Good morning. It's Tuesday, March 27, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.
The Federal Trade Commission (FTC) released its report that establishes "best practices for businesses to protect the privacy of American consumers and give them greater control over the collection and use of their personal data." In the report, the FTC also recommends that Congress consider enacting separate general privacy, data security and breach notification and data broker legislation. While Congress considers privacy legislation, the FTC says it will work to encourage consumer privacy protections by focusing on the following five main action items:
Everyday Health is about to launch a new YouTube channel that will deliver original online programming focusing on various aspects of health and wellness. The Everyday Health team is collaborating with TV producers and health and wellness experts, including those behind NBC's The Biggest Loser to develop the daily, weekly and on-demand programs, featuring notable faces such as nutritionist Joy Baue, life coach Jillian Michaels and soccer star Coby Jones.
If you are attending the SCTE Canadian Summit: Today, Dr. Cliff Mercer, SVP/Product Development and Customer Solutions at ActiveVideo Networks, will discuss how a cloud-based television application platform can help cable system operators deliver optimal user experiences, such as advanced search and discovery interfaces, in a multisource video environment. His presentation will be part of a session on "The Customer and the Cloud" at 11:30am ET at the Summit, which runs until tomorrow at the Toronto Congress Centre.
Wildfire is now enabling large brands to run video contest campaigns that span across YouTube, Facebook and other custom branded microsites. The social media marketing solutions provider says that it has witnessed 100% annual growth in the use of video contests over the last two years. Wildfire customers ran more than 7,000 video contest campaigns in the last 12 months, generating in total more than 6.5 million visits. Previously, brands such as Dairy Queen, Mercedes-Benz and Sony have run video contest campaigns on Facebook using Wildfire's Social Marketing Suite. This extension to YouTube expands Wildfire's ability to help brands reach and engage with more users, and foster more user-generated content.
Brands, marketers and agencies who want to purchase all of the inventory on Facebook's logout page would have to pony up more than $700,000 a day, reports AdAge Digital. This reportedly puts Facebook's asking price in the atmosphere of what it costs to buy ads on Yahoo!, YouTube or MSN's homepage. Announced at its fMC conference last month in New York City, Bing was the first company to run an ad on the logout page, and featured the Bing search box, through which users could enter a query and be taken to a related Bing results page, according to the report.
As it announced that it would in the second half of 2011, Apple has begun to reject apps in its Apple App Store that use a device's universal device identifier (UDID), which is an long, alphanumeric code that is unique to each Apple device. Ad networks use UDIDs to track, better collect information on and target users through how they are using the apps and services on that particular device.
HTC Corporation has purchased a 20% stake in SyncTV, a cloud-based video service that delivers video over the web to multiple devices, including those powered by Android and iOS, as well as Windows Phone, Xbox and internet-enabled TVs. The acquisition is part of a larger technology partnership between HTC and SyncTV's parent company, Intertrust Technologies Corp. HTC will license Intertrust's patent portfolio, which covers trusted distributed computing and digital rights management (DRM). This includes Intertrust's Marlin DRM software, which is used to protect and manage content in various national video distribution ecosystems in Japan, China and Europe.
GeoSurf is a product suite that enables users to surf the web as if they were a local user, and thereby receive local content and advertising, from a certain geographic location in the world. It currently offers 90+ global proxy locations, and is primarily used by online media professionals (agencies, buyers, campaign managers, as well as sales, affiliates and compliance teams) to view geo-targeted ads and web content, as well as to profile new geo targets, advertisers and publishers. "Our customers like to view their own sites and advertising like local users do. This way, they can validate that things are displayed properly and working well," says Oren Zafrir, VP/Sales & Business Development. Today, GeoSurf has released an update to its browser toolbar, which features the aforementioned 90+ available global locations (the latest being Montreal), as well as a mobile device emulator that is now compatible with over 30 devices (latest addition: the new iPad), a 10+ browser emulator, an auto-update capability for future versions of the toolbar and more.
