On Arts and Music In
Schools:
"Many politicians today want to cut Arts and Music from our
schools.
I say more power to 'em. Teaching kids to play the tuba is not
going to help our country's future."
Is this your
view?
It will be if you don't vote. In the last election 35 million women
didn't.
Make your voice
heard.
Go to WEVOTE08.com and register.
Together, we can make a difference.
Cynopsis:
DIGITAL 11/07/07
Good morning, it's
Wednesday, November
7, 2007 and this is your first
early morning digital briefing.
Facebook unveiled its new behavioral ad system in a splashy
presentation in New York, presided over by company founder and CEO Mark
Zuckerberg. The "Facebook Ads" system is built around the
concept of "trusted referrals". Advertisers can design custom
pages and custom applications using existing Facebook apps that Facebook
users can then choose to endorse. (Design features are free for
advertisers, but companies bid to attach them to news items and targeted
banner ads.) Ad messages are spread virally through the network as users
engage with each other or brands they are interested in – users share
their purchase decisions or reviews with their network of friends. More
than 60 major advertisers including CBS, Coke, Sony Pictures Television
and new investment partner Microsoft signed up to participate in the
launch.
~ MULTIPLATFORM CONTENT NEWS ~
ESPN formed a relationship with Ebay's online ticket marketplace
StubHub integrating the sites
branding, links and promotions across ESPN.com. A custom StubHub ticket
center will appear on every major sports index page.
Rolling Stone has finally plugged in with its first cover-to-cover
digital edition to celebrate its 40th Anniversary. To navigate simply
click to flip from page to page, similar to the page view function on
Amazon.
Accuweather.com launched a new
forecast tool that integrates with Google Maps providing
forecasts, current conditions and satellite images by ZIP code, city or
country search.
It's that time of year again -- or that time every few years again --
when Cynopsis conducts a quick 5-question survey to find out what
you think about and use this daily, how you'd like to see it
improved. Honestly, this will take less than 30 seconds, it's
completely anonymous. and we'd really appreciate your input.
Click here to participate and thank you!
Cynopsis
Weekender College Edition
returns on November 15th! Deadline for college student
written essays on the topic of television is November 9th and they should
be sent to me at
, subject
Weekender College Edition. Top 4 essays are published in Weekender
on Nov 15th, and authors are paid $350 each. Students - be sure to
include your name, age, college, college year, and major (if you know
it), and how you can be contacted.
And here's something else -- all students submitting essays can also
submit (free!) their Situation Wanted ad which will run in
all editions for one week beginning Nov 15, and the first ten Video
Resumes submitted will run on the
www.cynopsis.com
Video Resume page. Check with
at Cynopsis for
added info.
~ INNOVATORS & START-UPS ~
FremantleMedia Enterprises and talkbackTHAMES joined forces
to launch The Bill channel
on YouTube. The new site features upcoming episode sneak previews,
guest stars and more such as the Interactive Incident Room (linked from
the main The Bill site.)
The launch is timed to coincide with the upcoming 3-part The Bill
special, Moving Target, debuting from November 14.
~ TECHNOLOGY DEALS,
MERGERS AND SKIRMISHES ~
CinemaNow and Sonic Solutions signed a licensing agreement
allowing CinemaNow users to legally burn encrypted movies and TV shows
onto a recordable DVD for playback. The deal will also make the CinemaNow
library, including 20th Century Fox, Disney, MGM, Sony and Warner Bros
titles, available within Sonic's Roxio Venue movie download application
being offered to PC manufactures.
Akami Technologies and participation media services provider
Telescope unveiled a new interactive voting platform allowing
viewers to interact with a TV show via the web, mobile devices or
landline voice messages. Fox's On the Lot used the platform this summer
to tally votes for filmmakers' entries.
ITV application creator BIAP announced it has been awarded with a
patent for the company's content retrieval and transcoding technology.
The system downloads Artificial Intelligence agents onto Scientific
Atlanta and Motorola set-top boxes that can retrieve and display data to
allow viewers to track such things as their fantasy football team's
performances.
~ DIGITAL ADVERTISING ~
Gannett Co., Tribune Co., Hearst Corp., Media
News Group and Cox Newspapers are in talks to create a
national online ad network to provide "one-stop shopping" to
advertisers looking for wide reach on the net, reports The Chicago
Tribune. The consortium would both overlap and compete with a
newspaper network set up last year by Yahoo and would cover seven of the
top ten U.S. markets.
~ TRENDS, RESEARCH, ETC. ~
Newspaper circulation numbers trended downward again over the last six
months as readers defected to the internet, according to the latest
figures released by the Audit Bureau of Circulations (ABC). Total
weekday paid circulation declined at each of the nation's top 25 papers
except the LA Times and the Philadelphia Inquirer, which experienced
slight gains.
A
study conducted by researchers at the University of London for the
Canadian Government found that P2P downloading of music actually
increased CD sales as listeners used such services to sample albums
before they purchased them. File sharers bought an average of .44 more
CDs per year for every 12 songs they downloaded.
