Cyn Int'l 7/17/08 Print E-mail
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Cynopsis: International
07/17/08

Good morning. It's Thursday, July 17, 2008, and this is your first early morning International & Multicultural briefing.

INTERNATIONAL MARKET:

Freeview has been officially launched by Australia's free-to-air commercial TV networks and public broadcasters.  Shareholders include the ABC, SBS, the Seven Network, the Nine Network, Network Ten, Prime, WIN and Southern Cross with ABC's Director/Television, Kim Dalton, chairing the non-profit.  As of 2009, Australian legislation will enable the commercial free-to-air networks to broadcast an additional standard def (SD) channel each in addition to their primary SD and high def channels.  The three new channels will bring the number of channels suites marketed under the Freeview to 15.

MTV Networks Wallonia has received the go ahead from the Conseil Superieur de l'Audiovisuel to become an authorized broadcaster in the French-speaking Belgium.  The authorization covers both Nickelodeon and MTV through 2017 with an option to renew the license at that time.  For the past couple of years, both networks have been airing in the country but the authorities are now requiring them to air content created for Belgian viewers as well as donate cash or production facility time to the French-speaking Belgian audiovisual community in accordance with local laws.

ProSieben's Galileo science entertainment magazine will make its debut in Sweden and Norway this fall in its regular Friday 8p slot on Norway's TVNORGE as of September 5.  A few weeks later on September 30, Sweden's Kanal 9 will premiere a 45-minute version in primetime on Tuesdays.  The program will have its own host in each country and will keep its original Galileo title.  The daily original German show has been airing for more than 10 year, also putting in appearances in Denmark, Poland, Russia, Belgium, the Czech Republic and China.

HISPANIC MARKET:

WAPA America will launch on Time Warner Cable in the New York City region as of July 23 on its DTV en Espanol service.  The channel comes out of Puerto Rico with WAPA-TV content.

Banda artist Yolanda Perez is the new host of LATV's regional Mexican music show, Mex 2 the Max (Mon-Thu, 9-930p PT).  The network's new programming lineup includes LATV-produced and global concerts, two new music video shows and a special video countdown program from Universal Studios.  Mi Beat airs the latest videos and hits on weekdays from 4-5p.  The List (Mon-Thu, 5-6p) is a 60-minute nationwide music request fest airing viewer favs.

Top 10 Broadcast Spanish Language Primetime Program Live +SD ratings for the week of July 7-13, 2008**, ***
UNIV    Al Diablo con Guapos (Mon-Fri Var)              20.6 NTIH HH Rtg
UNIV    Fuego en la Sangre (Mon-Fri Var)                 19.5 NTIH HH Rtg
UNIV    Aqui y Ahora (Tue 10p)                               16.6 NTIH HH Rtg
UNIV    Cristina (Mon 10p)                                      16.4 NTIH HH Rtg
UNIV    Rosa de Guadalupe (Thu 10p)                      15.2 NTIH HH Rtg
UNIV    Don Francisco Presenta (Wed 10p)               14.9 NTIH HH Rtg
UNIV    Rosa de Guadalupe EE (Fri 10p)                   14.1 NTIH HH Rtg
UNIV    Querida Enemiga (M-F 7p)                          12.1 NTIH HH Rtg
UNIV    Sabado Gigante (Sat 8p)                             10.7 NTIH HH Rtg
UNIV    Noche de Estrellas (Sun 8p)                        10.2 NTIH HH Rtg
*Source: Nielsen Media Research
Note: NTIH Ratings are based on 12.14 million Hispanic TV Homes
** Please note that Nielsen Media's rating parameters are listed for some shows that air Monday-Friday to include the 5 day average instead of listing each individual weekday.
*** All national Hispanic ratings beginning August 27, 2007 (September 2007) will be produced through Nielsen's National People Meter (NPM) panel, the same sample that is used to produce ratings for non-Hispanic networks.

Top 10 Broadcast English Language Primetime Programs Live +SD ratings in Hispanic TV Homes for the week of July 7-13, 2008**
ABC      Wipeout (Tue 8p)                                        3.8 NTIH HH Rtg
FOX      Hell's Kitchen (Tue 9p)                                3.7 NTIH HH Rtg
CW       Friday Night Smackdown (Fri 8p)                 3.5 NTIH HH Rtg
NBC      Miss Universe Pageant (Sun 9p)                  3.5 NTIH HH Rtg
ABC      The Bachelorette (Mon 8p)                          3.5 NTIH HH Rtg
NBC      America's Got Talent (Tue 9p)                     3.5 NTIH HH Rtg
FOX      So You Think You Can Dance (Wed 8p)         3.3 NTIH HH Rtg
ABC      I Survived-Japanese Gm Show (Tue 9p)          3.2 NTIH HH Rtg
FOX      House (Mon 9p)                                          3.0 NTIH HH Rtg
FOX      Moment of Truth (Tue 8p)                           3.0 NTIH HH Rtg
ABC      The Bachelorette (Mon 10p)                        3.0 NTIH HH Rtg
*Source: Nielsen Media Research
Note: NTIH Ratings are based on 12.14 million Hispanic TV Homes
** All national Hispanic ratings beginning August 27, 2007 (September 2007) will be produced through Nielsen's National People Meter (NPM) panel, the same sample that is used to produce ratings for non-Hispanic networks.