Hillcrest Labs has announced that Freespace, its natural motion control technology, is now available for manufacturers and component suppliers of smartphones and tablets. The Freespace MotionEngine for Mobile is an embedded software solution that manages and enhances the combined performance of motion sensors that are commonly found in smartphones and tablets to support motion-based apps and user experiences. Hillcrest has provided advanced motion control software to the connected V, video game, PC and wearable computing industries for a decade, licensing its technologies to companies like LG Electronics, Roku, Sony Computer Entertainment, Unviersal Electronics and more. Earlier this year, Hillcrest was awarded the 2012 CES Innovations Honoree Award in two different categories for its motion control products.
59% of U.S. marketers and agencies plan to increase their social media display ad spending in the next 12 months, according to the results of a survey from research firm Advertiser Perceptions, per eMarketer. It's a significant step above the percentage of respondents who indicate that they plan to increase display ad spending on ad networks and exchanges (31%) and publishers' sites (29%). Additionally, marketers say that, in the next 12 months, they expect online display ad spending on social networks to account for 27% of their total display ad budget. For comparison, 26% indicate the same for publisher sites and 20% for ad networks and exchanges. eMarketer attributes this growth for social display advertising to its "relative underutilization compared to the rest of the web." Overall, eMarketer estimates that U.S. online display ad spending will increase 24.1% in 2012 to $15.4 billion.
WebCollage, a provider of rich product information to retailer websites, has appointed Peter Green to the newly created position of VP/Sales. There, he will be in charge of WebCollage's sales team, as the company's business continues to "rapidly expand," says Scott Matthews, CEO. WebCollage, which his used by over 1,000 manufacturers, provides tools to upload and update rich product content, including videos in real-time.
A CYNOPSIS MESSAGE
Fodder is a new comedy web series from Cooking Channel that takes a look at our culture's growing obsession with food (and food-focused television programming). Written by and starring some brilliant funny people from the Upright Citizens Brigade Theatre in New York City, the first season consists of eight four-to-five minute episodes, each featuring an array of sketches, ranging from the absurd (a "chef chatroulette") to the equally absurd, but useful (a very good bit on how to get out of paying for your meal). Other personal favorites include "Dude Vs. Food," the entire "wine-tasting" and "pitch sessions" series and the "Stand-Up Waiter." Give it a look.
Call for Digital Content/Insights: Cynopsis Media will be producing a E-Special Report: Digital Content NewFronts for delivery on Monday, April 16, three days before the first-ever Digital Content NewFronts (DCNF) kick off in New York City. The E-Special Report will take an in-depth look at the key players and new programming being served up at the DCNF. We'll examine the issues and challenges facing buyers and sellers, as well as highlight the important digital hits going into the event and those that are still yet to come. If you are an exhibitor at the DCNF, or have authored relevant data and insights that inform trends relating to digital video content, and want to be featured in this free and highly-viewed special edition, please contact Sahil Patel at: email@example.com no later than Wednesday, April 11, 2012.
Later - Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital
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JOB OPENING: EXECUTIVE DIRECTOR RESEARCH/OUTDOOR CHANNEL/NY,NY: Head of resch funct; provide anlytcs; make recomndtns to top mgmt; degree & 7-10 yrs resch exp in cbl/brdcst ind reqd; apply at www.outdoorchannel.com/Employment (4/3)
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JOB OPENING: VP, DIGITAL MEDIA DISTRIBUTION/NYC: Mnging NBA's digital portfolio and identify new products and digital licensing oppor. 7-10 years exp. in digital media. Send Resume: http://www.nba.com/careers/ (3/28)
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SUMMER INTERNSHIP CREDITS ONLY: Media firm/Beijing: Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: firstname.lastname@example.org (4/3)
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SITUATION WANTED: DIGITAL CONTENT DISTRIBUTION, ACQUISITION, BUS. AFFAIRS ATTORNEY: 15 yrs w/ Nat Geo Ch, Weather Ch, XM Satelllite, TCI, Cablevision. Multi-platform cable, sat, Internet, IPTV, mobile. Consult or FT. email@example.com (3/30)
SITUATION WANTED: CHILDREN'S MEDIA: TV seg producer with Child Ed background, over 12 yrs working with children and journalism background. Located in L.A. www.stephanietobiassosa.com (3/29)
SITUATION WANTED: GERMAN TV PROD ASST: (M.A, 1+ yr exp as full-time PA) is looking for a position. Knwldg of European TV market, exp in production & development. Speaks English, German, French. Resume upon request. firstname.lastname@example.org (3/28)
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