Cynopsis Media: 2015 Upfront Recap: 05/04/15



A CYNOPSIS MESSAGE FROM NBCUNIVERSAL


THE ROYALS on E!

BIGGEST CABLE ORIGINAL SCRIPTED SERIES LAUNCH OF 2015

#1 new cable scripted series in delivering W18-34 & W18-49 TRENDSETTERS
Highly affluent influential audience with SPENDING POWER
Top 10 MOST SOCIAL cable program in Primetime

NBCU LIFESTYLE GROUP | LIFE.TO THE FULLEST.
Connections. Communities. Commitment.
together.nbcuni.com
.


Cynopsis Media: 2015 Upfront Recap

05/04/15

What a week! Announcements ranged from a Roots simulcast at A+E Networks to David Krumholtz playing a 76-year-old grandma for IFC to bowhunting integrations at Outdoor Sportsman Group and Snoop Dogg going linear on Revolt. Allow us to fill you in…


A CYNOPSIS MESSAGE FROM NBCUNIVERSAL


NBCUniversal Entertainment Group
breadth of CONTENT
unrivaled SCALE
unique and proprietary IDEAS
Nobody can offer more…
that reaches so many…
with such impact!

Find out what the Entertainment Group can do for your brand at
together.nbcuni.com
NBCUniversal – BETTER TOGETHER


April 29

A+E Networks

A+E Networks’ Upfront announcements included new events and new series on A&E, History, Lifetime and FYI. Coming up on A&E: Fit 2 Fat 2 Fit, putting personal trainers to the weight loss test, and The Critics’ Choice Movie Awards and Critics’ Choice Television Awards. History launches survival experiment Alone this summer, and has scripted series Boys of 67 in development.

Event series Roots, a remake of the 1977 phenomenon, will be simulcast on History, A&E and Lifetime. Will Packer (Ride Along) exec produces, and original Roots cast member LeVar Burton is onboard as co-exec producer. “There is a huge audience of contemporary young Americans who do not know the story of Roots or its importance,” said Burton. “I believe now is the right time to tell this story so that we can all be reminded of its impact on our culture and identity.” Premiere is slated for 2016.

Unreal, a drama about the chaos behind the scenes at a dating show that is the first scripted series from A+E Studios, debuts on Lifetime June 1. Also joining Lifetime is Sing It! (wt), a docu-series about a cappella groups. In the wings at FYI: foodie series What the Fung?!, and spin-off docu-series Married at First Sight: The First Year.

“Content is at the heart of everything we do,” said Nancy Dubuc, president and CEO, A+E Networks. “We aren’t afraid to take creative risks, which is the main ingredient in our recipe for change…We’ve started new genres; we’ve been the first and the best, time and time again. But the bar is always being raised, and we realize more than ever that good isn’t good enough. We need to create great. And that’s a good thing – because we’re a company of great creators.”

Outdoor Sportsman Group

Outdoor Sportsman Group shared Upfront plans for its Outdoor Sportsman Group Networks division, made up of Outdoor Channel, Sportsman Channel and World Fishing Network, at its NYC event Wednesday night. Jason Brist, EVP of ad sales, touted the nets’ unique relationship with their loyal audiences, as well as opportunities to entertain, inform and engage the 130 million-plus active outdoor adventure participants and armchair observers in the U.S. “Outdoor Channel, Sportsman Channel and World Fishing Network viewers are a diverse, passionate, media savvy and receptive segment of American consumers with spending power,” said Brist. “We’ve made dramatic strides in elevating our audience’s experience, on-air, online and on-the-go, and have created smart, ROI-driven marketing opportunities that truly resonate with those that choose to make outdoor pursuits a way of life; you can’t ‘buy around’ our highly engaged audience.”

Flexible and creative alternatives including TV Everywhere and OTT offerings were part of the pitch, as well as a cross-platform solution for ad partners interested in engaging with fans in the digital, mobile and social spaces. Advertisers can also tap into Outdoor Sportsman Group’s established Outdoor Sportsman Group Integrated Media arm, including publishing and digital brands like Petersen’s Bowhunting, North American Whitetail and Fly Fisherman, among others. Other integration opportunities include branded entertainment, sponsorships, product placements and stunts. “No other networks offering adventure entertainment can leverage multiple platforms to create powerful, contextual consumer-focused marketing solutions like we can,” said group president and CEO Jim Liberatore.


