Good morning, it's Tuesday, April 15, 2008, and this is your first
early morning digital briefing.
Before Tim Robbins appealed to their compassion and human spirit, NAB
President David Rehr urged broadcasters to embrace the challenges before
them as they execute the DTV transition. He spoke of an "explosion of
possibilities" that will result from the switchover in his last NAB
conference keynote address before D-day on February 17, 2009. He said the NAB
is working toward getting digital TV on multiple platforms and devices (345
million of them in all), which could result in an additional $2 billion a year
in revenues by 2012 in mobile video alone. He touted NAB initiatives such as
the Fastroad technology advocacy program and the Open Mobile Video Coalition.
And he advised that broadcasters look to make the internet "part of our
DNA." To reassure those who feel like the digital world is passing them
by, Rehr pointed to YouTube's motto - "Broadcast Yourself."
"They use the word 'broadcast.' They obviously don't think the word is
outdated, or tired, or irrelevant. But the question is, do we?," he asked.
Today's Premier in HD: The NFL Network and NFL.com: The NFL Total Access 2008 Schedule
Release Show at 2p, 6p and 930p
Lifetime's upfront presentation included an ambitious slate of web 2.0
digital initiatives:
Lifetime
Digital is launching a new slate of more than 15 original broadband series
including Hollywood Tails, Mommy Madness Street Doctors
Lifetime
is partnering with Glam Media to form a new vertical network of
women-focused sites
MyLifetime.com
will add Dressupchallenge.com to its slate of casual games later this
month, inviting users to create makeovers then enter them into contests
for prizes
A
new movie mash-up tool is coming in early May allowing users to splice
scenes together from different movies
The
site will roll out a new broadband video channel in June featuring full
episodes of Lifetime originals and acquired series as well as full-length
Lifetime movies
MyLifetime.com
will launch a new WAP site in April that will add video in June and offer
advertisers interactive opportunities including text and mobile alerts
A couple of true war horses are
finally making the jump to HD. The Oprah Winfrey Show will be produced
in HD beginning with the 2008-09 fall premiere, becoming the first daytime
production from Harpo to be broadcast in HD. CBS' granddaddy of
competition reality shows (well this generation anyway) Survivor will
also shoot using Sony's XDCAM cameras, beginning with the start of its 17th
season scheduled to premiere in the fall. Survivor joins American Idol,
American Gladiators and Dancing with the Stars among primetime HD reality
shows.
A&E signed a non-exclusive deal with The Library of Congress
giving it access its vast archive for use on The History Channel, History
International, History En Espanol, Military History Channel and History.com
including documentary films, videos, documents and photographs. Programs
created from the collection will be co-branded by History and the Library.
The Associated Press is testing a mobile news platform for a possible
summer deployment that would feed national and local news to smart phone users.
The Mobile News Network, made up so far of Advance, Hearst, Lee,
McClatchy, MediaNews and Rust Communications, is designed to distribute
multimedia news to iPhone users along with local and national advertising,
split 50/50 between content providers and sellers. The AP also added a new
syndication feature to its Online Video Network, allowing members to
share video with other newspaper, TV and radio station sites in exchange for a
share of the ad revenue.
~ INNOVATORS & START-UPS ~
Broadcast quality online video streaming enabler Move Networks raised an
additional $46 million in Series C funding from Benchmark Capital, Cisco,
Comcast Interactive Media, Televisa, Disney's Steamboat Ventures and Hummer
Winblad Venture Partners.
Multicast unveiled the latest version of its Vidego Live Flash video
platform supporting turnkey live streaming using the Adobe Flash media encoder.
Local media web vendor Broadcast Interactive Media will produce a weekly
series to complement the roll out of its YouNewsTV citizen journalist
initiative, currently live in 50 local markets. The clip-style show can be
contributed to from Revver.com and will be available for local on-air
distribution from September, 2008.
Independent music library 5 Alarm
Music has partnered with Soundminer to create an easily navigable
online search engine to find, download, manage and store music for production
applications.
