BITKRAFT Esports Ventures Partners with Roundhill Investments to Launch The World’s First Esports Specific ETF

By: Lynn Leahey |

BITKRAFT has partnered with Roundhill Investments, a registered investment advisor and ETF sponsor, to launch the Roundhill BITKRAFT Esports & Digital Entertainment ETF (NYSE ARCA: NERD). As the world’s first Esports specific ETF, The Roundhill BITKRAFT Esports & Digital Entertainment ETF (“NERD ETF”) is designed to offer investors exposure to Esports and digital entertainment by providing tracking, before fees and expenses, to the performance of the Roundhill BITKRAFT Esports Index (“NERD Index”) The NERD Index consists of globally-listed companies who are actively involved in the competitive video gaming industry, including video game publishers, streaming network operators, video game tournament and league operators/owners, competitive team owners, and hardware developers. Roundhill’s methodology first screens all potential companies and confirms that they meet minimum market capitalization and liquidity criteria. Jens Hilgers, Founding Partner of BITKRAFT Esports Ventures, commented, “Together with the Roundhill team we are taking an important step forward in making esports more easily accessible on the public financial markets. The Roundhill BITKRAFT Esports & Digital Entertainment ETF enables institutional investors as well as individuals to participate in the long-term growth of esports and the underlying entertainment trends. Essentially, this ETF enables esports fans to invest in the field they love and believe in.”  

Said Will Hershey, CEO of Roundhill, “More than just launching and operating the ETF, the Roundhill team is taking a next-generation approach on marketing and storytelling of the product tailored to a digitally-native target audience that is increasingly seeking out ways to invest in investment themes they see shaping their world.”

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