Good morning. It's Wednesday, July 30, 2008, and this is your first early morning Kids briefing, presented for the first time with graphic elements! Let us know what you think!
Dentsu
Inc.
has launched a new US-based division, DCI Los Angeles (DCI-LA), to
develop, co-produce, distribute and license original animation programs.
DCI-LA is seeking North American and European co-production partners to develop
new animated properties aimed at K6-12 and males 17-25 for TV, home
entertainment and other media, which will be backed by Dentsu Inc.
Additionally, DCI-LA is set to release the animation fantasy series Deltora
Quest, based on Australian author Emily Rodda's books by the same name, outside
of Asian markets. Helmed by Yuma Sakata, SVP, and Marc
Harrington, VP/Business Development, DCI-LA is looking for broadcast
partners and licensees across all territories and categories
respectively. Produced by OLM in association with Dentsu, the popular
Deltora Quest series airs on TV Tokyo's TV Aichi programming block. Now
published by Scholastic, Inc., the Deltora Quest series is available in
30 countries.
Breakthrough Films & Television grows its TV movies division to include original TV
movie development and production. Heading up the expanded division is
Marina Cordoni, Head of Sales and Business Development, Theatrical &
TV movies. Cordoni will oversee sales as well as acquisition of movie
scripts, development and production of original TV movies and the international
distribution of both original and acquired productions. The first
original project for the division is the development of Shadow Island
Mysteries, a group of TV movies, which aren't for kids, and that take place on
the same mysterious island. Breakthrough Entertainment, the
company's distribution arm is handling worldwide sales and pre-sales for all
properties.
NEW PRODUCTION & DEVELOPMENT
Warner Bros. has teamed with Alcon Entertainment to develop a
family-targeted movie adaptation of the Looney Tunes' Marvin the Martian,
the character created by the great Chuck Jones, according to Variety.
The mixed live-action and CGI animated feature is expected to be a holiday
movie and will be produced by Alcon principles Broderick Johnson and Andrew
Kosove with Steve Crystal.
MORE KIDS STUFF
Warner Bros. has released the Harry Potter and the Half-Blood
Prince teaser trailer has been released and can be viewed at a
variety of places (in three different HD sizes) including the newly updated
official website
for the movie. Additionally, USA Today let fans in on the
casting news that the young Tom Riddle is played by Hero Fiennes-Tiffin
(10), who happens to be the nephew of actor Ralph Fiennes, who plays the
adult Tom (aka Lord Voldemort). The teen Tom will be played by Frank
Dillane. HP and the Half-Blood Prince will be released (regular
version and Imax) on November 21, 2008.
Nickelodeon is set to premiere Stay My Baby, iCarly star Miranda
Cosgrove's first music video from a solo track on Monday, August 4 during a
new episode of SpongeBob SquarePants at 6p. The song is featured on
Nickelodeon and Columbia Record's new album iCarly Music From
and Inspired by the Hit TV Show from. Following its debut, the music
video will be available on TurboNick.
Nickelodeon makes some of its classic TV series available via Nick
Rewind, a new catalog at the iTunes Store. Nick Rewind will
feature a mix of full-length episodes, seasons and best of volumes of Nick
live-action and animated shows including: The Amanda Show; Clarissa Explains It
All; Rocket Power; Hey Dude; Doug; and a range of others.
Telltale Games is developing a new episodic game series, Wallace
& Gromit's Grand Adventure, which is based on Aardman Animations'Wallace & Gromit property. In the game players can play both
Wallace and Gromit. A trailer and a free demo can be downloaded at www.telltalegames.com/wallaceandgromit. Later this year, Wallace
& Gromit will star in a new Aardman original short, bowing on TV, entitled A
Matter of Loaf and Death. Additionally, Aardman will release DVD
compilations of the duo's best shorts.
Koch Vision will release the BBC adaptation of Noel Streatfeild's 1936
classic novel, Ballet Shoes, starring Emma Watson (Harry
Potter's Hermione), on DVD in the US on September 2, 208. Bonus content
on the DVD includes a 20-minute interview with Watson.
