Powered ByCynopsis Media

Tuesday, May 22nd | 8:30am - 10:30am |
The Yale Club, NYC

Cynopsis Social Good Awards honors those civic-minded professionals who find a way to utilize the media industry as a tool for social good. With a panel of judges who’ll benchmark excellence in the area of social good in the TV and entertainment industry, we will be honoring everything from sustainability partnerships and PSA’s, to diversity campaigns, environmental initiatives, and more. Finalists will be celebrated, and winners announced at the 4th annual awards breakfast, on May 22nd from 8:30am - 10:30am at the Yale Club in NYC. Register your team today.

Register by 5/11

Finalists

Campaign

Anti-Bullying Campaign/Initiative

  • Be a STAR Bullying Prevention ProgramWWE
  • Give a Little TLC Awards 2017Discovery
  • I Stood Up to HateFUSION / UNIVISION
  • Shred Hate Bullying Prevention ProgramESPN
  • Speak Up, Get Involved: Cartoon Network and Chuck E. Cheese Anti-Bullying CampaignTurner Entertainment Networks

Awareness Campaign/Initiative – Children’s Sector

  • #BeUnderstood Campaign for Children with Learning & Attention IssuesThe Advertising Council and Understood
  • CBeebies Everyone's WelcomeBBC
  • Magic of StorytellingDisney|ABC Television
  • NBCUniversal Owned Television Stations’ "Supporting our Schools" 2017NBCUniversal Owned Television Stations
  • Nick SPLAT - Truth - TriviaNickelodeon Creative Advertising
  • Pequeños y ValiososUnivision Communications Inc. & Too Small to Fail
  • Rainbow LaneTurner Entertainment Networks

Awareness Campaign/Initiative – Disaster Relief

  • Day of GivingDisney|ABC Television
  • Hurricane ReliefLitton Entertainment
  • iHEARTMEDIA -- RESPONDING TO DISASTERiHeartMedia
  • NFL Disaster ReliefNational Football League
  • T-Mobile: Home Runs for Hurricane Recovery #HR4HRT-Mobile USA
  • Todos Unidos (All Together) Disaster Relief Fundraising CampaignTelemundo
  • United for Each Other 2017 - Cynopsis Social Good AwardUnivision Communications Inc.

Awareness Campaign/Initiative – Health and Safety

  • Connor’s CureWWE
  • "Day Zero"Bloomberg Media Group
  • DEA and Discovery Education Operation Prevention 2017 Video ChallengeDiscovery Education
  • It's On UsMekanism
  • Nationwide - Make Safe HappenNickelodeon Creative Advertising
  • Salud, Yes Please!Univision Communications Inc.
  • Spike's Veterans Operation WellnessFound Object
  • Scorching Car ScaleThe Weather Channel

Awareness Campaign/Initiative – Human Rights

  • 60 Second Docs Present Time: The Kalief Browder StoryViacom Velocity
  • Clear Channel Outdoor Helps the Fight Against Human TraffickingClear Channel Outdoor Americas
  • #EyesOnChechnyaMTV
  • Homeless LGBT Youth Utah: SUBARU + Logo Trailblazer HonorsViacom Velocity
  • Made to Model: Trans Beauty In FashionLogo

Awareness Campaign/Initiative – Sports Sector

  • Crucial Catch: Intercept Cancer CampaignNational Football League
  • Celebrating Champions (WWE & Special Olympics)WWE
  • Shred Hate Bullying Prevention ProgramESPN
  • The Champion WithinLitton Entertainment
  • First StepThe Players' Tribune & American Family Insurance
  • T-Mobile: Home Runs for Hurricane Recovery #HR4HRT-Mobile USA

Awareness Campaign/Initiative – Sustainability/Environment

  • Save the FoodAd Council and NRDC
  • Chasing GeniusNational Geographic Channel
  • Color of ClimateUnivision Communications Inc.
  • Going Green on FX’s ‘Legion’21CF
  • Jamie Hyneman wants you to care about clean air — and that’s no myth.A Plus
  • The SeekersFUSION / UNIVISION
  • #WildForLifePCI Media & UN Environment

Branded Campaign for a Digital, Broadcast or Cable TV Series

  • An Inconvenient SpecialViacom
  • Camino al ÉxitoUnivision Communications Inc.
  • Dermablend Professional Presents: ReflectionsGlass Entertainment Group & Upworthy
  • The Daily Show & Truth: Go Away Big TobaccoViacom Velocity
  • This is Everything: ATTN: and YouTube RedATTN:

