Cynopsis: Classified Advantage
Good morning. It's Tuesday, July 24, 2012, and this is your weekly issue of Cynopsis: Classified Advantage!
One of the great aspects of football is it takes many different types of people, joining together for one goal, to be successful. More than any other sport, this happens in football. You like your wide receivers tall and fast with great hands, your lineman huge and bulky with long arms and great strength. You want your defensive backs with great speed, agility and the ability to jump. You want your quarterback to make good split second decisions that will effect the outcome of every game and the running backs with explosive speed and strong legs.
But if you took any one type of player, and put them in every position, your team will surely fail.
This is true with companies also. You need different types of people, doing different things to be successful.
So when you read in advice columns and books that you must assimilate to the companies culture, that isn't completely true. Tolerate might be a better word, but what you must do, is be yourself. You must embrace your strengths and work on your weaknesses, but be yourself. Present yourself in the best light possible, be positive and confident, be passionate and enthusiastic, but be yourself.
The only way this works is to you believe in yourself. No one us is perfect, but everyone, I mean everyone is great at one thing, probably more. Find that thing and be great. Not only will you get hired, more importantly, you'll be happy.
Not many people like to play a sport they are terrible at. They love the sport they can play, but not the ones they look foolish trying to play. Same with work. If you are happy at work, you probably found one of the things you are great at, conversely, if you don't like your job, it could be that it's a struggle for you. You're probably better suited doing something else.
Find it, and be happy.
A CYNOPSIS MESSAGE
In the charming small town of Bluebell, Alabama, there's a lot of socializing to do. When it comes to being the Queen of Social, look no further than Lemon Breeland. Lemon is not only the belle of the ball, she's usually the guardian of the guest list. For the new doctor in town, Zoe Hart, getting invited to one of Lemon's parties may not be easy, but as someone who is trying to build a practice, networking is key!
Parties are a great way to meet people, yet many people avoid them for a myriad of reasons: I'm shy, I don't know what to say to people, and I don't know about any parties.
I want to address that last one, but first my quick networking shpiel: In-person networking is one of the most important things you can do for your career because communication is 55% physiology. People also like to meet people face-to-face. You can meet a lot more people in a shorter amount of time at a networking event.
Shpiel over. Now that you know you must network let's address the "I don't know about any parties" AKA I don't hear about networking events.
Let me ask you a question. Do you think you are more likely to have better results in your career if you are actively "going for it" or if you wait around to "hear about things"?
If you let yourself off the hook for networking because you "don't know of any networking events" it is a pretty good indicator that you are passive in many other if not all areas of your career pursuit. You can't afford to be passive! There is too much competition! Are you up for it? Because if you're not, and you continue to be passive, you're on a long slow road which just might lead to nowhere.
Get off that path and start pursuing your career using this motto: If I don't know something, there is a way for me to find out!
Here are some ways to actively find networking opportunities:
Ask people. Sounds obvious right? Someone you know has to know about parties and networking opportunities (and if they don't, see 2 & 3). Many of my clients want to reach out to their contacts but don't have a reason other than to ask for work, which they know I discourage in most situations. This is the perfect reason to re-connect. Ask your contacts if they are members of any networking organizations or if they are aware of any open invitation parties happening this season.
Google/Social Media. Google "entertainment industry networking events (insert your city here)" or ask on your social networking sites. You may be surprised to learn one of your FB Friends has a blog on industry events such as Industry Happenings.
Be philanthropic. Volunteer to help others in need. Another great reason to contact your peeps.. to ask if they are involved with any philanthropic organizations for which you can volunteer. Then not only are you giving back, you're doing it with other industry people.
Throw a party. If all else fails, throw your own party. Choose a place and invite people. It doesn't have to cost you a cent or you can go all out. It's up to you. But you are guaranteed to be at a party if you throw your own.
No more excuses! If you are not going for it, someone else will and you've been missing out for long enough!
Find 4 opportunities to network in THIS MONTH and put it in your calendar.
Make a list of networking and philanthropic organizations and get on their email list so you always know what's happening.
If Zoe hadn't put herself out there, the people of Bluebell wouldn't have gotten to know her and trust her, and her practice would have gone bust. Who are you missing out on meeting because you're not at the party?
