JOB OF THE WEEK
Cynopsis: Classified Advantage
Good morning. It's Tuesday, May 8, 2012, and this is your weekly issue of Cynopsis: Classified Advantage!
Am I really LinkedIn?
I really like the idea of LinkedIn. I think the people at LinkedIn are doing a great job in providing a website where professionals can write one another about ideas or new trends about their industry. I like the community feel to the site, and getting to know new people that I have, at least professional interests, in common.
Yet I received an email from someone I have never met in person, asking if I knew anyone who worked at a particular company. I do, and I'm pretty sure he can see that I do. He wants an introduction because he is applying for a job and would like to correspond with an insider. In theory I have no problem in doing this. In theory.
The person I know at the company is a very good friend of mine, and I believe that an introduction will carry some weight with her. And this is what is causing my hesitation. I cannot recommend the person who wrote me, because I don't know them. But he didn't ask for a recommendation, just a introduction. But I believe that even an introduction is a type of recommendation, even if only implied.
Plus the woman at the company is extremely busy, do I want to add to her plate for someone that I don't know? Even if I explain the situation with her, how I never met this man but would it be okay if I made the introduction, I think she would say yes, because it was me asking. I feel that makes me at least partly responsible for anything that may happen. A responsibility I am afraid I am unwilling to take.
What really bothers me about all of this, is that I really want to help the person who wrote me. I want to help anyone and everyone to get a job. And with people I know well, I really do try and find them jobs whenever I can. But I find my resolve failing with people who I don't know well. To the point where I don't feel comfortable even making an introduction.
I feel like the worst kind of hypocrite, believing in the idea of LinkedIn, yet not following through when given the opportunity.
In talking with others, I find that most feel the same, though they feel bad about it too.
A few weeks ago, a Human Resource professional wrote a column about the pain behind every decision they make. I understand more about what he wrote now than I did before.
I apologized to the man who wrote me, and I wish I could live up to the promise of LinkedIn, but I cannot. I wonder, how many people can.
Next Issue: One Secret to Finding a Job...
We are always on the look out for more Experts to advise our readers - if you're a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at email@example.com.
A CYNOPSIS MESSAGE FROM ASCEND EXECUTIVE SEARCH
"I've worked with Mary for ten years, her integrity, professionalism and ability to hire great people is unmatched. She finds exceptional talent and always goes the extra mile to make sure both the employee and the company are equally satisfied." Susan Mitchell VP HR Tribune Co.
Make sure you start with a clear, concise attention getting resume, a great updated LinkedIn profile with good recommendations on it.
Make connections with recruiters in the industry; but don't expect them to do all of the work for you. As I have mentioned over and over... network! Do your homework, build your network. Make the effort to sell yourself in a unique way so that people will remember you. What are your distinguishing "features" and "benefits", what are your qualifications that will benefit that recruiter, hiring manager and company? ALWAYS use examples from real life. This will add color and credibility to your conversations.
For example as a sales executive:
Feature - presentations skills
Benefit - you understand how to present material in persuasive and interesting a way to drive results, show examples of results
Feature - negotiation skills
Benefits - you know how to bring a sale to closure in a way that the buyer feels good and feels that they made a smart purchase for their station or company - give examples of tough negotiations that you have had success in closing
Feature - management skills
Benefits - your people love you, the team is a high performing team, and your staff gets promoted, you produce results for the company show numbers and growth give real life examples
Know yourself inside and out, understand how to make a case for the company you are interviewing with to want to hire you, because you will be an asset and a great employee who drives results for them!
ALSO, make sure you have a strong knowledge of the industry and the company you are interviewing with. The worst interviews are the people who come in unprepared. I am always amazed when an executive comes in unprepared. To me, that is unprofessional, and a clear sign that you are not really interested in the opportunity.
Do your research; get to know the company you are interested in from every perspective and every angle. Take the time to ask around about them, check out their website, their mission and vision, their products and how they position themselves in the market place.
"Google" the profiles of the people you will be interviewing with. Check out their LinkedIn profiles and make sure you know who they are and what they have done.
Listen to what they have to say and ask thoughtful, meaningful questions. Some employers think "out of the box" and will consider someone who is a good cultural fit with a lot of potential and some will not. It depends on a lot of things, resources to train, other skills in the department and on the team etc, etc.
