Cynopsis: Classified Advantage
Good morning. It's Tuesday, August 21, 2012, and this is your weekly issue of Cynopsis: Classified Advantage!
The Grass is Usually Browner...
We've all experienced envy, and those who are unemployed are especially vulnerable. Envy makes us sad and can make us lazy to the point of giving up. Nothing promises so much yet delivers so little as envy.
I know what is seemingly the perfect family, but their son wakes up every night screaming and crying. He has had night terrors for three years.
I know a wonderful young mother who has a beautiful son and lived in a lovely stone house. Until her husband came home one day and told her he was in love with another woman. She now rents a small apartment.
I have a friend who is one paycheck away from losing his house, where his kids were born and where he has strong community ties. He now owes over $50,000 more than what the house is worth.
I know a couple who just had their first child, unfortunately she was born very prematurely and spent the first six months of her life at a children's hospital and though she is home now, she has to be constantly monitored and still needs help breathing.
I know another couple whose young son gets so angry they have to medicate him. He is five years old.
I know a man whose wife of 17 years just died in a car accident.
All these people have three things in common, they are all employed, they all live on my block and if you didn't know them well, you would like their lives are perfect and you just might envy them.
Take stock in your life, take positive steps each day to make it better, and don't let that horrid liar called envy stop you from doing anything.
We are always on the look out for more Experts to advise our readers - if you're a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at firstname.lastname@example.org.
A CYNOPSIS MESSAGE
Have you heard the story about the Lincoln Memorial, and how it was getting worn down as a result of excessive cleaning?
The question was asked "Why are we cleaning it so much?"
The answer "Bird poop."
Then the question "Why are the birds so keen on pooping on Abe?"
The answer -"Insects...they're feeding on the insects."
Then the question "What is it about the memorial that attracts all these insects?"
Answer "Lights. The lights that illuminate the memorial are attracting insects, which attract the birds which then poop on Abe, which means we have to clean him, which is wearing him away at an alarming rate."
The solution leave the lights off for an hour longer in the evening. Result - 90% less poop, and so 90% less cleaning and 90% less wear and tear on the big guy.
Apologies if you're already familiar with that story, but it's included it for a good reason. It's a perfect example of a solution found through the simple process of asking 'why' until you get to the root of the problem, and can then sort out a solution.
Let's have a look at how you might be able to apply this to yourself:
You applied for an internal promotion to a role for which you feel you're ideally suited, but the job went to someone else.
Because your interview didn't go well.
Why did it go badly?
Because you went into it without much preparation, since you thought it was obvious you should get the post.
Why were you so full of (misplaced) confidence?
Because you knew the job was well within your capabilities, and was clear to you that you were ready to take the next step in your career path.
Why wasn't that clear to the interviewers?
Because you failed to communicate it clearly enough.
So... do you tell everyone that you were cheated out of your perfect job? Do you work on being less confident? Do you revise your career path (along with the hopes, dreams, goals and ambitions that come along with it)?
Or do you work on your communication skills, in order that the next opportunity doesn't slip through your fingers due to a failure to get over your drive, enthusiasm, qualifications and suitability?
It doesn't matter how many times you ask yourself 'why?' when things get tough or confusing. It will always get you deeper into the roots of a problem, and will almost always clarify an issue and suggest a possible solution.
Steve Thomson is a trainer and coach/mentor with a particular interest in the field of communication. Working with many high profile individuals within sport, media and industry, he is widely regarded as an innovator in presentation and communication skills. Steve is Project Director of London based Profile Training with clients worldwide.
One of my colleagues keeps forwarding me unwanted "funny" emails. What is the best way to ask him to stop without hurting our working relationship?
Have you tried Ctrl D? Honestly, if you don't want confrontation, just delete the offending items as soon as they hit your inbox. If he or she asks you if you liked the email, just be honest and say that you're sorry, but you don't have time to mess with stuff like that, so you haven't looked at it. If the colleague works at another organisation, you could tell him or her that your company has a spam filter that blocks such things and they should be careful because you've heard that if too many spam emails come from one source that email address might be blacklisted.
Steve Thomson is a trainer and coach/mentor with a particular interest in the field of communication. Based in London, he works with clients worldwide.
A CYNOPSIS MESSAGE
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JOB OPENING: NBC Universal is hiring for an EXECUTIVE ASSISTANT, EVP, BUSINESS OPERATIONS/NBC Entertainment. For more info please visit www.nbcunicareers.com job#6653BR (8/25)
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JOB OPENING: AD SALES MRKTG COORD'S/TRAVEL CHANNEL & FOOD NETWORK/NYC: 1-3 yrs exp; Detail oriented, creative thinking, knowledge of media/cable/creative process. scrippsnetworksinteractive.com - Req 3270 Travel / 3281 Food (8/25)
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JOB OPENING: DIR, MARKETING & OAP for Fox Sports West: Will manage all on-air/off-channel marketing, budget & coordinate on-air and off-air promotional activities with partners and teams. 5-7 yrs exp. http://bit.ly/TFMe1e (8/24)
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JOB OPENING: DIR AD SALES RSRCH/Ovation/NYC: Proactive, detail-oriented, creative, team player. 7+ yrs exp. with cable or BC sales team req'd. Strategic & hands on w/ Nielsen, MRI, Mendelsohn etc. HumanResources@ovationtv.com (8/18)
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JOB OPENING: WRITER/PRODUCER/Pac-12/SF: Resp for producing creative content for on/off-air marketing platforms incl promos, szle clips, launch campngs, shoot scripts, image campngs http://hire.jobvite.com/j/?aj=oBbBWfw3&s=General (8/15)
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Effective immediately, Telemundo Media appointed Diego Tamayo as VP/On-Air Promotions where he will head Telemundo's creative team that produces on-air promotional campaigns. Diego will be based in Miami and will report to Susan Solano Vila, EVP/Marketing.
