A CYNOPSIS MESSAGE FROM HISTORY®
Good morning. It's Friday, August 24, 2012, and this is your first early morning briefing.
The CW: America's Next Top Model at 8p
Discovery Channel: Bering Sea Gold: Under the Ice at 9p; Yukon Men at 10p
Travel Planet: The Dead Files Revisited at 10p
TLC: Say Yes to the Dress: Atlanta at 9p; I Found the Gown at 10p
HGTV: Donna Decorates Dallas at 530p
Nat Geo WILD: The Incredible Dr. Pol at 10p
CMT: Redneck Island at 10p
Investigation Discovery: Sins & Secrets at 9p
Style Network: Empire Girls: Julissa & Adrienne at 7p & 9p
HBO: True Blood at 9p; The Newsroom at 10p
TNT: The Great Escape at 10p
Showtime: Episodes at 1030p
HISTORY: Shark Wranglers at 1102p
A CYNOPSIS MESSAGE FROM TV ONE
Discovery Fit & Health welcomes the new series, I Was Impaled to its schedule starting September 8 at 10p. The series recounts stories of people who have ingested or pierced their bodies with foreign items, from surf boards to garden shears and how medics deal with removing the objects. I Was Impaled is produced for Discovery Fit & Health by Two Four Productions.
Election 2012: NBC News and TV One announced the first round of contributors and panelists for their 2012 presidential election coverage under the banner, TV One: One Vote Matters. Condoleezza Rice, former secretary of state who is currently a professor of political economy at Stanford's Graduate School of Business; Michael Steele, MSNBC political analyst and former chairman of the Republican National Committee; Marc Morial, CEO of the National Urban League and former Mayor of New Orleans; Tara Wall, a Mitt Romney campaign advisor; Tim Scott, Republican congressman in South Carolina; and Dr. Steve Perry, host of TV One original series Save My Son will all join NBC News' Craig Melvin who will anchor the RNC coverage from NBC's Washington, DC studios and TV One's Washington Watch host Roland Martin. Panelists include Joe Madison, activist and radio host; Sophia Nelson, political strategist, author and attorney; and Robert Traynham, Washington DC Bureau Chief for The Comcast Network. TV One's RNC coverage airs August 30 from 8p-12a.
All-new episodes of How the States Got Their Shapes will air on H2 beginning September 29 at 10p. Two back-to-back 30m episodes will air hosted by journalist and former Daily Show correspondent Brian Unger. In the episodes, Unger travels to different states quizzing Americans to see what unites us and what really divides the states. Half Yard Productions produces the series for H2.
Interview series The Mortified Sessions is back for a second season on Sundance Channel beginning October 8 at 10p hosted by David Nadelberg. The half-hour show features Hollywood personalities as they relate personal stories of awkward teenage events. The season premieres with actress Busy Philipps (Cougar Town, Dawson's Creek) telling her personal stories. Other episodes will showcase Adam Goldberg, Kristin Bauer, Mark Duplass, Gillian Jacobs, Matt Walsh, Jason Ritter, Marc Maron and more. The Mortified Sessions is produced by RelativityREAL for Sundance Channel.
A fourth season of National Geographic Channel's (NGC) series, Alaska State Troopers makes a comeback on the schedule October 7 at 10p. Before the new season kicks off, NGC will air a two-hour special also on October 7 at 8p. PSG Films produces Alaska State Troopers for NGC.
Programming clarification: From the network, TV One will premiere new series Parole Diaries on September 12 at 10p.
As an ongoing feature on Fridays, Cynopsis will be including a series of Q&As asking interesting people in our industry five questions. This new feature continues today with Scott Lee, EVP/Managing Director at MediaVest/Publicis Group. Scott has around 15 group client directors reporting to him directly.
Scott, thank you for speaking with me. First, please tell us your background and how you got into advertising.
I have always been passionate about advertising and have been in the business for more than 20 years; always on the media buying/planning side. MediaVest is a full-service media specialist company. Our clients include the world's leading marketers such as Microsoft, Kraft, P&G, The Coca-Cola Company and Walmart.
