Good morning. It's Tuesday, July 24, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.
Twitter also wants in on the Olympic action. The popular social networking site plans to launch a custom "event page" in the US for the Olympics. Similar to what Twitter has done for brands like NASCAR, the new page will aggregate tweets from a wide variety of sources, including the @NBCOlympics, @Olympics, and @USOlympic accounts, the athletes themselves, their families and coaches, the media, and other relevant popular tweets from around the world. The product of an official partnership with NBC Olympics, NBC has agreed to promote the event page via on-air graphics across all NBC networks that are airing Olympic programming, including the flagship during primetime. When it goes live, it will be available at Twitter.com/#Olympics. The page will also be easily accessible by clicking on the #Olympics hashtag or searching for "Olympics" on Twitter. Another aspect of this partnership is the decision to revitalize the NBC Olympics Twitter Tracker on the NBC Olympics website and mobile and tablet app; the interactive heat map allows users to track buzz surrounding the Games, a specific sport, athletes, and trending news in real time.
With the Kelsey Grammar-starring series Boss set to return on August 17, Starz has launched a social video "experience" called Price for Power. In a manner similar to the famous Take This Lollipop social app (and former Cynopsis Website of the Day), Price for Power takes a user's Facebook information, such as his or her name, friends, and photos, in order to create a highly personalized video that shows "how easily twisted and manipulated" someone in Mayor Tom Kane's (Grammar's character) world can become. In a couple of minutes, the video places you in a position of power within the show's universe and then takes it all away as your Facebook friends begin to disappear from the page and your life unravels. Starz says Price for Power produces a new video each time a user hits the button and takes the challenge and is built using the Facebook Connect technology platform. Also, starting on August 20, Starz will make the second season premiere of Boss available "for sampling" online, on Facebook, and via a selection of on-demand and multichannel video partners.
Filmmaker Barry Sonnenfeld's Dinosaurs Vs. Aliens has premiered exclusively on Yahoo Screen. Produced by Liquid Comics, the "motion comic" series is a digital adaptation of the graphic novel created by Sonnenfeld and written by Grant Morrison. The comic is about a secret battle between -- you guessed it -- dinosaurs and aliens back during prehistoric times.
Discovery Channel's venerated Shark Week block of programming turns 25 this year. To celebrate it, the channel plans to run a nightly program called Shark Week Chompdown to promote a poll that allows viewers to decide which item a massive mechanical shark -- from the show Sharkzilla -- will devour. Viewers will be able to make their choice via Twitter (accompanied by hashtags that appear on the screen) and Shark Week's official Facebook page. The nightly event will be hosted by Philip DeFranco, host of The Philip DeFranho show on Revision3, an online video network that was recently purchased by Discovery Communications. Shark Week begins on Sunday, August 12.
Dark Prophet is an action-adventure series that was awarded the first place prize by a panel of NBCUniversal TV development executives at the annual NYU Tisch West Alumni Web Series Competition. Digital-Reign, the production company behind the show has announced that the series will premiere this fall. No specifics have been given as to when or where the series will air. When asked, series creator Evette Vargas said that the premiere date is still to be determined, and that she can't disclose on which websites and platforms the series will appear, as the deals are still "being worked out." The cast consists of Henry Rollins (Sons of Anarchy), Josh Meyers (That '70s Show), Rick Gonzalez (Reaper), and Chase Fein in the lead role of Dai Shepherd. The show is about a music student with time-traveling abilities who discovers some dangerous government secrets and has to save the world.
The Cynopsis Sports Media Awards Breakfast takes place on August 9 in New York City. If you haven't seen the finalists and registered to attend yet, you can do so here.
Personalized news-reading mobile app Zite has added several new partners to its Publisher Program, including the Chicago Tribune, Hearst Magazines Digital Media, International Business Times, the LA Times, IDG's Macworld, and PC World, among others. Launched three months ago, companies in the Publisher Program get their own section within the Zite app. These sections feature select articles from said publisher partner that are personalized to the user's interests based on Zite's algorithm. The sections also promote each partner's individual apps and/or digital publications. Other participating publisher brands include CNN, The Daily Beast, FOX Sports, The Next Web, VentureBeat, and The Huffington Post.
