Cynopsis: DIGITAL
6/20/07

Good Morning, it's Wednesday, June 20, 2007 and this is your first early morning digital briefing.

YouTube has officially gone global, announcing the roll out of nine country-specific sites in Japan, the UK, France, Spain, Brazil, Ireland, the Netherlands, Italy and Poland. The sites feature locally-translated home pages, unique content and search tools which the company hopes will spur the development of vibrant, culturally relevant communities in each locale. YouTube also announced it was working on a Chinese version of the site last week. Its parent company Google received preliminary regulatory approval to offer new services in China, according to Dow Jones report. Google has been working with locally-based Ganji.com and announced a plan last week to partner with local web portal Sina Corp. on search services and advertising. It also bought a stake in video and gaming download firm Xuniei Network Technology earlier this year.

 
~ MULTIPLATFORM CONTENT NEWS ~
 

The Sony minisode network is up on MySpace with three mini episodes of 15 classic series including Charlie's Angels, Who's The Boss, Facts of Life and Starsky & Hutch. It's like watching an hour-long drama with a finger on the Tivo's fast forward trigger. The network aims to have more than 500 minis up by the end of the year.
 
Discovery signed a deal with Third Screen Media to deliver Discovery-themed ads to mobile phones. The company has used its MADX technology to manage and serve mobile ads for Deadliest Catch and is planning to power 12-14 additional campaigns this year, comprising of WAP-based banner ads, trailers and promotional content including ringtones, wallpapers and mobisodes.
 
The AIM Tell-A-Vision Group (AIM TV) will launch a new video-on-the-web network titled The American Latino TV Network, developed in conjunction with Zeitbyte.  The site will include a library of over 1,000 produced "evergreen" segments and hundreds of hours of never before seen footage.  The network will promote the show on its programs as well as with AIM TV's radio, print, online, and event partners.
 
Fine Living is featuring user-generated travel tips on the special We Live Here Uploaded, airing at 1 pm ET June 23. Visitors to the We Live Here web page have contributed blog entries, photos and videos of their favorite destinations and worst travel nightmares.

As part of Dog Whisperer Week (July 9-13), National Geographic Channel is conducting a poll on the show's website asking viewers to vote for their favorite episodes. The top three vote-getters will air back-to-back on July 13.
 

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~ INNOVATORS & START-UPS ~

 
Facebook says it is attracting 1,000 developers a day building new tools for the open source Facebook Platform. New widgets include a video player developed by SplashCast that allows users to watch the most recent Rocketboom podcast. The Skype Me application allows friends to ping each other via Skype.
 
McClatchy Company director and CEO of the Pittsburgh Pirates Kevin McClatchy took a minority stake in adult social network Gather.com, joining entities such as Allen & Co., Hearst, McGraw-Hill and the American Public Media Group.
 
Broadband Enterprises introduced a new video and transactional system creating a virtual marketplace for publishers, advertisers and content providers. The vComm platform is contextually based, paring relevant video programming and ads with text-based stories and resources. BE will provide websites with code that can be used to scan the site's metadata for relevant video.
 
Social network Multiply topped the 5 million-user mark, generating over 1 million photo uploads, 13,000 video posts and 28,000 blog entries daily. Multiply gives users a central site to post all kinds of digital content and provides free software to enable users to start blogs, schedule events/parties and share movie, TV and restaurant reviews.
 
Along the same idea, Houston-based HushLabs (run by RackSpace founder Richard Yoo) launched Natuba, a service that aggregates users' personal web 2.0 pages in a single place. Users can aggregate their MySpace profile, a blog at LiveJournal, photos on Flickr, videos on YouTube and IMs on Twitter so that their friends don't have to hop all over the web to keep up. The site is in beta, invite-only.
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
Post mortems and questions about the future came pouring in following the announcement Jerry Yang would replace Terry Semel as CEO, and Susan Decker would step in as President. Is the move permanent? Given the two have worked so closely with Semel, how much change can be expected? Many agree the expectation of measuring up to Google is what did in Semel. Pundits are watching closely to see if Google's tools-based strategy, providing applications for free that ultimately become content, will now be replicated at the more traditionally focused Yahoo!
 
Michael Moore's new documentary Sicko was uploaded onto YouTube over the weekend, viewable in 14 installments because of the site's 10-minute limit rule. Film Piracy is rampant on countless P2P downloading sites, but this feature-length violation on YouTube made news. Of course bloggers are speculating that Moore or the marketing department at The Weinstein Company did it themselves to create even more controversy around the movie.
 