Television continues to be the prevailing screen in use in most American homes. Please tell us if you think television will continue to stay on top with consumers and do you have any predictions for national advertising expenditures in the next few years? Will National TV still dominate most national client's budgets?
For consumers, TV will still be dominant into the near future even though the amount of TV viewing has gone down slightly. There is more multi-tasking going on while watching TV. We (at MediaVest) look at TV from a total market activation perspective with content not necessarily on channels; taking at look at messaging from across multi-platforms. We will see the steepest growth in the future with online and mobile though TV will probably continue to have the most influence with live events such as sports. The recent TV ratings for NBC and the Summer Olympics as well as their online viewing blew away everyone's expectations.
Again, I think national TV will continue to be strong in the next few years. The most recent TV Upfront proved that. There is still a big appetite for TV though other emerging media and more online video choices will change the landscape and we will be watching it unfold. There will be more ROI with marketers moving toward a more total market approach. More and more, ROI will be a big driver to push for efficiency. On the local level and because it is a political year, it is a hugely robust year for the local markets. Will that continue without all the political ad spending? Probably not, we will see numbers go back to normal levels and maybe down some in the future.
As you said, MediaVest represents many top national brands from Coca-Cola, P&G and Walmart among others. Please relate an example of a recent campaign that created a lot of national buzz and tell us about the components of the media campaign and what made it work.
At MediaVest, we build a holistic program for our advertisers in everything we do. A media campaign may have a TV element with social media surrounding everything else. One great example happened last year with the Wheat Thins brand from Kraft. We did a branded activation piece on Comedy Central's The Colbert Report that lasted 7 minutes - the longest in Colbert's history and the first time he had ever dedicated an entire segment to a brand! Colbert was stuffing his mouth to where he couldn't speak with Wheat Thins - it was pretty amazing! We surrounded the on-air piece with lots of digital and social. The results were outstanding: 5,000+ social mentions; 2,000+ new Twitter followers; 6,000+ new Facebook fans in the days immediately following the airing. With 760,000+ views to date, this episode is the most streamed episode in the history of The Colbert Report.
To view the Wheat Thins integration on The Colbert Report, Scott graciously included this link: http://www.colbertnation.com/the-colbert-report-videos/409087/february-23-2012/wheat-thins-sponsortunity.
Let's talk next about the freshman slate of TV shows for the 2012-2013 broadcast season. Please give us your predictions on which ones you think will become break-out hits? Also please share your thoughts on the new crop of daytime talk shows in national syndication debuting this fall. Do you think any one in particular will become as popular and long-lasting as The Oprah Winfrey Show?
There are a few new comedies this fall that look good to me like The New Normal and Animal Practice on NBC and The Mindy Project on FOX. They may be around for awhile. What about the news Michael J. Fox is coming back to star in a comedy on NBC a year from now? I am a big fan of Michael J. Fox's and have high hopes for it. I hope it's a big success for him and it's great to see him out there again.
There are some interesting new additions in the talk show category though there will be no Oprah replacement. With a huge name like Oprah it would be hard for another talk show to break out to even come close to matching the numbers The Oprah Winfrey Show got. Katie Couric's show will likely have a good following as she is loved by everyone and Katie will do well. Steve Harvey seems to have some buzz and he got some nice clearances next to Ellen.
We are ending all of our Cynopsis Q&As with the same question: after a typical busy work week, how do you unwind on a Friday evening?
I just usually go home to Connecticut and in the summer hang out in the backyard with a glass of scotch. We do have some long weeks around here and to get ready for the weekend, I just like to chill out.
A CYNOPSIS MESSAGE FROM WESTDOC
Film, television and theater producers Craig Zadan and Neil Meron were tapped to produce the 85th Academy Awards. This is the duo's first time to produce the Oscars which airs live on ABC February 24.