If the job is not a perfect fit for your skills, try and figure out a way that you can overcome this objection in a thoughtful intelligent way. Most smart, seasoned professionals can learn new skills, but how you will do that in a new environment and area of the business is the question. It's a must to think through this and know how to answer effectively.
If the employer is not open to this don't push it, but it is worth exploring. If you have 80 percent of what they are looking for, come up with actionable and innovative ways to overcome the 20 percent that you may be lacking. This shows a willingness to learn and creativity which many employers will find attractive.
After the interview, send a thank you email within 24 hours AND hand written thank you notes within the week. Make your follow up respectful and courteous. Have patience with the process. If you have truly put your best foot forward and you're a good skill set and chemistry/cultural fit for the company, the rest will fall into place and hopefully you will get the job!
Mary Olson-Menzel firstname.lastname@example.org Partner, Ascend Executive Search www.ascendexec.com 20+ years of experience working in corporate America and executive search consulting. She specializes in senior level recruitment across digital, print, broadcast and cable media and runs Ascend's New York office.
I have horrible handwriting, how much does that hurt me when filling out a job application?
It typically doesn't hurt at all, unless the job requires "excellent handwriting". Most people these days do so much on the computer that great handwriting is turning into a "lost art"anyway. As long as your handwriting is legible and neat, you should be fine. Its your skills and your chemistry fit with the company that you are interviewing with, that will ultimately be the decision maker.
I search the job sites and company career opportunities sites daily. How important is it to be one of the first responders, or can it work against me. Any strategy here?
Usually when you apply on line to a company, your resume gets loaded into a database where the internal recruiters can do "key word" searches to find the ideal candidates that they are looking at for a specific role. Being a "first responder" is always better - you never know how quickly the position will get filled and you don't want to miss your window of opportunity.
Most of these searches as I mentioned are key word searches, so make sure your resume reflects the key skills listed in the position description or it won't even be flagged at all.
Another thing that I would advise you to do is to look at who you are connected with in the company that you are applying to - through linkedin or through your own networks. Reach out to them immediately and see if they can get your resume in front of the recruiter and the hiring manager. This will set you apart from any on line ad that you answer. Use your connections!
Mary Olson-Menzel email@example.com is a Senior level recruitment and coaching across digital, print, broadcast and cable media.
Have a question for our experts? Send it to firstname.lastname@example.org
A CYNOPSIS MESSAGE
What are you waiting for?
We've announced the Cynopsis Kids !magination Award finalists, now join us in saluting them at the Awards breakfast!
Date: June 7, 2012
Time: 8:00-10:30 a.m.
Location: Le Parker Meridien, NYC
Registration: Jenn Sredzinski; 203.906.4603
Sponsorships: Mike Farina; 203.218.6480
JOB OPENING: ACCT EXEC PARTNER MKTG/bottlerocket mktg group/NY: Pitch/neg. partnerships; dvlp/execute promotions; full campaign delivery. 6+ yrs part. mkt & strong proj mgmt exp req'd Res: email@example.com (5/12)
JOB OPENING: MGR, MULTIPLATFORM PROGRAMMING/Disney/Burbank: Video windowing/scheduling across all digital platforms for kids nets. 5+ yrs exp in TV prog/digital media. Mangment exp req. Apply www.disneycareers.com REQ 40000 (5/11)
JOB OPENING: INT'L SALES REP/NY: Multimedia co. seeks energetic/driven ind. to license our content to int'l ntwrks & operators worldwide. 7 yrs int'l sales exp. req. pref. in media industry. Sports bckgrnd a +. Res: firstname.lastname@example.org (5/11)
