya – MTV
Undocumented and Unafraid – MTV

People/Partnerships

Corporate – Media Partnership

Winner

Honorable Mentions:

Not The White House Correspondents' Dinner – TNT + TBS Marketing
The Weather Channel and True Value - Forecasting Hope – The Weather Channel
Younger's Binge-Watch for a Cause – TV Land

Corporate/Nonprofit-Community Partnership

Winner

Honorable Mentions:

Call of Duty Endowment + Activision: Honoring Those Who Served, Then and Now – Propper Daley
Got Your 6 & Myx TV – Myx TV
Logo + ACLU - Forbidden: Undocumented and Queer in Rural America – Logo + ACLU
Saint John's Program for Real Change: 2017 Partnership – Misfit
Stella Artois Buy A Lady A Drink 2017 – MediaCom
The Nasty Woman Campaign For Planned Parenthood – TNT + TBS Marketing