CynMCE & Int'l 11/17/06 Print E-mail
Cynopsis: Multi-Cultural & International Edition
11/17/06

Good Morning.  It's Friday, November 17, 2006, and this is your first early morning Multi-Cultural briefing.

HISPANIC MARKET:

Warner Bros. Consumer Products and Univision Online are partnering to bring the Speedy Gonzales cartoons to the U.S. Latin market. In a first, 12 of the classic Speedy Gonzales cartoons will be released in Spanish on a Speedy Gonzales micro site located at Univision.com (keyword: Speedy Gonzales).  Beginning this week, a new cartoon will be released each week through February 15, 2007.  The micro site will also feature Speedy Gonzales downloads such as Speedy-themed wallpaper, buddy icons, grab-and-go animations and wireless content.  The event will be supported by an online ad campaign, Speedy sweepstakes and promotion by both Warner Bros. Consumer Products and Univision Online.  FYI, a new version of 1960s song Speedy Gonzales, words/music by Buddy Kaye, Ethel Lee and David Hess, from A.B. Quintanilla III's new album Kumbia All Starz was recently #68 on the Billboard 200 chart.

Fox Pan American Sports' Fox Sports en Espanol and Fox Sports Latin America announced the return of prominent Argentine sports journalist and commentator Martin Liberman to its airwaves. He will co-host the networks' news program Fox Sports Noticias, where he will be joined by Juan Jose Buscalia.  Fox Sports Noticias airs daily at varying times in the U.S. on Fox Sports en Espanol and throughout the Spanish-speaking Americas on Fox Sports Latin America.  Martin had previously hosted the Fox Sports Noticias show from 1997-2004.

AFRICAN AMERICAN MARKET:

American Gangster, BET's new primetime series, will debut on November 28 at 10p as it profiles notorious figures and the impacts of their crimes.  Each week, the network will profile one figure with archival footage, photographs and interviews, also placing the person's crime in the context of Black history and community.  Ving Rhames will narrate while Asylum Entertainment's Nelson George and Frank Sinton and Mark Rowland and BET exec produce.

GAY/LESBIAN MARKET:

Logo has given the green light to begin production for Exes and Ohs, a scripted comedy about lesbian friends and relationships.   The 6x30 series, based on the short film The Ten Rules: A Lesbian Survival Guide, starts production this week in Vancouver and will premiere in 2007.  Exes and Ohs follows the adventures of Jennifer (Michelle Paradise), a documentary filmmaker, and her search for Ms. Right in Seattle, WA.  Certain features of the series will be available at LOGOonline.com in addition to being offered on mobile devices and download-to-own services (currently iTunes Store, Amazon Unbox, AOL video and others).  The exec producers are Michelle Paradise, Lee Friedlander, Billy Grundfest and Noreen Halpern and John Morayniss for Blueprint Productions.

CROSS-MARKET MARKET:

African Americans and Hispanics have a higher interest in radio advertisements over other media outlets according to the recent findings from RAEL Personal Relevance Two: Radio's Receptive Ad Environment from the Radio Advertising Bureau. More info can be found at http://www.radioadlab.org/ . Other findings include:
  • Radio's receptive ad environment is especially strong among Blacks/African-Americans and Hispanics/Latinos (especially Spanish-Dominant Hispanics). Ethnic populations also showed some additional, unique emotional connections with their stations, indicating strong lifestyle bonds with formats targeting those populations. 
  • Blacks were much more likely than both Whites and Hispanics to feel more relaxed (52%) and comforted (53%) by radio, in addition to having a good time (54%). 
  • Hispanics were more likely than Whites to use radio to have a good time, while it nearly matched African Americans (42%) with use of radio to help overcome hardships.
  • In terms of advertising-related responses, Spanish Dominant respondents were more likely to feel that the ads reached them personally (40%) and were fun (32%) and honest (33%) while Hispanic respondents in general and Whites were much lower on all the factors.  Black respondents were highest in thinking that ads reached the intended people (44%, followed by Spanish Dominant with 37%) and that they were concise (28%).
  • As for annoyances … Blacks were most annoyed at internet ads being repeated too often (54%), getting in the way of enjoyment (42%), and appearing at inconvenient moments.   Over 60% of Hispanics felt that internet ads were the most annoying due to inconvenient timing and getting in the way of enjoyment.