Jessica Sitomer,The Greenlight Coach,is a top Entertainment Industry Speaker and Coach and is the author of And...Action! Powerful, Proven, and Proactive Strategies to Achieve Success in the Entertainment Industry. To learn more about her, visit, www.TheGreenlightCoach.com
Does it help to send in more than one resume for a particular job at a company?
Here's what helps, to have a referral to that company when submitting your resume. With social media sites like LinkedIn, it's easier than ever to find people who work at your target companies.
Start creating relationships with people who work there so that when a job shows up that you're applying for you can ask to use the person's name as an introduction AKA referral when applying.
When someone at the company is reading through the same old cover letters (basically form letters) yours will stand out when you have the name of a company employee referring you. Or if it's a last minute opportunity and you haven't formed any relationships at the company, reach out to all of your contacts to ask if anyone knows anyone at the company, in order to make an introduction.
Note: a referral is not a recommendation. The person at the company is not recommending you for the job because they don't know you well enough for you to ask for that (unless you've brought the relationship to that point).
All they are doing is allowing you to use their name as an "in" so that your cover letter/resume stands out.
If I set up a personal website, what other information should it contain that a resume and cover letter would not?
A personal website is for branding yourself and creating relationships with your visitors. It should have an introduction page, a download page where potential employers can download resumes or stream reels, and a must have these days is a blog.
The subject matter would reflect what you do, how you do it, and with whom, in more detail than a letter or resume. You would also include a personal angle to the blog that reflects your characteristics that would be attractive to potential employers.
They want to know you have life experience that makes you interesting and good to work with. Keep in mind that while some entries may tie in your personal life, they are specifically chosen to reflect your personal brand.
Jessica Sitomer, The Greenlight Coach, answers an entertainment industry question daily at www.AndActionBook.blogspot.com.
A CYNOPSIS MESSAGE
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JOB OPENING: PRGRM SCHED/EPIX/NY: Promot'l scheduling & strategy, mng daily prgrm logs & competitive tracking, desired skills/exp inc. prev movie chan exp, strong knwldg TV ratings rsrch. http://www.epixhd.com/ EOE (7/28)
JOB OPENING: MANAGING EDITOR, GAMETRAILERS/SANTA MONICA: Popular video game news blog, 5 years min. exp. 24 hr. gaming news, breaking news, will manage freelance writers and copy editing please apply to www.viacomcareers.com (7/28)
JOB OPENING: SR. DIR INT'L RESEARCH/A+E Networks/NY: Drive content sales thru research-driven pitches to prog buyers globally. Full Info/Apply: www.aenetworks.com/career.html (7/27)
JOB OPENING: MGR, GLOBAL BUSINESS DEV/CNBC/NYC: Design, plan, implement growth business across CNBC platforms. Strategic and creative thinkers! 4-6 years exp. www.nbcunicareers.com Job ID #6270BR (7/26)
JOB OPENING: INNOVATIONS MGR/NY: Agency seeking a passionate mgr to drive breakthrough ideas & deliver industry leading concepts for clients. 4+ yrs media/digi or mark't exp reg. https://careers-nainitiative.icims.com/jobs/5847/job (7/26)
JOB OPENING: PROGRAM INVENTORY FINANCE SUPV/AMCN/NYC: 3+ yrs prgm finance, accounting, royalties, contract knowledge. Resumes to: firstname.lastname@example.org (7/26)
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JOB OPENING: NBCUniversal, STRATGC. INSIGHTS MGR- ENT & DIGITAL MEDIA/NY: 3 yrs exp. in media research, audience data tools (TV and Digital). Business/Brand devpmnt exp. is a must. Apply: www.nbcunicareers.com #6309 (7/26)