Branded Social Media Campaign

  • Dermablend Professional Presents: ReflectionsGlass Entertainment Group & Upworthy
  • Homeless LGBT Youth Utah: SUBARU + Logo Trailblazer HonorsViacom Velocity
  • Magic of StorytellingDisney|ABC Television
  • #NuestroOrgullo (#OurPride) - Hispanic Heritage MonthTelemundo
  • The Daily Show & Truth: Go Away Big TobaccoViacom Velocity
  • Toyota WarfighterFeld Entertainment

Diversity Campaign/Initiative

  • 60 Second Docs Present Time: The Kalief Browder StoryViacom Velocity
  • 67% ProjectRefinery29
  • Color ComplexFUSION / UNIVISION
  • Intersport - KPMG InspireIntersport
  • MTV Women's StrikeMTV
  • #NuestroOrgullo (#OurPride) - Hispanic Heritage MonthTelemundo
  • Wired WomenFUSION / UNIVISION

Multiplatform Branded Campaign

  • Camino al ÉxitoUnivision Communications Inc.
  • Discovery's Project C.A.T.Discovery
  • NBCUniversal Owned Television Stations' "Clear the Shelters" 2017NBCUniversal Owned Television Stations
  • NextUp: Real Opportunities for Foster YouthMisfit
  • #WEHALO HALO Movement CampaignNickelodeon
  • #NuestroOrgullo (#OurPride) - Hispanic Heritage MonthTelemundo
  • Younger's Binge-Watch for a CauseTV Land

Philanthropic Campaign

  • Forecasting HopeThe Weather Channel
  • Lin-Manuel Miranda and Charity Network Rise Up for GoodCharity Network
  • Tim’s New WorldBlue Chalk Media

Content

Episode with a Social Good Theme

  • GiveLitton Entertainment
  • MTV’s Total Request Live (TRL): Puerto Rico EpisodeMTV
  • NFL 360: THE CONVERSATIONNFL Media Group
  • The Champion WithinLitton Entertainment
  • This is Who I Am: Stories of LGBTQ Survival from JamaicaLogo

Informational Spot

  • 60 Second Docs Present Time: The Kalief Browder StoryViacom Velocity
  • Prediabetes AwarenessAd Council, AMA and CDC
  • Bayer Presents Here's To The Farmer!Bayer U.S.
  • Connor's Cure: Making Of A SuperstarWWE
  • #EyesOnChechnyaMTV
  • Undocumented and UnafraidMTV

Public Service Announcement

  • #NuestroOrgullo (#OurPride) - Hispanic Heritage MonthTelemundo
  • Speaking Up for #Health4AllCBS EcoMedia
  • 2017 Black History Month PSA CampaignWE tv

Series with a Social Good Theme

  • ClairityA Plus
  • Dermablend Professional Presents: ReflectionsGlass Entertainment Group & Upworthy
  • Peace & Dance, Peace & Music, Peace & CookingFUSION / UNIVISION

Social Good Integration Via Social Media

  • #OptOutsideREI
  • Sportsman Channel HUNT.FISH.FEEDOutdoor Sportsman Group
  • TOMS We Are What We DoMediaCom

Social Good TV Series or Special Programming

  • An Inconvenient SpecialViacom
  • Breaking Heroin's Grip: Road to RecoveryMaryland Public Television
  • Gender Revolution: A Journey with Katie CouricNational Geographic Channel
  • Kitten Bowl IVCrown Media Family Networks
  • LA 92National Geographic Channel
  • MSNBC and Global Citizen - Taking Action for Global ChangeMSNBC
  • The Champion WithinLitton Entertainment

People/Partnerships

Corporate – Media Partnership

  • Not The White House Correspondents DinnerTNT + TBS Marketing
  • Saint John's Program for Real Change: 2017 PartnershipMisfit
  • The Weather Channel and True Value - Forecasting HopeThe Weather Channel
  • Younger's Binge-Watch for a CauseTV Land

Corporate/Nonprofit-Community Partnership

  • Call of Duty Endowment + Activision: Honoring Those Who Served, Then and NowPropper Daley
  • Got Your 6 & Myx TVMyx TV
  • Logo + ACLU - Forbidden: Undocumented and Queer in Rural AmericaLogo + ACLU
  • Rancher, Farmer, FishermanDiscovery Channel
  • Saint John's Program for Real Change: 2017 PartnershipMisfit
  • Stella Artois Buy A Lady A Drink 2017MediaCom
  • The Nasty Woman Campaign For Planned ParenthoodTNT + TBS Marketing

