·
Series DVDs and Nintendo DS on shelves
Fall 2008
Cynopsis:
Kids! 06/04/08
Good morning. It's
Wednesday, June 4,
2008, and this is your first early
morning briefing.
Canada's Decode Entertainment is teaming with Australia's
mememe productions to co-produce the new preschool music series
dirtgirlworld (52x11 or 26x22). Commissioned by the ABC
(Australia) and CBeebies (UK) and CBC (Canada), dirtgirlworld, Decode
Enterprises will handle worldwide distribution and merchandising and
licensing for the series, excluding the UK and Australia where the series
will be repped by BBC Worldwide and mememe productions
respectively. Created by mememe's Cate McQuillen and Hewey Eustace,
with Jenny Lalor, dirtgirlworld features a mixed
animation/photomontage/illustration style produced by Hackett Films
(Australia). Aimed at preschoolers 3-7, dirtgirlworld revolves
around Dirtgirl, a gumboot-wearing gal that grows vegetables, drives a
big orange tractor and hangs with her friends.
Disney Channel UK has ordered a new tween-targeted sketch comedy
Life Bites (16x5) from Prism Entertainment. Slated to
bow later in 2008, Life Bites revolves around the adventures of two
siblings. Versions of Life Bites air on Disney Channels in and
countries and languages.
MORE KIDS
STUFF
Canadian producer CarpeDiem
officially sets up its new studio, Animation Station Inc., in
Montreal. Led by the newly appointed Studio Manager, Francois
Vachon, Animation Station Inc. will serve as the production entity of
the new animated series My Life Me (52x11 or 26x30), a
co-production between CarpeDiem and TV Loonland, as well as the
mobile and interactive components.
The animated reality series Total Drama Island joins Cartoon
Network with its premiere this Thursday, June 5, at 9p, immediately
following the series launch of new animated series The Marvelous
Misadventures of Flapjack at 8:30p. Simultaneous to the series
debut on the network, the Total Drama Island interactive
website will launch, a
site where kids can make their own series avatar, get downloads, play
games tied to the current week's challenges. From Cake
Distribution, Total Drama Island follows a group of 22 teens that
sign up to attend a totally rundown summer camp where they face various
challenges as they compete for $100,000.
Mickey Mouse Clubhouse, the Playhouse Disney preschool series,
goes Goofy with a week of Goofy-themed episodes, Monday, June
23-27, each day at 8:30a on Disney Channel. That Friday, June 27,
will feature the premiere of a new episode of Mickey Mouse
Clubhouse.
MARKETING/LICENSING
Warner Bros.' inks a deal for its
Looney Tunes with the Safeway supermarket chain and its new
line Eating Right Kids food and beverages, according to
Variety. With this deal Warner Bros. says that its Looney
Tunes characters will only be featured on healthy food packaging, with
the exception of some ice cream products and birthday cakes per the
report. The Eating Right Kids products, which include 100+ items in
30 categories, are set to roll out beginning this summer.
Following a media review, Konami Digital Entertainment, Inc.
awards its media planning and buying responsibilities to
Prometheus, part of the Omnicom Media Group network.
Konami's game franchises include DanceDanceRevolution, Castlevania and
Karaoke Revolution among many others.
LucasArts Entertainment and TT Games launch
Lego Indiana Jones: The
Original Adventures game title this week for Wii, Nintendo DS,
PlayStation 2 and 3, Xbox 360, PSP, and Windows. Developed by
Traveller's Tales, the same folks behind the Lego Star Wars
series, Lego Indiana Jones is a tongue-in-cheek take on the first three
Indiana Jones movie adventures (Raiders of the Lost Ark, Temple of Doom
and the Last Crusade).
Capcom Entertainment and Neopets are partnering to develop
a new multi-platform game, Neopets Puzzle Adventure (working
title), for the Wii, Nintendo DS and PC. Currently being developed
by Capcom and Infinite Interactive, the game is slated for a
holiday 2008 release.
Bob The Builder On Site: Houses & Playgrounds premieres on DVD
August 26, 2008 from Lionsgate and HIT Entertainment.
A new season of Bob the Builder Project Build will bow on
PBS Kids this September 2008.
McDonalds teams with DreamWorks Animation to launch a new
Kung Fu Panda centric Happy Meal promotion across North
America June 6 - July 3, followed by a global rollout, to coincide with
the release of the movie this Friday. Kids will receive one of
eight different Kung Fu Panda character figures in their Happy
Meals. The promotion continues online at
www.happymeals.com, which features information about pandas and their
environment, provided through a partnership with Conservation
International, which includes a "panda-cam" that offers
visitors a look at pandas in their natural habitats. The site also
features Kung Fu Panda themed games, adventures, activities and dance
demos. Additionally, a special digital code featured on the
McDonalds trayliners will open new moves in the You Kung Fu online
activity. A humorous TV ad, created by Leo Burnett, featuring two
kids going head-to-head in a kung fu match competing for the last Chicken
McNugget will support the promotion.