JOB OPENING: MANAGER PROGRAM RESEARCH/NBC Universal/NY: 4+ years Program Research experience required. Experience with Explorer/Arianna/Npower needed. Must have mgmt & presentation exp. Apply: www.nbcunicareers.com Job #6394BR (7/26)
JOB OPENING: MGR AD SALES RESEARCH/BBC AMERICA/NYC: 3+ yrs TV research experience. Create sales present., maintain research sales systems. Strong familiarity with Nielsen, MRI & Simmons. www.bbcamerica.com/jobs (7/26)
JOB OPENING: LIVE CONTROL ROOM PRODUCER/NYC: Live National Daytime Talk Show, 3-5+ years control room exp. handling breaking news and last minute rundown changes, send resume and cover letter to firstname.lastname@example.org (7/26)
JOB OPENING: ACCT MNGR/TV & iTV Ad Sales/NY: Aggressive, disciplined AM to sell national commercial time and iTV to agencies & clients. 3-5 years media sales with national or iTV focus. Apply: www.lodgenet.com/careers (7/26)
JOB OPENING: SALES PLANNER/Food Network/Atlanta: Create proposals and presentations applying various research applications, minimum 2-4 years related sales or ad agency experience. More info: www.scrippsnetworks.com. Req#3175 (7/26)
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JOB OPENING: PLANNER 1, AD SALES SUPPORT & ANALYSIS/Comcast-Spotlight/NYC: Plan & facilitate selling of advertising per client needs. Assist AE w/daily tasks. Apply online: www.ecentralmetrics.com/url/?u=33061156326-200 EOE (7/26)
JOB OPENING: COUNSEL/LEGAL AFFAIRS/truTV & adult swim: Development, production, acquisition deals (live action & animated formats); production legal; program clearance. JD; 4-6 yrs experience. Apply: http://tinyurl.com/74b7poj (7/25)
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JOB OPENING: VP RECRUITING/NBCU/NYC: 15+ yrs in HR, 8+ yrs of high volume recruiting in corp env., 5+ yrs success leading recruiting team. Strong ops & analytical skills. Apply: www.nbcunicareers.com Job#6226BR, EOE/M/F/D/AAP (7/25)
JOB OPENING: SEEKING WRITER/PRODUCER/EDITOR for MSG On Air Promo department/NYC: Seeking creative, stylized Preditor with 5+ years promo experience for sports related spots. Send links and resumes to email@example.com (7/25)
JOB OPENING: MGR, GLOBAL BUSINESS DEV, CNBC/NYC: Design, plan, implement growth business across CNBC platforms. Strategic and creative thinkers! 4-6 years exp. www.nbcunicareers.com Job ID #6270BR (7/25)
JOB OPENING: INNOVATIONS MGR/NY: Initiative is searching for a creative market mgr. to develop and execute ideas for exist/new clients in dig/trad media and branded entertainment. https://careers-nainitiative.icims.com/jobs/5847/job (7/25)
JOB OPENING: PROGRAM INVENTORY FINANCE SUPV/AMCN/NYC: 3+ yrs prgm finance, accounting, royalties, contract knowledge. Resumes to: firstname.lastname@example.org (7/25)
JOB OPENING: SR RESEARCH ANALYST/ABC Burbank: Min 2 yrs exp in Digital & TV research and software, strong written, PC & analytical skills, college degree req. Apply: www.disneyabcjobs.com (ID 54406BR) (7/21)
JOB OPENING: HEAD OF SALES/CABLEready/NY: 5+ yrs experience selling to TV nets outside US; NYC based; will oversee int'l sales staff and sell. Multilingual preferred. Cover letter, CV to email@example.com (7/21)
JOB OPENING: MOBILE MARKETING CONSULTANT/NY: Ideate and implement strategic on-brand innovative mobile platforms and franchises that are both saleable and executable. 4 mth project/W2 only. Res: Semurphy@gannett.com (7/21)
JOB OPENING: SALES MNGR/Orbitz|Away/NYC: Natnl sales pro for travel media network, 3+ online ad exp, excellent agency contacts, proven closer, travel and media sls exp a + Resume to: https://careers-orbitz.icims.com/jobs/2613/job (7/21)
JOB OPENING: MEDIA SCHEDULER. The Hub, Burbank CA: Reqmnts: BA. Min 2 yrs exp. GripIT, 2E, Gabriel, detail oriented, traffic coord. Apply www.hubworld.com (7/20)
