Brand Activation

CLG Sports FILA Partnership

By: Chris Pursell |

Counter Logic Gaming cemented a deal with sports style brand FILA to serve as the Official Apparel Partner for CLG’s Fortnite team. Beginning in July, CLG players will wear select FILA products throughout the broadcast of the first ever Fortnite World Cup.

“FILA is an iconic apparel brand in sports and entertainment and we are thrilled that they are joining our family of world class marketing partners with Counter Logic Gaming,” said Kristin Bernert, SVP Business Operations, MSG Sports. “We look forward to working with FILA on several initiatives with our Fortnite team, especially around the Fortnite World Cup happening in New York next month.”

The partnership is also set to include brand integration for FILA across CLG’s Fortnite Team digital platforms including player Twitch Streams and the CLG Twitter feed.

“This marks FILA’s first foray into esports, a space that continues to experience tremendous growth,” said Kelly Funke, SVP of Marketing at FILA North America. “The partnership with Counter Logic Gaming allows us to connect with a community of incredibly loyal fans, participate in an epic esports event like the Fortnite World Cup, and align with a diverse team of gamers who share our commitment to creativity, passion and performance.”

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