AFRICAN AMERICAN MARKET:

African American television homes in the US represent 13,650,000 households. Here are the Live +SD rankings for the week of July 7-13, 2008 - highest rated primetime network programs in African American TV homes according to Nielsen Media Research
CBS      CSI (Thu 9p)                                               7.3 HH Rtg
CBS      CSI: NY (Wed 10p)                                       6.9 HH Rtg
FOX      So You Think You Can Dance (Wed 8p)           6.7 HH Rtg
CBS      CSI: Miami (Mon 10p)                                   6.7 HH Rtg
CBS      Criminal Minds (Wed 9p)                               6.5 HH Rtg
ABC      Wipeout (Tue 8p)                                         6.4 HH Rtg
NBC      America's Got Talent (Tue 9p)                       6.3 HH Rtg
FOX      Hell's Kitchen (Tue 9p)                                  6.2 HH Rtg
CBS      Flashpoint (Fri 10p)                                       6.0 HH Rtg
FOX      House (Mon 9p)                                            5.8 HH Rtg
CBS      Without a Trace (Tue 10p)                             5.8 HH Rtg
*Source: Nielsen Media Research

EXECUTIVE MOVES:

As part of Disney's EMEA distribution operations restructuring within its Disney Channel, ESPN, Jetix and former Disney-ABC International Television units, Disney-ABC-ESPN Television named Murray Barnett as VP/Sports Channels and Syndication, EMEA.  In this newly created role reporting to Simon Amselem, SVP/Channel and Sports Distribution, EMEA, Murray will oversee revenue and distribution for ESPN's channels and content including ESPN Classic, NASN and ESPN in the Middle East and Africa.  Additional management duties include sports program syndication and sports rights repping and sublicensing. The former ESPN VP/TV Sales EMEA and Head of International Syndication Sales will continue to be based in London.

Juniper Content Corporation's Sorpresa! named Jon C. Dubin as its LA-based VP/Ad Sales, reporting to SVP/Ad Sales Mike Weiden.  Jon comes to the network from the City Reach Latino & Epic Media Group at Mobile Fleet Media, where he was VP/Ad Sales and Marketing in LA.

Hong Kong's STAR has a new folks in its programming and content units.
  • Bonny Yu is the new VP/Programming for XING KONG, STAR's flagship Mandarin general Entertainment channel for Mainland China.  Coming in from her Walt Disney Company position as Disney Channel's VP/Programming, Asia Pacific, she reports to Todd Lituchy, President/Entertainment and Jack Gao, STAR China's CEO.
  • Jennifer Batty was named as VP/Programming at STAR WORLD, also reporting to Todd.  She was previously with Viasat as Program Director/Pay TV, Channel Development and Head/Programming, Factual Pay TV.
  • STAR WORLD India and STAR MOVIES India has Jyotsna Viriyala as VP/Programming from her prior job as Assistant VP at Media Content and Communication Services (India) Pvt. Ltd.  She reports to Jennifer and Brian Lau, STAR MOVIES's VP/Programming.
  • All three will be in charge of scheduling, acquisition and content for their respective channels with Bonny and Jennifer based in Hong Kong and Jyotsna in Mumbai.

HOUSEKEEPING:

And a reminder -- Cynopsis editorial staff are all on vacation all next week which means no editions for the week.  We will be returning on Monday, July 28.  With that said, however, our Sales and Marketing staff will be available to you all week long, as usual!



Answer to Yesterday's Trivia Question
:  In the original Rocky movie (1976), Adrian gives Rocky a bulldog. After what football legend is this dog named?  DICK BUTKUS Kudos to: Noelle De Atley-Charlotte, NC; Bowa Kim-Univision/NY; Wendy Kamilar-Telemundo Network/Hialeah, FL; Gabe Alfaya-XL Worldwide/ NY; garciamatrix marketing/San Antonio, TX; Dora Medrano-Carob Films/Santa Monica, CA

Today's Trivia Question:  Which current Travel Channel show host once appeared on Miami Ink where he got a tattoo of a skull? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you've been mentioned in any of the Cynopsis editions, you can't be mentioned again that calendar week.)

Later -- Ariana
07.16.08

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Classifieds - Trish Pihonak- 203-926-9878 /


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What would a year be without something new from Cyn opsis? Introducing ...

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Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
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Cyn opsis CLASSIFIEDS - For More classifieds, visit the Cynopsis.com classifieds page here    .

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