Great Lakes Data Systems (GLDS) has launched WinCAP, a new real-time subscriber and content authorization solution for TV Everywhere services. Integrated within its existing web-based CableAnytime platform, GLDS says WinCAP lets subscribers manage TV Everywhere access for all content providers from one central location, using the same username and password that they use to pay their bills, order PPV, and do other account-related activities. Content providers who integrate with the platform only have to do so once, after which they can have access to numerous operators from around the country. In addition, GLDS says WinCAP will be powering the 2012 NBC Summer Olympics authorization for several operators in the US, including BELD Broadband, Cable Systems of Nevada, San Bruno Cable, and others. WinCAP is powered by WinCable, GLDS' billing, subscriber management, and provisioning software, which complies with CableLabs' OLCA protocol and Adobe Pass.
Production studio IKA Collective has signed with Peleton Entertainment, a television agency behind reality shows like Hoarders, Dog the Bounty Hunter, and Pawn Stars. In addition, IKA has also agreed to a non-exclusive syndication deal with AOL's 5min Media to air the studio's documentary series, The Midnight Archives. IKA is describing the two deals as major steps forward in eventually expanding to creating and producing long-form content.
A CYNOPSIS MESSAGE
A new eMarketer report names Amazon, Apple, Facebook, and Google as the "Big Four" companies of the digital world. "Other than content creation, it's difficult to imagine any aspect of today's digital landscape where at least one of the Big Four fails to play a prominent, if not defining, role," says eMarketer in the report. eMarketer does recognize that the Four, while influential across the digital space, are not equally strong in specific areas, ranging from hardware and software to advertising and commerce. Nonetheless, "all have expanded far beyond their core competencies in an effort to strengthen their appeal to users, solidify their standing with marketers, and maintain their easily eroded relevance in the fast-moving digital economy," says eMarketer.
Speaking of the Big Four (well, three of them): According to a new Harris Interactive study, consumers are more likely to trust Amazon with their personal data than Google and Facebook. Specifically, 66% of consumers, who are aware of Amazon's practice of using past purchase data to recommend new products, find it "somewhat to very acceptable." In comparison, only 41% of consumers are similarly comfortable with Google using past search data to target ads, and 33% with Facebook using profile information and posts to do the same. The clear winner in this, however, was grocery stores: 81% of consumers are accepting of grocery stores using purchase information to deliver relevant coupons. The study, which polled 2,262 US adults, was commissioned by location-based marketing company Placecast and conducted in February.
Discussion-based website SodaHead.com recently polled its users about their thoughts on Facebook and the next iteration of Apple products, and according to the results, SodaHead says there might be some Facebook and Apple fatigue setting in among consumers in the US. 52% of poll respondents feel they will spend less time on Facebook in the next year, while only 12% plan on spending more time. In addition, 73% of respondents believe another social network will eventually surpass Facebook. As for Apple, only 28% of respondents indicated that they're interested in a potential iPad mini product, while 72% said they are "over it." 26% of respondents stated that they are interested in the iPhone 5, while 74% answered that they are "over it."
HIT Entertainment and P2 Games have launched Bob the Builder's Playtime Fun for all iOS devices. The app features many characters from the popular kids' TV show and comes with six games designed to encourage problem solving and teamwork. It's available for $2.99.
GetGlue is working on an update to its mobile app that will expand the social TV service to also include personalized video discovery, reports GigaOM. The new app will be named GetGlue HD and will be initially available only on iOS devices. According to what GetGlue CEO Alex Iskold tells GigaOM, the plan is to release the app later this summer and focus it entirely on TV since that's the most popular media form on the social service. A video preview of the new GetGlue is available on GigaOM as well.
Kelly Bennett has joined Netflix as its new Chief Marketing Officer. Most recently, Bennett ran digital marketing campaigns for Warner Bros. Pictures in Europe, the Middle East, and Africa. He will report directly to CEO Reed Hastings.
Proof is a social whisky-tasting game that is best played using the iPad (but fret not, there's also a less-optimized web version available). If you haven't already clicked through then I have nothing more for you. Enjoy (responsibly).
Later - Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
Cynopsis Ad Sales:
Mike Farina - VP/Sales and Marketing - 203-218-6480 / email@example.com
Classifieds - Trish Pihonak- 888-702-3858 / firstname.lastname@example.org
To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.
