Cyn Int'l 10/2/08 Print E-mail
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Cynopsis: International
10/02/08

Good morning. It's Thursday, October 2, 2008, and this is your first early morning International & Multicultural briefing.

INTERNATIONAL MARKET:

Today is the day for Comedy Central Hungary as the new MTV Networks International channel makes its debut in the country for more than 1.5 million households via cable and satellite.  Two of its first local productions will include an original, weekly 30-minute sketch show, Magyarok az urben (Hungarians in Space) and the 14x60-minute improv show, Beugro (Understudy).  The channel will launch simultaneously online (www.comedycental.hu) with a Hungarian language website.

The U.K.'s Vode inked a deal for 100's of content hours of content in a digital storage and distribution agreement with ALL3MEDIA International

Five in the U.K. has acquired the rights to The Mentalist in a licensing deal with Warner Bros. International Television Distribution. The 13x60-minute series will air on Five and Five US in the U.K. next year.

The Roxy Hunter TV mystery-movie franchise is part of new European and Latin American deals inked between Dolphin Entertainment and Mediaset's Italia Uno (Italy), Venevision (Venezuela), Canal 11 (Honduras) and Canal 19 and 2 (Nicaragua). They will gain the rights to the franchises' first two movies.

TV5MONDE USA will air the debates leading into this year's U.S. presidential election, dubbed in French. The debates will also be available at
www.tv5.org/TV5Site/publication/publi-136-Election_americaine.htm.

Ontario's TVO, ACCESS Alberta and The Knowledge Network have acquired the second run of Sinking Ship Entertainment's reality pre-school show, The Jungle Room.  Season 2 will also include a title change to The Ocean Room (26x11-minutes).  It goes into production in spring 2009 for a fall 2009 debut.

BBC World News is coming to PBS with a new format, set and team of anchors and reporters this week.  The 30-minute, KCET-distributed show, will be produced out of the London studio with the BBC's Mike Embley anchoring and Philippa Thomas contributing daily news from the BBC's Washington Headquarters.  BBC World News content will be available on local PBS station websites with the newest stations to import the program being WTTW (Chicago), WQED (Pittsburgh), KUED (Salt Lake City), KRMA (Denver), WCET (Cincinnati) and GPTV (Georgia).

Following the series debuts of Breeder of the Pack on Animal Planet and The Chef's Domain on Travel + Escape, both shows will air on Canada's CTV this fall.  The 5-part Breeder of the Pack will air on Saturday afternoons as of October 4 at 230p as part of an Animal Planet time slot. The latter show, a cross-Canada culinary adventure series, will also make its way to the Saturday afternoon lineup on November 22 at 1p in the Travel + Escape programming block.

Last call for the Program Call: If your company is attending MIPCOM with programming, we will include a cynopsized MIPCOM international and multicultural program Shopping List in Cynopsis: International and Cynopsis: Kids the week before the market. So send along only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). If your company is interested in being included, please send the details to by Thursday, October 2, 2008.

HISPANIC MARKET:

Today's first Vice Presidential Debate from St. Louis will also air live on the following channels starting at 9p ...
  • TeleFutura will air the debate live in each time zone across the U.S.
  • V-me will broadcast live in Spanish on a special Participa 2008: Debate de los Candidatos a la Vice Presidencia (Vice Presidential Debate) from 9-1030p.

Top 10 Broadcast Spanish Language Primetime Program Live +SD ratings for the week of September 22-28, 2008**, ***
UNIV    Cristina (Mon 10p)                                      20.9 NTIH HH Rtg
UNIV    Fuego en la Sangre (Mon-Fri Var)                 20.6 NTIH HH Rtg
UNIV    Don Francisco Presenta (Wed 1016p)            19.1 NTIH HH Rtg
UNIV    Cuidado con el Angel (Mon-Fri Var)               17.4 NTIH HH Rtg
UNIV    Aqui y Ahora (Tue 10p)                               16.2 NTIH HH Rtg
UNIV    Querida Enemiga (Mon-Fri Var)                    15.7 NTIH HH Rtg
UNIV    Rosa de Guadalupe (Thu-Fri Var)                  15.0 NTIH HH Rtg
UNIV    Show Suenos Sangre Mi (Sun 7p)                 13.2 NTIH HH Rtg
UNIV    Sabado Gigante (Sat 8p)                              12.2 NTIH HH Rtg
UNIV    Hora Pico (Sun 1030p)                                 11.0 NTIH HH Rtg
*Source: Nielsen Media Research
Note: NTIH Ratings are based on 12.14 million Hispanic TV Homes
** Please note that Nielsen Media's rating parameters are listed for some shows that air Monday-Friday to include the 5 day average instead of listing each individual weekday.
*** All national Hispanic ratings beginning August 27, 2007 (September 2007) will be produced through Nielsen's National People Meter (NPM) panel, the same sample that is used to produce ratings for non-Hispanic networks.