JOB OPENING: SR DIRECTOR, BA/LA OWN: Oprah Winfrey Network/LA: Negotiate and draft complex, multi-component deals and agreements for TV and digital. JD required, impeccable judgment & experience. Apply at http://careers.own.tv (5/11)
JOB OPENING: DIRECTOR BRANDED ENT/OWN: Oprah Winfrey Network/LA: Work w/Ad Sales to concept, develop and execute sponsorships and value earned packages. Exp. creating for paid advertisers a must. Apply at http://careers.own.tv (5/11)
JOB OPENING: ASSOC. RSRCH MGR/Media Behavior Inst/NYC: Consumer rsrch/insight. Analyze USA TouchPoints. Supp rsch, sales, & mktg. Exp w/ MRI & Nielsen. 3+ yrs rsrch exp. Agncy/netwrk++ Kwldg MRI must. Res: email@example.com (5/10)
JOB OPENING: SVP DVLPMNT/DC: Major non-fic TV prod co. Lead team dvlpng of 100+ hrs series & specials per yr. Highly creative & orgnzd & great comm skills. Doc & series prod exp req'd. Apply: www.nationalgeographic.com ID 5182 EOE (5/10)
JOB OPENING: iTV GEN MGR/DISH Media Sales/NY: Resp for leading iTV Ad Sales, client svcs & prod mgmt efforts. Oversee key relationships w/clients, developers & other vendors. 5+ yrs iTV biz dev exp req'd. Apply here. (5/10)
JOB OPENING: MARKETING MANAGER/Media firm/NYC: 1-3 yrs media/marketing experiences. Fluent Chinese reqd. Fluent English reqd. Apply: firstname.lastname@example.org (5/10)
JOB OPENING: DIR of PRODUCTION/LA: Heavy hitter with solid mgmt skills for LA ofc of NY based Prod Co. Must be well versed in Budgets, Sched, Crew & Studio Mgmt. Plz send resume/credits to EMPLOYMENTPRODUCTION@gmail.com (5/10)
JOB OPENING: Hd BUS AFFAIRS/NY: Solid BA bkgrd in TV and Digital Prod. Draft, negotiate, review agreements. Standards & Practices/copyright. JD + 3yrs industry exp, network & cable. Resume/credits to EMPLOYMENTPRODUCTION@gmail.com (5/10)
JOB OPENING: DIR, FINANCE/NY: Strong bkgrd in Bus Acctg/Finance for NYC based Prod Co. SAP Preferred. Knowledge of TV prod acct a plus. MBA/CPA, 3+yrs industry exp. Resume/credits to EMPLOYMENTPRODUCTION@gmail.com (5/10)
JOB OPENING: SALES EXEC/Plainview, NY: 2+ yrs professional/college sports media/tech sales with content delivery network company e-mail resume to email@example.com (5/10)
JOB OPENING: SR DIGTL ANLYST/Fox/NY: Expert on FOX Digital & perfor based data from Nielsen Online, comScore, Omniture, etc. Collaborate w/ Ad Sales. Min 1yr exp in digtl media. www.foxcareers.com FNG0001080 (5/9)
JOB OPENING: SALES PLANNER/OUTCAST MEDIA/NY: Energetic, well orgnzd individual to sprvs all aspects of sales pln'g process. 1-3 yrs exp brdcst &/or video sales pln'g/ buying. BA/BS. Strong MS skills. Resume/cvr: firstname.lastname@example.org (5/9)
JOB OPENING: ACCT DIRECTOR (SALES)/OUTCAST MEDIA/NYC: Lead company's growth in NYC, the Eastern Region and key nat'l accts. 3-5 yrs media sales exp calling on major brand advertisers. BA Deg. Res/cvr ltr: Email us: email@example.com (5/9)
JOB OPENING: RESEARCH COORD/LA: Entry-level. Supports research team with synd'd data and admin support. Fast-learner, great computer & commun'n skills, BA/BS in related field req'd. firstname.lastname@example.org (5/9)
JOB OPENING: RECEPTIONIST/NYC: Front door reception/phones /order supplies wkly/building contact on all office matters/Complete & process exp reports/Kitchen maint /maintain client gift inventory. email@example.com (5/9)
JOB OPENING: SHOWRUNNERS, PRODUCERS, AP's, COORD/ATLAS MEDIA CORP/NYC: for Docu-Soap, Experiment/Science & True Crime/Interview-Recreation shows. Must have prior related experience. Res to: firstname.lastname@example.org (5/8)
JOB OPENING: RSRCH ANALYST/TV One/NY: compose rsrch reports using Nielsen & syndicated data. Bachelor's Deg/2 yrs exp and multitasking pro. Visit www.tvone.tv (5/8)
JOB OPENING: JR. ANALYST, RESEARCH/Music Choice/NYC: Sales, mktg & prog research across multiple platforms. BA/BS, + 1 yr relevant linear/VOD media rsrch exp req'd, pref w/ NPower/Rentrak http://musicchoicecareers.iapplicants.com (5/8)