Emmy Award-winner Lily Tomlin was elected as a Governor of the Television Academy's Performers Peer Group where she will serve out the term of Performer Peer Group Governor Kathryn Joosten who passed away in June. The term will end in December 2012. Furthermore, Jonathan Murray and David McKillop were elected as the inaugural Governors for the newly-established Reality Programming Peer Group. Jonathan's term will end in December 2013 while David's term will end in December 2012.
Oxygen Media tapped Harleen Kahlon to become SVP/Digital. Harleen will additionally be a part of the network's senior leadership team and is responsible in her new role with creating strategic digital launch plans for new and returning series. Based in New York, Harleen will report to Jason Klarman, President, Oxygen Media.
Sundance Channel bolsters its marketing department by hiring two industry creatives. Raymond Dooley joins as VP/Consumer Marketing and Evan Fleischer was appointed as VP/Integrated Marketing and Branded Entertainment. Raymond is charged with driving strategy and creative direction for all advertising and promotional campaigns to build awareness, promote tune-in and spur ratings for the network's original programming and films in addition to managing the social media strategy. Evan will spearhead the network's brand position, strategic development and have responsibility over revenue-generating integrated marketing campaigns. Both Raymond and Evan are based in New York and report to Monica Bloom, SVP/Marketing.
Effective immediately, G4 ramps up its development production of programming by adding former SVP/Development at True Entertainment, Matt Hanna as Head/Original Programming. Matt will oversee the network's development and programming production that is targeted to men while reporting to G4 Media General Manager Adam Stotsky.
Eric Land was named President/GM at WTLV/WJXX in Jacksonville, FL, owned by Gannett's Broadcasting Division.
David Haslingden, President/COO of Fox Networks Group is leaving his position at the end of this year as announced by News Corp. "To my many colleagues in the United States and 55 countries around the world, thank you for making my career at News Corporation the most productive and exhilarating experience I could have ever imagined," Haslingden said in a statement. "In a little over a decade we've built a behemoth internationally and in the last two years we've helped unify FNG and set it up for a future of super-charged growth. But as terrific as Fox and National Geographic are, my family is by far my greatest love, and being away from them for almost two years is long enough. I'm delighted to be on my way home."
Under Dominic Proctor, President of GroupM Global, new senior level management changes were announced. GroupM North America CEO Rob Norman was named to the new position as Chief Digital Officer for GroupM Global. Kelly Clark presently the Global CEO of the GroupM agency Maxus will succeed Rob Norman as CEO of GroupM North America. Vikram Sakhuja, who is currently CEO of GroupM India and South Asia will take over Kelly Clark's role as Global CEO of Maxus. Rob, Kelly and Vikram will all report to Dominic Proctor and their new positions begin later this year.
IFC elevated Marie Moore to SVP/Public Relations, up from VP. Marie supervises the development and execution of IFC's consumer media relations pertaining to program publicity and talent relations and upholding the network's goals to spur brand awareness, tune-in and web traffic. Based in New York, Marie continues to report to Ellen Kroner, AMC Networks' EVP/Corporate Communications and Marketing.
Effective September 4, Keith Turner will become President/Advertising Sales and Marketing with Univision Communications Inc., thus replacing David Lawenda who stepped down from this position. Keith joins Univision Communications from the National Football League where he served as SVP/Media Sales and Sponsorship. Keith will be based in New York and report to Randy Falco, President/CEO of Univision Communications Inc.
Social media marketing agency, M80, a GroupM company, promotes Joe Quattrone to VP/New York. This is a new position elevating Joe up from Senior Account Director where most recently he was lead on the Audi account. In his new role, Joe will head business development, GroupM partner pitches and manage office operations for all of the NY Portfolio Fortune 500 accounts. He also is responsible for contributing to agency innovation.
WNET, parent company of New York public television stations THIRTEEN and WLIW21 and operator of NJTV elevated Harry Forbes to Director/Public Relations. Harry will have oversight for all programming and talent publicity in addition to working within all WNET-wide production units to spotlight national and local on-air and online projects. He reports to Kellie Specter, Senior Director/Communications.
Later -- John
John Cox for Cynopsis: Classified Advantage
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Diane K Schwartz: Senior Vice President, Media Communications Group
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