A CYNOPSIS MESSAGE FROM WE tv
Good morning. It's Thursday, June 21, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.
Microsoft made a couple of announcements yesterday regarding the next version of its smartphone operating system, Windows Phone 8, code named Apollo. Specifically, the software (and soon to be tablet manufacturer) said Windows Phone 8 will share some of the same technology used to power the Windows 8 desktop OS. This means that developers will be able to build one app for both platforms. It will also have a built-in mobile wallet hub, support for multitasking as well as three different screen resolutions, and will integrate Nokia's mapping technology, offering turn-by-turn navigation and offline access. The company also said that existing version of Windows Phone will not be compatible with the new operating system. Microsoft said it plans to release the new software beginning this fall.
A CYNOPSIS MESSAGE FROM CABLEFAX
Digitalsmiths, a provider of personalized video discovery technology, has launched a new feature designed to enable consumers to find relevant video content that matches their current mood. The Digitalsmiths Seamless Discovery platform is available to service providers, content providers, and consumer electronics manufacturers, and features tools that accommodate other ways with which consumers look for new content, including personalized search and social discovery.
Film Armada is a new online streaming platform for professionally produced independent films that has also been designated as the Official Streaming Partner of the 17th Annual Nantucket Film Festival. The platform allows filmmakers to distribute their work online and profit off it, while retaining full rights, as well as build profiles in order to engage with fans and raise donations for future projects. Aside from having free access to indie films, viewers can also read reviews, interact with others, and cast votes for their favorite projects on the site. At launch, the site features nine films, five of which will be shown at the Nantucket Film Festival. Going forward, Film Armada says it will add new films every three days, with each film having a six-month run on the site. There are plans for semi-annual Viewer's Choice Awards, which will gift a filmmaker $5,000 if their project is selected as a winner. Filmmakers will also have the opportunity to get a slice of the overall ad revenue if their film is selected for a Viewer's Choice Award. As part of the site's partnership with the Nantucket Film Festival, it will stream interviews with filmmakers and attendees, and will broadcast live from several events.
Mobile ad network Todacell has raised $2 million in additional funds, led by AfterDox, and has named Mark Lehmann as its new Chief Executive Officer. The start-up reports that it has already doubled 2011 revenue within the first five months of 2012. To support this growth, aside from securing new funding and naming a new CEO, Todacell is also expanding its London office and opening a new one in Berlin, which will double the company's overall headcount. Todacell's mobile ad technology includes a proprietary inventory analysis tool that optimizes campaigns based on mobile publisher, location, device, and demographics. To date, the start-up has raise $4.35 million from AfterDox and a selection of private investors.
Adap.tv has unveiled Campaign Optimizer for video, a new technology that uses historical data to analyze billions of impressions, which then allows buyers to set performance goals and get real-time price information and inventory availability before having to run a single impression. Through Campaign Optimizer, buyers have the ability to adjust performance goals for a specific ad, such as completion rate and level of distribution on preferred sites, and then immediately see the impact on price and available inventory. Adap.tv says its technology then will automatically allocate inventory to best achieve the pre-set goals at the most efficient CPMs, as well was monitor the campaign all the way to the end. The product will be available to platform and marketplace buyers in July 2012.
In order to promote the Galaxy S III smartphone, Samsung is launching a 3D audience participation advertising and gaming campaign in select movie theaters across the US via NCM Media Networks' FirstLook pre-show program. Here's how it works, according to NCM: With designs on highlighting the phone-to-phone content sharing feature available on the Galaxy S III, theater audiences will have to move their arms and act together as a group in order to control the 3D action on the big screen as they share content from one giant Galaxy S III to another, and eventually score. This "audience experiment" spot runs for two minutes and will be available in both 3D and 2D. The on-screen portion of the campaign will premiere on June 22 in 21 movie theaters and will roll out to over 50 theaters nationwide through the end of August. NCM's FirstLook show reaches 17,800 screens in the US (the 3D version reaches 7,700 3D screens in over 1,300 theaters). The game was developed by NCM, interactive gaming company Audience Entertainment, and Samsung's digital agency of record, Denuo.
eXelate has launched maX Brand, a custom audience modeling solution that uses consumer-level data to identify upper funnel prospects who are likely to emotionally connect with a brand. eXelate says maX Brand models are custom built for each marketer in real time based on the company's consumer lifestyle, brand affinity, social, and shopping behavioral data, and can be delivered on any media platform. Providing an example of how the product works within the automotive sector, eXelate says maX Brand models are less concerned with who's "in-market" to purchase a specific car today and more focused on how to build brand awareness and affinity among specific target audiences who are likely to engage with specific models and consider them for future purchase.