JOB OPENING: DIR, CURRENT PROG/AMC/NYC: Seek new non-fiction prog. Take pitches, find new projects. Work with LA team. Oversee/advise on unscripted current series. Submit res http://bit.ly/NmDDyM (7/19)
JOB OPENING: DIRECTOR-DIGITAL MEDIA ANALYTICS & INSIGHTS/ATL: Develop data-driven insights; seeking 6+ years in Digital Research with an emphasis in media analytics. Resume: firstname.lastname@example.org (7/19)
JOB OPENING: SR RSRCH ANALYST/LA: Produce analysis & presentations for synd properties. 2 yrs exp in TV rsrch related to synd TV pref'd. - brdcst & cable exp a +. Bach deg. Galaxy Explorer and WRAP a must. Resume to: email@example.com (7/19)
JOB OPENING: MGR AD SALES RESRCH/Discovery/NY: Have a strong understanding of Nielsen, MRI & Simmons and proven exp. developing sales positioning materials; 5+ yrs. of TV research exp.; http://careers.discovery.com/ #5769 (7/18)
JOB OPENING: SR MKTG MGR/AT&T/NYC: Plays key role in bringing to mkt innovative advrtsng products across AT&T's U-verse IPTV platform & AdWorks TV Audience Ntwrk. BA-Marketing or Bus. pref. For a detailed job description click here (7/18)
JOB OPENING: MGR, DIG SCHEDULING/A+E Networks/NY: Responsible for all aspects of sched for A&E/BIO/CI dig platforms. Full Info/Apply: www.aenetworks.com/career.html (7/18)
JOB OPENING: DISCOVERY KIDS FRANCHISE MGR/Miami: Partner w/AdSales, Licensing Bus Dev in creation of franchise strategy & bus obj for Dkids characters 5+ yrs exp in marketing/product/brand management exp- www.Discovery.com (7/18)
JOB OPENING: DIR PROGRAMMING/GSN/Santa Monica: 5-7 yrs exp in non-fiction TV. Strong production and contacts. Pre-prod/studio prod, budgeting, digital programming initiatives, casting and dev. Send resume to firstname.lastname@example.org (7/18)
JOB OPENING: SR SALES PLANNER/HEALTH CLUB MEDIA/NY: Assist AEs in proposal gen, wrks w/ AEs & Sales Ops on media buys to ensure proper maint of all accts. 1+ media exp req. Send resumes email@example.com (7/17)
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JOB OPENING: MGR AD SALES RESRCH/Discovery/NY: Have a strong understanding of Nielsen, MRI & Simmons and proven exp. developing sales positioning materials; 5+ yrs. of TV research exp.; http://careers.discovery.com/ #5769 (7/17)
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Soon-to-launch new US Spanish language broadcast network, MundoFox bolstered its management ranks by hiring Adriana Ibanez as EVP/Programming. Based in Los Angeles, Adriana begins her new position August 1 and she will work closely with Emiliano Saccone, President, to whom she will report, where she will oversee MundoFox's entire programming strategy and content acquisitions. MundoFox will debut August 13 and will be available to more than 75% of US Hispanic households at launch.
Effective immediately, Michael DuPont joins TV Guide Network as EVP/Advertising Sales coming from NBC Universal Cable Entertainment where he worked for the last ten years most recently as VP/National Advertising Sales with NBCU Cable Entertainment's Oxygen Media. In his new position, Michael will spearhead TV Guide Network's national advertising group based in New York.
Two were promoted at the TEN Sponsor Shop, the full-service, in-house creative agency at Turner Entertainment Networks. Nicole Priem was elevated to SVP/Sponsorship Solutions while Matt Bunting becomes SVP/Creative. Nicole and Matt are based in Atlanta and report to Laura Dames, SVP/Business Operations for Turner Entertainment Networks including TBS, TNT, truTV and Turner Classic Movies (TCM).
Here Media Inc. tapped Justin Garrett to join its sales force in the newly-created role as VP/Digital Sales and Publisher. Justin will oversee Here Media's digital sales efforts which include a comprehensive focus on social media and emerging technologies. Based in San Francisco, Justin will report to Joe Landry, EVP.