Octapixx Worldwide takes the international distribution rights to the
animated holiday special and a new series, both of which it will offer at
Mipcom Jr. and Mipcom 2008:
The
Little Crooked Christmas Tree
(1x30), a claymation animated special for kids/families narrated by
Christopher Plummer. The worldwide broadcast and home video rights
are available.
Danni's
Tales (6x30), a HD mixed live-action
and animated series that features original music and aims to get K3-8
singing and dancing, while also learning about animals from around the
world.
MARKETING/LICENSING
While
in general the idea of an elephant overhead might be a bit worrisome, this is
one will come with its own group of wranglers. Dr. Seuss' Horton the
Elephant will make his debut as a giant balloon (66 feet long, 36 feet wide
and 48 feet tall) in the 82nd Annual
Macy's Thanksgiving Day Parade on Thursday, November 27, 2008 in NYC,
which will be broadcast national on NBC (9a-12p). Horton will also serve
as Macy's Official Holiday Ambassador, with an exclusive plush toy available at
Macy's stores. Most recently Horton starred in the Fox feature film Dr.
Seuss' Horton Hears a Who! In addition, Dr. Seuss' Horton Hears a Who!
will be released as a two-disc Special Edition DVD, single disc and Blu-ray on
December 9, 2008.
Johnson's launches a marketing campaign, Thanks, Mom, as part of
the Johnson & Johnson's company sponsorship of the Beijing 2008
Olympic Games. Thanks Mom builds on the TV ad campaign that showcases
a number of 2008 US Olympians thanking their moms for helping them achieve
their dream of reaching the Olympics. The unscripted spots feature an
athlete speaking about their mom accompanied by family home video footage and
photos. Additionally, the Thanks, Mom digital campaign, available at www.baby.com/thanksmom,
features extended clips of the athletes and an Olympic-themed cartoon featuring
the voice of Mariska Hargitay (Law & Order, SVU) and five-time Olympic gold
medalist Janet Evans, both new moms.
RATINGS
Weekly Top Ten Basic Cable Ad Supported
networks, Total Day and Primetime Rankings among K2-11(000) 7/21-7/27/2008: Total
Day (000)
Primetime (000) NICK°:
1246
DSNY*:
1535
DSNY*:
993 CARTOON:
771
CARTOON: 717
NAN**:
493
NAN**:
320
NOGGIN: 270
NOGGIN:
251 TOON
DIS: 148
ADSM**:
223 NICKTOONS: 122
TOON DIS.: 134
DISCOVERY: 116
NICKTOONS: 105
BET:
74
DISCOVERY: 65
TLC:
67
BET:
51
MTV:
63 Source: Disney Research from Nielsen Media Research Data Live + SD Data *Disney Channel is not an ad supported cable network, unlike the others
in this listing. **Denotes a network that broadcasts less than 51% of minutes in a 24hr
day. °Nickelodeon Total Day 6a-11p
WeeklyTop Ten Basic Cable Ad Supported networks, Total Day
and Primetime Rankings among K6-11(000) 7/21-7/27/2008: Total
Day (000)
Primetime (000) NICK°:
768
DSNY*: 1206
DSNY*:
719 CARTOON: 537
CARTOON: 490
NAN**:
398
NAN**:
262 DISCOVERY: 82
ADSM**: 162
NICKTOONS: 74
TOON DIS.: 74 TOON
DIS: 74
NICKTOONS: 67
TLC:
46
NOGGIN:
50
MTV:
45
DISCOVERY: 47
NOGGIN: 44
MTV:
35 ANIMAL PLANET: 44 Source: Disney Research from Nielsen Media Research Data Live + SD Data *Disney Channel is not an ad supported cable network, unlike the others
in this listing. **Denotes a network that broadcasts less than 51% of minutes in a 24hr
day. °Nickelodeon Total Day 6a-11p
WeeklyTop Ten Basic Cable Ad Supported Networks, Total Day