~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~
Blockbuster secured the backing of activist investor and Blockbuster
shareholder Carl Icahn to make an unsolicited offer to buy Circuit
City for $1.35 billion in cash - a 54% premium over what it was worth as of
Friday's closing share price. Blockbuster, which began talks with the troubled
chain two months ago, sees synergy between its digital media offerings and
Circuit City's electronic sell-through locations. For instance, Blockbuster
digital kiosks could be placed within Circuit City stores, something tried by Napster
on the music side.
ABC O&Os will continue to offer standard def feeds to cable
operators after the Feb. 17th deadline as a service to its partners,
eliminating the need to downconvert the signals,
reports Multichannel News.
NATO President John Fithian warned the movie
business is headed for a day of reckoning over 3-D in his keynote address of
the NAB Digital Cinema Summit covered in Variety. If studios and
theater owners don't settle their dispute over who's going to pick up the tab
for installing digital cinema systems, he said, high profile projects scheduled
for 2009 release may be scuttled.
A wave of additional content companies announced support for Microsoft's Silverlight
video platform including Madison Square Garden Interactive, Tencent, Abertis Telecom, Terra
Networks Operations, SBSi, MNet
and Yahoo! JAPAN. Microsoft also unveiled the specs of Silverlight's
DRM solution PlayReady, supporting live and
on-demand streaming and progressive video downloads.
~ DIGITAL ADVERTISING ~
Verizon selected AOL's digital ad agency Platform A to manage
both its web and mobile advertising inventory including ad serving, targeting
and inventory management duties.
A new ad serving solution called AdShuffle was announced at the ad:tech
show in San Francisco, offering real-time reporting and optimization as well as
automated creative optimization.
~ TRENDS, RESEARCH, ETC. ~
Users are visiting online video sites slightly less often but are spending more
time on them once they get there, Hitwise's latest panel results suggest. The Hitwise
Online Video category accounted for 1.09% of U.S. internet visits in March
2008, a decline of 7% compared to March of 2007, with YouTube increasing
its share to over 73% of all online video traffic. Yet time spent on video
sites increased 7% for the week ending April 5, 2008 from a year earlier. Hulu
ranked #22 on this list, despite being available to the public for only half
the month.
Top 5 Online Video Websites ranked by Market Share of U.S. Visits Rank
Site
Mar. 08 Mar. 07 % Change 1
YouTube
73.18%
55.28% 32%
2
MySpaceTV
9.21%
17.18% -48%
3 Google
Video
4.06%
8.42% -52%
4 Yahoo!
Video
2.16%
2.63% -18%
5
Break.com
1.82%
1.57% 16% Source: Custom report from Hitwise
Top 5 Independent Online Video Websites ranked by Market Share of U.S.
Visits Rank
Site
Mar. 08 Mar. 07 % Change 1
Break.com
1.82%
1.57% 16%
2
MetaCafe
.98%
1.13% -13%
3 Daily
Motion .96%
1.03% -7%
4
Veoh
.93%
.38% 145%
5
Blinkx
.58%
.08% 625% Source: Custom report from Hitwise
Top 10 Online Brands, Combined Home & Work (U.S.). March 2008 Brand
Unique Audience (000) Time Per Person (hh:mm:ss) Google
119,674
1:15:40
Yahoo!
114,551
3:12:38
Microsoft
99,672
0:44:46
MSN/Windows Live
96,993
2:13:44
AOL Media Network
90,644
3:59:59
YouTube
71,273
0:50:34
Fox Interactive Media
70,389
2:07:30
eBay
57,220
1:58:31
Wikipedia
54,301
0:18:36
Apple
47,516
1:13:23 Source: Nielsen Online
~ EXECUTIVE MOVES ~
Multiplatform sales executive Keith Norman joined interactive consulting
firm The Laredo Group as VP/Business Development. He will be
based in the company's Fort Myers, Florida office.
Faith & Values Media has named Deb Mathews to the newly created position
of Director of Internet Services and Michael Kelly to Content
Manager for the organization's new FaithStreams
Division.
