Good morning, it's Tuesday, May 3, 2011, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis edition online, click here.
Many news sites saw big bumps in traffic in the last two days due to massive interest in Osama bin Laden's death. CNN.com, for one, reported that its page view traffic had more than tripled its average for the time period from 10p Sunday night when the news broke through 1p on Monday. Page views reached 88 million, and the number of video starts leapt by more than 8 times the average, clocking in at 13.8 million video stats. In addition, CNN.com on Sunday generated 2.6 million live video views, more than 100 times the usual levels. Mobile viewing ticked up too, with CNN's mobile Web site seeing a 153% increase on Sunday in page views. Not surprisingly, the interest in the story is also spiking engagement levels on news sites on Facebook. According to social media tracking firm ContentAide, the top updates on Facebook are bin Laden related, with Fox News leading that charge with 37,000 likes and more than 6,000 comments for its status update reporting the death. MSNBC.com followed with nearly 3,000 likes and more than 470 comments, with ABC News third at more than 2,000 likes and 500 comments, Content Aide said.
NBC is upping its local news output at its owned stations in Dallas, Miami and California. The broadcaster is launching this week round-the-clock local news channels in those markets that will run on digital multicast channels and local cable systems. The so-called "California's Nonstop Channel" will draw on resources from NBC's owned stations KNBC in Los Angeles, KNTV in San Francisco, and KNSD in San Diego. In Miami, the WTVJ station will also extend its evening newscast by 30 minutes as part of this news overhaul. NBC also said its Telemundo-owned stations will produce an additional 1,000 hours of news and information programming each year with more details coming during the summer.
Cablevision rolled out an upgrade to its triple play product, dubbing the latest version the Ultimate Triple Play. Cablevision said the new package offers faster Internet and better PC-TV integration. The three services are packaged to new customers for $99.80 per month for the first year.
Aiming to capture the attention of online moms, Federated Media plans to launch DailyBuzz Moms, an online site with editorial content from Clorox on topics of interest to moms. The site will also curate content from many popular mom bloggers.
Nickelodeon and Major League Baseball paired up to launch Nicktoons MLB for the Xbox 360. The game has Nicktoons characters like Spongebob Squarepants and Ren and Stimpy squaring off against players from all 30 Major League Baseball teams. The companies involved said they will support the rollout this summer with social media as well as events in Major League ballparks.
Social media newcomer ShoutOmatic is aiming to bring some noise to Twitter and Facebook. The recently-launched company said its new social networking tools let users record and broadcast digital messages so their actual voices can be heard in their status updates. ShoutOmatic expects to gain traction with celebrities and performers using social media.
Google has been revamping its Google TV product, according to published reports. The tech giant is likely to introduce a new version of Google TV with a better user experience, more Android apps and a faster chip set, Business Insider says.
Social TV company SocialGuide has inked a deal with Tribune Media Services to incorporate its TV schedules and program descriptions into the SocialGuide service.
Social media ad revenue is poised to skyrocket from $2.1 billion last year, to $8.3 billion by 2015, according to a new local media forecast from research firm BIA/Kelsey. The bulk of the ad dollars will still be allocated to display ads over the next few years, but money for formats such as Twitter's "promoted products" will ratchet up soon, BIA/Kelsey said. BIA/Kelsey's definition of social media advertising does not include virtual goods and rewards, social gaming, social commerce or social marketing.
Virgin Mobile is slated to launch a new cross-platform marketing campaign tied into consumer interest in celebrity gossip and lifestyle. The marketer has cast an unknown "celebrity couple" to become the centerpiece of its campaign, appearing in TV, print and digital Webisodes chronicling their supposed rise to fame, in an interesting twist on marketing, reality shows and digital advertising, playing off the pop culture obsession in keeping up with celebrities
During the first round of the NBA playoffs, NBA.com doubled its video use over last year's coverage, serving up more than 200 million video streams. Page views rose too, by 29% to more than 600 million, and daily uniques shot up 68% to more than 7.5 million. Mobile fared well too with NBA Mobile garnering an 87% increase in downloads over last year.
The National Football League said fans doubled their video consumption of the recent draft, watching 11.4 million NFL.com video streams during the three-day event and more than four times as many live streams. Via mobile, NFL delivered nearly 1 million video streams during the just-completed draft.
Feel like you're always on? You're not alone. A new study from Curation Nation author Steven Rosenbaum, also CEO of Magnify.net, on digital habits found that most people say they are connected to the Web from the moment they wake up until they go to bed. About one-third of respondents said they check email in the middle of the night, while more than half say they never turn off the phone. But most workers don't feel more productive as a result of this behavior. Instead, about 47% say they are unable to answer all their email, while 41% say they miss important news, so they're checking email more, working weekends and sleeping less.
Online video platform provider Brightcove said the U.S. Patent and Trademark Office has awarded it a patent relating to "many aspects of online publishing and distribution of digital media, such as styleable player experiences, rights management, affiliate syndication, advertising policies and analytics." Brightcove is one of the original tech leaders in the online video space. Whether this patent becomes a sore spot for its competition remains to be seen.
SyFy is rolling out its apps on Android mobile devices starting May 3. That includes apps from SyFy.com lifestyle blogs Blastr and DVICE that track behind-the-scenes news in entertainment, science and technology. SyFy will also update its Apple apps at the same time. The network says Blastr and DVICE have generated more 225,000 combined installs to date and more than 5 million average monthly page views.
Media agency Mindshare named marketing executive Chris O'Brien as Managing Director, Digital Office Lead, for Mindshare Chicago. He will report to Dan Reaume, head of Mindshare's Chicago office. O'Brien previously worked at Razorfish in Chicago.
AOL's online fashion site, StyleList.com, has nabbed Jenny Kang as Senior Fashion Editor. It's a big win for the site since she joins from traditional publishing, having most recently worked at Lucky magazine. AOL said Stylelist was the #1 site in the fashion/Style/Beauty category in March according to comScore.
Forget about hot moms. How about hot dads? iVillage is hosting its first annual Hot Dad Contest and the lucky winner will be announced on Father's Day June 13. The contest is already underway though, so be sure to check out all sorts of hot dads, such as hottest military dad, hottest tattooed dad, hottest single dad, hottest fireman or policeman dad and others at www.iVillage.com/hotdads .
A CYNOPSIS MESSAGE FROM ATAS
Later - Daisy
Daisy Whitney, new media reporter and author of The Mockingbirds, filling in for Wayne Karrfalt for Cynopsis: Digital
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