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CynMCE 9/6/06 Print E-mail
Cynopsis: MCE
09/06/06

Good Morning.  It's Wednesday,  September 6, 2006, and this is your first early morning Multi-Cultural briefing.

HISPANIC MARKET:

Cisneros Group's Venevision Intl. (VVI) launched a new 24-hour Spanish-language film channel named VeneMovies with carriage agreements already in place with Comcast and Insight.  The network will air contemporary films from the company's 350+ film library, commercial-free with English subtitles. Other programming will include footage from Latino film festivals and more.  Some of the titles already picked for airing include La ley de Herodes (Herod's Law), Otilia Rauda, Los ninos invisibles (The Invisible Children) and others.  Alejandro Parisca has been named to head up the network according to Variety.  He will report to CEO/President Luis Villanueva and VP/Entertainment Jose Antonio Espinal.

Recording artist Carlos Ponce will take on a new role this fall as spokesperson for The History Channel en espanol. During Hispanic Heritage Month (September 15-October 15), the Puerto Rican singer, songwriter and actor will join the network in a special tribute, highlighting some of the greatest heroes and moments in Latin American history and introducing five documentary films airing at 8p: Balseros, The Madness of Don Quixote, Behind the Shadows, State of Fear and The Kidnapping of Ingrid Betancourt.
  • September 15 - Las Locuras de Don Quijote (The Madness of Don Quixote)  This Spanish film was commissioned by the Spanish province of La Mancha in 2004 as the official work celebrating the 400-year anniversary of the world's first novel.
  • September 18 - State of Fear  A Peruvian movie about escalating violence and repression involving the Shining Path guerrillas set in the deserts, mountains and jungles of Peru.
  • September 22 - Detras de las sombras (Behind the Shadows)  A first-person narrative film from Mexico about Mexico's golden age of Cinema told by elderly cameramen, wardrobe managers, electricians and other behind-the-scene people.
  • September 25 - Balseros  This Cuban film recounts the true story of seven Cuban balseros (rafters), venturing to sea on homemade rafts to reach the coast of the U.S.
  • September 29 - The Kidnapping of Ingrid Betancourt A Colombian movie focusing on the kidnapping of Senator Ingrid Betancourt by the Revolutionary Armed Forces of Colombia (FARC) in the midst of a controversial campaign for president

The Los Angeles Latino International Film Festival (LALIFF) will celebrate a decade of showcasing U.S. and international Latino films and culture from October 5-15, 2006. The festival returns to the Egyptian Theatre on Hollywood Boulevard. During the 11-day festival, LALIFF offers Latino films, film industry workshops, seminars, panels and labs led by Hollywood film community players.  LALIFF programs offered throughout the years will also be presented at the festival.

ABC is targeting Hispanic audiences with new primetime spots promoting Desperate Housewives and Ugly Betty with its U.S. Hispanic agency of record, ARENAS, and Transit Television Network (Transit TV).  The latter will air promo spots for the shows on its mobile broadcast network (Transit TV screens found on transit vehicles across select major markets). Both spots will run in Spanish.

mun2 unveiled a new on-air campaign yesterday introducing the network's VJ personalities. The VJ campaign will present five 30-second spots featuring the network's resident VJs: Frankie Needles, Crash, Ellie, Yasmin Deliz and Renato Lopez. Each on-air spot features an individual VJ in a natural setting that shows their distinctive personality traits.

AFRICAN AMERICAN MARKET:

VisionTV International (VTVI), the joint venture between VisionTV and Ellis Entertainment, has wrapped shooting and started post-production on a second season of Divine Restoration, for delivery in September. The 13-episode original series returns with network commitments from TV One and Canada VisionTV. The design and renovation series features a different church with a desire to support the needs of its community in each episode.