INTERNATIONAL MARKET:

MGM Networks and ITI Group's Poland-based subsidiary, ITI Neovision, have joined forces to create a localized version of The MGM Channel for Poland.  Launching next month on ITI Group's new direct-to-home satellite television platform, n (yup, that's the name), the channel will be broadcast in Polish and be available in both standard and high def. The MGM Channel in Poland will present movies across all eras and genres of film making, including Raging Bull, Midnight Cowboy, Dirty Rotten Scoundrels, and many more. In addition, the channel will be offered to Polish cable operators.

Sony Pictures Television International (SPTI) picked up the exclusive rights to Long Legged Beauty from Galaxy Studio. The Vietnamese feature film focuses on a young girl's self-discovery and her dream to be a model and the effect it has in breaking from her family's tradition.  SPTI will shop the show all around Asia, including China, Hong Kong, India, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, and Thailand.

Rogers OMNI Television will present the world television premiere of the English-language version of The Black Bearded Barbarian of Taiwan, as part of its Signature Series.  The 60-minute documentary launches to English speaking viewers on OMNI.2 on November 25 at 7p. A portrait from Postmodern Productions, The Black Bearded Barbarian of Taiwan traces the spiritual journey of George Leslie Mackay, a 19th century missionary from Canada, as he wanders the island of Formosa (Taiwan), preaching his message of Christianity. 

EXECUTIVE MOVES:

BBC Entertainment named Elaine Bedell as Controller/Multi-Platform Commissioning.  She will manage the entertainment commission teams for BBC One, Two, Three and Four and broadband and mobile platforms, which cover entertainment formats, light entertainment, events and archives.  BBC Entertainment is part of the BBC Vision with its 4-part BBC Television, Factual & Learning and Drama, Entertainment & Children's groups.  Elaine will begin her new position in December from her previous job as the Commissioning Editor for Features and Factual Entertainment.

When the music stops everyone take an empty seat.  Discovery Communications has tapped David Zaslav, President/NBC Universal Cable and Domestic TV and new Media Distribution, as its new President and CEO.  Holding open the exit door for Zaslav is Randy Falco, President/CEO NBC Universal TV Group, who yesterday was appointed CEO of Time Warner's AOL.  Zaslav, who officially picks up the reins at Discovery in early 2007, takes over for Judith McHale. In the interim period, John Hendricks, Founder and Chairman, Discovery Communications, will serve as acting CEO.  Zaslav joined NBC in 1989 and was key in the development and launching of CNBC, MSNBC and negotiating deals for NBCU with DirecTV, Comcast and Time Warner.



Friday Fun Fact: 
In ancient Rome, it was considered a sin to eat the flesh of a woodpecker.

Answer to Yesterday's trivia question: Which late night talk show host would refer to his house band as the "Posse?" ARSENIO HALL    Kudos to:  Juanita Collins/NY; Scott Jolles-National Cable Communications/Atlanta; Amy Kolasky-MTV Networks/NY; Stephen Jackson-RoaDDoggZ productions, LLC/NY; Candice O'Connor-SpotPlus y Mas/Dallas; Sarah Hawkins- SpotPlus y Mas/Dallas; Alan Rosenfeld-Southeast Media Group/Telluride CO; Lysette Aviles-Kok-Scripps Networks/Knoxville; Jeffrey Loseff- Jeffrey Loseff Management/Studio City; Johnny Lopez-Telepictures/LA; Gene Lavelle-First Look Studios/LA; Bruce Weil-Santino's/Sherman Oaks CA

Today's Trivia Question: What was the longest running drama in TV history, and how long did it run? ( with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you've been mentioned in any of the Cynopsis editions, you can't be mentioned again that calendar week.)

Saludos -
Ariana
Ariana Rawls for Cynopsis: Multi-Cultural & International Edition
11.17.06

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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED --

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