A CYNOPSIS MESSAGE FROM NBCUNIVERSAL


NOTHING BEATS LIVE

NBCUniversal Live Group: NBC Sports Group and NBCUniversal News Group

Live means 94% of viewers are hooked to your brand in real-time.
Live means the most thrilling sports and the biggest news.
Live means unpredictable action and unfiltered information.

Find out more at together.nbcuni.com.


April 28

IFC

IFC is heading into client meetings this Upfront season with a good story to tell: the channel is enjoying its fourth consecutive year of double-digit growth, up 18 percent in 2014, according to Sales SVP Vanessa Benfield. “This year’s presentation has unlocked a lot of early RFP’s,” says Benfield. "We try harder.”

In addition to brand integrations, IFC is also offering clients custom interstitial stunts and pod-busting adjacencies to fit a range of messages and budgets.Yesterday, IFC announced its newest original, Gigi’s Bucket List, starring David Krumholtz (Numb3rs) as a 76-year-old widow who gains a new lease on life thanks to an unknown bank account in her husband’s will. “This character has been living inside me since birth,” said Krumholtz. “Friends have often accused me of acting like a grandma.” The comedy, produced by Grandma’s House of Entertainment with Krumholtz among the exec producers, starts shooting in June in LA for a 2015 premiere.

Gigi’s Bucket List joins signature IFC comedies Portlandia, Maron and Comedy Bang! Bang! on a net where humor is clearly its sweet spot. “Comedy is like rock music used to be,” comments EVP Marketing Blake Callaway. “You hear people talk about the comics they follow on Twitter in the way they used to talk about who they listen to.”


A CYNOPSIS MESSAGE FROM NBCUNIVERSAL


EVERYWHERE TOGETHER

We transcend languages and screens, using the unprecedented scale of NBCUniversal to bring America’s influential Latino consumers together for you.

NBCUniversal Hispanic Group
Find out more at

together.nbcu.com.


April 24

Revolt

Over 500 guests attended Revolt’s second annual Omnifront at Gotham Hall, where  the network, “the new #1 name in music,” unveiled new programming, announced significant milestones, and discussed its overall commitment to keeping things real.

Val Boreland, EVP, head of programming and production, announced that Revolt is teaming with Snoop Dogg to bring his popular YouTube show GGN “to linear television for the first time ever.” Another new show, Day Today, is a docu-series focusing on the music, career, and personal life of rapper Wiz Khalifa. The network also recently finalized an agreement with ESPN/XGames

“I asked myself, ‘What are you most proud of this first year?” says Revolt chairman Sean Combs, “and for me the biggest thing was that we delivered on our promises. Right now there aren’t a lot of music outlets creating authentic, unique content, and that’s one of the things we have: we are able to deliver the talent on-air, every day, seven days a week, 365 days a year.”



Keep Watching & Reading,
Lynn Leahey, Editor
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To
unsubscribe from this edition, click here. Or for further assistance please email clientservices@accessintel.com.

Copyright Cynopsis 2015

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015

Related Stories

04/25/18: Cynopsis Jobs

Get a better Job!

Job of the Week BUSINESS DEVELOPMENT DIRECTOREkoNYC Serve as a leader/liaison between Eko’s strategic partners & internal teams; continue building current relationships with dist and content partners to grow. Min 7 yrs exp w/dist and/or content partnerships at a media co. Full info/apply HERE CynopsisJOBS Good morning. It’s Wednesday April 25, […]

04/25/18: Hulu’s The Path canceled after three seasons

The Path canceled after three seasons.

A CYNOPSIS MESSAGE FROM DISCOVERY THE MOST DEEPLY LOVED, TRUSTED BRANDS IN MEDIA ARE NOW UNDER ONE ROOF THE NEW DISCOVERY   REACHING 80% OF ALL U.S. HOUSEHOLDS WITH 100k+ INCOME  IN A SINGLE MONTH   20% SHARE OF ADULTS & WOMEN 25-54 97% OF YOUR ADS WATCHED LIVE   Discovery Channel. HGTV. Food Network. TLC. ID. […]

04/24/18: TBS orders season two of The Last O.G.

TBS orders season 2 of The Last O.G.

CYNOPSIS Good morning. It’s Tuesday April 24, 2018 and this is your first early morning briefing.   Tonight’s Premieres: CW: The 100 at 9p Nat Geo: Genius at 9p PBS: First Civilizations at 9p Velocity: Salvage Hunters: Classic Cars at 10p Viceland: The Ice Cream Show at 10:30p   Tonight’s Finales: Lifetime: […]

CynCity

Cynsiders

Instagram