CynMCE & Int'l 11/16/06 Print E-mail
Cynopsis: Multi-Cultural & International Edition
11/16/06

Good Morning.  It's Thursday, November 16, 2006, and this is your first early morning Multi-Cultural briefing.

HISPANIC MARKET:
 
Spanish-language kid channel ¡Sorpresa! has teamed up with Verizon Wireless V Cast to launch of ¡Sorpresa! Movil.  Initial content offerings include 1-2 minute clips of six of its TV series on Verizon Wireless V Cast for customers, with plans for a larger roll-out to follow over the next few months.  Programs available via the Sorpresa channel include: El Planeta De Remi (Puerto Rico), Kitty's Paradise (Japan), Sabas Que? (US); Kappa Maki (Japan); Tienda Majica (Puerto Rico); and Cachuereos (Chile).

And speaking of Verizon and kids … Verizon Wireless and Sesame Workshop will make Plaza Sesamo available on Verizon Wireless' V CAST as well as expand Sesame Street offerings. Verizon Wireless becomes the first wireless carrier in the U.S. to air Plaza Sesamo with classic and new video segments from Sesame Street and Plaza Sesamo on their own dedicated Latino category.  Like ¡Sorpresa! Movil, the two Sesame brands are expected to expand to a larger roll-out in the near future. Customers with other V CAST-enabled phones can view Plaza Sesamo through the current Sesame Street channel. Topics for the expanded Sesame Street offerings include Letters and Numbers, Around the House, In the Grocery Store, On the Road, and Ready for School.

The Mexican Revolution special will premiere on The History Channel en espanol on November 20 at 8p.  It explores the defining event that shaped the destiny of America's southern neighbor, the revolution of 1910 which lasted more than a decade and took the lives of hundreds of thousands. The premiere date of the special marks the anniversary of the start of the Mexican Revolution, November 20, 1910.  The Mexican Revolution is produced for The History Channel by Lou Reda Productions in association with Clio Productions, Mexico City. Marlene Braga is the Exec Producer for The History Channel en espanol.

Telefe International, the Argentinean network's international version, announced the new season of Chiquitas 2006, beginning this week. The show can be seen weekdays at 6p. The show airs in more than 40 countries around the world.  In 2006, this magical story about dreams, illusions and adventures returns to the screen in Argentina and internationally with the main character, Magali Garces, a young, successful businesswoman who become pregnant by her first boyfriend and this unfortunate events that happen with her father removing the baby and telling his daughter the child was born dead.  She finds out the truth and begins the search for her son and how her finding her son turns his orphanage into a more joyous, loving place.  Telefe International is carried in the U.S. by Condista, a Spanish-language cable TV programming aggregator.

In case you were wondering about the goings on at Univision, their filed 3Q2006 report with the SEC offers a few lesser-known and harder-to-find tidbits…
  • Joining Nielsen's Nielsen Television Index (NTI) cost Univision Communications close to $5 million for Univision and Telefutura.  The network's payments for these subscriptions will end in August 2007.  By the way, the NTI ratings service was mentioned in a footnote nearly 50 pages deep in the filing, according to Multichannel News.
  • The court battles with Televisa added up to nearly $2.7 million for the third quarter alone with the January 1-September 30, 2006 total at $10.55 million.  This includes a rather reluctant $6.6 million payment made by Univision to Televisa.  But Televisa had to pay Univision back for over-billing Telefutura to the tune of $4.5 million for 100 Mexicanos Dijeron's production costs.
  • The Disa Records share purchase equaled $105 million for the remaining 50% from the Chavez family.  The family sued the network back in July for $120 million but dropped the lawsuit once the sale was final.