Top 10 Broadcast English Language Primetime Programs Live +SD ratings in Hispanic TV Homes for the week of September 22-28, 2008**
ABC      Dancing with the Stars (Mon 8p)                  6.2 NTIH HH Rtg
ABC      Grey's Anatomy (Thu 9p)                            6.1 NTIH HH Rtg
ABC      Desperate Housewives (Sun 9p)                  6.1 NTIH HH Rtg
NBC      Sunday Night Football (Sun 823p)               5.4 NTIH HH Rtg
ABC      Dancing with the Stars Special (Tue 9p)       5.3 NTIH HH Rtg
FOX      Family Guy (Sun 9p)                                   5.1 NTIH HH Rtg
FOX      American Dad (Sun 930p)                           4.7 NTIH HH Rtg
ABC      Dancing with the Stars Results (Wed 8p)      4.6 NTIH HH Rtg
NBC      Heroes (Mon 9p)                                        4.4 NTIH HH Rtg
CBS      CSI: Miami (Mon 10p)                                4.3 NTIH HH Rtg
*Source: Nielsen Media Research
Note: NTIH Ratings are based on 12.14 million Hispanic TV Homes
** All national Hispanic ratings beginning August 27, 2007 (September 2007) will be produced through Nielsen's National People Meter (NPM) panel, the same sample that is used to produce ratings for non-Hispanic networks.

AFRICAN AMERICAN MARKET:

African American television homes in the US represent 14,090,000 households. Here are the Live +SD rankings for the week of September 22-28, 2008 - highest rated primetime network programs in African American TV homes according to Nielsen Media Research
NBC      Sunday Night Football (Sun 823p)               14.6 HH Rtg
CBS      CSI: Miami (Mon 10p)                                12.7 HH Rtg
ABC      Dancing with the Stars (Mon 8p)                 12.4 HH Rtg
FOX      The OT (Sun 730p)                                    11.4 HH Rtg
ABC      Dancing with the Stars Special (Tue 9p)      11.1 HH Rtg
CBS      CSI: NY (Wed 1015p)                                10.5 HH Rtg
ABC      Grey's Anatomy (Thu 9p)                           10.1 HH Rtg
CBS      Criminal Minds (Wed 915p)                          9.3 HH Rtg
ABC      Extreme Makeover: Home Ed (Sun 8p)          9.1 HH Rtg
ABC      Desperate Housewives (Sun 9p)                    9.0 HH Rtg
*Source: Nielsen Media Research

EXECUTIVE MOVES:

With plans underway to increase co-production and digital media/mobile efforts in the U.S., Toei Animation has made several management appointments:
  • Kozo Morishita is Chairman and CEO of Toei Animation Inc., based in LA, and doubles as Managing Director, Toei Animation Co.
  • Kanji Kazahaya moves up to President and COO, Toei Animation Inc., as well as serving as Director/International Department, Toei Animation Co.
  • Kenji Ebato becomes EVP and GM, Toei Animation Inc., and doubles as Chief Manager/Licensing, International Department, Toei Animation Co.
  • Sae Song will manage Toei's digital media and mobile content operation in the U.S.
  • Hiroyuki Kinoshita continues to serve as CFO, Secretary and Treasurer, Toei Animation Inc., and Director/Contents Business Dept., Toei Animation Co.$

The U.K.'s Vode named Hughie Kelly as Business Development Executive to help the company grow its strategic partnerships and general commercial business.  Hughie, a former Sales and Marketing Executive for Network Ireland Television, reports to MD Anita O'Donnell.



Answer to Yesterday's Trivia Question:  What was the name of the short-lived late '90s TV series where Maureen "Marsha Brady" McCormick played the Mom of a high school boy?  TEEN ANGEL Kudos to only one: Chad Vander Wert-Scripps Networks, LLC/Knoxville, TN

Today's Trivia Question: The TV show Benson was a spin-off of what original series?  (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you've been mentioned in any of the Cynopsis editions, you can't be mentioned again that calendar week.)

Later -- Ariana
 Ariana Rawls for Cynopsis International
10.02.08

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Classifieds - Trish Pihonak- 203-926-9878 /


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