Cynopsis: Classified Advantage
Good morning. It's Tuesday, May 22, 2012, and this is your weekly issue of Cynopsis: Classified Advantage!
One Man's Desperation...
I have a friend that interviewed for a job he was over qualified for, about a year ago. He knew the company had an interest because he was asked to interview, but he also knew what roadblocks he would have to maneuver to get the position.
And within minutes, the dreaded statement came, "You must be desperate to apply for this job."
"Not at all," my friend replied. "I'm pragmatic. I really want to work for this company because of its leadership, its vision, and they put out the best product in the industry. Currently I am not aware of any current job openings here that better define my skill set. Plus I know this company has a great reputation from rewarding productive employees with positions of greater responsibility. So no, I'm not desperate, I'm right where I want to be."
Hurdle one completed, one to go.
"I have to be honest with you," the interviewer said, "you would be a tremendous asset here, but I'm worried that once the economy loosens up a bit, you'll be hired away and our company will have to go through this process again. That's bad for the company and bad for me."
My friend answered, "I understand your concern completely, let's make it go away. Give me a performance review every six months and if I meet the company's goals, I receive more responsibilities and just compensation. You get a great employee at a discounted salary, and I get recognized for my good work, I won't walk away from that situation."
My friend was hired two days later, has received three promotions within a year and while his salary still isn't where it was in 2007, he's happy, and not at all desperate.
Next Issue: Best Networking Technique
We are always on the look out for more Experts to advise our readers - if you're a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at email@example.com.
Have you ever found yourself feeling discouraged in that awkward period after you've sent out your pitch letters and resumes and while you're waiting for those hoped-for responses, the ones that are bound to be coming soon?
Here is a simple and enormously valuable way to keep up the momentum - and your spirits - and keep advancing in your career development. Use your own unique and acute understanding and insight of your industry sector to write a White Paper that lays out what in your view are the likely next developments in your field. Base it from your own history and your own skills so that it is something that only you can write.
Hit the keyboard without fear, starting with the invaluable brain-dump of the sh-tty first draft, untroubled by considerations of grammar, spelling or organization. Frame it from the angle that you see it. It will make it easier if you have a specific reader in mind, and write as though you are talking to them.
Read the trades. Follow the trends. Go to industry events. Think big-picture about your sector. Each article you read or conversation you have will get your brain cranking, and all of this will sharpen your own thinking and make you more interesting and more valuable.
Your White Paper could become a manifesto for your career goals. If and when you publish, it should proactively set you up as a thought leader. I very much hope that you will feel that you can publish it maybe as a starter piece for your new industry niche blog or by submitting it to one of the publications you have been using for research. And I don't want to hear you say gloomily that no-one will read it. You will be amazed! And the more you are thinking about the issues and the evolution of your sector, the smarter you will become and the stronger you will be at your interviews when the time comes.
You should consider all this research and writing to be a key part of your job: that job which I define as "developing your own career path." When you get up in the morning you will always have this project to work on, with you yourself as the demanding client.
So now how could you possibly have time to sit around and be discouraged? Just because you don't have a new job prospect in the pipeline, or you are dragging yourself to a day-job you can't bear any more despite these factors, you still have your own job to do. If I may be blunt, thinking there is nothing to do when you get up in the morning displays a lamentable lack of imagination.
Michael Pollock is President of Pollock Spark (www.pollockspark.com). He is an Executive Coach and Consultant to Creative and Media professionals. He works with people in film, TV, journalism, advertising, design, marketing, music and the Internet, bringing them the experience, techniques and inspiration to take their businesses and careers to new levels of success.
If I receive a job offer, should I immediately accept or ask to think about it? What are the pros and cons to each option?
First of all thank them and make it clear that you are excited about the job but that you want to be thoughtful about such an important decision. On the whole I say, sleep on it and see how it feels.
However if you have been sleeping on it already and are primed to rock and roll, it is fine to shake the hand and say. "Thank you, I can't wait to get started." The hirer will like a quick answer. It was likely a prolonged search process and they are anxious to be done with it. So now you have a happy hirer but you have forfeited the opportunity to negotiate should you wish to do so.
If you want to negotiate terms and most employers will initially offer less than they have budgeted - tell them you'll get back to them the next day and do so with a reasonable counter-offer. This will not be a surprise to them. If they have a problem with that they will tell you and you can respond accordingly.
Can a company set its own rules about forced retirement and if so, do they have to disclose them during the interview process, or is forced retirement against the law?
In most industries, forced or mandatory retirement is forbidden under the Age Discrimination Employment Act. But there are exceptions so you will want to check on your specific situation.
Employment attorney Douglas Rowe of Certilman Balin told me that, for example, a firm can force retirement at 65 for bona fide executives who are entitled to receive a pension. This should be disclosed at the interview, and certainly in any contract or engagement terms.
Other exceptions can be caused by an employee's inability to perform the tasks required; Rowe told me such a policy requires a factual basis, for example a study that shows that people over a certain age are prone to injuries when operating certain equipment. (I don't think this includes smartphones!)