On the other hand, not all
Radiohead fans seem willing to
shell out for their music. Preliminary ComScore data shows 60% of
the users in the U.S. who downloaded their pay-what-you-may In Rainbows
album didn't pay a dime for the privilege. Those who paid spent an
average of $8 for the album (with international users paying only $4.64).
The average "freeload" and paid download revenue tallied out to
be $2.26 per album globally.
New series and seasons (full episodes only) released online since 30
October 2007:
Former Conde Nast Publications' MagNet executive Julie Hansen
joined CSTV Networks as SVP/CSTV Interactive. She will work
with CSTV Digital COO George Scott on CSTV.com, Fans Only and a soon to
launch NCAA site, reporting to Brian Bedol, President & CEO of
CSTV.
~ WEBSITE OF THE DAY ~
Akamai Technologies' TheHDWeb
portal is up and running with content from Apple, BBC, CBS, the NBA, MTV
Networks and Gannet. It runs on Akamai's EdgePlatform, a network of more
than 25,000 servers deployed in 69 countries around the world. The video
looks impressive if you have a fat enough pipe and a fast enough
processor to view it. The site recommends a minimum of 7.5 mbps download
speed and a 2.4 Ghz processor (for 720 p video.) For 1080p video with 5.1
surround sound, the requirements are even more robust.
Later -- Wayne
Wayne Karrfalt for Cynopsis: Digital 11.07.07
Cynopsis Digital Ad Sales: Mark Bohn- 203- 583-1224 /
Classifieds - Trish Pihonak- 203-926-9878 /
CableU - Know Networks Better. Pitch Smarter.
Click
here
CynopsisCLASSIFIEDS- For More
classifieds, visit theCynopsis.comclassifieds
pagehere JOB
OPENING:
SR.PRICING AND PLANNING
ANALYST/FOX/NY: Inventory
management & clearance; make goods, availability reports, ad hoc
reporting.Media sls exper & knowledge of sls inventory mgmt syst
pref.
www.foxcareers.com(11/14)
JOB
OPENING:
TRAFFIC COORDINATOR/Hallmark
Channel/NY: Edits daily broadcast logs; executes agency traffic
instructions; maintains commercial inventory. See full posting and apply
at
www.hallmarkchannel.com (11/14)
JOB
OPENING: ACCT
MGR/HBO/ATL, GA: Oversee Comcast
Southern Region acct, develop subscriber growth strategies, market new
revenue & enhance products. Req: 6+ yrs sales/mktg exp, College
Degree. Resume:
(11/14)
JOB
OPENING:
ON-LINE AD SALES MGR./Scholastic Inc.,
NY: Seeks smart, highly motivated salesp; Nat'l accts. 1.5 yrs
on-line sales exp; & new biz dev exp a +; Excellent communication
skills a must.
www.scholastic.com #NY2797 EOE (11/14)
JOB
OPENING:
COPYWRITER (Full Time Temp), Univision
Online: 5+ yrs exp.Conceptualize and dvlp concepts & scripts in
Spanish for on-air and online promotions. Must be able to multi-task.
Apply
(11/14)
JOB
OPENING: TEMP
SR PROD/COURT TV/NY: Wrap around
show. Overseeing both creative & oper'l aspects of a ntwrk wrap-
around show. Mng staff of 4+. Serve as liaison between ad
sales/creatives. Apply:
www.turnerjobs.com req 90504BR (11/14)
JOB
OPENING: REGION
DIR. SE/Scripps Networks/TN: Resp
for MSO relations, network carriage and mkt programs. 5+ yrs affiliate
sales exp. Apply to:
www.scrippsnetworks.com (11/13)
JOB
OPENING: DIR,
CORP COMM/NHL/NYC: PR position w/10
yrs exp. Oversee corp. PR, incl. mktg, licensing, sponsorship sales,
traditional & new media relationships. Email resume to
(subject: Dir., CC)
(11/13)
JOB
OPENING: SALES
COORDINATOR: Support the Ad Sales
staff for our Ad Sales Group in the New York office. To apply please
visit our website at
www.directv.com/careers and refer to job number 700654.
(11/13)
JOB
OPENING:
ACCOUNT EXECUTIVE/TV 10s/NYC: For
Closed Captioning & 10-second commercial sales. 2+yrs ad sales
exp. pref. syndication TV, e-media or Ad Agency background. Good
Presentation skills req'd. Apply:
(11/10)
JOB
OPENING:
ACCOUNT EXECUTIVE/Radio Disney,
NY:Seeks aggressive AE for local radio sales. 2+ yrs outside sales,
sponsorship sales & new biz dev exp. Excellent communication skills a
must.