ASIAN/INDIAN MARKET:

Television Korea 24, Inc.'s (tvK24) flagship network tvK has picked up carriage on Charter Communications' digital Family and Information tier.  The tvK launch includes a portion of Charter's LA market in Southern California, encompassing Glendale, Burbank, La Crescenta, La Canada Flintridge and Montrose.  This will be tvK's second launch on a Charter Communications system (first was the Inland Empire market).

Here are the top ten markets ranked by Asian American TV households according to Nielsen Media Research's updated universe estimates for Hispanic, African American and Asian American TV households in its 210 local television markets or Designated Market Areas (DMAs).  In the Asian American household estimates, most of the top ten DMAs experienced household figure growth compared to last year with Houston entering the top ten list, kicking Boston down to the number eleven spot.  The top ten markets ranked by African American TV households will appear in tomorrow's edition.  Here are the Top Ten Markets Ranked by Asian-American Homes:

                                             2006 Asian TV         2007 Asian TV
Designated Market Area                Homes                      Homes
Los Angeles                                633,810                    669,390
New York                                   555,960                    564,370
San Francisco-Oak-San Jose         460,600                    482,320
Honolulu                                    220,460                    220,330
Chicago                                    166,460                    166,080
Washington, DC (Hagrstwn)          145,880                    152,880
Seattle-Tacoma                         124,570                    131,230
Sacramnto-Stkton-Modesto          112,900                    122,350
Philadelphia                                101,180                    105,130
Houston                                      98,660                    103,790

INTERNATIONAL MARKET:

CABLEready has signed a deal with The Weather Channel to handle international sales for its speculative natural disaster series It Could Happen Tomorrow. CABLEready will handle worldwide sales for 22 episodes as well as a 60-minute special, Katrina Lost, which compares New Orleans-area hurricane predictions made prior to 2005 to the real destruction of that year’s Hurricane Katrina disaster. Each 30-minute episode scientifically examines the risks and damaging results of major disasters such as hurricanes, tornadoes and earthquakes that could possibly hit major cities, including New York, Dallas, Memphis and San Francisco. 

International Broadcast Communications, Inc. (IBC) has signed a few more deals for the 30-minute entertainment series Famous. The latest sales include a 104x30 agreement with Sitcom's Marco Polo TV in Italy.  Season one will begin airing this fall season.  IBC has also sold the series to AXN in Japan and South Korea's Club Channel (owned and operated by Zone Media). AXN Japan will premiere season 3 of FAMOUS beginning in September, while Club launches the series with season 1 in September. National Cable Networks (NCN), a new cable channel in Russia, has signed up for 52 eps and will begin airing the series when the channel launches in October.

Bennett Group's Bennett Media Worldwide (BMW) is heading to Mipcom '06 with a programming slate that features three new HD series, each as a 13x30 production. 
Playing in Paradise - A form of exotic travel as top bikini models guide the audience through desirable locations from the Bahamas to Thailand.
Beyond the List - A sneak peek at the exclusive "invite only" lifestyle where celebs and heavy hitters party, dine and mingle.
Oh, No! It's Kato! - Kato Kaelin on mission-possible journeys as he crashes many a party or event around the world.

Fremantle International Distribution has inked another series of deals for its family-friendly series, Prehistoric Park (6 x 1hr) to broadcasters in Latin America including terrestrial channels: Canal 13/Artear (Argentina), Channel 7/TVN (Chile), Ecuavisa (Ecuador), Record (Brazil) and Televisora de Costa Rica/Channel 7 (Costa Rica).  Created by Impossible Pictures, the producers of the Walking With… series, Prehistoric Park is hosted by natural history expert Nigel Marven who travels back in time, with the help of CGI animation, to rescue prehistoric animals.  The series is a co-production between ITV (UK), Animal Planet (US), M6 (France) and ProSieben (Germany).

EXECUTIVE MOVES:

A&E Television Networks upped Steve Ronson to EVP/Enterprises.  He will manage AETN's global Digital Media activities, including broadband video, short-form syndication and wireless applications.  He will continue to oversee AETN Enterprises, which includes AETN International, AETN Consumer Products and the Interactive Services Group.  Steve was previously SVP/Enterprises, AETN International.