Matthew Eby was named Senior Director/Digital Product Marketing with The Weather Channel Companies (TWCC) where he will lead the development and implementation of brand strategy and marketing for TWCC's web and mobile properties. Matthew will work in tandem with the company's marketing, content development and product teams while reporting to Jennifer Anderson Gragg, VP/Brand Strategy and Marketing. Prior to this appointment, Matthew was Director/Marketing and Commercial Operations at Research In Motion, Ltd. UK.
Sony Pictures Television (SPT) elevated Bob Billeci to EVP/Technology and Operations, Networks. Bob will spearhead the technical infrastructure, workflow and operations strategy for SPT linear networks globally while reporting to Andy Kaplan, President/Worldwide Networks. SPT also upped Bob Connolly to VP/Advertiser Sales where he will work closely with the sales and planning departments to spotlight opportunities for advertisers in SPT's shows including Seinfeld, The Dr. Oz Show and the upcoming The Queen Latifah Show as well as the emerging cross-platform network, FEARnet. Bob reports to Stuart Zimmerman, EVP/US Ad Sales.
Sonar Entertainment, formerly known as RHI Entertainment, appointed David Ozer as EVP/Head of Global Sales. Reporting to Stewart Till, CEO, David will supervise the daily operations of the worldwide sales team which has offices in New York, Spain, the UK, Germany and Australia. In addition, Sonar moved John Alexander into the new role as SVP/Head of International Sales, reporting to David Ozer; and Torquil Macneal who departed RHI in 2010 returns to Sonar as SVP/International Sales. David is based in New York while John is based in London and Torquil is located in Sydney.
The New York headquarters of Leopard Films USA hired Laura Deen as Associate VP/Development to manage the newly-established food division for the company. Laura will manage the development and production in this unit as well as be an executive producer of its programming.
WNET, parent company of THIRTEEN and WLIW21, New York's public television stations and operator of NJTV, promoted Donald Lee and Natasha Padilla to Senior Publicist and Lindsey Bernstein to Junior Publicist. Donald, Natasha and Lindsey all report to Kellie Specter, Senior Director/Communications. Furthermore, Debbie Falk has joined NJTV as Director/Communications.
Los Angeles-based Citizen Skull Productions tagged Bret Schafer as a Development Producer to be involved in developing both international and domestic properties. Bret is joining after working in the international television market in addition to Cartoon Network US.
Beginning this fall, Laura Gibson takes on the newly-minted role as Creative Director/Comedy Entertainment with ITV Studios. Laura will oversee the development and serve as executive producer of unscripted comedy entertainment formats for ITV network as well as non-ITV network channels. She will also be involved with nurturing new comedy talent and manage a new comedy development team. Laura reports to Shu Greene, Director/Entertainment.
Finalizing the sale of SKY4, WSKY-TV has resulted in Ed Marlowe being named VP/GM of the station. Ed has 20 years of experience in broadcasting has previously served WSKY in the local business community for the past nine years. In January 2012 he was also promoted to GM of the station. SKY4 is a full-power independent station serving the Norfolk-Portsmouth DMA.
Young Broadcasting LLC appointed Jim Carr to the newly-minted role of VP/Digital Media. Jim will report to Deb McDermott, President, Young Broadcasting.
Effective immediately, Zodiak Media promoted Laurent Boissel to the expanded role as Chief Financial and Operating Officer (CFOO). Laurent will continue to report to David Frank, CEO and will work closely with teams in Paris and London. This appointment comes after the exit of Jonny Slow, Group COO as he takes on a new role with Zodiak as CEO of Zodiak Americas based in Los Angeles. Further restructuring occurred with Zodiak as both Roisin Thomas and Jana Bakunina have been named Chief of Staff, reporting to David Frank and as VPs/Corporate Finance, reporting to Laurent Boissel.
Paul Sands, President/GM of WPTZ-TV/WNNE-TV, the Hearst Television-owned NBC affiliates serving the Plattsburgh, NY/Burlington, VT region will retire at the end of this year. Paul's career spans 38 years and he served in his present capacity with Hearst since 1998. Kyle Grimes will succeed Paul as President/GM of the stations. Paul will work with Kyle in the coming months to ensure a smooth transition.
Later -- John
John Cox for Cynopsis: Classified Advantage
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