JOB OPENING: MGR, NETWORK SALES & MKTG/BBC AMERICA/NYC: 3+ yrs TV industry trends & platforms, relationships w/distributors. Create sales report, maintain distribution trends database. Solid Excel & PPT. email@example.com (7/31)
JOB OPENING: iOS GAME PROGRAMMER/NYC: Kids entertainment co seeks creative programmers for high profile apps w/2 years minimum SDK, Objective-C and Cocoa skills; gaming experience a must; Send resume to: firstname.lastname@example.org (7/31)
JOB OPENING: LIC/MKTG COORDINATOR/NYC: Kids entertainment co seeks l/m coordinator with min 1 yr experience in related field. Organized, detail oriented w/ability to multi-task. Send cover letter/resume to: email@example.com (7/31)
JOB OPENING: PGM SCHED COORD/NATGEO/DC: 1-2 yrs. TV experience. Sched entry in database; create day & late scheds; competitive tracking & analysis; point of contact for dept. Must love TV. http://bit.ly/Od6dRG (7/31)
JOB OPENING: PRODUCER/LA: Nationally synd daytime talk show looking for an exp'd Prod. Ideally would have exp producing for a daytime show w/studio audience, booking & pre-interviewing guests/pitching show topics. Resume: firstname.lastname@example.org (7/31)
JOB OPENING: PRGRM SCHED/EPIX/NY: Promot'l scheduling & strategy, mng daily prgrm logs & competitive tracking, desired skills/exp inc. prev movie chan exp, strong knwldg TV ratings rsrch. http://www.epixhd.com/ EOE (7/28)
JOB OPENING: MANAGING EDITOR, GAMETRAILERS/SANTA MONICA: Popular video game news blog, 5 years min. exp. 24 hr. gaming news, breaking news, will manage freelance writers and copy editing please apply to www.viacomcareers.com (7/28)
JOB OPENING: DIGITAL SALES AE/Sony Pictures TV/LA: Strong dig. sales bckgrnd a must. Interest in ent, gaming, emerg. tech. Able to sell mult properties, incl: Crackle, PS Network, FEARnet & Dr Oz. Apply: www.sonypicscareers.com (7/27)
JOB OPENING: SR. DIR INT'L RESEARCH/A+E Networks/NY: Drive content sales thru research-driven pitches to prog buyers globally. Full Info/Apply: www.aenetworks.com/career.html (7/27)
JOB OPENING: MGR, GLOBAL BUSINESS DEV/CNBC/NYC: Design, plan, implement growth business across CNBC platforms. Strategic and creative thinkers! 4-6 years exp. www.nbcunicareers.com Job ID #6270BR (7/26)
JOB OPENING: INNOVATIONS MGR/NY: Agency seeking a passionate mgr to drive breakthrough ideas & deliver industry leading concepts for clients. 4+ yrs media/digi or mark't exp reg. https://careers-nainitiative.icims.com/jobs/5847/job (7/26)
JOB OPENING: PROGRAM INVENTORY FINANCE SUPV/AMCN/NYC: 3+ yrs prgm finance, accounting, royalties, contract knowledge. Resumes to: email@example.com (7/26)
JOB OPENING: PROD CONSULTANT/LA: Act as a cost consultant for an auto dealer group, overseeing prod of TV/Radio commercials. Knwlg of all costs assoc w/ prod & talent is a must. Automotive exp req'd. Cover/res to: firstname.lastname@example.org (7/26)
JOB OPENING: NBCUniversal, STRATGC. INSIGHTS MGR- ENT & DIGITAL MEDIA/NY: 3 yrs exp. in media research, audience data tools (TV and Digital). Business/Brand devpmnt exp. is a must. Apply: www.nbcunicareers.com #6309 (7/26)
JOB OPENING: MANAGER PROGRAM RESEARCH/NBC Universal/NY: 4+ years Program Research experience required. Experience with Explorer/Arianna/Npower needed. Must have mgmt & presentation exp. Apply: www.nbcunicareers.com Job #6394BR (7/26)
JOB OPENING: MGR AD SALES RESEARCH/BBC AMERICA/NYC: 3+ yrs TV research experience. Create sales present., maintain research sales systems. Strong familiarity with Nielsen, MRI & Simmons. www.bbcamerica.com/jobs (7/26)
JOB OPENING: LIVE CONTROL ROOM PRODUCER/NYC: Live National Daytime Talk Show, 3-5+ years control room exp. handling breaking news and last minute rundown changes, send resume and cover letter to email@example.com (7/26)
JOB OPENING: ACCT MNGR/TV & iTV Ad Sales/NY: Aggressive, disciplined AM to sell national commercial time and iTV to agencies & clients. 3-5 years media sales with national or iTV focus. Apply: www.lodgenet.com/careers (7/26)
JOB OPENING: SALES PLANNER/Food Network/Atlanta: Create proposals and presentations applying various research applications, minimum 2-4 years related sales or ad agency experience. More info: www.scrippsnetworks.com. Req#3175 (7/26)