Then of course there are the layoffs and cutbacks and closures that effectively result in forced retirement even though they are not triggered by company policy. As so often there are state laws that apply as well and these may offer you additional protections.
Michael Pollock is President of Pollock Spark (www.pollockspark.com). He is an Executive Coach and Consultant to Creative and Media professionals.
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National Geographic Channels International established a program commissions and content facility in the UK and has appointed EVP/Head of International Content Hamish Mykura to head the new London office. NGCI will be recruiting a new commissioning team which will report to Hamish and based in London. The London office will be the main facility for the commissioning of series and single shows which are broadcast on National Geographic Channel (NGC) outside of the US in 172 countries to more than 335 million homes.
M. Sanjayan, the head scientist for The Nature Conservancy has been tapped as Science and Environmental Contributor for CBS News. He will offer insight into a variety of scientific and environmental topics across multiple platforms and contribute to CBS News broadcasts including CBS This Morning and CBS Evening News with Scott Pelley.
Todd Sokolove takes on the new role at Sonar Entertainment as VP/Marketing where he will continue to be involved in positioning the company's brand via the production of digital, video and print products. Todd reports to Alan Zapakin, SVP/Marketing.
Strategic media and marketing agency, Media Storm named Scott Yambor as Media Director. Scott begins his new position effective immediately and will be based at the agency's New York office. Scott previously worked for Serino Coyne, Inc. (an Omnicom Company) as Senior Director/Media Services.
Insight Strategy Group promoted Betsy Grimes to Associate Director. Betsy joined Insight in 2009 where she has held several positions within the company and most recently as Senior Manager since December 2010.
Paul Butler was appointed GM of ASPiRE, the new African American network ready to launch next month that counts Earvin "Magic" Johnson as its Chairman. Based at the network's headquarters in Atlanta, Paul will oversee all operations of ASPiRE and report to Johnson and the network's Board of Directors. Paul joins from GMC TV where he most recently served as GMC's SVP/General Counsel. He will continue to fulfill his duties at GMC until he transitions full-time to ASPiRE in June.
Millennium Sales & Marketing, a division of the Katz Television Group elevated Grant Covell to SVP. Grant will manage all Sinclair stations repped by Millennium Sales & Marketing. Grant is based in Chicago.
Nicola Drago takes on the new responsibility as SVP/Strategy and New Business at Zodiak Active, the digital unit of Zodiak Media. This new role for Nicola is in addition to her current position as CEO of Zodiak America Latina.
Effective immediately, BBC Worldwide, the commercial unit of the BBC promoted Parul Patel to VP/Factual Co-Productions and Sales. Parul will continue to supervise co-production and sales efforts with broadcast partners on a variety of programming genres including natural history, news and current affairs, lifestyle and general entertainment titles. Parul reports to Greg Johnson, SVP/TV Sales, Factual.
KWHY-TV, the independent Spanish language TV station in Los Angeles, hired Jon Dubin as the new NSM. Jon, who is an experienced industry veteran, will lead the station's national sales efforts as they TV station transitions to MundoFox 22.
Effective immediately, Albert Rodriguez was named COO with Spanish Broadcasting System Inc. (SBS). Albert will supervise all daily operations of SBS and will continue to manage the revenue and profits of the company's consolidated operations encompassing radio, television, interactive and entertainment divisions.
Neil Johnston who was promoted earlier this year to EVP/Strategy and Digital Innovation at Cox Media Group will receive the Distinguished CFO Award from the Media Financial Management Association (MFM). Prior to his promotion, Neil served as EVP/CFO at Cox Media. Neil picks up his award at the 52nd annual conference for the MFM and its BCCA subsidiary at Caesars Palace in Las Vegas taking place next Monday to Wednesday.
New York-based branding and marketing communications agency, The Halo Group elevated Lara Cohn to SVP/Director of Public Relations. Lara joined the firm in 2010 and has supervised the public relations activities at the integrated communications agency.
Former Chairman of the Joint Chiefs of Staff General Richard B. Myers was appointed Senior Military Security Analyst for CBS News, effective immediately. The general is currently Foundation Professor of Military History and Leadership at Kansas State University and additionally services as the Colin Powell Chair for National Security Leadership, Character and Ethics at National Defense University.
Effective immediately, Larry Corwin takes on the newly-created position of Creative Director at BBH New York. Larry will be part of the team working on Google and he reports to John Patroulis, CCO.
nuvoTV hired one new executive and promoted two others: Morena Calderon-Perez joins the English-language television network created for American bicultural Latinos 18-49, in the newly-minted role as Director/Advertising Sales in New York. Morena most recently was with Telemundo Network as Network Sales AE and at nuvoTV will report to Craig Geller, SVP/Advertising Sales. Sara Auspitz was elevated to VP/Programming up from Executive Director/Programming reporting to Maria Perez-Brown, SVP/Programming and Development. Marcus Best was also upped to Director/Affiliate Marketing reporting to Judi Lopez, SVP/Affiliate Sales and Marketing. Marcus previously served as Affiliate Marketing Manager.
Later -- John
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