JOB OPENING: TEMP SCHEDULING SUPERVISOR/AMCN/NY: sched 28+ edit rooms, graphic stations, Protools & VO, tracking timesheets, knowledge Schedu All pref. Resumes to: email@example.com (5/5)
JOB OPENING: PR COORDINATOR (contractor)/TravelChannel/NY: Highly organized, master juggler, exp. working in TV publicity. Submit resume to: Karen.Proctor@travelchannel.com (5/5)
JOB OPENING: P&I PROPOSAL ANALYST/THE WEATHER CHANNEL/ATL: Ad Sales. 3+ yrs exp Strong knwldg dig media plan'g. Must be det. oriented in fast-paced envir. Intermediate Excel or prior yield mngt exp a +.Resume: firstname.lastname@example.org (5/5)
JOB OPENING: PRODUCER/EDITOR/LA: Drive video projects from production thru post, support content creation and development w/ emphasis on innovation and quality. Apply to: email@example.com (5/5)
JOB OPENING: SEGMENT PRODUCER/LA: Seeking established segment producers with proven track record in daily/weekly television production sports/gaming expertise encouraged. Resume & reel to: firstname.lastname@example.org (5/5)
JOB OPENING: MGR, AFF MKTG/ION Media/NY: Seeks Mgr to work w/Distribution team, create mktg plans, implement campaigns. 3-5 yrs in cable aff mktg & B.A. deg a must. EOE http://www.ionmedianetworks.com/page.php?p=careers&job=1388 (5/5)
JOB OPENING: SHOWRUNNERS, PRODUCERS, AP1s, COORD/ATLAS MEDIA CORP/NYC: for Docu-Soap, Experiment/Science & True Crime/Interview-Recreation shows. Must have prior related experience. Res to: email@example.com (5/5)
JOB OPENING: PRODUCTION COORD/TV One/MD: Min 3 yr exp in film & video prod. Track all production and financial components. Analyze budgets, create pay schedules. Exp w/production techniques, rights & clearances. Visit www.tvone.tv (5/4)
JOB OPENING: RSRCH MGR/Coupons.com/CA: Quantative/Qualitative mkt rsrch, mng vendors, behavioral rsrch, positioning/msging studies, 7-10 yrs' in primary mkt rsrch (supplier side a +) Info/apply: www.couponsinc.com (5/4)
JOB OPENING: DIR SALES RSRCH CABLE & CROSS PLATFORM/NY: Provide sales rsrch materials i.e. one-sheets, pitches, presentations, & various ad-hoc req's. 6+yrs rsch exp (brdcst, cable, and/or online) Apply: http://www.weather.com/careers (5/4)
JOB OPENING: TEMP/PROD ASST/CROWN MEDIA/Studio City: Assist On-Air Promo team with elements, billboards & Promo Retagging. Assist Creative Services dept. More info & apply: http://www.hallmarkchannel.com/jobs (5/4)
JOB OPENING: SENIOR MANAGER, BUS AFFAIRS & LEGAL/iN DEMAND/NYC: Provide legal analysis/counsel. Draft, negotiate, review agreements. Standards & Practices/copyright. JD +3 yrs exp, preferably cable. Apply: firstname.lastname@example.org (5/4)
JOB OPENING: RSRCH DIR/MEREDITH CORP/PHOENIX: 5+ yrs exp brdcst TV station or cbl operator. Rsch/mktg dept req'd. WideOrbit Sale pref'd. BA Deg Bus/Mktg. More info/apply: http://www.meredith.com/meredith_corporate/careers.html (5/4)
JOB OPENING: MGR AD SLS RSRCH/Discovery/NY: Have a strong understanding of Nielsen, MRI & Simmons and proven exp. developing sales positioning materials; 7+ yrs of TV research exp; http://careers.discovery.com/ #5769 (5/3)
JOB OPENING: PR MANAGER/MULTIMEDIA COMPANY/NYC & WHITEPLAINS: Seeking PR pro with excellent writing & project management skills, experience working with media and managing agencies. 8-10yrs exp. Resume: email@example.com (5/3)
JOB OPENING: ACCOUNT EXEC/Smithsonian Channel/NYC: Negotiate and sell ad/mktg solutions for cable TV network. 7+ yrs. general advertising sales exp. pref. in cable TV. Submit resume at www.sho.com/sho/about/careers (5/3)
JOB OPENING: DIRECTOR, SALES/NBCU/NJ: Distbrib & Development group. Lead Distrib deals across NBCU properties, across platforms. 8-10 yrs similar exp. Apply: www.nbcunicareers.com Job# 5062 (5/3)
JOB OPENING: DIGITAL ACCT. EXEC/NBCU/NYC: Devlp. 360 ad sales prgm. for dig. and on-air, ID new clients, 5+yrs. dig. sales exp. Apply: www.nbcunicareers.com Job# 5244BR (5/2)
JOB OPENING: SR AD SALES EXEC/Captivate Network/LA or SF: Need 5+yrs client+agency (planning side) contacts. Strategic solutions+consultative sales+passion. Excel $ pkg to cre8 new DOOH biz w/THE leader. Apply: firstname.lastname@example.org (5/2)