Top 5 Broadcast Spanish Language Primetime Program Live +SD ratings for the week of November 6-12, 2006**
UNIV    Fea Mas Bella (M- F 8p)                      21.5 NHTI HH Rtg
UNIV    Mundo de Fieras (M- F, Var)                16.9 NHTI HH Rtg
UNIV    Cristina (Mon 10p)                              15.6 NHTI HH Rtg
UNIV    Heridas de Amor (M- F, 7p)                  15.6 NHTI HH Rtg
UNIV    LO Q No Vio Latin Grammy (Tue 10p)     14.2 NHTI HH Rtg
*Source: Nielsen Media Research
Note: NHTI Ratings are based on 11.63 million Hispanic TV Homes
** Please note that Nielsen Media's rating parameters are listed for some shows that air Monday-Friday to include the 5 day average instead of listing each individual weekday.

Top 10 Broadcast English Language Primetime Programs Live +SD ratings in Hispanic TV Homes for the week of November 6-12, 2006
ABC     Dancing with the Stars (Tue 830p)               8.2 NHTI HH Rtg
ABC     Desperate Housewives (Sun 9p)                   7.1 NHTI HH Rtg
ABC     Dancing with the Stars Recap (Tue 8p)         6.8 NHTI HH Rtg
ABC     Dancing with the Stars Results (Wed 8p)       6.7 NHTI HH Rtg
ABC     Grey's Anatomy (Thu 9p)                            6.7 NHTI HH Rtg
ABC     Lost (Wed 9p)                                          5.6 NHTI HH Rtg
FOX     Family Guy (Sun 9p)                                  5.4 NHTI HH Rtg
NBC     Heroes (Mon 9p)                                       5.2 NHTI HH Rtg
NBC     Sunday Night Football (Sun 820p)                5.2 NHTI HH Rtg
FOX     Simpsons (Sun 8p)                                    5.0 NHTI HH Rtg
ABC     Brothers & Sisters (Sun 10p)                       5.0 NHTI HH Rtg
*Source: Nielsen Media Research
Note: NHTI Ratings are based on 11.63 million Hispanic TV Homes

AFRICAN AMERICAN MARKET:

African American television homes in the US represent 13,450,000 households. Here are the Live +SD rankings for the week of November 6-12, 2006 - highest rated primetime network programs in African American TV homes according to Nielsen Media Research
NBC     Sunday Night Football (Sun 820p)                 13.3 HH Rtg
CBS     60 Minutes (Sun 7p)                                   12.7 HH Rtg
FOX     NFL Sunday Post Gn-Nat (730p)                    12.7 HH Rtg
ABC     Dancing with the Stars (Tue 830p)                12.3 HH Rtg
ABC     Dancing with the Stars Results (Wed 8p)        12.2 HH Rtg
CBS     CSI: Miami (Mon 10p)                                  11.8 HH Rtg
CBS     CSI: NY (Wed 10p)                                     11.4 HH Rtg
CW      Girlfriends (Mon 9p)                                     11.2 HH Rtg
ABC     Grey's Anatomy (Thu 9p)                              11.2 HH Rtg
FOX     The OT (Sun 730p)                                     10.3 HH Rtg
*Source: Nielsen Media Research

INTERNATIONAL MARKET:

VDC.com and Al Jazeera English, Al Jazeera's new international English-language subsidiary Arabic news service, signed a distribution agreement to deliver the network as part of the VDC.com channel lineup. VDC.com will be the first U.S.-based broadband cable television provider to distribute Al Jazeera English in the U.S. and will be available as of today to more than 60 million U.S. broadband users.  VDC.com (Virtual Digital Cable) is a linear TV subscription service offered over the Internet.

BBC Worldwide and Sony Pictures Television have been pulled in to produce a pilot for ABC adapted from BBC's BBC4 show of the same title (which also airs on BBC America).  The 30-minute The Thick of It political comedy watches a Parliament member and his inept colleagues (not a far stretch  the U.S. version will include Congress members).  Mitchell Hurwitz will develop the pilot with The Thick of It creator, Armando Iannucci, exec producing with Mitchell, BBC Worldwide's Paul Telegdy, and Richard Day (who is writing the pilot).