HOUSEKEEPING
NOTE
All of the four daily editions of
Cynopsis are now available as RSS feeds - the
subscribe/click options show up at the end of this email, and will daily
from now on. In the meantime and to move things along for you, here
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American Greetings Properties(AGP) adds two new members to its marketing team, both of whom will be
based in NYC.
Julie Davis is appointed Sr. Brand Manager. She
will focus on building awareness, developing and managing marketing
efforts specifically for AGP's Care Bears, Holly Hobbie, and Maryoku
Yummy properties. She previously served as Sr. Manager/Brand and
Marketing, DIC Entertainment, where she managed marketing for Strawberry
Shortcake, an AGP property licensed by DIC.
Matt Schweitzer joins AGP as Brand Manager.
Schweitzer will develop and execute merchandising plans for AGP's
proprietary brand, with specific focus on Strawberry Shortcake, Sushi
Pack, Twisted Whiskers and Madballs. Most recently, he was Sr.
Manager/Merchandising and Media, Ragdoll USA Inc.
RATINGS
Weekly Top Ten Basic
Cable Ad Supported networks, Total Day and Primetime Rankings among
K2-11 (000)
5/26-6/1/08: Total Day
(000) Primetime
(000) NICK°:
1218
DSNY*:
1116
DSNY*:
769
CARTOON: 687
CARTOON: 580
NAN**:
563
NAN**:
309
NOGGIN:
280
ADSM**:
175
ESPN:
157
NOG/THE N: 219 TOON
DIS: 129
TOON DIS.: 105
NICKTOONS: 98
NICKTOONS: 73
DISCOVERY: 85
ESPN:
49
MTV:
74
MTV:
48 THE
N:
65 Source: Disney Research from Nielsen Media Research Data Live + SD
Data *Disney Channel is not an ad supported cable network, unlike the
others in this listing. **Denotes a network that broadcasts less than 51% of minutes in a
24hr day. °Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad
Supported networks, Total Day and Primetime Rankings among
K6-11 (000)
5/26-6/1/08: Total
Day (000)
Primetime (000) NICK°:
705
DSNY*:
862
DSNY*:
523
CARTOON: 488
CARTOON:
382
NAN**:
428
NAN**:
248
ESPN:
100
ADSM**:
124 TOON
DIS: 71
TOON DIS.:
55
DISCOVERY: 63
NICKTOONS: 48
NICKTOONS: 62
NOGGIN:
40 THE
N:
56
MTV:
35
MTV:
56
DISCOVERY: 33
NOGGIN:
54 Source: Disney Research from Nielsen Media Research Data Live + SD
Data *Disney Channel is not an ad supported cable network, unlike the
others in this listing. **Denotes a network that broadcasts less than 51% of minutes in a
24hr day. °Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad
Supported Networks, Total Day and Primetime Rankings among
Tweens
9-14 (000)
5/26-6/1/08: Total Day
(000) Primetime (000) NICK°:
533
DSNY*:
741
DSNY*:
452
NAN**:
494
NAN**:
345
CARTOON: 359
CARTOON: 269
MTV:
153
ADSM**: 176
ESPN:
139
MTV:
98
COMEDY:
99
COMEDY:
57
DISCOVERY: 83
ESPN:
55
BET:
74
DISCOVERY: 49 THE
N:
61
THE
N:
42
TLC:
52 Source: Disney Research from Nielsen Media Research Data Live + SD
Data *Disney Channel is not an ad supported cable network, unlike the
others in this listing. **Denotes a network that broadcasts less than 51% of minutes in a
24hr day. °Nickelodeon Total Day 6a-11p
Live + Same Day
Ratings Kids Cable
Network Averages (000) for
Saturday, May 31,
2008, 6am-11pm, ranked by
K2-11:
NICKELODEON:
K2-11 1454; K6-11 1007; TWEENS 9-14 746
DISNEY CHANNEL: K2-11
984; K6-11 600; TWEENS 9-14 479
CARTOON NETWORK: K2-11 601; K6-11
406; TWEENS 9-14 319
TOON
DISNEY:
K2-11 146; K6-11 78; TWEENS
9-14 64 Source: MTVN Research from Nielsen Media Research Data
Live + Same Day
Ratings Kids Cable
Network Averages (000) for
Sunday, June 1,
2008, 6am-11pm, ranked by
K2-11:
NICKELODEON: K2-11 1299;
K6-11 908; TWEENS 9-14 684
DISNEY CHANNEL: K2-11 860; K6-11 586;
TWEENS 9-14 452
CARTOON NETWORK: K2-11 569; K6-11 380; TWEENS 9-14 241
TOON DISNEY:
K2-11 120; K6-11 57; TWEENS 9-14
54 Source: MTVN Research from Nielsen Media Research Data
Live + Same Day
Ratings Kids Cable
Network Averages (000) for
Monday, June 2,
2008, 6am-11pm, ranked by
K2-11:
NICKELODEON: K2-11 1352;
K6-11 753; TWEENS 9-14 563
DISNEY CHANNEL: K2-11 890; K6-11 630;
TWEENS 9-14 550
CARTOON NETWORK: K2-11 566; K6-11 340; TWEENS 9-14 237
TOON DISNEY:
K2-11 139; K6-11 75; TWEENS 9-14
54 Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday's Trivia Question:
Who provides the voice of Bessy
the Cow on Nickelodeon's Back at the Barnyard animated series?