JOB OPENING: SR. ANALYST USA DIGITAL RESEARCH/NBCUNIVERSAL/NYC: Support USA Digital Research team. Knowledge of Omniture, comScore, Nielsen, and Hitwise. Apply online at www.nbcunicareers.com (#5413BR) (5/2)
JOB OPENING: AFFIL MKTG MGR/Ultimate Fighting Championship/Las Vegas: Mng aff. mktg. partnerships w/digi & new media partners. 5yrs exp affil mktg & exp digital or new media envir. strongly desired. Apply: www.ufc.com/careers (5/1)
JOB OPENING: SR. RESEARCH ANALYST/ESPN/Miami: Provide local ad sales team with the research support to help grow LatAm business, via regular reporting and requests. 3+ yrs exp. pref'd. Send resume to: email@example.com (5/1)
JOB OPENING: MKT DIRECTOR/NYC: Lead ad sales & aff. sales mkt/promo efforts. Generate & execute brand part. ideas. Min. 10 yrs. mkt/sales/promo exp in cable/TV. Strong leader. Some travel. Send resume: firstname.lastname@example.org (5/1)
JOB OPENING: DIR RECRUITMENT RESRCH/NBCU/NYC: 6+yrs Sourcing exp., 2yrs Mgmt exp, Direct exp w/Exec-levels, Social media/Boolean/Name Gen/Talent Mapping, Ind. Knwldg A+ Apply: www.nbcunicareers.com Job# 5299BR, EOE/M/F/D/AAP (5/1)
OTHER INDUSTRY JOBS OF INTEREST ...
support all activities of VP, Strategic Initiatives & Partnerships
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oversee production legal for numerous, varied productions simultaneously, working with a broad range of departments
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work with major brand advertisers to undertake original research and develop strategic insights into marketing on the Facebook platform
Senior Analyst, Custom Market Insights
drive the development of multi-platform marketing campaigns for priority programs, develop breakthroughs in on-air and off-air strategy for National Geographic Channels
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oversees network programming strategies both long and short term and delivers episodic schedules on a quarterly basis
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oversee all aspects of the Company's Internal Audit department to ensure its strategy, objectives and resources are aligned with the Company's objectives and governance policies
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play a key role in new partnership creation, revenue generation, outreach and marketing support and account management support
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leverage proprietary and syndicated tools to create and present analyses for internal and external clients
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oversee program scheduling, from strategy to execution, of all L.A. based E! and Style international channels and any other feeds/channels that may be launched in the future
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VP Global Intelligence, Threat Analysis & Crisis Management 44306BR
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work with the company's domestic content acquisition team to structure, negotiate and draft agreements to stream film and television series on Netflix
Senior Counsel Content Acquisition
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responsible for developing the company's consumer payments strategy, and for managing its relationships with payments processing partners
Senior Manager - Global Payments
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responsible for contributing to and ensuring the execution of DIMG games strategy globally for online, console, mobile and social
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be the primary contact for one or more business teams and provide legal advice and counseling on a wide variety of matters, including intellectual property, commercial transactions, product liability and regulatory compliance
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Effective immediately, Jennifer Caserta was elevated to President/GM of IFC by AMC Networks. Most recently, Jennifer served as EVP/GM. Jennifer is based at company headquarters in New York and reports to Ed Carroll, COO of AMC Networks.