VOD service Eurocinema will officially provide on-demand content to Time Warner Cable in the New York area this month.  International films can be viewed by Time Warner Cable digital customers through International Movies On Demand (IMOD) Channel 500. Each title may be viewed at any time and is just $3.95 for unlimited access within 24 hours.  Key titles from Eurocinema's current roster will be refreshed monthly.

John Edward: Cross Country will be making its way across countries following U.K.-based Living TV's licensing of the show from iD Distribution.  The network is planning to broadcast the paranormal series some time next year.  The show, which was produced by Jeco Productions  for U.S.-based WE tv, has also been licensed by Australia's Foxtel for its W Channel. 

Listeners in Phnom Penh, Cambodia can now hear BBC World Service programs in English in around the clock following BBC 100 FM's re-launch.  It has been available in Cambodia since 1997 but recently received a new more centrally located transmitter.  The station airs programs on health, sports, business, music, and more including BBC's flagship show, Newshour.

EXECUTIVE MOVES:

MTV Networks International has promoted two executives:
  • Mark Levine has been upped to SVP/Marketing & Communications, Nickelodeon.  In his new role, he will be oversee local marketing and communications strategies for the network in Asia, Europe and Latin America in addition to pan-European and worldwide initiatives.  Mark and his group will also be responsible for managing Nickelodeon's properties across all lines of business as well as focusing on building value of Nickelodeon International businesses by working with Nick US and other Nick channels.  The team will support Viacom Brand Solutions and its new partners, and grow current partnerships with Paramount Pictures International. Mark will be based in New York.
  • Pooja Midha has been promoted to VP/Marketing.  Also based in NY, she will develop and implement marketing efforts to support the revenue lines of business for Nick International (e.g. International Program Sales, Viacom Brand Solutions etc).  Additionally, Pooja will oversee efforts including worldwide promotions and marketing initiatives.  She will report to Mark Levine.

Twentieth Century Fox Film Corporation upped Jamie McCabe to EVP/Worldwide Pay-Per-View, Video-On-Demand and Electronic Sell-Through.  In this newly created position, he will manage distribution and marketing for Fox's film and TV content in the VOD and electronic sell-through markets. Jamie was previously SVP in the same department. He will continue to be based in LA and report to Peter Levinsohn, President/Worldwide Pay Television and Digital Media.

Mike Perciaccante has left his position of Associate Sales Director at VNU's Interactive Market Systems, Inc. (IMS) division to take on the role of Director/Research at Univision 41 (WXTV) and Telefutura 68/67 (WFUT+) in New York.  Mike's duties will also include helping to effectively market the Univision and Telefutura brands to NY DMA viewers.
 
Answer to Yesterday's trivia question: What were the three spin-offs of Happy Days?  LAVERNE & SHIRLEY, JOANIE LOVES CHACHI, and MORK AND MINDY    Kudos to:  Earl Dozier-Boardroom, Inc/Stamford CT; Gregory Chang-ImaginAsian Entertainment, Inc/NY; Barry Solomon-Menudo Entertainment LLC/NY; Gary Mak-Connelly Partners, Boston; Don Tapani-FOX4/My27/Dallas; Adriana Martinez-CBS 11 KTVT  Dallas/Ft Worth; Don Tapani-FOX4/My27/Dallas; Richard MacDonald-Playground Media/LA; Tricia Nelson-Dr. Phil.com/Hollywood; Hud Woodle-GRB Entertainment/Sherman Oaks CA; SAL RODRIGUEZ-DIRECTV, Inc/LA

Today's Trivia Question: Which late night talk show host would refer to his house band as the "Posse?" (click here) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you've been mentioned in any of the Cynopsis editions, you can't be mentioned again that calendar week.)

Saludos -
Ariana
Ariana Rawls for Cynopsis: Multi-Cultural & International Edition
11.16.06

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