Cyn Kids 4/4/08 Print E-mail
A CYNOPSIS MESSAGE FROM DISNEY MEDIA SALES & MARKETING
Devoted Fans
Our loyal fans keep tuning in to Disney Channel and they helped us make history in 2007. Disney Channel
was the first kid
s cable network ever to be #1 in prime and High School Musical 2 premiered as the most-watched cable telecast ever. 
Kids and families count on Disney Channel to bring them The Next Big Thing!

Tap into TV's most engaged audiences
Disney Media Sales & Marketing has The Next Big Thing!

Contact: Michelle Scarola
Source: Nielsen (StarTrak), 1/1/07-12/30/07, MSu 7P-12A; 8/17/07 - Live+7, Ranked on Basic Cable
Cynopsis: Kids!
04/04/08

Good morning. It's Friday, April 4, 2008, and this is your first early morning briefing.

UPFRONT 2008-2009 SEASON – CARTOON NETWORK

With the lights down, fog pouring in and a little John Williams fanfare, it was all about The Force at Cartoon Network's annual upfront presentation in NYC yesterday, where George Lucas, escorted by four Clone Troopers and his theme music, was in attendance to show off a clip and talk about his new CGI animated series Star Wars: The Clone Wars, which will bow on the network this fall 2008, following Warner Bros.' North American theatrical release Friday, August 15. You may recall that Star Wars: The Clone Wars will also air on TNT, after bowing on Cartoon Network. Cartoon Network also announced it has picked up a second season of the animated series Chowder (for a total of 40x30), and is developing a follow-up to its live-action movie Ben 10: Race Against Time. Additionally, Cartoon Network unveiled its "two-pronged, 360-degree" programming plan for 2008-9, which will feature two nights of the network's programming (Fridays and Thursdays), a Sunday night movie plan, its new short-form development initiative and the network's ongoing pro-social efforts:
  • Friday nights will feature an all fantasy/adventure line-up with Star Wars: The Clone Wars serving as the anchor for the night, which will be joined by the new animated series from Warner Bros. Animation, Batman: The Brave and the Bold, Ben 10: Alien Force, and the previously announced The Secret Saturdays (26x30).
  • Thursday nights will be devoted to comedy and will feature the animated series Chowder (including new season), as well as existing series, Foster's Home for Imaginary Friends, Camp Lazlo and George of the Jungle. Thursday night will also serve as a launch pad for new series, including the debut this summer of the original series, The Marvelous Misadventures of Flapjack. Based on the clips they showed, Flapjack has a great look, with cut-out style animation incorporated into the show and beautiful backgrounds.
  • Meanwhile on Sunday nights Cartoon Network will be looking for a family audience with a new Sunday night movie franchise (title TBA). Set to launch in June, the movie block will include the TV premiere of titles including Ant Bully, Hoodwinked, Monster house and Open Season, and network debuts of movies such as Kicking and Screaming.
  • The Cartoonstitute is the new development incubator, where Chief Content Officer, Rob Sorcher explained, some 150 visually diverse short-form programs will be produced over the course of 20 months. Helmed by artist/executive producer Craig McCracken (The Powerpuff Girls, Foster's Home for Imaginary Friends) and supervising producer Rob Renzetti (My Life as a Teenage Robot, Dexter's Laboratory), The Cartoonstitute other mission is to cultivate an in-house group of artists, directors, writers and storyboard artist to create content across multiple platforms.
  • Finally, under the Get Animated initiative, Cartoon Network is partnering again with the Food and Drug Administration to further their joint educational campaign Spot The Block, which encourages kids to read and understand food labels. The new online and on-air Spot The Block effort bows this Monday, April 7.
  • OK, so a little more on Star Wars: The Clone Wars for those Star Wars fans. Lucas spoke a bit about the animation style of the new series and where their inspiration came from. Basically, Lucas said that they were going for a mix of anime and feature film style, and looked to Gerry Anderson's Thunderbirds TV series for inspiration. Lucas continued, explaining that they were working with characters that the world knows, and that they had to, "come up with very sophisticated and dynamic caricatures of those people." And yes, there are new characters, both bad guys as well as a new 10/11-year old girl padawan character for Anakin.

