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Nielsen Adds Superdata to Umbrella

By: Chris Pursell |

Nielsen is getting deeper into the meta, announcing the acquisition of games market intelligence firm SuperData Research in a move to bolster Nielsen’s games and esports research sectors, which analyze the $109 billion video game industry. According to the announcement, clients will now have greater access to global market intelligence around digital video gaming use, sales, and audiences, in addition to our existing areas of expertise such as consumer research, video game tracking, esports sponsorship valuation and consulting services.

“Video games have become a mainstream form of entertainment that engages and excites billions of people globally. In Nielsen we found a shared vision of helping clients understand the changes taking place in consumer entertainment preferences,” said Joost van Dreunen, CEO and co-founder, SuperData.

According to the announcement, clients will now have greater access to global market intelligence around digital video gaming use, sales, and audiences, in addition to our existing areas of expertise such as consumer research, video game tracking, esports sponsorship valuation and consulting services.

“We recognize the growing importance of the digital gaming ecosystem, and the combined strength and expertise of our businesses will deliver best-in-class solutions and services to games and esports clients around the world,” said Chris Morley, Global President, Nielsen Sports, Games and Esports.

SuperData is headquartered in New York, with clients in North America, Europe, Asia and Latin America. Going forward, the company will be referred to as “SuperData, a Nielsen company.”

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