Spanish Broadcasting System (SBS) and Mega TV named Eduardo Garcia as Local Sales ManagerRobert Rivera was named as VP/Entertainment at SBS.  He will manage the development and production of SBS's signature radio station concert events throughout the U.S. and Puerto Rico in addition to building strategic marketing partnerships.  Robert has been with SBS for over four years as an AE at Miami's WXDJ.

Entertainment Rights named Olivia King Canter as Director/Sales, Latin America and Canada. She was recently Havana Music Company's director. Olivia will be based in New York and report to Kathleen Hricik, EVP & MD/U.S., Canada and Latin America.

Turner Broadcasting System Latin America upped Joel Whitten Richardson III to Senior Corporate Officer/Argentina.  Joel was previously SVP/Distribution & Marketing for Brazil and the southern region of South America. He will be based in Buenos Aires and report to TBS Latin America president Juan Carlos Urdaneta.


Cynopsis: MCE Network in Focus: Shalom TV

Overview:
Shalom TV (www.shalomtv.com) premiered August 30 as America's first national Jewish network. All during the month, the subscription Video-On-Demand (SVOD) service offers 50 hours of entertaining and educational telecasts, with 15-20% of titles refreshed each week.  Shalom TV programming is composed of original series, acquired films and specials, event coverage and Jewish-oriented productions, all in English or with English-subtitles. The privately funded network is headquartered in the New York City area.

Target Audience: North American Jewish population, as well as those with an interest in Jewish culture and/or Israel

Programming Highlights:
Movies: Feature films, Jewish and Israeli films, and Yiddish classics with several works wrapped by a filmmaker/talent interview or a discussion on the film and its topic
National Center for Jewish Film  Titles from the largest collection of Jewish-themed films and videos in the world
Sony Pictures - Feature films about Jewish life in the diaspora
Titles from young Israeli filmmakers
News/Information: Presentations from the 92nd Street Y, weekly news shows, discussions and forums with journalists, public affairs coverage, and an ongoing dialogue with Jewish leaders in American and in Israel
News coverage - English-language news from the Middle East
Debates  Centers on issues of importance to American Jewry
Regular series - Conference Briefs, Out of the Mouth of Zion, Israel Speaks, Jewish Roundtable and more
Israel: About the land and its people
Israel Baseball League - The inaugural season of professional games and related sports and educational shows
Israel Ministry of Tourism - Travel videos
Children: Original series and classics
Mr. Bookstein's Store - A Shalom TV production that centers on stories, songs, and puppets
Adventures of Agent Emes - A series about a yeshiva-boy-by-day, secret-agent-by-night
Dramatic animated films  Includes Rashi and Rambam from Rabbi Berel Wein
Culture: Author interviews, Jewish cooking, celebrities, conversations, and performances of Jewish interest, musical performances and established series

Judaism: All levels of Jewish learning
Passages - Torah portions and their relevance to modern life
Dimensions of the Daf - Talmud study
From the Aleph Bet  An original series to learn Hebrew
Kabbalah Revealed  An original program on Kabbalah
History: Long-form documentaries on major moments in Jewish history
Establishment of the State of Israel
Holocaust - Presentations on WWII and the Witness original series with Holocaust survivors

Distribution: Carriage with Comcast Cable and Blue Ridge Communications in Southeastern Pennsylvania, Northern Delaware and the Poconos. Additional Comcast markets are anticipated at a later date, along with completion of carriage arrangements with both Time Warner Cable (NY and LA) and Cablevision (metro NYC).

Shalom TV Executives: Rabbi Mark S. Golub, President/CEO; Bradford N. Hammer, COO; Edith Samers, VP/Marketing; David Brugnone, VP/Sales; Dr. Evgueni Lvov, VP/Operations

Long term View: Cynopsis MCE Question: "How do you see Shalom TV evolving over the course of the next 5-10 years?"

