Gfinity unlocked a multi-season agreement with Domino’s that will make the brand the Presenting Partner of the Gfinity Challenger and Elite Series UK in a move to enable the brand to “connect and engage within one of the fastest-growing entertainment sectors and target the young adult demographic that consumes gaming and esports content daily via digital platforms.”
The partnership spans through Dec. 2020 and marks the biggest commercial deal in the Company’s history, handing Domino’s exclusivity within the quick service restaurant sector and an in-show presence throughout the 80 hours of live FIFA, Rocket League and Street Fighter V broadcasts. In addition, Domino’s will receive bespoke content, broadcast and digital assets, player shirt sleeve branding, social media activations, customer relationship management, ticketing and hospitality. Domino’s will also use its extensive channels to promote both the Gfinity Challenger and Elite Series UK plus the player stories that emerge and share them with its loyal consumer base.
“We are delighted to have entered into a multi-year strategic partnership with Domino’s,” said Garry Cook, Executive Chairman of Gfinity. “It is a testament to the continued growth of esports and the quality of the Gfinity Elite Series. Esports has become the entertainment of choice for brands looking to connect with young adult consumers. It is exciting, it is growing and it is full of opportunity. We look forward to working with Domino’s to create new and innovative ways to bring even more excitement and interest in the Elite Series.”