Brand Activation

NFL Gears Up for Fortnite Partnership

By: Chris Pursell |

The NFL’s newest target is Epic Games’ Fortnite, with the league announcing that – beginning Nov. 9 – official NFL team “outfits” will be available in the Battle Royale Item Shop allowing fans to purchase and customize up to eight outfits representing their favorite NFL teams. In addition to NFL team outfits, football-themed emotes, harvesting tools, gliders, and even a referee outfit will be offered.

“We see the popularity of Fortnite every day at the NFL as many of our players are passionate about this game,” said Brian Rolapp, Chief Media and Business Officer at the NFL. “This partnership represents a great opportunity for millions of NFL fans who are Fortnite players to express their fandom inside the game while at the same time exposing our brand to countless others.” 

Once a player owns an NFL team outfit they will be able to choose a uniform from any of the League’s 32 teams and customize the jersey with a number of their choice (1-99). The NFL team outfits will be available as both male and female figures and can be customized with a different team/number each time a player uses the outfit in Fortnite.

The agreement represents the first time Epic has partnered on special outfits inside Fortnite, enabling players to blend their passions for games and sports.

“We have so many football fans at Epic and we know a lot of the game’s fans share that same enthusiasm,” said Mark Rein, co-founder of Epic Games. “Allowing our players to represent their favorite teams in the game was too cool of an opportunity for us to pass up, and we couldn’t be happier with how they turned out!”

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