Rabbi Mark S. Golub, President/CEO: "There has been a stunning void in Jewish programming on American television and we hope that Shalom TV will help fill that void.  As a mainstream cultural network, rather than a ‘religious' network, we believe that Shalom TV will appeal to virtually every corner of the American Jewish community and that Shalom TV will become a part of every Jewish home.  In addition, we know there are many other thoughtful and bright individuals of other faiths who are interested in learning more about Jewish life, the Jewish tradition and the Holy Land of Israel.  Shalom TV will simply celebrate the totality of Jewish life and culture with entertaining, informative and compelling programming."

For more information: Contact Bradford Hammer, COO, at (201) 242-9460 or
.



A CYNOPSIS MESSAGE FROM AZN
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(Source: Selig Center for Economic Growth, The University of Georgia, The Multicultural Economy 2005; MRI Doublebase 2005)
Answer to Yesterday's trivia question: This big fish had one goal and one goal only.  He wanted to be caught by the fisherman who worked for what company?    CHARLIE TUNA FOR STARKIST TUNA  Shane Fondon-Media Power Advertising/Charlotte, NC; Barbara Rosenthal-Tiffany Press/NY; Eunjung Lee-Cannella Response Television, Inc/NY; Wendy Kamilar-Telemundo Network/Hialeah FL; Alan Rosenfeld-Southeast Media Group/Telluride CO; Larry E. Morton-Equity Broadcasting Corporation/Little Rock AR; Greg Munro-Comcast Spotlight/Denver; LaMont Ridgell-PRN/San Francisco; Dan Matson-DJM/Glendale CA; Steve Fisch-Starz Media/LA; Moctesuma Esparza-Maya Cinemas

Today's Trivia Question: From Venezuela, Fericito, a mustachioed nightclub stand-up comedian use to perform on SNL. At the end of every punch line, what did he do?( click with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you've been mentioned in any of the Cynopsis editions, you can't be mentioned again that calendar week.)
Saludos - ArianaAriana Rawls for Cynthia Turner's Cynopsis: MCE09.06.06

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JOB OPENING: MKTG MGR, AD SALES/ Oxygen/NY: Manage mktg efforts directed at ad sales trade incl. events, collateral, pres., adv., promos, dm/email campaigns. Info @oxygen.com. Res to: ref job title in Subj Line (9/13)

JOB OPENING: WRITER/PRODUCER/Discovery Nets, Silver Spring, MD: 3-5 yrs TV on-air promo exp, great writing & org skills, field prod, creative vision. Apply: www.discovery.com; Job Req#4424. Mail demo reel - MD headquarters. (9/13)

JOB OPENING: DIR PRGM & MKT RESEARCH/A&E TV NETS/NY: Provide qualitative & quantitative res that supports prgmg/mktg decisions across all nets. Min 7yrs exp in TV res. w/ 3yrs in cable tv. Apply: www.aetn.com & click on careers tab (9/12)

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JOB OPENING:  MEDIA ADVISOR/Multicultural /NY: Carat USA seeks media planning professional at the Account Director level with expertise in the Hispanic market. Send resume to: (9/12)

JOB OPENING: MANAGER SALES PLANNING/TV10s/NY: 2+ yrs media experience. Proficiency in Power Point and Excel required. Attention to detail essential. Resume to: (9/12)

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JOB OPENING: CORP. COM  MGR/Century City, CA:  5-7 yrs exp. in ent. publicity.  Must have strong contacts & relations w/print & electronic media on a national, regional & local basis.  Apply, www.mtvncareers.com Comedy Central EOE (9/9)

JOB OPENING: MGR, AD SALES INTEGRATED SOLUTIONS RESEARCH/TVLAND/NY: Cre8 innov ad sales resrch, resrch tools applic, position ntwrks to incr rev,strng wrtng/cre8tve skls,media resrch exp. EOE/M/F/D/AAP. Apply www.mtvncareers.com (9/7)

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FALL INTERNSHIPS - These positions are for credit only - nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

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