NEW PRODUCTION & DEVELOPMENT

Lionsgate has begun production on the family-aimed CGI animated film Alpha and Omega, the first picture under its multi-picture deal with India's Crest Animation Productions. Scheduled for release in 2010, Lionsgate and Crest are co-financing and co-producing the movie. Pre and post-production on the movie is taking place in LA, with key animation being produced at Crest Animation Studios in India. Alpha and Omega revolves around two young and very different wolves that are taken from their home and together will do anything to get back to their pack. The cast stars the voices of Justin Long and Hayden Panetierre in the lead roles, as well as Christina Ricci, Danny Glover, Dennis Hopper and Larry Miller. Anthony Bell (The Boondocks, Rugrats) and Ben Gluck (Brother Bear 2) are directing the movie from a screenplay by Chris Denk, which in turn is based on an original story by Steve Moore (co-creator Open Season). Lionsgate will distribute the film in North America and the UK, with Mandate International handling international sales for the rest of the world, excluding India.

MORE KIDS STUFF

Univision Network is set to launch Planeta U (Planet U), a kid-targeted Saturday morning programming block (8-11a) this Saturday, April 5, 2008. The educational/informational focused block will feature programming for different kid demos: For preschoolers Dora the Explorer, Go Diego, Go!, and Pinky Dinky Doo; for K4-8 – Jakers!; For Kids/Tweens 8-12 - Inspector Gadget's Field Trip; and for Teens 13-16 – is Beakman's World. Planet U will also feature segments promoting literacy, problem-solving skills, respect/self-esteems and pride in the Hispanic identity. Additionally, Hispanic celebrities will provide messaging on the environment among other topics.

After several months of negotiations, Jetix Europe N.V. inks a multi-year carriage renewal deal with CANALSAT (France).

Chorion's The Mr. Men Show (52x11) will premiere in France on France 5 on April 12. The series, which recently launched on Cartoon Network US and Five UK, has also been acquired by ABC (Australia), HOP! (Israel) and Tiji (France).

Sony Pictures Television International (SPTI) will debut Japanese anime channel, Animax, in Spain from April 12. It will initially be available to more than 500,000 subscribers through Telefonica Espana's IPTV operator Imagenio. SPTI is in advanced talks with other pay-tv operators regarding additional carriage.

MARKETING/LICENSING

Xilam has completed new licensing deals for its animated series Oggy and the Cockroaches (200x7, or 65x30): Jemini (plush toys) will produce 12 different plush products based on the series characters', which will be available at retail in France in June 2008; Benjamin SA (socks) – products to be available in June. Xilam is also in the works on an Oggy DVD Christmas special, to be produced by France Television Distribution, as well as a video game for K7-14 for several platforms. Season 3 of Oggy and the Cockroaches will debut on French pay TV broadcaster Canal +, in fall 2008, and has already been picked up by broadcasters including Mediaset (Italy), VRT (Belgium), MTV Oy (Finland) and Noga (Israel).

Like OMG! Unilever's Degree Deodorant recruited singer and Disney's High School Musical star Ashley Tisdale for a user generated online campaign. From April 1 through May 26, fans can visit www.DegreeGirl.com to catch up on Ashley's latest news, share their own OMG! moments via video or post their stories to the online blog form to enter Degree Girl's Ultimate OMG! Contest where teens have the opportunity to meet Ashley herself.

STONE SOUP

Hang onto your lunch trays; ABC TV is launching a nationwide casting search for the new summer reality series, High School Musical: Summer Session. The series is scheduled to premiere on ABC on Sunday, July 20 (8-9p) and will air Sundays and Mondays (8-9p) for three weeks, continuing then on Mondays (8p) through the middle of September. So, if you are 16-22 you could have a chance and can download an application and requirements at www.abc.com/hsmsummersession. There will be two casting calls, one in Southern California (details TBA), and the other at Walt Disney World Resort in Orlando, Florida on May 7 (further details TBA). In addition to these two open calls, casting scouts from the show will be searching the country looking for unknown talent to vie for a chance to try out for this new reality series.

EXECUTIVE MOVES

Chloe van den Berg is upped to Executive Director/International, Entertainment Rights Plc. She had been Director of Sales, and will continue to report to Jane Smith, Chief Creative and Commercial Director. Simultaneously, ER has also promoted several members of van der Berg's Children's and Family sales Team:
  • Emmanuelle Bon promoted to Sr. Territory Manager. She adds oversight of ER's portfolio in the Benelux; she is already responsible for content in France.
  • Leila Ouledcheikh promoted to Sr. Territory Manager, she continues to be responsible for all German-speaking territories, Middle East and Africa.
  • Barbora Sopkova moves up to Territory Manager and will continue to be responsible for Central & Eastern Europe.
  • Bruna Ruaro is upped to Sales Executive, overseeing Southern Europe, including Greece, Cyprus, Malta and Turkey, markets previously covered by Ouledcheikh