RSG Media recently launched the Zoox Yield Manager, a solution designed to help digital publishers price ad campaign proposals. The solution is built on the back of the company's proprietary pricing methodology, which RSG says can lead to a revenue lift of up to 8% based on work it's done with three major digital publishers. The company says Zoox offers features such as a well-defined pricing range and diagnostics that help clients pinpoint mispricing, as well as accurate pricing on inventory to ensure efficiency when it comes to responding to RFPs. The solution uses a combination of past order data, recent price trends, and predictive modeling, among other things, to accurately price proposals in real time. Zoox Yield Manager is available as an app and is compatible with numerous Order Management Systems. It has also been integrated with Google DFP to offer a look into inventory availability.
The Digital Place-based Advertising Association (DPAA) is a new subscriber to USA TouchPoints, which is a syndicated service from the Media Behavior Institute that provides data on consumer behavior based on location, activity, social setting and mood, time of day, and day of week. Under the terms of the agreement, USA TouchPoints data will be integrated into DPAA's presentations to advertisers as it attempts to highlight digital place-based media's ability to reach consumers on the go. DPAA says the service has already begun providing it with behavioral data on "tech-forward consumers."
thePlatform has signed a multiyear agreement to serve as the central video publishing system for several more NBCUniversal networks. Specifically, USA Network, Syfy, and Oxygen will be the newest programmers within NBCU to use thePlatform's cloud-based mpx video management system in order to distribute video content across multiple connected devices. Other NBCU properties that also employ the mpx system, and have been doing so prior to this new deal, include NBC Local Media, NBC Sports Regional Networks, Sprout, Style, the Golf Channel, and E!. The companies say the implementation of mpx will vary across each of the networks based on their specific business needs. thePlatform is an independent subsidiary of Comcast, which also owns NBCUniversal.
WPP has acquired digital agency AQKA for an undisclosed price. Per the agreement, AKQA will continue to operate as a standalone brand within WPP and be led by Founder and CEO Ajaz Ahmed. AKQA Chairman Tom Bedecarre will also become President of WPP Ventures, a new Silicon Valley-based company tasked with exploring new digital investment opportunities for WPP as a whole. Current AKQA clients include Delta, Diageo, Google, Microsoft Xbox, Nike, and Unilver. The agency employs 1,160 people spread across offices in the US, London, and Asia. At the end of last year, it reported gross assets of $282 million and forecasts 2012 revenues to be around $230 million.
KIT digital has integrated Civolution's automatic content recognition (ACR) technology, SyncNow, into its Cosmos video management software. The companies say the integration will enable broadcasters to deliver second-screen experiences to consumers who are watching television on traditional, non-connected TV sets. KIT digital's Cosmos product supports live and on-demand video delivery and second-screen experiences across multiple devices. Civolution's digital watermarking and audio fingerprinting technologies allow consumers to sync up to television content via an app on a connected device such as a smartphone or tablet. Civolution and KIT say they will jointly offer this solution to media and broadcast clients.
A CYNOPSIS MESSAGE
The results of a yearlong, global study from Yahoo and Starcom MediaVest Group finds that 69% of moms worldwide enlist search engines when conducting research on family activities. While digital and technology play a big role in the daily lives of moms, the study reveals that it can also have a polarizing effect on how they view technology. Specifically, 71% of the 4,000 moms surveyed said their family engages with technology together on a daily basis, but 52% also said their family is often distracted by technology during their time together. The findings were unveiled yesterday at a panel event during the 2012 Cannes Lions International Festival of Creativity.
Facebook has revealed a new built-in functionality within Open Graph that will allow developers to build "like actions" for their mobile apps, which can then send information back to Facebook. It's similar to how a user "liking" something on a website can show up on their friends' tickers and newsfeeds on the social network. Now, it's just available for user actions inside mobile apps, such as when a user likes an Instagram photo. For more information on the functionality, check out Facebook's official blog post announcing the availability.
Meredith Xcelerated Marketing (MXM) has announced that Georgine Anton has rejoined the company and will be SVP/Chief Client Officer. In the role, MXM says Anton is responsible for ensuring that its large-scale clients are maximizing its rich offerings. She reports to David Brown, EVP of MXM. MXM is Meredith Corporation's global, digital and consumer relationship marketing agency.
Publishers Clearing House (PCH) Digital has named Tamara Noble as its new Director/Marketing and Sales. Coming from Conde Nast, where she was the Integrated Marketing Director, Noble will lead marketing and sales development across all of the group's digital properties, including web, social, and mobile channels.
Scenios recently announced that it's now offering a free version of its cloud-based platform for film and television production. The version allows producers to manage all aspects of their projects and offers 5 GB of virtual storage space. Features include the ability to write scripts and collaborate on them in real-time; create and manage the budget; distribute call sheets and other documents; share HD video files as well as review and approve them; set up videoconferences for up to 10 people; and connect to one other production that the user isn't managing. Other versions of the software include Scenios Plus, Scenios Pro, and Scenios Enterprise.
Later - Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
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