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NBA 2K League Gets China Play in Tencent Deal

By: Chris Pursell |

The NBA 2K League announced that Tencent Holdings Limited will serve as the league’s first distribution partner in China. Tencent, a leading provider of comprehensive Internet services in China, will stream condensed 2019 NBA 2K League Playoff and Finals games to its hundreds of millions of daily users across Tencent Sports, Tencent Video and Tencent News.

“Today is another incredible step forward in the NBA 2K League continuing to grow as a global league,” said NBA 2K League Managing Director Brendan Donohue.  “Tencent is the ideal partner to distribute our games and bring the excitement of the NBA 2K League to fans in China, and this partnership illustrates the popularity of esports and interest in the NBA 2K League among its hundreds of millions of daily users.”

Tencent’s coverage will include select, condensed 2019 NBA 2K League Playoff games as well as all of the 2019 NBA 2K League Finals games.  The 2019 NBA 2K League Playoffs will tip off July 24, with the best-of-three quarterfinals and semifinals taking place over three days of gameplay. The playoffs will culminate with the best-of-five 2019 NBA 2K League Finals on August 3.

“The NBA 2K League is a world-famous professional esports league,” said Tencent Sports General Manager Ewell Zhao. “Tencent Sports hopes the NBA 2K League will provide a new way to bring the charm of basketball and sports to more people.”

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