Brand Activation

Dignitas Bets on VIE.gg Deal

By: Chris Pursell |

Dignitas unveiled a partnership with the Esports Entertainment Group, a licensed online gambling company focused on esports wagering and 18+ gaming. The deal sees VIE.gg, a bet exchange-style wagering platform become an Official Partner of the team.

“I am very proud of this new partnership with Harris Blitzer Sports & Entertainment and their Dignitas esports brand, which is founded in our shared common beliefs of player safety above all else,” said Grant Johnson, CEO of Esports Entertainment Group. “I look forward to sharing our incredible product with Dignitas’ highly engaged fanbase over the next three years and beyond. For Esports Entertainment Group, a partnership of this calibre is a significant milestone for our shareholders and tremendous validation of both our P2P esports wagering model and future plans within the esports world.”

The multi-year partnership sees VIE.gg receive placement on the back of Dignitas’ competitive uniforms for the Rocket League, Counter-Strike: Global Offensive Women and Super Smash Bros teams, and exposure on Dignitas social media platforms, website and more. Dignitas’ World Champion Rocket League and CS:GO Female teams and Super Smash Brothers stars will represent VIE.gg on the team’s jersey, live streams and social media branding. The Dignitas.gg website will display a website ticker, showing upcoming betting opportunities across eight esports titles; CS:GO, League of Legends, Dota 2, Call of Duty, Overwatch, PUBG, Hearthstone and StarCraft II. Throughout the partnership, Dignitas players and influencers will co-host twelve streams, highlighting various betting storylines from across some of esports’ best titles.

“Esports Entertainment Group and Vie.gg offer a premier destination for our fans to engage with the games they love in ways that play upon a competitive spirit that is decidedly Dignitas in nature,” said Dignitas CEO Michael Prindiville. “The future of Dignitas is bound to our fans and the way they engage, interact, share and are moved by our content, products, players, streamers and more. The partnership with Esports Entertainment Group and Vie.gg is extremely natural; we are connected in our shared dedication to developing and amplifying the gaming space in this period of rapid and inspiring growth, and as it blends naturally with entertainment, music, lifestyle, and more.”

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