www.disneycareers.com #80296 EOE (11/10)
JOB
OPENING:
PRODUCT MGR (SEASONED)/The ABC News
Digital Media group/NY: Help take our web, video and mobile products
to the next level. Please visit
www.disneycareers.com and apply to Req 124614. EOE
(11/10)
JOB
OPENING: RIGHTS
MANAGER/WGBH/BOS: Provide rights
clearance support. Exp with licensing stills, stock footage, music, film
research, program rights and production, talent clearances. Bachelors +
3-5 years Apply:
www.wgbh.org (11/10)
JOB
OPENING:
MARKETING - PRODUCTION MGR/Discovery
Nets/Silver Spring MD: Business mgmt & cost control of promo
production. 5 yrs prod exp, AICP bids exp, negotiation skills,
cable/broadcast. Apply:
discovery.com/careers Req# 5844 (11/10)
JOB
OPENING: ON-AIR
PROMO/WRITER/PROD/EDITOR/WCIU-TV,
Chicago:TV 5+ yrs exp in on-air promos; highly creative, team player;
write/prod all aspects from concept to on-air. Non-linear editing/AVID
exp a must Apply:
www.wciu.com (11/10)
JOB
OPENING:
RESEARCH COORD/Collective
Media/NY: 2+ yrs Ad Sales Rsrch req'd; proficient at
PowerPoint; detail oriented; must be
abletoanalyze standard reports on comScore
and Nielsen databases. Apply at:
www.collective-media.com (11/10)
JOB
OPENING: JR
PUBLICIST TNT/TBS/TCM Original
Programming/LA: Support all TNT/TBS/TCM PR efforts. Pitch press/event
planning/talent relations/press lists/clippings. 4 yr Degree +3yrs ENT PR
exp. Apply:
(11/10)
JOB
OPENING: AD
SALES ASSISTANT/Columbia, MD:Assist with general support functions and account maintenance for the
Account Executive and all others as directed by Sales Management. Please
visit
www.rl.tv for more info. (11/9)
JOB
OPENING: DIR
STRATEGY(NICK AD SALES), MTV
Networks, New York: Budget Analysis, New Bus Dev, Create Mktg Cmpgns,
Present to Sr. Mgmt., apply online
www.mtvncareers.com (11/9)
JOB
OPENING:
TRAFFIC SPECIALIST/freelance/NYC:
Work with sales and programming to create daily commercial logs for
Mobile. Strong PC and organizational skills. EOE/M/F/D/AAP send resumes
to
.
(11/9)
JOB
OPENING: MEDIA
RESEARCH ANALYST/Outdoor
Channel/CA: 2+ yrs research experience in a media, market research or
agency setting. Resume to:
(11/9)
JOB
OPENING:
PROGRAMMING COORDINATOR/Rainbow
Media/NYC: Media planning /scheduling on-air /web for horrornet
Monsters HD. Related exp./Paradigm/Filemaker/FinalCut/Photoshop. Apply to
www.cablevision.jobs req 4767BR. (11/8)
JOB
OPENING:
TEMPORARY RSRCH POSITION (3
Months)/ABC/NY: Detail-oriented,
ability to prioritize & multi-task; analyze ratings data &
provide Sales and PR support. Knwldg of Galaxy & NPower. 1-3 yrs exp.
Email resume:
(11/8)
JOB
OPENING: TRAFF
COORD/WE tv/Long Island: Compile
daily program logs for the network and provide strat placement of all
elements. BA/comm pref. Strong PC and scheduling database pref. res to
www.cablevision.jobs ref #4672BR (11/8)
JOB
OPENING: LA
DIRECTOR of Nickelodeon Magazine:
Exciting Opportunity! Must have print experience; responsible for
robust account list. Kids experience preferred. Job description at
www.mtvncareers.com(11/8)
JOB
OPENING: SALES
TRAINING PROGRAM
CANDIDATES/TeleRep: Send
confidential resume w/ cover letter stating qualifications to be a top
seller at #1 rep in nat'l spot TV to:
.
Train and stay in NY or optional relo. (11/8)
WINTER AND SPRING
INTERNSHIPS - These positions are for credit only - nobody gets paid
here. They are posted for free, and students work for school credit only.
For more information on the specs for posting an Internship ad, email
Trish at
.
SITUATION WANTED
ADS, POSTED BY THOSE LOOKING TO BE HIRED ...
Interested in posting your Video Resume? Contact
for more
information ....
SITUATION
WANTED:LEGAL BUSINESS
AFFAIRS CONSULTANT: Over 20
years diversified exp in cable, broadband, broadcast. Effective,
efficient, creative advice and deal making. Contact:
(11/14)
SITUATION
WANTED:Seasoned
ASSISTANT/PROJECT
MANAGER: Excellent Organizational
skills, Flexible, Can solve any issue, Sense of humor, Create and
maintain all aspects of Projects and Creative. contact:
(11/14)
SITUATION
WANTED:
WRITER/PRODUCER - LA: HBO Creative
Services writer/producer recently relocated to LA looking for freelance
or permanent gig. See resume and most recent work
www.ostroviesky.com Contact:
(11/13)
SITUATION
WANTED: Traffic
Pro, Seasoned traffic pro with
great attention to detail who works great under pressure looking for
FT/PT or freelance position. Experience with Gabriel, BMS, Paradigm and
VCI.
(11/13)
E-mail
for rates
and specs for Job Openings.
Interested in posting your Video Resume? Contact
for more
information ....
Are you looking for a job? Post your Situation Wanted Ad here -- Email
for specs.