WANDA SYKES Kudos to: Vince Piotti-Nickelodeon/NY;
Earl Dozier-Boardroom, Inc/Stamford, CT;Brenda
Rodriguez-Nickelodeon/NY; Richard Quan-Imaginary Time/San Francisco; Pat
Brady-Cunningham*Escott*Slevin*Doherty/LA
Today's Trivia
Question:was the name of the
cartoon turtle that raced against Bugs Bunny three times in a traditional
Hare vs. Tortoise race?
(Email
with your
answer and be sure to include your name, company, city and time zone.
Unofficial rules: Only the second four correct answers from each time
zone will be mentioned; and once you've been mentioned in any of the
Cynopsis editions, you can't be mentioned again that calendar
week.)
Later -- Gwen
Gwen Billings for Cynopsis: Kids! 06.04.08
Cynopsis Ad Sales: Jennifer Franko - 203-583-9796 /
Classifieds - Trish Pihonak- 203-926-9878 /
CynopsisCLASSIFIEDS-
For More
classifieds, visit the
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here JOB
OPENING:MGR, DIGITAL
SPONSORSHIPS/Discovery/NY: Proj.
manage and provide post-sales marketing supp. to all digital
sponsorships, works across web, mobile, podcast and VOD Apply:
www.discovery.com Req#7991 (6/11)
JOB
OPENING:RESEARCH ANALYST/WE
tv/NY: 2+ yrs cable/digital res exp. Support programming w/data
collection & analysis. Nielsen, MRI a +. Rez
www.cablevision.jobs ref #5750BR (6/11)
JOB
OPENING:DIRECTOR NETWORK DISTRIBUTION &
SERVICE/Hallmark Channel/NYC:Develop & implement strategies to increase distribution. Min 5 yrs
exp. See full posting and apply at:
www.hallmarkchannel.com (6/11)
JOB
OPENING:SALES
PLANNER/BET Ad Sales CHICAGO: 1-2yrs exp.Sls
Planning/media buyer perf'd. Det. oriented & ability to multi-task in
fast paced envir. Dealmaker/VCI exp a +. Profic. in MS Word/Excel/PP.
Resume:
(6/11)
JOB
OPENING:MEDIA BUSINESS
ANALYST/NYC: level 2Gabriel
application support analyst. 4 month contract. End user support, and
application troubleshooting. Exp. with MSA's Gabriel software required.
Apply to:
.
(6/11)
JOB
OPENING:ACCT MGR/The Hotel Networks/NY:Aggressive & creative. 3+yrs nat'l media sales exp. Exc media math,
verbal & written comm skills, Exp in travel/finance/auto/hospitality
ind. a + Res/cover:
(6/11)
JOB
OPENING:COORDINATING
PRODUCER/NICKELODEON/NYC: Oversee
audio & post prod, music, edits & delivery, for animated series,
ensure project adheres to schedule. Sr. level need only apply. Fax resume
to (212) 654-1083 (6/8)
JOB
OPENING:
STANDARDS &
PRACTICES EDITOR/ABC TV Netwk/LA:Review scripts/rough cuts; alt series, wk w/network & prod staff on
loc; detailed/critical thinking/writing; JD & prod exp a plus. Apply
www.disneycareers.com Req 158299 (6/7)
JOB
OPENING:VP BUSINESS
DEV/Fuse/NY: Identify,
research, evaluate & develop, new biz opps. to max revenue &
brand awareness. 8-10 yrs exp creating new strategy for biz models in
media. Rez to:
"VPBD" in sub (6/6)
JOB
OPENING:DEVELOPMENT
COORDINATOR/NYC production
company: Big ideas, excellent writing skills & superior
organization a must. Network exp a plus. Please send resume, cover
letter, and writing sample to
(6/6)
JOB
OPENING:ACCOUNT
EXECUTIVE/Cablevision/West Nyack NY:
Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv,
radio, e-media adv. Valid NY DL. See full posting and apply
to
www.cablevision.jobs req 6244BR (6/6)
JOB
OPENING:SALES
ASST/Cablevision/Oakland
NJ: 2+ yrs exp in mrkt, adv or bus related field.