Google announced the RechargeIT initiative, setting out to reduce greenhouse emissions and oil dependence by encouraging the use of hybrid, plug-in vehicles. Google.org has given away $1 million in grants to organizations including the Brookings Institute, CalCars and the Electrical Power Research Institute and has plans to request $10 million for proposals to fund development, adoption and commercialization of fully electric cars and those utilizing vehicle-to-grid technology.
 
Verizon announced plans to offer HD video on demand through its FiOS fiber-to-the-home TV service.

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~ DIGITAL ADVERTISING ~
 

Pepsi recorded a three-fold increase in the number of click-throughs of its Aquafina Alive display ads when it contracted with behavioral ad network Tacoda Inc. to help direct the ad to heath-conscious sites. Dynamic behavioral targeting based on users' browser activity is successful because it ties delivery to users' interests and helps eliminate duplicated viewing, according to a feature in The Wall Street Journal. However, the Federal Trade Commission is still reviewing targeting practices to determine whether or not it poses a threat to consumer privacy.
 
MTV hired video ad firm Visible World to better customize and target TV and online spots in real time. The technology allows advertisers to alter, tailor and monitor video ads dynamically.
 

~ TRENDS, RESEARCH, ETC.  ~
 

Online ad spending will nearly double in the U.S. from $19.9 billion this year to $35.4 billion by 2012, according to a new report by JupiterResearch. Growth will be driven by the rise in behavioral targeting, improvements in contextual advertising and the shift toward more lucrative rich media and video ads.

 

New series and seasons (full eps only) released online since 12 June 2007:
Burst Angel (FUNimation; iTunes)
Class of 3000 (Cartoon Network; iTunes): current season
Confessions of a Matchmaker (A&E; iTunes): current season
Fosters Home for Imaginary Friends (Cartoon Network; iTunes): current season
Ice Road Truckers (History Channel; iTunes): current season
Kyle XY (ABC Family; iTunes): current season
'Lil' Bush (Comedy Central; iTunes): current season
The Simple Life 3: Interns (Fox; Unbox)
Voltron: Defender of the Universe (World Events Prod.; Unbox): complete series
Source: Trivial TV

 
~ EXECUTIVE MOVES ~
 

Local station website enabler Internet Broadcasting Systems named David Lebow as its new President and CEO, replacing Reid Johnson who will stay on as Founder. David worked previously for AOL Media Networks as EVP/GM, overseeing the company's transition from a dialup ISP to a web portal.
 
HBO's digital division is the latest to see turnover. HBO President of Media Ventures Jim Moloshok, VP/Business Development John Penney and EVP/New Media Programming Carmi Zlotnik are leaving the company, reports Variety, joining the exit of former Chris Albrecht who hired Mr. Moloshok away from Yahoo in 2005 to lead new media efforts. HBO has probably been the most guarded of all major media brands in distributing its content over the net. It's not digital – it's HBO.
 
Online social radio network BlogTalkRadio appointed John C. Havens as VP/Business Development. He is charged with developing the company's Business Solutions platform enabling live audio streaming to registered users.
 

 

~ WEBSITE OF THE DAY ~

 
Check out HillaryClinton.com to see the Senator's take on The Sopranos finale. Bill and Hillary sit at in a diner in Mt. Kisco, N.Y. near her home in Chappaqua discussing what song drew the most votes in her YouTube plea that drew more than 1 million submissions. (Celine Dion's "You and I" is the winner.) See if you can count the references to the show - there's at least 8, including a cameo by Johnny Sack (Vince Curatola). Bill does a great Gandolfiniesque shrug when he bites into the carrot! The video ends with an abrupt fade to black, directing users to click on the song link. The link asks you to register and, while you're at it, contribute to the campaign.

 

A new website will be featured here everyday for you to check out. Some are TV-centric, some creative, some just plain strange, but all have something to do with this crazy business. Email me your suggestions at and if I include the site you mention, your name, company and city will be credited. Only one mention per calendar week, to make it fair.
 
Correction: In yesterday's item about Terry Semel's ouster at Yahoo, Microsoft was referred to as acquiring DoubleClick. Google has agreed to acquire DoubleClick (pending approval); Microsoft bought aQuantive.
 
Later -- Wayne
Wayne Karrfalt for Cynopsis: Digitals
06.20.07

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