Brand Activation

ESL Cements Charity Initiative with Gamers Outreach

By: Chris Pursell |

ESL announced a partnership with Gamers Outreach, a charity organization dedicated to providing gaming equipment, technology, and software to help children and teenagers cope with treatments in hospitals. The alliance comes as part of ESL’s new “Gaming for Good” initiative where the two orgs will launch an awareness, fundraising, exhibition, and integrated campaign in conjunction with IEM Chicago next week on July 20-21, and then continuing on with various ESL events in the future.

“‘Gaming for Good’ is a natural progression to fulfill our brand purpose, and I believe it is important that industry leaders like ESL set the tone and use their brand for the good of society,” said Rodrigo Samwell, Chief Marketing Officer, ESL. “Partnering with Gamers Outreach will allow ESL to support children in hospitals, where gaming can help serve as a connection to the outside world, the motivation to fight a condition, and dream to become somebody. We are committed to working with Gamers Outreach to create awareness and fundraising campaigns that supports the organization’s programs through IEM Chicago and beyond. We call upon all gamers and esports athletes to join us at IEM Chicago to use gaming for good.”

ESL is now hosting an IEM Chicago ticket fundraiser, where up to $10 from each ticket sold will be donated directly to Gamers Outreach. In addition, Gamers Outreach will have an exhibit booth onsite at IEM Chicago, where fans will have the opportunity to learn more about the charity and find out how they can volunteer.

“As longtime esports enthusiasts, our team is beyond excited to work with ESL in a formal capacity,” said Zach Wigal, Founder, Gamers Outreach. “Hospitalization can often be a lonely, isolating experience for patients receiving treatment, but on a daily basis, we see the incredible impact games have on the lives of families. Video games are tools that help normalize healthcare environments, and our organization is committed to making video game content available and easy to manage. Games help produce a sense of joy, facilitate socialization, and can even assist with treatment. This partnership with ESL is an incredible opportunity for the community to make a difference in the lives of gamers receiving medical care. We’re proud to work with the team at ESL to raise awareness and support for Gamers Outreach programs.”

Video Spotlight

MK 11- Pro Kompetition EVO 2019 SonicFox, Dragon, A Foxy Grampa, Tekken Master (Top 8)

View All Videos

Hot This Month