Sponsorship

Why Sponsor?

The Cynopsis Short Form Video Festival & Conference was created to recognize outstanding work in this emerging space, showcasing fresh and surprising storytelling across platforms. In addition, we’ll present panels on the state of short form video as well as opportunities to network with creators and buyers of this format.

For sponsors who want to get a piece of 2018’s anticipated $15 billion digital video ad spend, Cynopsis has a variety of ways for your company to integrate into this new even. Between the half-day learning,  networking events, various print displays, digital monitors and wall decals… it’s a phenomenal opportunity for branding/networking. Available sponsorship packages include (but are not limited to): on-site branding, digital branding, printed or newsletter ads, stage time, tickets, vip bags, and more.

Who Sponsors?

  • Production companies
  • Digital publishers
  • Creative content studios
  • Broadcast & cable TV networks
  • Ad agencies
  • Consumer advertiser brands
  • Talent agencies
  • Social media platforms
  • Mobile video app producers
  • OTT platforms
  • Measurement companies
  • Research companies
  • Programmatic video platforms

Panels Include:

  1. 10:15 am-11:15 am

    The Brands Speak (10:15AM - 11:15AM)

    Short-form video provides an excellent platform for brand messaging. This case study-centric panel teams a brand executive with an exec from the creative side in a series of brief one-on-one conversations that spotlight learnings from their short-form collaborations. So if you want to hear from Lyft & ATTN, State Farm & NBCU, as well as Volvo Trucks, you won’t want to miss this immersion into the process from a brand perspective.

    You'll Learn: 

    • How short form can tease, amplify, and echo a brand's messageing
    • Best ways to make sure it complements long-form content
    • Mistakes to avoid
  2. 11:15 am-11:45 am

    Building Your Blueprint for Revenue Success (11:15AM - 11:45AM)

    The short-form video market is skyrocketing, but a well-informed strategy is necessary for success. This panel will dive deep into the latest intel so you can exceed your goals and maximize your return on investment. Selecting optimum content and assessing your target audience's viewing behaviors are essential elements, but so is choosing the best distribution avenues, whether it be via social outlets such as Snapchat, Facebook and Instagram, video-sharing via YouTube, or in the OTT realm. You won’t want to make a short-form (or long-term) move without hearing what our experts have to say.

    You’ll learn:

    • Which platforms are specially built for live events and inside peeks
    • The best metrics to determine success
    • How to weigh discoverability, user base, and interfaces
  3. 12:00 pm-1:00 pm

    SF Behind the Scenes: Time’s Person of the Year Video (12:00PM - 1:00PM)

    Time didn’t just announce the Silence Breakers as the magazine’s person of the year, it trumpted its selection with a short form video that immediately went viral. The creators of the piece-a series of brief interviews ranging from Rose McGowan to #MeToo founder Tarana Burke-will discuss how the video came together, and how they leveraged the power of short form to elevate messaging and buzz.

Attendees

We expect approximately 200 attendees from the following companies:

ATTN:
Apartment Therapy
Bloomberg Media
CDW
Comedy Central
CrowdTangle
Discovery Channel
GroupM
Limbik
Lunar Sports Group
Malka
NBCUniversal
Outside TV
Ready Set
Scripps Network Interactive
Showtime
Sundance TV
The Story Room
Time Inc.
Tongal
US Tennis Association
Viacom Velocity
Volvo Trucks

Contact

For questions related to award entries or event tickets:

Jenn Ocampo
Director of Marketing
Cynopsis Media
jenn@cynopsis.com
203.906.4603

If you would like to purchase a sponsorship:

Mike Farina
VP, Sales & Marketing
Cynopsis Media
mike@cynopsis.com
203.218.6480

For information on programming and speakers:

Cathy Applefeld Olson
Awards Producer
Cynopsis
cathy@cynopsis.com