ABC handed a put-pilot commitment to Accidentally on Purpose writer/producer Andrea Abbate for a family comedy based on her own life. Crazy Gene is a single-camera comedy about Abbate's own experiences. 21 Laps' Abbate, Marty Adelstein, Becky Clements and Shawn Levy will serve as EPs with 20th Television producing.
Justin Spitzer, the co-EP for NBC's The Office just sold an ensemble comedy script to NBC about a group of friends whose lives change on the way to a destination wedding. Spitzer a year ago signed an overall deal with Universal Media which will produce the project. Spitzer will write and be the EP with Peter Traugott and Rachel Kaplan as EPs through their Universal TV-based TBD Productions.
Documentary filmmaker Morgan Spurlock (Super Size Me) is producing and hosting a new reality docu-series for CNN next spring titled Inside Man. Spurlock will delve into "rarely seen sectors of American life" which would include marijuana growers, migrant farm workers, gun lovers and more.
ABC Family has approved tow new drama pilots: The Fosters (wt) from executive producer Jennifer Lopez and Socio from executive producer Gavin Polone. The Fosters is a one-hour drama about a multi-ethnic family mix of foster and biological kids being raised by two moms. Nuyorican Productions, Inc. and Prodco, Inc. are producing. Socio is also a one-hour drama about a 16-year old alleged sociopath who recently reconnected with his two female best friends from childhood and becomes the prime suspect when one is murdered. Prodco, Inc. is producing.
AMC's The Killing may resurrect on either Neflix or DirecTV. Fox TV Studios has had early talks with both companies to pick up the series for a third season. Nothing is official.
Maulik Pancholy will return to NBC's 30 Rock for its final season in a recurring capacity, reprising his role as Jack Donaghy's (Alec Baldwin) adoring assistant, Jonathan. Last season, Pancholy appeared on NBC's sitcom Whitney.
Kevin Sussman will be listed as a series regular on CBS' The Big Bang Theory for the upcoming sixth season. Sussman has recurred since the second season playing Stuart, the owner of the comic book shop. The Big Bang Theory is back on CBS starting September 27 at 8p as a lead in to Two and a Half Men.
Season three of IFC's original comedy series Portlandia will see Chloe Sevigny (Big Love, American Horror Story) join as Fred Armisen and Carrie Brownstein's roommate Alexandra. Sevigny will appear in multiple episodes during the third season which is in production now and debuts in January with ten all-new episodes on IFC.
Former All My Children actress Brittany Allen landed a recurring role on Syfy's upcoming series Defiance. Allen will play Tirra, a troubled employee of the town madam, Kenya (Mia Kirshner). Defiance is currently in production in Toronto and is produced by Universal Cable Productions.
Sprague Graden will join AMC's drama pilot, Low Winter Sun, per TVLine. The drama is based on a UK series of the same name and is described as a modern-day story of murder, deception, revenge and corruption. Graden will play the ruthless Elena, the wife of an organized crime syndicate member Damon played by James Ransone.
Bell Media's SPACE in Canada ordered the new original scripted drama series Bitten from No Equal Entertainment and Hoodwink Entertainment of Vancouver and Toronto's Entertainment One (eOne). The series is based on the novels Women of the Otherworld by Canadian author Kelley Armstrong. Thirteen one-hour episodes have been ordered with production to begin next spring in Toronto.
Canada's Tricon Films & Television picked up the crime series I Didn't Do It with seven one-hour episodes and produced by Lively Media for international distribution. I Didn't Do It is currently airing on Investigation Discovery in the US, Discover Canada and Crime & Investigation UK.
Sony Pictures Television (SPT) now holds a majority stake in British production company Left Bank Pictures. The move signals SPT is making a foray into scripted production in the UK. Under this new deal, SPT will also distribute future Left Bank Pictures television content, both finished programming and formats and will further have a first-look distribution option on feature films produced by the company. Left Bank Pictures has been involved with a number of international co-productions with partners such as HBO and Mediaset. Left Bank Pictures' productions include Wallander (BBC), Mad Dogs (Sky), Strike Back (Sky/HBO Cinemax), Cardinal Burns (E4) and DCI Banks (ITV).
