Cyn Int'l 1/9/08 Print E-mail
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Cynopsis: International
01/00/08

Good morning. It's Wednesday, January 9, 2008, and this is your first early morning International & Multicultural briefing.

INTERNATIONAL MARKET:

At a press conference yesterday, French president Nicolas Sarkozy suggested that the country remove advertising on public TV.  Other aspects of his speech touched on laying taxes or duties on private media or certain aspects of their ad sales businesses such as mobile and internet to compensate for the ad revenue difference.  Interestingly, French private broadcasters' shares on the market increased when the news got out.  The timeframe for any possible legislation to drop public TV advertising will not be for another 2 years. 

U.K.-based Power is launching Power Home Entertainment, an international home entertainment to be headed up by Andy Schreiber as SVP.  Andy will make the move to London from LA to expand distribution for the drama producer.  He was previously Forward Marketing International's founder and president.

The NBC Universal, Corus Entertainment, and DIC Entertainment-owned KidsCo is making a global run.  The international kids network just debuted on the Philippines' Sky Cable and the Middle East's Showtime DTH satellite platform.  The platform will also expand into Indonesia, South Korea, Hong Kong with a March 20 launch planned.  The Ukraine will get KidsCo spring while South Africa will begin watching in August.

The Netherlands' SBS 6 is importing The Successor - The Next Uri Geller format into the country for a January 26 debut under the title of De Nieuwe Uri Geller.  In addition to this sale, SevenOne International sold the show to Hungary's TV2 (The Next Uri Geller - Unglaubliche Phanomene Live) for a Spring 2008 premiere and Australia's Channel Nine for this year.  The format debuted yesterday in Germany as well.

ALL3MEDIA International has struck another acquisitions deal with a 3rd party producer to distribute the Village on a Diet format.  The U.K. distributor acquired the show about a whole community deciding to lose weight from its original producer, Switzerland's allcomm productions, which produced it for SF Channel 1.

Toronto's SilverBirch Studios and Breakthrough New Media have signed on to play games with each other.  The companies are teaming up to develop two games based on the upcoming animated kids television series, Jimmy Two Shoes, to be broadcast on Teletoon Canada and Jetix Europe.  SilverBirch Studios will develop one mobile game, which will be distributed through Sweden's Global Fun and one online flash game that will be housed on
www.Teletoon.com . Both games will launch when the Jimmy Two Shoes series debuts in early 2009.

Saturday Night Takeaway is flying off to China following a deal between Granada International and Hunan TV.  This is the first time the format will be created for an Asian audience.  Hunan TV is producing a 13-episode version by the name of Super 2008: Friday Night Takeaway, which will debut on January 11.

Virgin Media Television's Virgin 1 general entertainment channel has secured the exclusive premiere U.K. rights for the U.S.' 10-episode City In Fear from NBC Universal International Television Distribution. The 60-minute show debuts this month.

HISPANIC MARKET:

MTV Tr3s' Quiero Mis Quinces is coming back for a second season, airing on Mondays at 4p starting this week.  The new season will include an on-air action and a new community site at www.15.mtvtr3s.com for 14-16 year old Latinas.  Customized video blocks will be the basis for the new 30-minute show, Music My Guey (Music My Way), which airs on Tuesdays at 330p.  Tr3s or False, which airs weekdays starting January 14 at 630p, is a new interactive show with artist, video, and trivia questions to be answered by viewers via SMS.

Congrats to Sorpresa Network for surpassing the 1 million subscriber mark. The kids network reached this milestone with the help of its launch last week in Puerto Rico on Liberty Cablevision's system, which added some 90,000 new subscribers.

GAY/LESBIAN MARKET:

here! has given the green light for the second season of its Lesbian Sex & Sexuality.  The 5-episode second run will debut in Summer 2008.

EXECUTIVE MOVES:

Matt Turner has joined Gospel Music Channel as VP/Eastern Region Ad Sales based in New York. His 18 years in ad sales have included positions at Walt Disney Company, Turner, and Fox.  Matt will report to Barbara Bekkedahl, VP/Ad Sales and Sales Operations.



Answer to Yesterday's Trivia Question:  On the TV series, Smallville, what is the name of Lana's horse that was kept at the Kent farm? TYSON  Kudos to ... well, no one.  Okay, here's a much easier one for you ...

Today's Trivia Question: What family lives at 320 Fowler Street, Long Island? ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you've been mentioned in any of the Cynopsis editions, you can't be mentioned again that calendar week.)

Later --
Ariana Rawls for Cynopsis: International Edition
01.09.08

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