~ WEBSITE OF THE DAY ~
Mojo HD debuted the pilot of a web-exclusive technology series called The Circuit about the latest and
greatest tech gadgets. Tech web shows are not new (other notables include TwitTV and GigaOM Show,)
but this one is worth mentioning for a couple of reasons. Producers Creative
Bubble went out and recruited writers who understand the snappy, pithy medium
who had worked for outlets such as The Onion and Gizmodo. (Host Deepak
Ananthapadmanabha - no, that's not a joke - reads the news with an interesting
detachment, like he's spent just a little too much time geeking out.) The
weekly show also showcases the new Adobe Flash 9 video player delivered by
Akamai in the crisp H.264 (mpeg-4) format.
Correction:Grace Randolph and Liza de Guia are not
co-stars of Michael Somerville's new "Love, Somerville" show on
TitanTV. They're busy with their own shows TitanShowbiz,
and TitanGreens.
A CYNOPSIS MESSAGE FROM PETER RODGERS ORGANIZATION
PRO 24
Satellite delivered proven line up
of off-net series, theatrical movies, cable produced specials and FCC required programming for DT
stations beginning 1/1/09.
PRO 24 - crafted by programmers for
programmers and replicates the winning national formula cultivated by our personal experience with
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100% programming M-F. No infomercials. Keep all spot inventory. Preempt for
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Later -- Wayne
Wayne Karrfalt for Cynopsis: Digital 04.14.08
Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / Classifieds - Trish Pihonak-
203-926-9878 /
CynopsisCLASSIFIEDS- For More classifieds, visit theCynopsis.comclassifieds pagehere
JOB OPENING:DIGITAL COORDINATOR/A&E
Television/Stamford CT: Research
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online,tech comm. Apply to www.aetn.composted as
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JOB OPENING: DIR OF BOOKING/CNN/ATL:
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JOB OPENING: DIRECTOR, COMMUNICATIONS/
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EOE/M/F/D/AAP apply mtvncareers.com
(4/22)
JOB OPENING:MGR, CORPORATE
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media requests. Spanish and TV/media knwldg a
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JOB OPENING: VP, BUSINESS STRATEGY & DEV / LIFETIME TV/LA :
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JOB OPENING: DIRECTOR, DEVELOPMENT/Columbia, MD/ Retirement Living
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(4/19)
JOB OPENING: RESEARCH ANALYST/WE TV/NY: 2+ yrs cable res exp.
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JOB OPENING: LINE PROD/AMC TV/NY:Mng
all phases of prod for non-scripted origprog for network (stunts, series, fests etc). 5+ yrs exp
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JOB OPENING: SR WRITER/PRODUCER, CREATIVE SERVICES/MOJOHD/NY:
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JOB OPENING: TRAINING COORD/The Nielsen Co./NY: Training for
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JOB OPENING: DRTV MEDIA BUYER/Chicago area: Minimum 2-3 years
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JOB OPENING: VP, NEW PRODUCT STRATEGY/MTVN Digital Ops/NYC:
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JOB OPENING: VP, INT, MKTG/ABC
Kids/NY: Lead mrktg
teams on all cross-platform proposals from creative dev through execution
provide guidance/leadership on strat,ideas
presentation for integ proposals disneycareers.comReq135965 (4/18)
JOB OPENING: DIRECTOR, MUSIC LICENSING/Current TV/LA, CA:
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JOB OPENING: SR RSRCH DIR/Ent. Rsrch
Co/LA:Mng end to end custom projects, proposals,
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of entind & vendor exp
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JOB OPENING: EMERGING MEDIA SALES MGR/Fox/NY: Fox
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JOB OPENING: ACCT COORD/Orange,CA.
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JOB OPENING: WRITER/PRODUCER, CREATIVE SERVICES/FINE LIVING
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JOB OPENING:DESIGNER, CREATIVE SERVICES/FINE LIVING KnoxvilleTN:
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JOB OPENING: SALES PLANNER/DISH Network/NY: BA pref. 2+
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JOB OPENING: P&I Analyst/DISH Network/NY: BA pref.
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JOB OPENING: SENIOR WEB PRODUCER/SHOWS/MTV Digital/NYC:
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