CynCity

Don’t Dive Into Programmatic Without a Plan

Dan Raffe, director of programmatic operations at Centro, which develops digital advertising and media management software to help advertisers streamline and scale digital campaigns, offers his take on a hot topic. Pioneered in 2007, programmatic advertising is a quickly growing corner of the ad industry. Since 2013, programmatic has made up more than 50 percent […]

The programmatic TV spigot is opening. Get ready for the flood.

By Derek Mattsson, President, placemedia The programmatic TV marketplace will double in 2016 – accounting for at least 1% of the total $70 billion TV ad marketplace – with a similarly healthy growth curve in 2017 and beyond. It may sound like $700 million is small potatoes – but that’s up from zero in the […]

Going Over the Top with Sci-fi: Resistance is Futile

E.J. Kavounas, the Founder and CEO of the newly launched science fiction destination Recursor.tv, describes his OTT service as the first independent online platform entirely focused on sci-fi video content. The question is, if this is uncharted territory, why brave the waters? And what will be the biggest challenges moving forward? Here’s what Kavounas had […]

Turner Targets Movie Lovers with SVOD Service FilmStruck

Turner’s first domestic SVOD service, FilmStruck, has launched. Developed and managed by Turner Classic Movies in collaboration with the Criterion Collection, FilmStruck features a streaming library targeting movie lovers. Jennifer Dorian, General Manager of TCM and FilmStruck, and Charlie Tabesh, Senior Vice President, Programming, of TCM and FilmStruck, talk content, curation and cannibalization. Cynopsis: What […]

Video Media Sales in a Cross-Platform World

By Tracey McCormack TV ad sales veteran Tracey McCormack, the Founder and President of McCormack Media Services, specializes in training media professionals to succeed in a changing landscape. This fall, McCormack and Court Stroud, President of the Cledor Group, are co-teaching “Video Media Sales in a Cross-Platform World” at the NYU School of Professional Studies. […]

WE tv: All in for Unscripted

WE tv is making an impact as a highly social, pure-play reality network, focused on engaging and diverse personalities. Net president Marc Juris explains a brand expansion that’s paying off. Cynopsis: How has WE tv evolved? Marc Juris: Two years ago, we embarked on a major brand expansion, moving away from WE as “Women’s Entertainment” […]

UP Is On the Rise

UP has undergone a rebrand that transitioned the network from “family friendly” to “family focused.” With a new “We Get Family” tagline, UP acquired series like Gilmore Girls, Parenthood and America’s Funniest Home Videos to complement original programming including Bringing Up Bates, Growing Up McGhee and Jo Frost: Nanny on Tour. The result? Growth for […]

Six Steps for Thriving in Disruption

With the media landscape shifting seemingly by the day, start-up expert Lisa Messenger, author of “Daring & Disruptive,” offers six secrets for becoming a mover & shaker in a  multiplatform world.   When there’s so much disruption happening in an industry, how do you get people to choose you and your product? This is a […]

Speaking of TD Jakes

TD Jakes just premiered on OWN, right after its syndication launch.  Stephanie Drachkovitch, President & co-founder of 44 Blue Productions, explains how this show stands out from the pack (thanks, Oprah!). Cynopsis: How is TD Jakes different from other shows?   Stephanie Drachkovitch: The show is different because of TD Jakes himself – there is no […]

The OTT Future is Now: People and EW Go Over the Top

Time Inc. has just launched a new, free ad-supported Video-on-Demand OTT platform: the People/Entertainment Weekly Network. Network GM Susanne Mei talks about navigating from the “OTT future” to “OTT present.” Cynopsis: How long ago did the process start for the EW/People project? Susanne Mei: We built the programming and all the apps in nine months […]

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