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 3/24-3/30/2008, 6a-6a:
K2-11                                            Total Delivery (000)
NICK:   Kids Choice Awards 2008 (3/29; 8-9:30p) 3797
NICK:   SpongeBob SquarePants (3/29; 7:30p)    2514
NICK:   Back at the Barnyard (3/29; 10a)            2397
NICK:   SpongeBob SquarePants (3/29; 9:30a)    2357
NICK:   SpongeBob SquarePants (3/29; 7p)         2327
NICK:   SpongeBob SquarePants (3/29; 11:30a)   2326
DSNY*: High School Musical 2 (3/28; 8-10:15p)    2312
NICK:   SpongeBob SquarePants (3/28; 4:30p)     2297
NICK:   SpongeBob SquarePants (3/29; 12p)        2202
NICK:   SpongeBob SquarePants (3/28; 4p)          2187
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 3/24-3/30/2008, 6a-6a:
K6-11                                                    Total Delivery (000)
NICK:   Kids Choice Awards 2008 (3/29; 8-9:30p)       2898
DSNY*: High School Musical 2 (3/28; 8-10:15p)          1792
NICK:   SpongeBob SquarePants (3/29; 7:30p)           1672
NICK:   Zoey 101 (3/30; 8p)                                    1594
NICK:   SpongeBob SquarePants (3/29; 7p)                1559
DSNY*: Phineas and Ferb Shorts (3/28; 10:15-10:30p) 1557
NICK:   Dance on Sunset (3/29; 9:30p)                      1549
NICK:   SpongeBob SquarePants (3/29; 9:30a)            1538
NICK:   Back at the Barnyard (3/29; 10a)                   1535
NICK:   H20 (3/30; 7:30p)                                        1468
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 3/24-3/30/2008, 6a-6a:
Tweens 9-14                                   Total Delivery (000)
NICK:   Kids Choice Awards 2008 (3/29; 8-9:30p)    2669
NICK:   Zoey 101 (3/30; 8p)                                 1657
NICK:   Dance on Sunset (3/29; 9:30p)                  1507
NICK:   SpongeBob SquarePants (3/29; 7:30p)        1400
DSNY*: High School Musical 2 (3/28; 8-10:15p)       1396
NICK:   SpongeBob SquarePants (3/29; 9:30a)        1339
NICK:   H20 (3/30; 7:30p)                                    1326
NAN:    Kids Choice Awards 2008 (3/29; 10-11:30p) 1293
FOX:    American Idol (3/25; 8-9:31p)                    1279
NICK:   iCarly (3/29; 4:30p)                                  1228
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 3/24-3/30/2008, 6a-6a:
Teens 12-17                                          Total Delivery (000)
NICK: Kids Choice Awards 2008 (3/29; 8-9:30p)           1481
FOX:  American Idol (3/25; 8-9:31p)                          1314
FOX:  American Idol (3/26; 9-10:01p)                        1231
MTV:  America's Best Dance Crew (3/27; 10-11p)         1078
FOX:  Family Guy (3/30; 9p)                                       919
NICK: Zoey 101 (3/30; 8p)                                         909
NICK: Dance on Sunset (3/29; 9:30p)                          868
NAN:  Kids Choice Awards 2008 (3/29; 10-11:30p)         802
FOX:  The Simpsons (3/30; 7:59-8:30p)                       774
ABC:  Extreme Makeover: Home Edition (3/30; 8-9:01p) 757
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network