Social Good Partnership – Local

  • AZTV - Stuff the BusAZTV
  • Discovery /Shepherd's Table PartnershipDiscovery
  • Global News Charity Wardrobe SaleGlobal News
  • My LA2050 Grants ChallengeThe Goldhirsh Foundation
  • Saint John's Program for Real Change: 2017 PartnershipMisfit

Social Good Partnership – National/International

  • Lin-Manuel Miranda and Charity Network Rise Up for GoodCharity Network
  • Litton Entertainment and TelemundoLitton Entertainment
  • National Geographic + Stella Artois: World Water MonthNational Geographic Channel
  • Red BandannaAmerican Heroes Channel
  • Viacommunity & Catchafire: Viacom's Talent for GoodViacom

Use of Talent & Tech to Promote Social Good (Network)

  • Tennis Channel Gives BackTennis Channel
  • Global News Charity Wardrobe SaleGlobal News
  • Nationwide - Make Safe HappenNickelodeon Creative Advertising
  • Nick SPLAT - Truth - TriviaNickelodeon Creative Advertising
  • The Daily Show & Truth: Go Away Big TobaccoViacom Velocity
  • National Geographic + Microsoft: #MakeWhatsNextNational Geographic Channel
  • Justice Network and John WalshJustice Network
  • The Nasty Woman Campaign For Planned ParenthoodTNT + TBS Marketing
  • NBCUniversal Owned Television Stations' "Clear the Shelters" 2017NBCUniversal Owned Television Stations
  • Tiger Woods Foundation and Discovery Education - TGR EDU ExploreDiscovery Education

Use of Talent & Tech to Promote Social Good (Non-Network)

  • Bayer Presents Here's To The Farmer!Bayer U.S.
  • Call of Duty Endowment Celebrity Engagement CampaignPropper Daley
  • EARTH FOCUS Environmental Film FestivalKCETLink Media Group
  • Goodwill’s Job Training and Employment PSA CampaignThe Advertising Council and Goodwill
  • Inspire A DifferenceInvestigation Discovery
  • Lin-Manuel Miranda and Charity Network Rise Up for GoodCharity Network
  • The Ellen Degeneres Show and Cheerios: Making Positivity Contagious with One Million Acts of GoodMindshare
  • The Search for Hidden Figures21CF
  • TOMS We Are What We DoMediaCom

Social Good Influencers

  • Kids That Do GoodDXagency
  • Lara RichardsonDiscovery Channel
  • MELT and MELT University Provide College Students with Career and Lifetime Educational OpportunitiesMELT, LLC
  • Social Good Leaders of the Year- Jessica Herrera-Flanigan, UCIUnivision Communications Inc.

Shining Stars

Social Good Shining Star - Company

  • Intersport: Social Good Shining Star - Company SubmissionIntersport
  • Justice Network Societal Mission SuccessJustice Network
  • LeadDog Marketing GroupLeadDog Marketing Group
  • Social Good Shining Star - Univision Communications IncUnivision Communications Inc.
  • ViacomViacom
  • We Are The MightyWe Are The Mighty (WATM) (also The Mighty Networks, Inc)
  • WWE Community RelationsWWE

Rules of Entry

Rates

The ticket price is $399/seat and $3,990/table of 10*

*Ticket prices will increase by $100/seat after the May 11th registration deadline, so be sure to reserve your spot today!

Deadlines

Registration Deadline: Friday, May 11, 2018 by 11:59pm ET*

*All registrations made after the 5/11 deadline will receive an added late fee of $100/ticket.

Testimonials

Venue

The Yale Club of New York City

50 Vanderbilt Ave
New York, NY 10017
212.716.2100

Tuesday, May 22nd | 8:30am – 10:30am

The awards breakfast will take place on Tuesday, May 22nd at the Yale Club in NYC.  Click here to purchase tickets.

  • Tickets to the annual awards breakfast are $399/seat.
  • Tables of 10 can be reserved for $3,990/table.

Questions

For event information and registration questions, contact:

Cathy Pearson

Cathy Pearson
Marketing Coordinator
Cynopsis Media
cathyp@cynopsis.com
203.899.8470

For award event sponsorship opportunities, contact:

Mike Farina
VP, Sales & Marketing
Cynopsis Media
mike@cynopsis.com
203.218.6480

For information on programming at the awards gala, contact:

Cathy Applefeld Olson
Awards Producer
Cynopsis
cathy@cynopsis.com