Cynopsis’ inaugural Short Form Video Festival & Conference took place on Thursday, March 22nd, honoring outstanding work in the field, as well as offering insights and intel during panels with creators and buyers of this emerging format. It all came down at the SVA Theatre in NYC’s Chelsea. Speakers from State Farm, Under Armour, Time, Viacom Velocity, NBCUniversal and more shared their expertise and case studies. In “The Brands Speak,” we heard execs from the creative side share what they’ve learned from their short-form collaborations, while “Building Your Blueprint for Revenue Success” explored strategies for maximizing investment with the right content and distribution plans. Speakers from Time Inc. also dissected their blink-and-it-went-viral Person of the Year video.
After a noisy networking break, we got down to the task of honoring the best in the business. Our guest presenters kept things moving, naming the top three finalists in each category, including the winning entry. Pictures will be available on our Facebook page tomorrow morning, so stay tuned. And thanks to partners Situation Interactive and Procam.