Crown Media Family Networks (CMFN), a unit of parent company Crown Media Holdings Inc. and owner of Hallmark Channel and Hallmark Movie Channel named Chad Harris as SVP/Business Development, a newly-created position. In addition, Rob Perna was also named VP/Financial Planning and Analysis. Both Chad and Rob are based in Studio City, CA and report to Andy Rooke, EVP/CFO.
Premium cable network, here! TV has reorganized its executive leadership team by appointing Josh Rosenzweig as SVP/Original Programming and Development based at the company's New York office. Furthermore, John Mongiardo has become the network's SVP/Broadcast Operations based in Los Angeles.
Aaron Martinez takes on the new role as Manager/Public Relations at REELZCHANNEL. Aaron has been with the network since April 2009 joining as Copywriter and then moving to a public relations role. In his new position, he will be in charge of designing press plans and booking media tours as well as playing an integral role in event publicity for REELZCHANNEL.
Michael Wright advances to President/Head of Programming for TNT, TBS and Turner Classic Movies (TCM). Michael will continue to spearhead all programming and scheduling for TNT and TBS in addition to original programming for TCM and original content via digital extensions for all three networks. Based in Los Angeles, Michael reports to Steve Koonin, President, Turner Entertainment Networks.
Dan Kelly was tapped as GM/Western Region Advertising Sales at DISH Media Sales. Located in Los Angeles, Dan will manage the Los Angeles General Market Ad Sales team as well as the Western region. He reports to Adam Gaynor, Director/Advertising Sales.
Sony Pictures Television (SPT) promoted Zack Hernandez to SVP/US Syndication Sales, Central Region. In his new role, Zack will supervise 57 markets in the central region heading all SPT distribution activities in the territory including sales of The Dr. Oz Show, Seinfeld, The King of Queens and the upcoming Queen Latifah project. He reports to Philip Martzolf, EVP/US Syndication Sales, SPT.
Beginning May 7, David W. Sussman takes on the new role as SVP/Chief Legal Officer for the Content Distribution unit at NBCUniversal (NBCU). David will oversee the legal strategy and business activities for the NBCU Content Distribution area that includes 18 national cable networks, 11 regional sports networks, NBC and Telemundo broadcast networks and associated properties across various platforms. David will report to Matt Bond, EVP, NBCU Content Distribution and Rick Cotton, EVP/General Counsel, NBCU.
Lauren Schneider was upped to VP/Media and Artists Relations with Island Def Jam Music Group (IDJMG). Lauren will manage the PR activities for various artists and projects for the IDJ roster of labels. Based in New York, Lauren reports to Laura Swanson, EVP/Media and Artists Relations, IDJMG.
London-based multi-channel communications agency Blue Hive hired Karin Onsager-Birch as Executive Creative Director. Karin relocates to London to begin her new position mid-May, joining from San Francisco-based Goodby, Silverstein and Partners where she served as Creative Director. At Blue Hive, she will work on the Global Team Ford account and report to Tony Grigg, CEO.
Effective immediately, Nikki Cooper was hired at DCD-owned Prospect Pictures based in London as EP/Popular Factual. Nikki will be involved with the development of a variety of new lifestyle formats as well as original food programming concepts.
Entertainment industry veterans and voice-over agents Marc Guss of Alpha Entertainment and Phil Sutfin of Flatirons Creative Management are merging to form Alta Creative Management. The goal of the new entity is to enhance and broaden client services and offerings.
Lima Sky named Eric Karp as Chief Licensing Officer where he will work in tandem with Founder Igor Pusenjak to create an array of products for Lima Sky's properties. Eric's first project will involve managing the licensing of Doodle Jump working with agent FremantleMedia Enterprises.
Later -- John
John Cox for Cynopsis: Classified Advantage
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