Brand Activation

NBA 2K League Locks in Schedule, Announces AT&T Activation Plans

By: Chris Pursell |

The NBA 2K League served up its schedule for this season’s slate of regular-season matchups and tournaments for year two of the league, with play beginning April 2-6 with The Tipoff powered by AT&T. This year will see The Tipoff, The Turn, and The Ticket serve as the three tournaments that feature all 21 teams competing for banners that link together to form what is known as The Banner Chain powered by AT&T.

Teams will play a total of 16 regular-season games, with contests on Wednesdays, Thursdays and Fridays and all regular-season games taking place at the NBA 2K League Studio Powered by Intel in Long Island City, livestreamed on the league’s Twitch channel.

 The 2018 NBA 2K League Champion Knicks Gaming will begin its title defense on April 2 when the team hosts NetsGC in their first-ever NBA 2K League game at 8o. On Wednesday, April 3, T-Wolves Gaming will make their NBA 2K League debut when they take on Grizz Gaming at 5p. Hawks Talon GC and Lakers Gaming begin their first seasons on April 4, with Atlanta facing off against Pacers Gaming at 6p and Los Angeles playing Celtics Crossover Gaming at 9p.

In addition to being named presenting partner of The Banner Chain, AT&T will create branded content for select NBA 2K League Twitch streams and will also run the “AT&T Game Day Show,” which will air in connection with tournaments, the NBA 2K League Playoffs and the NBA 2K League Finals.

“Being part of the NBA 2K League’s second season is an exciting new opportunity for us as we look to connect with the passion of esports players and fans,” said Shiz Suzuki, assistant vice president of Sponsorships & Experiential Marketing for AT&T Communications.  “Supporting The Game Day Show is another way our official multiyear marketing relationship will allow us to bring the gaming action closer to fans.”  

The 2019 NBA 2K League Playoffs will tip off Wednesday, July 24 and will take place over three days of gameplay.  Each playoff round will be a best-of-three series.  The seven teams with the best regular-season records and the winner of The Ticket will be guaranteed playoff spots.  The playoffs will culminate with the 2019 NBA 2K League Finals on August 3, and the Finals will be a best-of-five series.

The full schedule can be found at https://2kleague.nba.com/schedule/.

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