JOB OPENING: MGR. BUS & LEGAL AFFAIRS/Pilgrim Studios/LA: Negotiate/draft/review dvlp/prod contracts JD from ABA accredited school with at least 2 yrs ent law firm, ntwrk/studio or prod co exp. Resume: firstname.lastname@example.org (7/26)
JOB OPENING: PLANNER 1, AD SALES SUPPORT & ANALYSIS/Comcast-Spotlight/NYC: Plan & facilitate selling of advertising per client needs. Assist AE w/daily tasks. Apply online: www.ecentralmetrics.com/url/?u=33061156326-200 EOE (7/26)
JOB OPENING: COUNSEL/LEGAL AFFAIRS/truTV & adult swim: Development, production, acquisition deals (live action & animated formats); production legal; program clearance. JD; 4-6 yrs experience. Apply: http://tinyurl.com/74b7poj (7/25)
JOB OPENING: MGR PROGRAM/DIGITAL RESRCH/GMC/ATL: Have a strong understanding of cable/digital marketplace; N-Power expert; 5+ yrs. of TV research exp. Res: email@example.com (7/25)
JOB OPENING: VP RECRUITING/NBCU/NYC: 15+ yrs in HR, 8+ yrs of high volume recruiting in corp env., 5+ yrs success leading recruiting team. Strong ops & analytical skills. Apply: www.nbcunicareers.com Job#6226BR, EOE/M/F/D/AAP (7/25)
JOB OPENING: SEEKING WRITER/PRODUCER/EDITOR for MSG On Air Promo department/NYC: Seeking creative, stylized Preditor with 5+ years promo experience for sports related spots. Send links and resumes to firstname.lastname@example.org (7/25)
JOB OPENING: MGR, GLOBAL BUSINESS DEV, CNBC/NYC: Design, plan, implement growth business across CNBC platforms. Strategic and creative thinkers! 4-6 years exp. www.nbcunicareers.com Job ID #6270BR (7/25)
JOB OPENING: INNOVATIONS MGR/NY: Initiative is searching for a creative market mgr. to develop and execute ideas for exist/new clients in dig/trad media and branded entertainment. https://careers-nainitiative.icims.com/jobs/5847/job (7/25)
JOB OPENING: PROGRAM INVENTORY FINANCE SUPV/AMCN/NYC: 3+ yrs prgm finance, accounting, royalties, contract knowledge. Resumes to: email@example.com (7/25)
INTERNSHIPS - These positions are for credit only - nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at firstname.lastname@example.org.
SUMMER INTERNSHIPS CREDITS ONLY: Entertainment firm/NYC: 40 hrs wkly. Interesting opportunity to contribute to media start-up. Apply: email@example.com (put "Internship" in subject) (7/27)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED... There is no charge for placing your Situation Wanted ad... for more information contact Trish Pihonak at firstname.lastname@example.org.
SITUATION WANTED: Highly Successful DIGITAL STRATEGIST: Consulting or Full Time position. Experience with large media cos and startups. Programming, Production, Marketing, Distribution, BizDev. Contact email@example.com (7/31)
SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: firstname.lastname@example.org, Web Links: http://www.voicebank.net/, www.castingnetworks.com/jburns, http://jburns.voices.com/, Linked In Member! (7/31)
SITUATION WANTED: TELEPROMPTER OPERATOR: Over 30 years experience. Live network news and major talk shows are my specialty. Contact via email@example.com (7/27)
SITUATION WANTED: CONTENT DISTRIBUTION, ACQUISITION, BUSINESS AFFAIRS ATTORNEY: Multi-platform cable, sat, mobile, Internet, IPTV experience w/Nat Geo Ch, Weather Ch, XM Satelllite, TCI, Cablevision. Consult or FT. firstname.lastname@example.org (7/26)
SITUATION WANTED: WRITER'S/PRODUCTION ASST: Has worked on The Big Bang Theory, Mike & Molly, etc. Attending UCLA's TV writing program. Experience as a Page and PA. Proficient in Final Draft. Has BS in Mass Comm. email@example.com (7/26)
SITUATION WANTED: NYC SOCIAL MEDIA SAVVY PROFESSIONAL: w/experience in content production (digital/print/live), and publishing sales. Looking for entrepreneurial opps. on the content or ad side: firstname.lastname@example.org (7/26)
E-mail Trish@cynopsis.com or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here -- Email Trish@cynopsis.com for specs.
Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Copyright Cynopsis 2012
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012