UK's Crime & Investigation Network, part of A+E Networks UK and a joint venture between A+E Networks, and BSkyB has commissioned ITV Studios to produce the series Britain's Darkest Taboos with six one-hour episodes. The new series looks at some of Britain's most shocking family nightmares using family interviews, unseen footage and reconstructions.
More programming news from across the pond... broadcaster and comedienne Sue Perkins will star in the new comedy Heading Out for BBC Two commissioned by Kristian Smith, Executive Editor at Comedy Commissioning. The series, written by Perkins has six half-hour episodes and is a co-production between RED Production Company and Square Peg TV, Perkins' production company with Debi Allen. The plot is about Sara (Perkins), a skilled, successful veterinarian who is afraid to tell her parent's she is gay. Production on Heading Out begins production next month and is expected to premiere next year on BBC Two.
A CYNOPSIS MESSAGE
Broadcast Morning News Shows Weekly Average Ratings (week of August 13, 2012)
NBC: Today 4.40 million total viewers; 1.5/12 and 1.80 million A25-54
ABC: GMA 4.65 million total viewers; 1.4/11 and 1.74 million A25-54
CBS: This Morning 2.38 million total viewers; 0.7/6 and 866,000 A25-54
Source: Nielsen, NTI
Wednesday A18-49 Analysis: NBC secured a win Wednesday at 1.6/5 with the A18-49 demo, according to final primetime national ratings from Nielsen. Big Brother on CBS ruled at 8p with a 2.1/7 and FOX's So You Think You Can Dance toe-tapped in second place at 1.5/5. NBC's America's Got Talent led at 9p with a 2.3/7 and Univision's Abismo de Pasion moved into second place at 1.6/5. Then at 10p, Univision moved even further up to first place with Amor Bravio at 1.3/4 and NBC's Law & Order: SVU repeat was a close #2 at 1.2/4.
Live + Same Day Household Ratings: Wednesday, August 22, 2012 time period averages. Source: NTI, Galaxy as dated. Live+SD.
NBC: 3.9/7 America's Got Talent [r] 3.3/6, America's Got Talent 5.2/8, Law & Order: SVU [r] 3.0/5
CBS: 3.7/6 Big Brother 14 3.7/6, Criminal Minds [r] 3.8/6, CSI [r] 3.8/7
FOX: 2.8 /5 So You Think You Can Dance 2.8/5
ABC: 2.6/4 The Middle [r] 2.7/5, Suburgatory [r] 2.2/4, Modern Family [r] 2.4/4, Suburgatory [r] 1.9/3, NY Med 3.2/5
UNIV: 2.1/3 Por Ella Soy Eva 1.9/3, Abismo de Pasion 2.3/4, Amor Bravio 1.9/3
TELE: 0.8/1 Rosa Diamante 0.7/1, Corazon Valiente 0.8/1, Pablo Escobar: El Patron del Mal 1.0/2, El Rostro de la Venganza 0.6/1
ION: 0.6/1 Leverage 0.6/1, Leverage 0.6/1, Leverage 0.6/1
CW: 0.5/1 Oh Sit! 0.6/1, The Next [r] 0.4/1
TF: 0.3/0 Cineplex WED [7p start r] 0.3/0, Cineplex 2 WED [r] 0.3/0
A18-49: NBC 1.6/5, CBS 1.5/5, FOX 1.5/5, UNIV 1.4/4, ABC 1.0/3, TELE 0.6/2, CW 0.3/1, ION 0.2/1, TF 0.2/1
Red Bee Media appointed Patrick Tillieux as CEO and a member of the Board of Directors. In his new role, Patrick will have oversight on the direction of Red Bee Media's business and strategic goals worldwide and will manage more than 1,500 employees in the UK, France, Spain, Germany and Australia. Based in London, Patrick will report to Michael Cook, Chairman of the Board at Red Bee Media.