Final K6-11 Ratings for Saturday, March 29, 2008 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Kids' WB!) 1.0/5 Avg. (7a-12p)
Will & DeWitt 0.4/5; Magi Nation 0.9/7; Skunk Fu! 1.0/6; Tom and Jerry Tales 1.3/6; Tom and Jerry Tales 1.3/6; Legion of Super Heroes 1.1/5; Spectacular Spider-Man 1.3/5; World of Quest 0.8/4; Johnny Test 1.0/5; Eon Kid 1.0/5
ABC 1.0/5 Avg. (9a-1p)
The Emperor's New School 0.6/3; The Replacements 0.6/3; That's So Raven 0.9/4; That's So Raven 1.0/5; Hannah Montana 1.3/6; Suite Life of Zack & Cody 1.6/7; Power Rangers Jungle Fury 0.9/4; Power Rangers Jungle Fury 0.8/4
FOX (4Kids TV) 0.9/4 Avg. (8a-12n)
Viva Pinata 0.3/2; Viva Pinata 0.7/4; Chaotic 0.8/4; Chaotic 1.2/5; TMNT Lost Episodes 1.3/5; Dinosaur King 1.0/5; Yu-Gi-Oh GX 1.0/5; Adrenaline Project 0.6/3;
NBC (Qubo on NBC)  0.5/2 Avg. (7:30a-12p)
Jacob Two Two 0.2/1; Dragon 0.3/1; My Friend Rabbit 0.3/2; 321 Penguins/Larryboy Adventures 0.5/2; Veggie Tales 0.8/4; Jane and the Dragon 0.6/3
CBS (KEWLopolis on CBS) 0.3/2 Avg. (7-10a/9-11a/10a-1p*)
Care Bears 0.3/2; Strawberry Shortcake 0.6/3; Cake 0.3/1; Sushi Pack 0.2/1; Dino Squad 0.3/1; Horseland 0.2/1
*Times vary from market to market


Final K6-11 Ratings for Saturday, March 29, 2008 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.9/26 Avg. (7a-1p)
Jimmy Neutron 1.7/22; Jimmy Neutron 2.3/23; Fairly OddParents 3.9/27; Fairly OddParents 5.4/30; SpongeBob SquarePants 6.0/30; SpongeBob SquarePants 6.3/28; Back at the Barnyard 6.3/27; Back at the Barnyard 5.6/25; SpongeBob SquarePants 5.8/27; SpongeBob SquarePants 5.7/27; SpongeBob SquarePants 4.6/23; SpongeBob SquarePants 4.5/22
DISNEY CHANNEL 1.8/10 Avg. (7a-1p)
The Wiggles 1.4/19; Johnny and the Sprites 1.5/15; My Friends Tigger & Pooh 1.7/12; My Friends Tigger & Pooh 2.2/12; Mickey Mouse Clubhouse 2.1/10; Mickey Mouse Clubhouse 1.8/8; Bunnytown 1.5/6; Handy Manny 1.5/7; Little Einsteins 1.6/8; Charlie and Lola 1.5/7; Jump In! (95 min) (2.6/13)
CARTOON NETWORK 1.4/8 Avg. (7:30a-1p)
Cartoon Cartoon Top 5 (60 min) 1.3/11; Chop Socky Chooks 2.2/12; Pokemon: Diamond & Pearl 1.8/9; Pokemon: Diamond & Pearl 2.1/9; Ben 10 1.9/8; Transformers: Animated 1.5/6; Bakugan 1.2/6; Totally Spies 1.1/5; Cartoon Cartoon (60 min) 1.2/6
TOON DISNEY (Jetix) 0.6/3 Avg. (8a-1p)
Legend of the Dragon 0.2/2; Jackie Chan Adventures 0.2/2; Power Rangers: Mystic Force 0.3/2; Power Rangers Jungle Fury 0.6/3; Return To Neverland (100 minutes) 1.0/5; American Dragon Shorts (15 minutes) 0.5/2; The Replacements 0.7/3; The Replacements 0.9/5; The Replacements 0.7/4; The Replacements 0.4/2

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, April 2, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1045; K6-11 462; TWEENS 9-14 348
DISNEY CHANNEL:     K2-11   714; K6-11 438; TWEENS 9-14 337
CARTOON NETWORK: K2-11   486; K6-11 296; TWEENS 9-14 216
TOON DISNEY:          K2-11   130; K6-11   60; TWEENS 9-14   27
Source: MTVN Research from Nielsen Media Research Data



Friday Fun Fact:  Lobsters have blue blood. The blue tint is caused by copper which is used to carry oxygen in the blood.

Answer to Yesterday's Trivia Question:  Rondo, Lindy, Riff are characters from what children's TV series?  ALLEGRA'S WINDOW   Kudos to:  David Stern-BARD Entertainment/NY; Jennifer Treuting/Brooklyn, NY; Pamela Ross-Discovery Kids/NY; Carin Greenberg/NY; Alex Dale-Momentum Talent & Literary Agency/Studio City, CA

Today's Trivia Question: On the classic animated series Felix the Cat, what was the name of the Professor's nephew? (Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you've been mentioned in any of the Cynopsis editions, you can't be mentioned again that calendar week.)

Later -- Gwen
Gwen Billings for Cynopsis: Kids!
04.04.08

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