Assist Sales team. Strong Excel and Powerpoint skills. See full
posting and apply to
www.cablevision.jobs req 6253BR (6/6)
JOB
OPENING:ACCOUNT
EXECUTIVE/Cablevision/Norwalk,
CT: Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable
tv, radio, e-media adv. Valid CT DL. See full posting and
apply to
www.cablevision.jobs req 5057BR (6/6)
JOB
OPENING:ASSOC
RESEARCHER/WGBH/Boston: Assisting
in Gathering and analyzing research. BA in Communications, Business or
Marketing.
www.wgbh.org/careers Job Req # 4362 (6/6)
JOB
OPENING:RESEARCH
MGR/ION/NY: Great opp w/developing
media brand, 4+ yrs media research exp, strong analytic skills &
strategic thinking essential, proficient in Galaxy/N
Power/Marketbreaks/MRI req'd.
(6/6)
JOB
OPENING:FREELANCE
COORD/USA Strategic Marketing(NYC):Support creation of client programs inc. sponsorships, finances, etc. 2+
yrs integrated mktg exp in TV or ad agency pref.Resumes to
(6/6)
JOB
OPENING:PR
COORD/IFC/NYC: 1+ yrs exp in
ent/film/agency PR team. Support IFC publicity efforts for brand, orig
prog, events & campaigns. Degree pref. Strong Admin, org & comm
skills a must. Res:
www.cablevision.jobs ref #5924BR (6/6)
JOB
OPENING
MGR. CONSUMER MKTNG/ABC
FAMILY: Develop mkting campaigns for TV properties.Exp. w/
agency/vendor mgmt and creative dev. Must be multi-tasker w/ BS/BA + 3-5
yrs ent. mktg. exp.
www.disneycareers.com (REQ id 163030) (6/5)
JOB
OPENING
SR RESEARCH ANALYST/Fox Latin America
Channels/NYC: Support Ad Sales, Programming, Marketing. 2+ years in
managing quantitative and qualitative research. Email
(6/5)
JOB
OPENING
ACCOUNT EXEC/Fuse/LA: Sell national
on-air media. Incr exst'ing clnts, gen new biz. Prsnt new prgm'ing, brand
pos, mktg opps. Excl. interpers'l/org skills/MS Excel & PP. Send Rez
to:
"AELA" in sub (6/5)
JOB
OPENING:
ASSOC
PROD/Little Airplane
Productions/NY: Oversee all aspects of animated pre-school series.
Mng. artists workflow & deadlines. Multi-task w/ ease & extremely
orgnzd. Animation exp a plus.
(6/5)
JOB
OPENING:SALES
COORD/Univision/NY: Highly
motivated. Mng tasks/srvcng agencies/clients daily basis. Det.
oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker
exp a +, Spanish a +. EOE. Res:
(6/10)
SPRING AND SUMMER
INTERNSHIPS - These positions are for credit only - nobody gets paid
here. They are posted for free, and students work for school credit only.
For more information on the specs for posting an Internship ad, email
Trish at
.
SUMMER INTERNSHIP CREDITS ONLY:Green-Webstore/Los Angeles Valley: Phones/writg
/editng
/typng
/resrch /website updtes. Strng comm skills
& good attitude / Per asst CEO, begin ASAP. thru summer. Res/Cvr:
(6/8)
SUMMER
INTERNSHIP CREDITS ONLY:
OFFICE
INTERNSHIP/Burbank: Duties: Gen.
office work in pre/post prod. for nat'l cable series, Knwlg of
Word, Excel, have car, be eager. Duties: rsrch locations, transc.
scripts. Great intro to TV.
(6/6)
SUMMER
INTERNSHIP CREDITS ONLY:
INT'L. DUBBING Co.
INTERN/Miami: Join our int'l.
language "team" and participate in the dubbing of your favorite
TV shows and features. Bi-lingual a plus. Min. 20 hours per week.
(6/6)
SUMMER
INTERNSHIP CREDITS ONLY:
BUSINESS DEVELOPMENT
INTERN/Food Network/NY/Unpaid/Summer:
Research companies, innovations & new product development;
business development coordination such as managing site operations. Apply
at
www.Scrippsnetworks.com (6/6)
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