Effective immediately, Lindsay Pattison takes on a new position at media services agency, Maxus as global Chief Strategy Officer. Since 2009, Lindsay has been CEO of the agency's UK operations in London and will continue in this role while taking on her new global duties.
Expanding into Southern California, DKC Public Relations, Marketing & Government Affairs added Melisa Gotto as VP to head the agency's Los Angeles office. Before this appointment, Melisa was with Entertainment Content, a division of Bender|Helper Impact as VP.
A CYNOPSIS MESSAGE
Friday's Fun Fact: Oregon is the only state to have a different design on each side of its flag.
This day in History: 2006 - The International Astronomical Union (IAU) redefines the term "planet" such that Pluto is considered a Dwarf Planet.
Answer to Our Last Trivia Question: Happy Days was a spin-off of what show? Love American Style. However, Happy Days spun off - Laverne and Shirley, Blansky's Beauties, Mork and Mindy, Out of the Blue and Joanie Loves Chachi. Kudos to: Marc Wollis-NBC Sports Group/Orlando; Michael Avila-AviLand Productions/NYC; Perry Casciato-CBS 3 & The CW Philly/Philadelphia; Suzanne Semilof-CNBC/NJ; Leigh Ann Schwarzkopf-Lookout Marketing/Minneapolis; Chuck Gordon-WTTO-TV/Birmingham, AL; Robert Teinowitz-Live Action Media/Chicago; Will Allmendinger-Captivate Network/Chicago; Elizabeth Brown-The Kitchen Vixen/Santa Monica; Kimberly Austin-Freelance Producer/Tarzana; Dan Matson-20th Television/LA; Richard Quan-BSSP/San Francisco; Audrey KAMGA ARTE France/Paris; Amy Manchester Borg-CMJ Productions, Inc./Toronto.
Today's Trivia Question: On what floor of One Police Plaza do detectives Eames and Goren work? (Email John@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you've been mentioned in any of the Cynopsis editions, you can't be mentioned again that calendar week.).
A CYNOPSIS MESSAGE
Cynthia Turner: Founder & Editor Emeritus
Denise O'Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
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JOB OPENING: AD SALES MRKTG COORD'S/TRAVEL CHANNEL & FOOD NETWORK/NYC: 1-3 yrs exp; Detail oriented, creative thinking, knowledge of media/cable/creative process. scrippsnetworksinteractive.com - Req 3270 Travel / 3281 Food (9/1)
JOB OPENING: MANAGER TECHNOLOGY/Pac-12/DNVR, C0: Oversight/mgmt of key vendor relationship. Broad/TV on-air op exper @ mgmt level. http://hire.jobvite.com/CompanyJobs/Careers.aspx?c=qnc9Vfwn&v=1&page=Job%20Description&j=oX5IWfwq (8/31)
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JOB OPENING: EXEC DIR/PROG/Tennis Channel/Santa Monica, CA: Sports fan/Cable bkgd to prov strategies/direction/supp of on-air content & mgmt of staff. 7+ yrs Prog Plan/Sched/Acq exp REQ. SIMS/Neilsen pref. Apply: firstname.lastname@example.org (8/31)
JOB OPENING: DIGITAL SALES MGR/OWN: Oprah Winfrey Network/NYC: 5 yrs exp in Ad Sales, xlnt biz dev/client & agency mgmt skills, great team player. Apply at: http://careers.own.tv/ (8/31)
JOB OPENING: ASSET COORDINATOR/Scholastic Media/NYC: For new video streaming service. Must be motivated, enthusiastic individual w exp in digital publishing. www.scholastic.com/careers NY9020 (8/30)
JOB OPENING: SOFTWARE/HARDWARE PROJECT MANAGER/Scholastic Media/NYC: For new video streaming service. Manage porting of complex software application (iPhone, iPad, and Android devices). www.scholastic.com/careers NY8462 (8/30)