and Primetime Rankings among Tweens 9-14 (000) 7/21-7/27/2008: Total
Day (000)
Primetime (000) DSNY*:
593
DSNY*: 965
NICK°:
563 NAN**:
485
CARTOON: 355
CARTOON: 412
NAN**:
377 DISCOVERY: 115
ADSM**:
210
MTV:
105
MTV:
87
COMEDY: 84
DISCOVERY: 77
BET:
69
COMEDY:
52 THE
N:
67
BET:
52
TLC:
60
NICKTOONS: 48
ESPN:
50 Source: Disney Research from Nielsen Media Research Data Live + SD Data *Disney Channel is not an ad supported cable network, unlike the others
in this listing. **Denotes a network that broadcasts less than 51% of minutes in a 24hr
day. °Nickelodeon Total Day 6a-11p
Monthly Year-to-Year Comparison: Top Ten Total Day Rankings among K6-11(000) 6/30-7/27/08
vs. 7/2-7/29/07, Cable Networks Only: Network:
(000) %diff NICK°
:
735 -8%
DSNY:
693 -14%
CARTOON**
:
478 -3%
NAN*
:
256 +2%
ADSM**
:
162 -26%
TOON
DIS.:
79 -12%
NICKTOONS:
70 +40%
DISCOVERY:
43 -38%
ANIMAL
PLANET:
36 +3%
MTV:
34 -38% °Nickelodeon Total Day 6a-11p *NAN Total Day 9p-6a **Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs.
11p-6a The networks listed are mostly those cable networks that regularly appear on
the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7
Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based
on Live Viewing
Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, July 25, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1389;
K6-11 854; TWEENS 9-14 609
DISNEY CHANNEL: K2-11 953; K6-11 667;
TWEENS 9-14 549
CARTOON NETWORK: K2-11 683; K6-11 482; TWEENS 9-14 362
TOON DISNEY:
K2-11 181; K6-11 103; TWEENS 9-14 60 Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, July 26, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1129; K6-11
747; TWEENS 9-14 545
DISNEY CHANNEL: K2-11 1293; K6-11 871; TWEENS 9-14 664
CARTOON NETWORK: K2-11 531; K6-11 377; TWEENS 9-14 300
TOON DISNEY:
K2-11 148; K6-11 70; TWEENS 9-14 39 Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, July 27, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1210; K6-11
734; TWEENS 9-14 507
DISNEY CHANNEL: K2-11 1022; K6-11 680; TWEENS 9-14 534
CARTOON NETWORK: K2-11 591; K6-11 408; TWEENS 9-14 301
TOON DISNEY:
K2-11 155; K6-11 88; TWEENS 9-14 50 Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, July 28, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1258; K6-11
756; TWEENS 9-14 626
DISNEY CHANNEL: K2-11 1312; K6-11 912; TWEENS 9-14 770
CARTOON NETWORK: K2-11 694; K6-11 448; TWEENS 9-14 304
TOON DISNEY:
K2-11 152; K6-11 88; TWEENS 9-14 73 Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday's Trivia Question: What was the name of
the female member of the Galaxy Trio of the animated series Birdman and the
Galaxy Trio? GRAVITY GIRL Kudos to: Jimmy
Bagley-Turner/Atlanta; John May-Turner Broadcasting System, Inc./Atlanta; Chris
Lucero-Namco Networks/PST; Maitena de Amorrortu-Disney Channel
Worldwide/Burbank; Pat Brady-Cunningham*Escott*Slevin*Doherty/LA
Today's Trivia Question:What was Howdy
Doody's sister's name?(Email with
your answer and be sure to include your name, company, city and time zone.
Unofficial rules: Only the second four correct answers from each time zone will
be mentioned; and once you've been mentioned in any of the Cynopsis editions,
you can't be mentioned again that calendar week.)
Later
-- Gwen
07.30.08
Cynopsis Kids Ad Sales: Jennifer Franko - 203-583-9796 /
Classifieds - Trish Pihonak- 203-926-9878 /
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