Good morning, it's Monday, October 6, 2008, and this is your first
early morning digital briefing.
The citizen journalist movement took it on the chin again on Friday as
false reports spread that Apple CEO Steve Jobs had a heart attack. The
story, which caught fire via Twitter, Digg and other services and was picked up
on news blogs such as Silicon Alley Insider, initiated from a user
generated posting on CNN's iReport
site (whose tagline is "unedited, unfiltered news.") Apple's stock
price, which has been trading down as of late due to market conditions, took a
dive on the news, falling more than 10% before recovering after the phony
report was refuted. The SEC has already contacted iReport seeking
details about who uploaded the report - the second false report about Jobs'
health to circulate since August (when Bloomberg mistakenly published an obit
of the Apple CEO.)
~ MULTIPLATFORM CONTENT NEWS ~
Consolidation in the online content world continues as Steve Case's Revolution
Health Network announced plans to merge with Waterfront Media in a
deal valued at approximately $300 million. The combined companies will reach a
total of 20 million unique users. Revolution is ramping up to compete with
WebMD, which itself reaches about 38 million uniques and announced a deal last
month to acquire QualityHealth.com. Waterfront Media CEO and co-founder
Benjamin Wolin will be CEO of the combined company, while Revolution CEO Steve
Case, co-founder of AOL, will join the Waterfront Media board.
~ INNOVATORS & START-UPS ~
Codeblack Interactive has partnered with YouTube
to provide the latest sponsored programming for the nascent Google Content
Network (launched with Seth MacFarlane's Cavalcade series this summer.) Boondocks
head writer Yamara Taylor has signed on to create the first series for the Codeblack channel, to be
syndicated across thousands of African American-targeted sites.
Raise your glass of Guinness - Facebook will be establishing its
international headquarters in Dublin, Ireland to support technical and sales
operations across Europe, the Middle East and Africa.
~ GADGETS & APPS ~
Sony is now accepting pre-orders for its next generation e-book Reader,
the PRS-700BC,
expected to be ready to ship on Nov. 14. The $400 device will come bundled with
software that will make it easy to read Adobe PDF and Microsoft word documents
and features a 6" touch-screen interface allowing users to annotate
documents by using a pen-type stylus. It is only .4 inches thick and weighs
about 9 ounces.
Despite claims from the company that no new Kindle
models are due out this year, rumors continue to swirl that a sequel to Amazon's
e-book reader may hit the market by Christmastime. Tech blog Boy Genius
Report even got its hands on some pictures
- it's got a sleeker design featuring smaller buttons that should prevent
accidental page-turning, a common complaint about the initial Kindle.
~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~
Real Networks received a court order to temporarily shut down the RealDVD ripping service to give the judge a
chance to review the details of the case, reports NewTeeVee. A visit to
the site reveals the following message: "Due to recent legal action taken
by the Hollywood movie studios against us, RealDVD is temporarily
unavailable."
More news broke on the digital cinema rollout as Sony inked deals with 20th
Century Fox and Paramount to promote Sony digital cinema equipment.
Fox, Paramount and Sony Pictures Entertainment will pay virtual print fees to
exhibitors using Sony digital projection technology.
~ TRENDS, RESEARCH, ETC. ~
Venture Capital and Mergers and Acquisitions investment are down over the past
three months across the digital media sector, according to new quarterly
reports from UK-based StrategyEye. Digital Advertising, Mobile Content,
Gaming, Social Media, Search and Online Media have all been adversely affected
by the economic slowdown according to StrategyEye, which tracked 121 M&As,
161 Venture Capital and 253 Partnership deals across the sector in Q3 2008, at
a total value of $45 billion. Trends include:
Consolidation
and content partnerships indicate content providers see home TV sets as
the best platform to attract a truly mainstream audience in the future
large
ad players are moving into in-game advertising and social media advertising
funneling
video content via social networks, content providers are trying to reach
viewers where they spend a majority of their time online
~ EXECUTIVE MOVES ~
Dustin Moskovitz, who co-founded Facebook at Harvard with Mark
Zuckerberg, announced he will be leaving the company in about a month, joining
Facebook Engineering ManagerJustin Rosenstein to form a new
enterprise productivity software company. The software's user interface will
adopt many of Facebook's tools and conventions in the hope that Facebook
engineers will adopt them for the platform, according to a post on Mr.
Rosenstein's Facebook profile.
~ WEBSITE OF THE DAY ~
Tina Fey's spot-on portrayal of
Sarah Palin in SNL's
mock sketch of the VP debate was the thing to watch again online this
weekend as the site itself attracted over 1 million views of the video, which
also starred Queen Latifah as the PBS' Gwen Ifill, the debate's moderator.
(This doesn't even include emails and embeds to social networks, powered by an
extensive Clearspring "Launchpad" widget distribution tool.) Tina's
Palin skits have been such a hit online - helping to increase traffic to
NBC.com to unprecedented levels - one wonders if future TV talent will want
compensation bonuses tied to online performance.
Later -- Wayne
Wayne Karrfalt for Cynopsis: Digital 10.06.08
Cynopsis Digital Ad Sales: Jason Cesare - 732-718-0629 / Classifieds - Trish Pihonak- 203-926-9878 /
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