JOB OPENING: QA TEST LEAD/Scholastic Media/NYC: For new video streaming service. Proactive, detail oriented individual. Strong growth potential for the right candidate. www.scholastic.com/careers A0200007 (8/30)
JOB OPENING: FRONT END DEVELOPER/Scholastic Media/NYC: For new video streaming service. Front end development and maintenance. UI, HTML/CSS dev exp and quick read needed. www.scholastic.com/careers NY9021 (8/30)
JOB OPENING: VP, PROGRAM STRATEGY/CMT/Nashville. 10+ yrs exp. in TV prog/sched; Min 2 yrs @ Dir level and above; Min 5 yrs exp managing a team. Prog research bckgd desired. B.A req. EOE/M/F/D/AAP apply www.viacomcareers.com (8/30)
JOB OPENING: DIR RESPONSE ACCT EXEC/ROVI/NYC: Leverage relationships with Direct Response (DR) clients & agencies to create new accts. 3-5 years of Media (TV, Cable, Digital, etc) More info/resume to: click here (8/30)
JOB OPENING: VP DEVELOPMENT & CURRENT PROGRAMMING/NBC UNIVERSAL/LA: Develop new series for Universal Cable Productions and oversee day-to-day on current series. Min. 4 yrs in TV development. Apply: nbcunicareers.com (6772BR)(8/30)
JOB OPENING: ACCOUNT EXECUTIVE/ION MEDIA NETWORKS/NY: National Sales , 5+ yrs TV exp, Proven track record of increasing revenue. Strong client/agency relationships, team player. Apply at email@example.com EOE (8/30)
JOB OPENING: ASSOCIATE MARKETING MANAGER/Scholastic Media/NY: 3 yrs marketing experience in children's publishing or licensing. Detailed, strong writing skills, www.scholastic.com/careers, requisition NY9262 (8/29)
JOB OPENING: MARKETING MGR/THE PROMOTIONAL EDGE/LA: Create breakthrough promotions. Develop/Research/Analyze social media campaigns. Good w/social media, 5 yrs exp, BA in Comm/PR/Media. Resume to: firstname.lastname@example.org. (8/28)
JOB OPENING: NBC Universal is hiring for an EXECUTIVE ASSISTANT, EVP, BUSINESS OPERATIONS/NBC Entertainment. For more info please visit www.nbcunicareers.com job#6653BR (8/25)
JOB OPENING: DIR PRICING&PLANNING/TVG/NY: Dir & ctrl Ad Sale price/plan. Mng invtry, anlyz price/approvl/liablty, card dvlpmt, budgt, sales rprts. BA/BS, 5yr Price/Plan/Ad Sales req'd. Dealmaker, VCI exp pref'd email@example.com (8/25)
JOB OPENING: DIG RSRCHANALYST/A+E NETWORKS/NY: Utilize synd resources (Nielsen Online, comScore) to address ad sales rsrch req's; compile/analyze data for reports; 1-2 yrs dig media exp; More info/apply: www.aenetworks.com/careers (8/25)
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FALL INTERNSHIP CREDITS ONLY: NYC production company needs interns to help with production, post-production, set building, admin work. Must commit to minimum 2x/wk. Email email@example.com (8/29)
FALL INTERNSHIP CREDITS ONLY: Screenvision/CA: SALES INTERN to assist Nat'l Sales team with contracts, research, analysis and account management. Apply: www.screenvision.com (8/29)
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WHAT'S ON TONIGHT - FRIDAY, AUGUST 24, 2012
ABC: Shark Tank [r], 20/20
AZTECA: Ay Caramba!, Futbol de la Liga Mexicana, Tuneame la Nave
CBS: NFL Preseason, Bears vs Giants
CW: America's Next Top Model [p], Nikita [r]
FOX: Bones [r], Bones [r]
ION: Cold Case, Cold Case, Cold Case
NBC: America's Got Talent [r], Grimm [r], Dateline NBC
PBS: Washington Week, Need to Know, Great Performances, Architect Robert A.M. Stern
TELE: Rosa Diamante, Corazon Valiente, Pablo Escobar: El Patron del Mal, El Rostro de la Venganza
UNIV: Por Ella Soy Eva; Abismo de Pasion, Amor Bravio
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