Cyn Int'l 9/15/08 Print E-mail
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Cyn opsis: International
09/15/08

Good morning. It's Monday, September 15, 2008, and this is your first early morning International & Multicultural briefing.

INTERNATIONAL MARKET:

Life is not a picnic as we well know but it now seems that BskyB will not have any picnic.  The U.K. company's plans for its over-and-over delayed Picnic digital terrestrial pay TV service have been under scrutiny from the Ofcom watchdog org for the past year and a half due to BSkyB's rather large presence in the overall English pay TV realm.  Due to the regulatory questioning, BSkyB had decided to stop its Picnic go-ahead efforts until Ofcom issues more approval.  The 4-channel Picnic was to have consisted of entertainment, movie, news and sports networks on the Freeview platform.  The decision to not take the Picnic "outside" may result in the loss of nearly 30 jobs at BskyB.

BBC Worldwide Americas has 3 Latin American sales in the bag for the BBC's Planet Earth natural history series.  Broadcasters on board for the 11-episode series include Canal 12 (El Salvador), Televicentro (Nicaragua) and Telefuturo (Paraguay), bringing the total series sales for the region to 15.

Program Call: If your company is attending MIPCOM with programming, we will include a cynopsized MIPCOM international and multicultural and MIP Junior program Shopping List in Cynopsis: International and Cynopsis: Kids the week before the market. So send along only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). If your company is interested in being included, please send the details to by Thursday, October 2, 2008.

HISPANIC MARKET:

Goal!!!!  At least for Telemundo Communications Group it seems to have been one.  The network's airing of the Rumbo Al Mundial: Mexico vs. Canada World Cup Qualifying soccer match on September 10 brought in a 1.1+ million M18-49 and 700,000+ M18-34 audience, giving it the #2 and #1 spots of the evening for their respective DMAs, regardless of language.  According to Nielsen, a total of 2.5 million viewers watched, which includes 1,647, 000 A18-49 (38% share among Spanish-language networks).

EXECUTIVE MOVES:

Endemol named Paul Romer as its Global Head/Programming as of January 1, moving him from his MD position heading up Endemol's operations in the Netherlands at Endemol.  As part of his new duties, Paul will oversee the company's Global Creative Team, third-party IP acquisitions and more.  He will collaborate with COO Marco Bassetti and CCO Tom Toumazis while reporting to Endemol's CEO Ynon Kreiz.

Sales of BRB Internacional's shows will be overseen by Silvia Orellana, the company's new Director/Audiovisual Distribution.  She will manage both in-house productions and those from the BRB catalog, marketing and advertising projects and BRB executive work team coordination in Spain and internationally.

Over in Stockholm, Anna Berggren has become the new VP/Sweden at Modern Times Group. The prior Head/Personnel at Canal Plus Sweden will now oversee organizational aspects of the MTG Sweden division's radio and TV assets in Sweden and the Baltics, reporting to MTG Sweden CEO Manfred Aronsson.

Ex-RTL II CEO Josef Andorfer and former NBC Universal Global Networks Deutschland Co-MD Roger Schneider are coming over to Germany's Das Vierte after Mini Movie International Channel's takeover of the company 3 months ago from NBC Universal Global Networks.  As for their new positions, Josef will serve as a consultant to MD Elena Fedorova working on programming, production, communication and marketing.  Roger takes on the role of Das Vierte's CFO and Deputy MD to manage finance, HR, legal, operations and sales.



Answer to Yesterday's Trivia Question:
  What actor appeared in the film Return of the Killer Tomatoes before landing recurring roles on Roseanne, Sisters, Bodies of Evidence and South Park?  GEORGE CLOONEY Kudos to: Melissa Friedman /NY; Matthew Willence-ITN Networks/NY; Jim Brown-WWE Enterprises/Stamford, CT; Eddie Hsu-KCTV5/KS; Lisa Brause-Golden House Entertainment, Inc./CA; Mark Coker-Warner Bros./LA; Jeff Meier-TV One/LA

Today's Trivia Question: The Oceanside Wellness Group is the main setting for what TV series? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you've been mentioned in any of the Cynopsis editions, you can't be mentioned again that calendar week.)

Later -- Ariana
 Ariana Rawls for Cynopsis International
09.15.08

Cynopsis International Ad Sales:
Jason Cesare - 732-718-0629 /
Classifieds - Trish Pihonak- 203-926-9878 /


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A CYNOPSIS MESSAGE FROM CYNOPSIS MEDIA: TOP TIER


What would a year be without something new from Cyn opsis? Introducing ...

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High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you're looking to make an executive change, or are looking for a change of scenery yourself.

Cynopsis Media: Top Tier





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